High Alpha, based in Indianapolis, Indiana, is a B2B SaaS venture studio. High Alpha Studio conceives, launches, and scales B2B SaaS companies by providing a blend of studio services, including design, finance, talent, marketing, brand, and go-to-market. High Alpha Capital invests in High Alpha Studio companies and emerging B2B SaaS companies. The combination of High Alpha Studio and High Alpha Capital represents a new model for entrepreneurship — the venture studio model — that seeks to help companies reduce friction, increase velocity, and achieve enterprise scale.
Nostra AI specializes in conversion optimization software aimed at enhancing the performance of direct-to-consumer brands. Its innovative Edge Delivery Engine is the first of its kind that caches dynamic content, resulting in load times that are 20% faster for e-commerce merchants. This technology not only improves website speed but also helps companies increase conversions and reduce their cost per click. By providing automation and minimizing the impact on page load times, Nostra AI enables marketers and website developers to streamline their processes, ultimately allowing them to focus on driving revenue while alleviating the burden of manual marketing tasks.
Escala
Venture Round in 2024
Escala provides an all-in-one CRM platform aimed at improving marketing and sales operations for businesses. The platform includes a range of digital marketing tools, such as customer relationship management, email marketing, landing pages, and automation features. By offering these integrated solutions, Escala helps businesses streamline their processes and enhance customer retention, ultimately enabling them to accelerate growth.
Tenon
Series A in 2024
Tenon is a developer of marketing work management software aimed at enhancing collaboration and efficiency for enterprise organizations. The platform provides pre-built, enterprise-grade marketing project templates and marketing-specific configurations for project tracking, allowing marketers to manage their tasks more swiftly. With features that facilitate goal setting and team alignment, Tenon streamlines project planning and improves marketing effectiveness. Its tools are designed to connect various teams within an organization, fostering cross-functional collaboration and optimizing the intake process for marketing requests.
Backstroke
Seed Round in 2024
Backstroke is a technology company that operates a generative content platform designed specifically for email marketers. The platform provides tools for creating on-brand and effective email subject lines utilizing artificial intelligence. Additionally, it offers features for preview text, mobile push notifications, and SMS messages. By streamlining the content creation process, Backstroke enables marketing teams to concentrate on more creative and strategic initiatives, ultimately enhancing their overall marketing effectiveness.
Syrup
Seed Round in 2023
Syrup is a product-led email platform designed specifically for software as a service (SaaS) businesses, focusing on revolutionizing customer communication. The platform offers an email marketing tool that enables users to create personalized email campaigns using an intuitive drag-and-drop interface. By employing a data-driven approach, Syrup allows SaaS companies to send targeted emails that engage consumers on an individual level, thereby enhancing customer retention, loyalty, and revenue growth. Through its innovative capabilities, Syrup aims to improve the effectiveness of email marketing for its clients, fostering stronger connections with their user base.
Tenon
Seed Round in 2023
Tenon is a developer of marketing work management software aimed at enhancing collaboration and efficiency for enterprise organizations. The platform provides pre-built, enterprise-grade marketing project templates and marketing-specific configurations for project tracking, allowing marketers to manage their tasks more swiftly. With features that facilitate goal setting and team alignment, Tenon streamlines project planning and improves marketing effectiveness. Its tools are designed to connect various teams within an organization, fostering cross-functional collaboration and optimizing the intake process for marketing requests.
Humankind
Seed Round in 2022
Humankind is the first Conversational Commerce SaaS platform that allows any brands/retailers/services to layer in 1:1 personalized, human-led selling experiences by SMS at scale. This is the first new sales channel in 30 years. Our clients are building the most amazing cohorts of engaged shoppers with conversions up to 22x higher and AOVs 150%+ higher than traditional ecommerce. Our vision is to enable the human expert with technology to make her job easier, faster, and expand her capabilities beyond just basic quick-hit service requests. Imagine giving any of your customers their own personal Sommelier, Esthetician, Sports Pro, Interior Decorator, Personal Stylist, Dietician, Audiophile, Jeweler, Hair Stylist, etc by 2-way text message for a high concierge personalized experience. And you - the brand - you can make this your most profitable channel with the highest happiness and loyalty rating. Let's embrace the human side of commerce together!
Cordial
Series C in 2022
Cordial is a developer of a cross-channel messaging and data platform that empowers marketers to deliver personalized and emotionally intelligent messages to their customers. The platform enables businesses to collect, normalize, and activate real-time data from various sources within their technology stack, allowing for tailored communication that adapts to changing customer signals. By consolidating technology and eliminating data silos, Cordial helps over 200 brands, including 1-800 Contacts, La Quinta, and Revolve, create engaging brand experiences that enhance customer interactions and drive revenue. The platform facilitates real-time messaging based on customer behavior, enabling brands to connect meaningfully with consumers across all digital devices.
Humankind
Pre Seed Round in 2022
Humankind is the first Conversational Commerce SaaS platform that allows any brands/retailers/services to layer in 1:1 personalized, human-led selling experiences by SMS at scale. This is the first new sales channel in 30 years. Our clients are building the most amazing cohorts of engaged shoppers with conversions up to 22x higher and AOVs 150%+ higher than traditional ecommerce. Our vision is to enable the human expert with technology to make her job easier, faster, and expand her capabilities beyond just basic quick-hit service requests. Imagine giving any of your customers their own personal Sommelier, Esthetician, Sports Pro, Interior Decorator, Personal Stylist, Dietician, Audiophile, Jeweler, Hair Stylist, etc by 2-way text message for a high concierge personalized experience. And you - the brand - you can make this your most profitable channel with the highest happiness and loyalty rating. Let's embrace the human side of commerce together!
DemandWell
Seed Round in 2022
DemandWell is a digital marketing platform focused on driving organic growth for businesses through an innovative approach to search engine optimization (SEO). The platform streamlines the digital marketing workflow by transforming complex SEO processes into manageable campaigns, eliminating the need for cumbersome spreadsheets and extensive data analysis. Utilizing artificial intelligence, DemandWell automates keyword strategy development and prioritizes actionable steps, helping businesses identify relevant keywords and optimize their content effectively. The platform integrates live performance data to inform decision-making and offers a suite of tools for content creation and website fixes. By consolidating keyword clusters and providing clear optimization recommendations, DemandWell empowers businesses to enhance their search rankings and establish a reliable source of organic revenue.
Casted
Series A in 2021
Casted, Inc. is a podcasting platform tailored for B2B marketers, offering a software-as-a-service solution that allows companies to create, manage, publish, promote, and measure branded podcasts. The platform enables users to host, transcribe, categorize, search, and schedule podcasts, enhancing the marketing strategies of enterprises. Casted is recognized as the first Amplified Marketing Platform, specifically designed for enterprise marketers to activate and attribute audio and video content, thereby increasing brand awareness, generating leads, and enhancing customer engagement. The company, which was incorporated in 2019 and is based in Indianapolis, has notable clients including Salesforce, PayPal, HubSpot, Drift, and ZoomInfo. Casted is backed by several investment firms such as Revolution Ventures and High Alpha Capital.
Attentive
Series D in 2020
Attentive is a leader in conversational commerce, offering a personalized mobile messaging platform that facilitates communication between businesses and consumers. The platform leverages behavioral data to enable brands to send automated, tailored messages throughout the customer lifecycle, including product recommendations, promotions, and real-time customer support. By focusing on SMS communication, Attentive helps entrepreneurs and enterprises engage more effectively with their customers, enhancing relationships and driving sales in the e-commerce and retail sectors.
Pattern89
Seed Round in 2020
Pattern89 Inc. is a company that specializes in a predictive marketing artificial intelligence platform aimed at enhancing digital and social media ad performance for marketers and advertising agencies. Founded in 2016 and headquartered in Indianapolis, Indiana, Pattern89's platform leverages AI to identify trends, automate campaign selection, and analyze data elements, ultimately optimizing campaign spending. It provides real-time performance insights and reporting, enabling brands to discover the ad components that significantly influence paid social performance. By analyzing past ad data, Pattern89 assists businesses in refining their advertising strategies to ensure that social ads remain effective and current. The company was previously known as Quantifi, Inc. before rebranding in April 2018.
Casted
Seed Round in 2020
Casted, Inc. is a podcasting platform tailored for B2B marketers, offering a software-as-a-service solution that allows companies to create, manage, publish, promote, and measure branded podcasts. The platform enables users to host, transcribe, categorize, search, and schedule podcasts, enhancing the marketing strategies of enterprises. Casted is recognized as the first Amplified Marketing Platform, specifically designed for enterprise marketers to activate and attribute audio and video content, thereby increasing brand awareness, generating leads, and enhancing customer engagement. The company, which was incorporated in 2019 and is based in Indianapolis, has notable clients including Salesforce, PayPal, HubSpot, Drift, and ZoomInfo. Casted is backed by several investment firms such as Revolution Ventures and High Alpha Capital.
Vibenomics
Seed Round in 2019
Vibenomics is an Indianapolis-based company founded in 2016 that specializes in Audio Experience Software (AES) for location-based businesses and connected cities. The company offers a platform that enables users to manage background music, schedule messaging, make live announcements, and facilitate out-of-home advertising. By utilizing advanced digital technology and a blend of curated and original content, Vibenomics aims to enhance customer engagement and personalize the shopping experience. Their services provide businesses with the ability to control on-site marketing effectively, helping to attract and retain customers through thoughtful scheduling and hierarchical management of audio content.
Attentive
Series B in 2019
Attentive is a leader in conversational commerce, offering a personalized mobile messaging platform that facilitates communication between businesses and consumers. The platform leverages behavioral data to enable brands to send automated, tailored messages throughout the customer lifecycle, including product recommendations, promotions, and real-time customer support. By focusing on SMS communication, Attentive helps entrepreneurs and enterprises engage more effectively with their customers, enhancing relationships and driving sales in the e-commerce and retail sectors.
Pattern89
Seed Round in 2018
Pattern89 Inc. is a company that specializes in a predictive marketing artificial intelligence platform aimed at enhancing digital and social media ad performance for marketers and advertising agencies. Founded in 2016 and headquartered in Indianapolis, Indiana, Pattern89's platform leverages AI to identify trends, automate campaign selection, and analyze data elements, ultimately optimizing campaign spending. It provides real-time performance insights and reporting, enabling brands to discover the ad components that significantly influence paid social performance. By analyzing past ad data, Pattern89 assists businesses in refining their advertising strategies to ensure that social ads remain effective and current. The company was previously known as Quantifi, Inc. before rebranding in April 2018.
CrowdRiff
Series A in 2018
CrowdRiff is a visual marketing platform specifically designed for travel and tourism brands, founded in 2011 and based in Toronto, Canada. The platform utilizes artificial intelligence to help marketers discover and deliver high-performing visual content across various marketing channels. By combining image discovery, digital asset management, and efficient content delivery, CrowdRiff allows users to source and share visuals that resonate with their target audiences. This capability enables brands to effectively enhance their marketing efforts through the strategic use of compelling imagery.
Integrate
Series E in 2018
Integrate provides a hub for managing and measuring demand generation programs. It unifies demand marketing channels into a single, powerful SaaS platform to help achieve quantifiable business outcomes. Its cloud-based marketing platform empowers marketers to more effectively acquire prospects and customers by integrating media programs and prospect data with existing marketing and sales systems. The closed-loop platform provides tools including workflow automation, data governance, analytics, and a high-quality media partner marketplace, all accessed from a single, intuitive dashboard. The company was founded in 2010 and is headquartered in Phoenix, Arizona.
Cordial
Series B in 2018
Cordial is a developer of a cross-channel messaging and data platform that empowers marketers to deliver personalized and emotionally intelligent messages to their customers. The platform enables businesses to collect, normalize, and activate real-time data from various sources within their technology stack, allowing for tailored communication that adapts to changing customer signals. By consolidating technology and eliminating data silos, Cordial helps over 200 brands, including 1-800 Contacts, La Quinta, and Revolve, create engaging brand experiences that enhance customer interactions and drive revenue. The platform facilitates real-time messaging based on customer behavior, enabling brands to connect meaningfully with consumers across all digital devices.
Integrate
Series E in 2018
Integrate provides a hub for managing and measuring demand generation programs. It unifies demand marketing channels into a single, powerful SaaS platform to help achieve quantifiable business outcomes. Its cloud-based marketing platform empowers marketers to more effectively acquire prospects and customers by integrating media programs and prospect data with existing marketing and sales systems. The closed-loop platform provides tools including workflow automation, data governance, analytics, and a high-quality media partner marketplace, all accessed from a single, intuitive dashboard. The company was founded in 2010 and is headquartered in Phoenix, Arizona.
Sigstr
Series A in 2017
Sigstr, Inc. is a cloud-based email signature marketing application headquartered in Indianapolis, Indiana. Founded in 2015, the company provides a platform that enables marketers to enhance their email communications by turning employee emails into an effective marketing channel. By integrating with popular customer relationship management (CRM) systems and marketing automation platforms, Sigstr allows organizations to deliver targeted advertisements to key contacts and accounts. This approach helps companies maximize the impact of each email sent by their employees, fostering stronger brand engagements. Notable clients include AT&T, Amazon, SendGrid, and Yext. Sigstr operates as a subsidiary of Terminus Software, LLC and has received funding from various venture capital firms.
Integrate
Series D in 2017
Integrate provides a hub for managing and measuring demand generation programs. It unifies demand marketing channels into a single, powerful SaaS platform to help achieve quantifiable business outcomes. Its cloud-based marketing platform empowers marketers to more effectively acquire prospects and customers by integrating media programs and prospect data with existing marketing and sales systems. The closed-loop platform provides tools including workflow automation, data governance, analytics, and a high-quality media partner marketplace, all accessed from a single, intuitive dashboard. The company was founded in 2010 and is headquartered in Phoenix, Arizona.
Vibenomics
Seed Round in 2017
Vibenomics is an Indianapolis-based company founded in 2016 that specializes in Audio Experience Software (AES) for location-based businesses and connected cities. The company offers a platform that enables users to manage background music, schedule messaging, make live announcements, and facilitate out-of-home advertising. By utilizing advanced digital technology and a blend of curated and original content, Vibenomics aims to enhance customer engagement and personalize the shopping experience. Their services provide businesses with the ability to control on-site marketing effectively, helping to attract and retain customers through thoughtful scheduling and hierarchical management of audio content.
Pattern89
Seed Round in 2017
Pattern89 Inc. is a company that specializes in a predictive marketing artificial intelligence platform aimed at enhancing digital and social media ad performance for marketers and advertising agencies. Founded in 2016 and headquartered in Indianapolis, Indiana, Pattern89's platform leverages AI to identify trends, automate campaign selection, and analyze data elements, ultimately optimizing campaign spending. It provides real-time performance insights and reporting, enabling brands to discover the ad components that significantly influence paid social performance. By analyzing past ad data, Pattern89 assists businesses in refining their advertising strategies to ensure that social ads remain effective and current. The company was previously known as Quantifi, Inc. before rebranding in April 2018.
Cordial
Series A in 2017
Cordial is a developer of a cross-channel messaging and data platform that empowers marketers to deliver personalized and emotionally intelligent messages to their customers. The platform enables businesses to collect, normalize, and activate real-time data from various sources within their technology stack, allowing for tailored communication that adapts to changing customer signals. By consolidating technology and eliminating data silos, Cordial helps over 200 brands, including 1-800 Contacts, La Quinta, and Revolve, create engaging brand experiences that enhance customer interactions and drive revenue. The platform facilitates real-time messaging based on customer behavior, enabling brands to connect meaningfully with consumers across all digital devices.
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