New Capital Fund

MyAlerts, LLC is a customer engagement platform based in Minneapolis, Minnesota, established in 2012. Formerly known as TrackIF, the company specializes in providing users with personalized alerting services that track changes or trigger events on their favorite websites. Its platform enables users to subscribe to alerts for various categories, including price changes, product availability, and new item notifications. By allowing consumers to self-personalize their updates, MyAlerts enhances customer-driven marketing strategies, significantly improving engagement compared to traditional mass marketing. The cloud-based solution offers a quick implementation process for retailers, travel sites, and other online platforms, fostering repeat visits and providing insights into consumer demand and purchase intent.