M25

M25 is a Chicago-based venture capital firm founded in 2015, focused on early-stage technology startups in the Midwest. The firm has invested in over 90 startups across more than 24 cities in 11 states, establishing itself as a significant player in the regional startup ecosystem. M25 employs an objective, analytical model combined with a collaborative approach to build a diverse portfolio that spans various industries, including analytics, big data, consumer applications, e-commerce, healthcare, and more. Its mission is to foster innovation and support the growth of emerging companies in the Midwest, positioning itself as a vital resource for entrepreneurs in the area.

Mike Asem

Partner

Katie Birge

Associate and Head of Platform

Bobby Guthrie II

Associate

Victor Gutwein

Managing Partner

Abhinaya Konduru

Senior Associate

Luke Skertich

Associate

Past deals in Minnesota

Civic Eagle

Series A in 2022
Civic Eagle, Inc. is a software company that provides a workflow solution for advocates and policy teams, enabling them to discover, analyze, and manage state and federal legislation. Founded in 2015 and based in Minnesota, Civic Eagle offers a platform called Enview that consolidates legislative information and team communications, allowing lobbyists and policy professionals to streamline their efforts without manual data entry. The platform helps users track and engage with legislation across the country, empowering policy advocates to focus on their campaigns and promote more effective democratic outcomes for their communities.

Pear Commerce

Seed Round in 2021
Pear Commerce, Inc., operating as Pear, is a Minneapolis-based company that offers a retail e-commerce platform designed to connect consumer packaged goods (CPG) advertisements with retailers across the United States. Founded in 2018, Pear facilitates retail marketing by enabling consumers to purchase products or claim offers directly from advertisements. The platform integrates seamlessly into existing CPG digital ads and websites, introducing a call to action that directs consumers to local retailers for transaction fulfillment. Additionally, Pear collects valuable consumer data, providing brands with insights into purchasing behavior, which helps enhance marketing effectiveness and drive sales. By bridging the gap between CPGs and retailers, Pear simplifies the shopping experience and empowers brands to optimize their performance marketing strategies.

Joshin

Seed Round in 2020
Joshin, LLC is a company based in Shoreview, Minnesota, that specializes in developing software applications focused on disability care. Its primary product is the Joshin application, which connects families with caregivers who are experienced, qualified, and screened to support individuals with disabilities and neurodivergence. The platform allows users to create personalized care plans that detail the needs, goals, preferences, and dietary requirements of their loved ones, facilitating a tailored approach to care. In addition to connecting families with caregivers, Joshin provides virtual coaching and education on disability issues, guiding families in navigating the complexities of care for individuals with special needs.

Civic Eagle

Seed Round in 2020
Civic Eagle, Inc. is a software company that provides a workflow solution for advocates and policy teams, enabling them to discover, analyze, and manage state and federal legislation. Founded in 2015 and based in Minnesota, Civic Eagle offers a platform called Enview that consolidates legislative information and team communications, allowing lobbyists and policy professionals to streamline their efforts without manual data entry. The platform helps users track and engage with legislation across the country, empowering policy advocates to focus on their campaigns and promote more effective democratic outcomes for their communities.

Upsie

Series A in 2019
Upsie Technology Inc. operates a mobile application that simplifies the process of purchasing extended warranties for consumer electronics and durable goods. Founded in 2015 and based in Minneapolis, Minnesota, Upsie allows users to buy warranties for a range of products, including televisions, laptops, home appliances, and more, at competitive prices without the typical sales pitches or markups. The app provides users with transparent pricing and coverage options, enabling them to easily compare warranties. Additionally, it allows for the storage of digital receipts and tracking of warranty expirations, streamlining the management of product protection. Users can purchase coverage, initiate claims, and even scan barcodes while shopping to check warranty availability for specific items.

Get Bizzy

Seed Round in 2018
Get Bizzy Inc. produces organic cold brew coffee products under the brand name Bizzy Coffee, offering flavors such as black, vanilla, and caramel. The company emphasizes health and convenience, providing vegan and gluten-free options that are free from peanuts and nuts. Founded in 2015 and headquartered in Minneapolis, Minnesota, Get Bizzy operates an online retail platform and sells its products through various retail outlets, as well as offering wholesale options. The founders, Alex and Andrew, developed their passion for cold brew coffee while seeking a healthier and more convenient energy source during their busy lives. After discovering cold brew's benefits, they dedicated years to perfecting their product to ensure it met quality and convenience standards. Today, Get Bizzy is recognized for delivering a healthy, ready-to-drink coffee solution that caters to the demands of modern consumers.

Upsie

Seed Round in 2018
Upsie Technology Inc. operates a mobile application that simplifies the process of purchasing extended warranties for consumer electronics and durable goods. Founded in 2015 and based in Minneapolis, Minnesota, Upsie allows users to buy warranties for a range of products, including televisions, laptops, home appliances, and more, at competitive prices without the typical sales pitches or markups. The app provides users with transparent pricing and coverage options, enabling them to easily compare warranties. Additionally, it allows for the storage of digital receipts and tracking of warranty expirations, streamlining the management of product protection. Users can purchase coverage, initiate claims, and even scan barcodes while shopping to check warranty availability for specific items.

Get Bizzy

Seed Round in 2017
Get Bizzy Inc. produces organic cold brew coffee products under the brand name Bizzy Coffee, offering flavors such as black, vanilla, and caramel. The company emphasizes health and convenience, providing vegan and gluten-free options that are free from peanuts and nuts. Founded in 2015 and headquartered in Minneapolis, Minnesota, Get Bizzy operates an online retail platform and sells its products through various retail outlets, as well as offering wholesale options. The founders, Alex and Andrew, developed their passion for cold brew coffee while seeking a healthier and more convenient energy source during their busy lives. After discovering cold brew's benefits, they dedicated years to perfecting their product to ensure it met quality and convenience standards. Today, Get Bizzy is recognized for delivering a healthy, ready-to-drink coffee solution that caters to the demands of modern consumers.

Geneticure

Seed Round in 2017
Geneticure Inc. is a pharmacogenetic testing company based in Eden Prairie, Minnesota, founded in 2012. The company specializes in developing tests that enable personalized medicine, particularly for patients with hypertension. Geneticure has created a patented cheek-swab test that predicts individual responses to high blood pressure medications and therapies. The testing process involves DNA extraction and genotyping, and the results are directly provided to healthcare providers alongside a summary of the genetic findings and a decision tree for treatment optimization. These tools are designed to assist clinicians in determining the most effective treatment methods for managing high blood pressure, ultimately allowing patients to utilize painless and affordable at-home testing to reach their blood pressure goals. Geneticure is backed by the Mayo Clinic, emphasizing its commitment to clinical evidence and personalized patient care.
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