Troy Dayton

Co-Founder, Partner, Board Member

Past deals in Cannabis

AMNESIA Media

Seed Round in 2020
AMNESIA Media is an influencer marketing company specializing in the cannabis industry, based in San Francisco, California, and established in 2018. The company partners with brands and a diverse range of influencers to develop engaging content aimed at elevating the cannabis market and fostering community awareness. By connecting brands with cannabis-friendly influencers and leveraging an artificial intelligence-driven marketing compliance platform, AMNESIA ensures that marketing efforts adhere to state regulations and social media guidelines. This platform enables cannabis marketers to minimize compliance risks while creating impactful content at scale. The company's mission is to help clients define their unique voice and aesthetic, facilitating audience growth and customer acquisition in a rapidly evolving industry.

Straight Hemp

Seed Round in 2020
Straight Hemp is a hemp bioceuticals company based in Denver, Colorado, specializing in the formulation, branding, and distribution of therapeutic hemp products. The company offers a range of essential oil products enriched with CBD and terpenes, developed by industry experts to ensure the capture of a full spectrum of bioactive compounds. Utilizing a proprietary extraction method, Straight Hemp emphasizes quality and authenticity in its offerings, providing users with access to effective CBD products at competitive prices. The company is committed to advancing its position in the natural products market through innovative practices and a focus on organic cultivation.

Weller

Seed Round in 2019
Weller is a cannabidiol-infused food and beverage company based in Boulder, Colorado, established in 2017. It focuses on wellness by offering a range of products designed to promote positivity and rejuvenation. Weller’s product line includes sparkling water, which is marketed as a clean and convenient option for consumers seeking both taste and health benefits. The company sells its products through retail stores and online, aiming to cater to customers looking for wellness-oriented alternatives in their consumption choices.

Andia

Seed Round in 2018
Andia is a company based in Boulder, Colorado, founded in 2017, that focuses on developing a decentralized platform utilizing blockchain technology to ensure compliance for financial transactions related to cannabis products. The company aims to create an open market ecosystem that adheres to government regulations while facilitating compliance and regulatory mandates through the use of distributed ledgers. Additionally, Andia operates a cryptocurrency to enhance commerce between vendors and customers. The platform emphasizes the secure storage and access control of sensitive information, such as biometrics, ensuring that transactions are safe, secure, encrypted, and transparent for all users.

Treatment X

Seed Round in 2018
Treatment X is a data analytics startup specializing in cannabis research and funding solutions. The company's model standardizes well-designed Patient-Reported Outcomes (PROs), leading to better medical treatment plans, lower production costs for manufacturers, and a pathway toward more robust scientific research. They committed to helping patients use cannabis effectively as medicine, backed by sound data, and serving as the go-to platform for doctors, researchers, and cannabis manufacturers. Treatment X helps patients understand how to use cannabis as effective treatment and empowers businesses to make better products. The company was founded in 2018 and is headquartered in Boulder, Colorado, United States.

Cannabis Big Data

Seed Round in 2017
Cannabis Big Data specializes in developing data analytics and business intelligence software tailored specifically for the cannabis industry. The platform integrates with various data sources, including point-of-sale and accounting systems, to provide comprehensive business management reports. These reports highlight areas where cannabis companies can enhance efficiency and boost revenue. By offering turn-key solutions, Cannabis Big Data enables enterprises to improve productivity and optimize their operations, ultimately contributing to increased sales and profitability within the competitive cannabis market.

Front Range Biosciences

Venture Round in 2017
Front Range Biosciences brings modern agriculture to cannabis and hemp to improve reliability, efficiency, and safety for cultivators and consumers. They provide advanced agricultural science services to plant growers.

deepgreen

Seed Round in 2017
Deepgreen specializes in developing advanced artificial intelligence and computer vision technology tailored for agricultural equipment, with a focus on the cannabis industry. The company's automated API is designed to identify various issues affecting cannabis plants throughout their life cycle. This technology enables the early detection of plant gender, allowing for timely removal of unwanted plants, and identifies problems such as diseases, pests, molds, and nutrient deficiencies. By providing actionable recommendations for addressing these challenges, Deepgreen's solutions help users optimize the flavor and potency of their harvests, ultimately leading to reduced costs and increased profit margins.

WhoIsHappy

Seed Round in 2017
Who is Happy is a mobile platform created for cannabis consumers share their happiness around the world. The application works in a very simple manner: users that have just consumed cannabis simply presses a button, displaying a green radius of 1 kilometer on the map and visually indicating that the user is happy. Additionally the user can see other happy users in proximity, monitor individual country data, observe a ranking of the happiest countries in the world, and if the user desires, even receive information about their own happiness.

Canna Zoning

Seed Round in 2017
Provider of an online platform designed to facilitate visualization of state and local marijuana zoning laws. The company's online platform tracks suitable cannabis business zoning, updates about changes in cannabis consumption laws and suggests favorable areas for cannabis cultivation and storage, enabling businesses to understand the legal obligations for cannabis consumption and avoid costly pitfalls associated with cannabis business zoning.

PopCom

Seed Round in 2017
PopCom, Inc. is a company based in Columbus, Ohio, that designs and manufactures advanced vending machines for consumer products, particularly in regulated sectors such as pharmaceuticals, alcohol, tobacco, and cannabis. Founded in 2012 and rebranded in 2018, PopCom provides touchless vending solutions that utilize automated retail technology, including facial recognition and machine learning. This technology enables the machines to track transactions and generate live sales and product reports, offering deep consumer data and insights. By focusing on secure transactions, PopCom aims to enhance consumer engagement and streamline the purchasing process for a variety of products.

Bloom Automation

Seed Round in 2017
Bloom Automation, Inc. is a manufacturer of robotics specifically designed for the commercial cannabis industry. Established in 2016 and based in Woburn, Massachusetts, the company specializes in developing technology that automates the trimming and processing of cannabis plants after harvest. By utilizing advanced computer vision systems, Bloom Automation collaborates with growers, equipment manufacturers, and facility managers to enhance production efficiency. The company's solutions aim to streamline complex, labor-intensive tasks, allowing cultivators to reduce labor costs while improving the quality of their cannabis products. Through its innovative approach, Bloom Automation seeks to create significant value for its customers by transforming operational challenges into efficient, mechanized processes.

Estrohaze

Seed Round in 2017
EstroHaze, Inc. is a multimedia platform based in Brooklyn, New York, focused on supporting women of color in the legal cannabis industry. Founded in 2015, the platform offers a network of resources including career opportunities, lifestyle content, and articles that highlight the benefits of cannabis for women. EstroHaze aims to empower its users by providing access to valuable information and connections within the industry, while also featuring blogs and articles related to culture and business in the cannabis sector. Additionally, the company offers online advertising space to further engage its audience and promote relevant content.

BDTNDR

Seed Round in 2017
BDTNDR operates a brand-focused learning management system designed to connect cannabis brands with budtenders. The platform features built-in learning modules and resources aimed at training sales personnel and educating budtenders about various cannabis products available in the market. This approach empowers budtenders to better engage with brands and enhances their expertise on new products, ultimately leading to improved sales and trading in the cannabis industry.

GreenScreens

Seed Round in 2017
GreenScreens specializes in providing digital signage solutions tailored for the legal cannabis market, enabling retailers and advertisers to effectively engage with their audiences. The company's platform integrates with in-store television and point-of-sale systems to offer features such as live updating menus, inventory management, and custom promotions. By streamlining inventory processes and enhancing brand visibility within retail environments, GreenScreens aims to improve customer experience and drive sales for cannabis retailers. Its services are designed to meet the unique needs of each client, ensuring a personalized approach to connecting with consumers in the evolving cannabis industry.

Cannabis Quality Group

Seed Round in 2017
Cannabis Quality Group develops a cloud-based quality management software specifically designed for the cannabis industry. This software aims to streamline quality management processes, enhancing brand integrity and minimizing the risk of product recalls. By providing businesses with greater transparency and control over their complex supply chains, the company's solutions help mitigate risks associated with product quality and compliance.

420 Klean

Seed Round in 2017
420 Klean provides cleaning products and services intended to provide a cleaning kit for pipes, water bongs, and dab rigs. The company's cleaning products and services are for both consumer use and for cannabis cultivation and extraction facilities and the company provides all the products and training needed to keep a dispensary, cultivation and extraction facility compliant with product quality standards, enabling users to get cleaning supplies to enhance the enjoyment of their favorite smoke. It was founded in 2017 and is based in Steamboat Springs, Colorado.

Redfield Proctor

Seed Round in 2017
Redfield Proctor focuses on identifying and investing in opportunities within emerging industries, particularly in the cannabis sector. The company offers cannabis waste composting and management services, which assist businesses in the cannabis industry to reduce costs and manage waste effectively. Its services encompass soil rejuvenation, waste processing, recycling of plastic containers, and facility certification. Additionally, Redfield Proctor provides executive suite management and consulting services to pre-seed start-ups, helping them navigate early-stage challenges and positioning them for growth in their respective markets.

Wurk

Seed Round in 2016
Wurk is the leader in HR, Payroll, and Payment technology servicing the fastest-growing emerging industry, cannabis! Wurk's proprietary Compliant Payment Cloud underwriters cannabis businesses enabling them to process payments for payroll, taxes, 401k, benefits, and more positioning Wurk as the largest payments processor in the industry. Their SaaS HCM Cloud provides Modern HR, Payroll, Time & Attendance, Scheduling accessible on any device, including tablets and mobile. Wurk's Intralytics Cloud (integration meets analytics) connects the industries leading technology providers allowing operators to combine and analyze data to inform mission-critical decisions. Wurk is also assembling this data to provide industry benchmarks to help operators compare their KPIs to the trends of the industry. Wurk's unique platform is proving that Human Capital Management, Workforce Management, and Payment technology providers can add significant value to their customers by focusing on their vertical-specific needs. Wurk was founded in August 2015 by Keegan Peterson. And it is headquartered in Denver, Colorado.

The Peak Beyond

Funding Round in 2016
The Peak Beyond, based in San Rafael, California, specializes in developing interactive retail solutions that leverage proprietary object recognition technology to enhance consumer engagement in various sectors, including cannabis, fashion, and spirits. Their innovative displays not only educate consumers but also collect behavioral data, streamline sales processes, and minimize customer wait times. By utilizing smart displays equipped with touch screen technology, The Peak Beyond aims to transform retail experiences, achieving significant sales increases for clients—up to 40% in smart stores and 60% with branded visual merchandising displays. The company addresses challenges such as brand visibility, operational costs, and consumer education, while also reducing staffing costs by 20% and facilitating point-of-sale marketing and self-checkout. With 150 deployed displays across various applications, The Peak Beyond has reached a cash flow positive status, reporting $32K monthly recurring revenue and $345K year-to-date, reflecting substantial growth. The company has garnered attention from industry leaders and is actively seeking to raise additional funding to expand its market presence and further enhance its product offerings.

GD Analytics

Seed Round in 2016
Marketing & analytics SaaS provider for cannabis dispensaries. We help dispensaries get more customers and increase profits by using best-in-class marketing tools and our custom built analytics & reporting platform, Butterfly™. Gupta Daniel combines experience in cannabis and technology sectors to bring dispensaries the best possible marketing and analytics software services available.

Printabowl

Seed Round in 2016
Printabowl LLC, founded in 2014 and headquartered in Seattle, Washington, specializes in the design, manufacture, and sale of ceramic elevation instrument pipes used for smoking. The company offers a range of products, including borosilicate glass slides, downstems, quartz bangers, and hard plastic snap-lock travel cases, all available through its online platform. With a focus on combining art and functionality, Printabowl utilizes 3D printing technology to create unique smoking accessories, allowing for customization and personalization. The company's innovative approach seeks to elevate the design and maturity of products within the cannabis industry, pushing the boundaries of traditional smoking accessories while ensuring enhanced functionality.

GrassPass

Seed Round in 2016
The worlds’ first cannabis app with a subscription plan for any budget and lifestyle, GrassPass offers an easy, location-rich and insider experience for savvy cannabis consumers – all through the power of a membership program.

MyStrain

Seed Round in 2016
MyStrain Inc. is a company based in Palo Alto, California, that operates an online database aimed at enhancing consumer recognition of cannabis strains through unique symbols. Established in 2015, MyStrain collaborates with dispensaries to develop distinctive symbols for popular cannabis strains, facilitating easier identification for consumers. In addition to its symbol database, the company offers a range of products including glass jars, tin cases, cannabis containers, men's apparel, posters, and sticker sets. Through its innovative approach, MyStrain seeks to improve the presentation of cannabis products and strengthen brand awareness in the industry.

AcroVape

Seed Round in 2016
AcroVape offers a battery powered vaporizer for the best tasting and smoothest dab.

Stashbox

Funding Round in 2016
Stashbox is a monthly subscription box for cannabis consumers that uses lifestyle data to build a customized box experience. We partner with brands to market their products to the right kinds of cannabis consumers.

Wurk

Seed Round in 2016
Wurk is the leader in HR, Payroll, and Payment technology servicing the fastest-growing emerging industry, cannabis! Wurk's proprietary Compliant Payment Cloud underwriters cannabis businesses enabling them to process payments for payroll, taxes, 401k, benefits, and more positioning Wurk as the largest payments processor in the industry. Their SaaS HCM Cloud provides Modern HR, Payroll, Time & Attendance, Scheduling accessible on any device, including tablets and mobile. Wurk's Intralytics Cloud (integration meets analytics) connects the industries leading technology providers allowing operators to combine and analyze data to inform mission-critical decisions. Wurk is also assembling this data to provide industry benchmarks to help operators compare their KPIs to the trends of the industry. Wurk's unique platform is proving that Human Capital Management, Workforce Management, and Payment technology providers can add significant value to their customers by focusing on their vertical-specific needs. Wurk was founded in August 2015 by Keegan Peterson. And it is headquartered in Denver, Colorado.

Front Range Biosciences

Seed Round in 2016
Front Range Biosciences brings modern agriculture to cannabis and hemp to improve reliability, efficiency, and safety for cultivators and consumers. They provide advanced agricultural science services to plant growers.

STASHLOGIX

Seed Round in 2016
STASHLOGIX makes thoughtful, secure, and discreet locking cannabis stash bags designed for style an child-safety.

WeGrow

Seed Round in 2016
A community built to foster interaction and empower home cultivators. We make home cultivation accessible for the most novice grower by bringing a community together to measure, share, and discover craft cannabis. Why WeGrow? When WeGrow founder Mason Levy began researching cannabis, he was immediately intrigued with its incredible versatility - abilities ranging from treating insomnia, depression, and arthritis to promoting self-examination, inspiring creativity, and catalyzing laughter. Evidence from respected institutions, including the British Journal of Cancer and the National Cancer Institute, suggest cannabis can prevent, shrink, and possibly eliminate tumors entirely. All of these amazing medicinal and wellness benefits stem from A PLANT that grows on every continent except Antarctica. Everyone should have an accessible and easy way to grow the strains of cannabis that are best suited for them. WeGrow simplifies the learning process, eliminating the need for exhaustive written and online searches, reading countless forums, and battling hundreds of conflicting opinions. The app and its companion real-time educational modules guide the novice user through the germination, vegetative, flowering, and harvesting stages of growing cannabis. WeGrow uses Elle, the WeGrow Growbot™, to personalize the educational experience, and teach users how to grow cannabis through conversations. The heart of WeGrow is education, community, and empowerment. The WeGrow mobile platform allows growers to tap into the collective knowledge of the community, making learning to grow cannabis easy, accessible, and fun for everyone. WeGrow is an entire growing community and knowledge base right in your pocket.

Lodestone Data Technologies

Seed Round in 2016
Lodestone Data Technologies LLC is a Denver-based company established in 2016 that specializes in developing inventory and grow management solutions utilizing radio-frequency identification (RFID) technology tailored for the cannabis industry. The company's platform provides item-level intelligence, which aids commercial growers in managing the complexities of cannabis cultivation. By automating inventory processes and capturing detailed data on plants' growth cycles from clone to harvest, Lodestone's solutions enable cultivators to reduce labor costs, minimize human error, and enhance operational efficiency.

Direct Cannabis Network

Seed Round in 2016
Direct Cannabis Network is a digital media company that focuses on profiling the startups, entrepreneurs, and innovative companies in the cannabis industry. The company was founded by Adelia Carrillo in 2015.

Gram Research

Seed Round in 2016
Gram is a health and wellness company in the cannabis industry. Our first product, Gram, counts and tracks cannabis consumption in real time. By building intelligent consumption solutions, we believe we can work together with consumers and regulatory bodies to achieve standardization in the cannabis industry. Moreover, a portion of every purchase funds medical research, because we believe every gram counts.

iDro

Angel Round in 2016
iDro Inc. specializes in developing hydroponic systems designed for home cultivation of cannabis and vegetables. The company’s innovative indoor gardening appliance utilizes advanced sensors and actuators to monitor and manage essential growth conditions, including water levels, nutrient concentrations, pH balance, temperature, humidity, and CO2 levels. Users are required to simply indicate what they are growing and add water approximately every two weeks, allowing even those without prior gardening knowledge to successfully cultivate plants. Additionally, iDro offers a user-friendly application that educates users on effective gardening practices and enables them to track their plants' progress. The integration of artificial intelligence further enhances the system, optimizing growth conditions to yield higher quality harvests over time. Headquartered in Colorado Springs, Colorado, iDro aims to simplify indoor gardening while promoting sustainable practices.

Wurk

Pre Seed Round in 2016
Wurk is the leader in HR, Payroll, and Payment technology servicing the fastest-growing emerging industry, cannabis! Wurk's proprietary Compliant Payment Cloud underwriters cannabis businesses enabling them to process payments for payroll, taxes, 401k, benefits, and more positioning Wurk as the largest payments processor in the industry. Their SaaS HCM Cloud provides Modern HR, Payroll, Time & Attendance, Scheduling accessible on any device, including tablets and mobile. Wurk's Intralytics Cloud (integration meets analytics) connects the industries leading technology providers allowing operators to combine and analyze data to inform mission-critical decisions. Wurk is also assembling this data to provide industry benchmarks to help operators compare their KPIs to the trends of the industry. Wurk's unique platform is proving that Human Capital Management, Workforce Management, and Payment technology providers can add significant value to their customers by focusing on their vertical-specific needs. Wurk was founded in August 2015 by Keegan Peterson. And it is headquartered in Denver, Colorado.

Trellis Research Group

Seed Round in 2016
Trellis Research Group is dedicated to empowering consumers in the emerging cannabis marketplace by providing essential knowledge for informed purchasing decisions. The organization focuses on enhancing transparency within the cannabis industry, promoting safer products and sound industry practices. By delivering scientifically validated research and product testing services, Trellis Research Group offers accurate information on cannabis accessories, products, and methods. Their commitment to transparency aims to establish higher standards in the cannabis marketplace, ensuring that consumers can make educated choices while fostering accountability among industry players.

Pen Simple

Seed Round in 2016
PenSimple is a revolutionary herb grinder and portable storage vault that makes your ground herbs accessible at the push of a button. PenSimple allows to store up to three grams of ground herbs ready to go at the push of a button. Never experience sticky fingers or a spilled grinder again with the secure and efficient design of PenSimple.

Traffic Roots

Seed Round in 2016
Traffic Roots LLC operates an advertising platform known as TrafficRoots, which caters specifically to advertisers and publishers in the cannabis and vape sectors. The platform enables advertisers to access a variety of cannabis-friendly sites and utilize advanced targeting features, including geographic and demographic filters, to effectively reach their target audience and achieve cost-per-acquisition goals. It also offers tools for real-time conversion tracking, campaign creation across multiple formats, and audience retargeting, alongside precise user capping and budget management. For publishers, Traffic Roots provides diverse web and mobile formats for monetizing their traffic, along with the capability to generate detailed real-time statistics on their advertising performance. Based in San Diego, California, Traffic Roots aims to enhance marketing reach and return on investment through programmatic advertising solutions.

Ananas

Seed Round in 2015
Ananas, Inc. is based in Boulder, Colorado, and specializes in the manufacturing of medical cannabis vaporizers. The company focuses on creating advanced vaporizers that incorporate proprietary hardware and software to accurately control cannabis consumption. Ananas' products feature precise temperature control, automated dosage regulation, and consumption tracking, utilizing innovative induction technology to ensure patients can inhale cannabinoid medications in carefully regulated amounts.

Tradiv

Seed Round in 2015
Tradiv is the cannabis industry's online wholesale marketplace. Tradiv's marketplace connects cultivators, MIPS, and dispensaries conducting wholesale trade, online.

PotGuide

Seed Round in 2015
PotGuide.com is here to help you navigate the maze of legalized marijuana. They provide you with a complete dispensary directory, 420-friendly lodging options, cannabis-related events and activities, and easy to digest legal information.

Hemp Business Journal

Seed Round in 2015
Providing data and market intelligence on the hemp and cannabis industry. Acquired by New Frontier Data (2018).

Elevate Accessories

Seed Round in 2015
Elevate Accessories LLC is a Denver-based company specializing in the design and manufacture of high-quality smoking accessories. Founded in 2015, the company offers a range of products, including bubblers, dugout kits, pipes, joint tips, and leather cases, aimed at providing customers with durable and stylish options for their smoking needs. Elevate Accessories focuses on creating heirloom-quality items that are built to last, while also promoting environmentally friendly, biodegradable materials in their product offerings. The company distributes its products through a network of resellers and online platforms, ensuring accessibility for customers seeking premium smoking accessories.

Leafcart

Seed Round in 2015
Leafcart Inc is a mobile marketplace application based in Boulder, Colorado, that facilitates the discovery, purchase, and sale of smoking accessories and cultivation supplies. The platform serves as a premier B2B marketplace, connecting quality counter-culture manufacturers, suppliers, retailers, and wholesalers. By providing a centralized venue for these transactions, Leafcart aims to streamline the buying and selling process within the industry, catering to the needs of various stakeholders involved in the counter-culture market.

Compliant Cannabis

Seed Round in 2015
Compliant Cannabis is serious about seed-to-sale software, the set of tools used by cannabis businesses to make their businesses compliant with state regulations and remain profitable. Balancing stringent compliance requirements and realizing profits is job number one of the cannabis entrepreneur. They don’t get to grow the best medicine if they’re out of money. They can’t sell premium infused products if they’re out of a license. Our team asked key managers in dispensaries in Boulder, Denver, and Colorado Springs about their inventory management software. We heard that the available tools were hard to use, time consuming, and unexpectedly out of service too frequently. Imagine that a dispensary’s system goes down for even just 15 minutes on a big Friday. Employees are forced to use a paper ticket, which costs customers, and invites human error. 75% of decision makers we surveyed want to switch their software next year, and many of them will switch to Compliant Cannabis.

Ask The Pot Scientist

Seed Round in 2015
Answer the people's canna-questions and highlight best business practices in the industry.

PotGuide

Seed Round in 2015
PotGuide.com is here to help you navigate the maze of legalized marijuana. They provide you with a complete dispensary directory, 420-friendly lodging options, cannabis-related events and activities, and easy to digest legal information.

BDSA

Seed Round in 2015
BDSA is an analytics platform focused on the cannabis market, offering business intelligence and market insights to various stakeholders, including retailers, manufacturers, brands, wholesalers, and investors. The company provides tools for tracking retail sales, understanding consumer behavior, and forecasting market trends, which help clients make informed decisions regarding product innovation, pricing strategies, and market expansion. By delivering actionable insights, BDSA enables its clients to enhance profitability, boost revenues, and improve their competitive positioning within the industry.

Highest Reward

Seed Round in 2015
Highest Reward specializes in providing human resource services tailored to the cannabis industry. The company offers an independent HR department that simplifies the complexities of human resource management, making it a more efficient and cost-effective process for businesses in this sector. By eliminating paperwork and ensuring regulatory compliance, Highest Reward allows companies to focus on their core operations. Their team of dedicated HR professionals possesses a deep understanding of the unique challenges faced by cannabis businesses, enabling them to deliver solutions that meet specific industry needs.

The Herbalista Set

Seed Round in 2015
The Herbalista Set, Inc. is a nature-based lifestyle brand based in Boulder, Colorado, that focuses on creating self-care products for women. The company offers a diverse range of items, including bath and body products, home goods, jewelry, and various curiosities, all designed to enhance self-care rituals. Incorporating elements of the cannabis plant such as hemp and CBD, the products aim to promote healing, creativity, and transformation while showcasing cannabis as a versatile and beneficial resource. Notably, the offerings contain no THC and are set to be available for purchase across all 50 states.
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