SoGal Ventures

SoGal Ventures is a venture capital firm founded in 2016 and based in New York, New York. The firm is dedicated to supporting underrepresented founders, particularly those from undercapitalized regions and addressing underserved issues. SoGal Ventures primarily invests in early-stage companies led by diverse founding teams, focusing on sectors such as consumer, healthcare, and technology. By leading pre-seed and seed funding rounds, the firm aims to empower women and diverse entrepreneurs who are innovating in ways that enhance living, working, and health for future generations. Through its initiatives, SoGal Ventures is committed to closing the diversity gap in entrepreneurship and venture capital, while providing equitable access to education, networks, and investment capital.

Pocket Sun

Co-Founder and Managing Partner

64 past transactions

Silicon Data

Seed Round in 2025
Silicon Data is a data product that brings essential intelligence and efficiency to markets.

Indewild

Seed Round in 2025
The First Ever Ayurvedic Beauty Brand, People Powered & Expert Backed. Combining 5000 Years Of Ayurvedic Rituals With Modern Dermatology & Clean Ingredients.

Try Your Best

Seed Round in 2022
Try Your Best is a blockchain technology company that focuses on creating an online play-to-earn portal aimed at enhancing brand engagement. The portal is designed to offer a sustainable and energy-efficient web3 experience, allowing users to earn rewards through their interactions. Participants can redeem these rewards for various perks, encouraging mindful participation from individuals and their communities. By emphasizing sustainability and user engagement, Try Your Best aims to influence brand loyalty and create a more rewarding digital environment.

August

Seed Round in 2022
August is a lifestyle period brand dedicated to reimagining periods to be powerful.

Torigen Pharmaceuticals

Venture Round in 2022
Torigen Pharmaceuticals is dedicated to advancing cancer care for companion animals through innovative treatment options. Founded in 2013 and based in Farmington, Connecticut, the company focuses on developing immunotherapy solutions, particularly an experimental autologous cancer vaccine. This vaccine aims to activate the immune system to target specific tumor-associated antigens present on cancer cells, allowing for more effective detection and treatment of tumors. By providing alternatives to traditional, invasive methods such as surgeries and chemotherapy, Torigen seeks to improve the quality of life for pets facing cancer. The company builds on years of scientific research and is committed to pushing the boundaries of veterinary oncology.

Welbi

Seed Round in 2022
Welbi is a company focused on enhancing the quality of life for older adults in senior living communities by optimizing care delivery. Its platform simplifies administrative tasks, allowing staff to dedicate more time to engaging residents and fostering meaningful connections. By offering personalized programming and real-time insights, Welbi equips senior living communities with the tools necessary to understand and respond to the evolving needs of their residents. This approach aims to prevent social isolation among older adults and enrich their overall experience within these communities.

Pareto.AI

Seed Round in 2022
Pareto.AI helps fast-growing businesses increase revenue, improve efficiency, and make strategic decisions with targeted lead generation, market research, quality data enrichment, and much more. Build an edge with Pareto.AI and join our social impact mission to empower talented & diverse professionals with high-growth careers in tech.

Indewild

Seed Round in 2022
The First Ever Ayurvedic Beauty Brand, People Powered & Expert Backed. Combining 5000 Years Of Ayurvedic Rituals With Modern Dermatology & Clean Ingredients.

ZZ Driggs

Seed Round in 2022
ZZ Driggs is an online furniture marketplace founded in 2014 in Brooklyn, New York, that specializes in creating, designing, crafting, and restoring furniture. The company aims to address the pressing need for change in the furniture industry by offering a diverse selection of contemporary and collectible pieces. ZZ Driggs emphasizes sustainability and ethical practices in its manufacturing processes, providing clients with the option to buy or rent a variety of well-crafted furniture for living rooms, dining areas, bedrooms, and workspaces. The business collaborates with a network of designers, fabricators, master woodworkers, expert upholsterers, and historians to ensure a rich selection of both modern designs and antique collectibles.

Function of Beauty

Venture Round in 2022
Function of Beauty is a New York-based company founded in 2015 that specializes in personalized hair care, skincare, and body care products. It allows customers to create customized shampoos, conditioners, and styling products tailored to their specific hair profile and goals, including individual preferences for color and fragrance. The brand emphasizes safety and quality by formulating its products without sulfates, parabens, phthalates, or mineral oils, ensuring that customers receive products that cater to their unique needs while avoiding potentially harmful ingredients.

GENBEN

Seed Round in 2021
GENBEN is fundamentally a fashionable and healthy food and drink brand, a light health brand that promotes a sustainable and healthy lifestyle. The company adheres to the use of natural ingredients, vegan formulas and environmentally friendly packaging. The brand draws inspiration from Oriental health wisdom, incorporates Chinese and Western superfood ingredients, and works with professional nutritionists and herbal experts to explore global high-quality plant materials and design scientific formulas. At present, two products of the Oriental Plant Extract solid drink series "Water Ginger" and "Warm Ginger" have been launched, providing urban women with healthy food and drink with natural ingredients and convenient experience.

Wavelength

Seed Round in 2021
Wavelength is an audio platform that encourages women to take care of themselves and have a positive food perspective.

Lovevery

Series C in 2021
Lovevery, Inc. is a company based in Boise, Idaho, that specializes in manufacturing educational play products for babies and young children. Founded in 2015, Lovevery offers a range of toys designed by child development experts to support stage-based learning. Their flagship product, the Play Gym, includes various accessories such as a ball, batting ring, and teething rings, tailored to stimulate a child's senses and encourage developmental milestones. In addition to physical products, Lovevery provides parents with stage-based information and resources to enhance their children's learning experiences. The company has received recognition for its innovative offerings through awards from notable publications and organizations. Lovevery's products are available for purchase online, and the company has garnered support from several prominent investors.

Zeera

Series A in 2021
Zeera is a mental healthcare company founded in 2019 by Ariela Safira, based in New York. The company focuses on providing a digital platform and in-person experiences aimed at enhancing mental wellness through a member-centered therapy model that is both affordable and effective. Zeera offers a monthly membership that includes on-demand, therapist-created tools and resources designed to assist users in managing experiences such as burnout. The platform emphasizes empathy and design, enabling individuals to access research-based therapy tools that encourage reflection and actionable steps for mental well-being. In addition to its mental health services, Zeera also caters to tech enthusiasts with accessories and gadgets compatible with Apple products, and embraces the cultural richness of Indian cuisine through authentic recipes and dining experiences for vegan and vegetarian customers.

Cabinet Health

Seed Round in 2021
Cabinet Health is a sustainable healthcare company based in New York, established in 2018. It specializes in over-the-counter (OTC) medicines and dietary supplements, offering a range of over 30 products with an emphasis on environmental sustainability and personalized care. The company focuses on innovative packaging solutions, including refillable medicine bottles and compostable medicine pouches made from a blend of wood cellulose and sealants. These products are designed to keep medicines fresh and safe while reducing environmental impact.

Playground

Seed Round in 2021
We’re building a world where every person belongs. Together, let’s reinvent the social digital fabric that shapes our lives, creating a new framework and foundation centered around participation, passion and play. Bringing People Together. For real. Whether it’s a virtual art room, or a live jazz fest, a digital barre class, or a rooftop comedy show, shared interests connect us. And community is but a swipe away. Pick up your phone to connect beyond your phone. Unearth an underground card club. Eat pizza for breakfast. On a Monday. The New Way to Play.

Lettuce Grow

Series A in 2021
Lettuce Grow is a sustainable food company founded in 2017 and headquartered in Los Angeles, California. The company specializes in a vertical gardening device that allows individuals to cultivate crops in limited spaces without requiring a large yard. This innovative hydroponic system is self-watering and self-fertilizing, making it easier for consumers to grow a diverse range of greens, vegetables, fruits, and herbs at home. By promoting healthy and sustainable food production, Lettuce Grow enables users to enjoy fresh harvests while contributing to environmentally friendly practices.

Function of Beauty

Series B in 2020
Function of Beauty is a New York-based company founded in 2015 that specializes in personalized hair care, skincare, and body care products. It allows customers to create customized shampoos, conditioners, and styling products tailored to their specific hair profile and goals, including individual preferences for color and fragrance. The brand emphasizes safety and quality by formulating its products without sulfates, parabens, phthalates, or mineral oils, ensuring that customers receive products that cater to their unique needs while avoiding potentially harmful ingredients.

Ceremonia

Pre Seed Round in 2020
Ceremonia is a new modern haircare brand rooted in Latin heritage. It celebrates the richness of Latinx culture, serving the next-gen. Ceremonia brand will be launched this fall.

Cherry Blossom Intimates

Funding Round in 2020
Cherry Blossom Intimates offers customizable post-mastectomy prosthetics to breast cancer survivors. It includes a "state-of-the-art fitting experience," and the prosthetics can be billed to insurance.

Fiveable

Venture Round in 2020
Fiveable, Inc. is an educational technology company founded in 2018 and headquartered in Milwaukee, Wisconsin. It operates an interactive social learning platform designed specifically for Advanced Placement (AP) students and teachers. The platform focuses on providing educational equity through a combination of content, community, and courses, offering resources in various subjects including history, social science, STEM, and languages. Fiveable features a comprehensive content library, community spaces, and interactive experiences that facilitate real-time connections among students studying similar topics. The platform aims to enhance students' skills and confidence, helping them prepare for placement exams and earn college credit.

Zeera

Seed Round in 2020
Zeera is a mental healthcare company founded in 2019 by Ariela Safira, based in New York. The company focuses on providing a digital platform and in-person experiences aimed at enhancing mental wellness through a member-centered therapy model that is both affordable and effective. Zeera offers a monthly membership that includes on-demand, therapist-created tools and resources designed to assist users in managing experiences such as burnout. The platform emphasizes empathy and design, enabling individuals to access research-based therapy tools that encourage reflection and actionable steps for mental well-being. In addition to its mental health services, Zeera also caters to tech enthusiasts with accessories and gadgets compatible with Apple products, and embraces the cultural richness of Indian cuisine through authentic recipes and dining experiences for vegan and vegetarian customers.

Lean Orb

Pre Seed Round in 2020
Lean Orb is a manufacturer and distributor of a compostable foodservice packaging company. Product catalog offers over 20 products covering single-use take-out containers, plates, cutlery, cups and straws produced from plant roots, grass fibers and highly sustainable wood.

Rosy Wellness

Pre Seed Round in 2020
Rosy Wellness, Inc. is a Dallas-based company that specializes in developing an application aimed at enhancing sexual health and wellness for women experiencing decreased sexual desire. Since its founding in 2018, Rosy Wellness has provided a comprehensive resource comprising educational videos, sexual health assessments, and a customizable library of romantic and erotic stories. The platform also features guided sessions led by psychologists, allowing users to learn at their own pace. Through its evidence-based approach, the application offers a personalized wellness plan designed to help women achieve their unique sexual wellness goals in a convenient manner.

Bold Health

Pre Seed Round in 2020
Bold Health is a virtual therapeutic care provider focused on transforming the treatment of gastrointestinal (GI) conditions through a patient-centered approach. The company offers personalized, end-to-end care programs that integrate telehealth services with a multidisciplinary team comprising GI specialists, registered nurses, dietitians, therapists, and health coaches. By utilizing an integrated digestive care platform, Bold Health combines medication, nutrition, behavioral interventions, and remote monitoring to alleviate gut symptoms and enhance both productivity and emotional well-being. The platform aims to reduce overall healthcare costs while delivering effective and convenient GI care. Bold Health collaborates with self-insured employers and health plans to ensure that patients receive comprehensive support on their journey to improved digestive health.

Cabinet Health

Seed Round in 2020
Cabinet Health is a sustainable healthcare company based in New York, established in 2018. It specializes in over-the-counter (OTC) medicines and dietary supplements, offering a range of over 30 products with an emphasis on environmental sustainability and personalized care. The company focuses on innovative packaging solutions, including refillable medicine bottles and compostable medicine pouches made from a blend of wood cellulose and sealants. These products are designed to keep medicines fresh and safe while reducing environmental impact.

Fiveable

Seed Round in 2020
Fiveable, Inc. is an educational technology company founded in 2018 and headquartered in Milwaukee, Wisconsin. It operates an interactive social learning platform designed specifically for Advanced Placement (AP) students and teachers. The platform focuses on providing educational equity through a combination of content, community, and courses, offering resources in various subjects including history, social science, STEM, and languages. Fiveable features a comprehensive content library, community spaces, and interactive experiences that facilitate real-time connections among students studying similar topics. The platform aims to enhance students' skills and confidence, helping them prepare for placement exams and earn college credit.

Little Spoon

Series A in 2020
Little Spoon, Inc. is a New York-based company specializing in the manufacture and marketing of organic baby food, vitamins, and probiotics. Established in 2013, it offers a diverse range of products, including baby blends with varying textures and nutritional boosters designed to support children's health. These boosters include ingredients such as iron, Vitamin E, Omega-3 DHA, zinc, and prebiotics. Little Spoon's direct-to-consumer model provides convenience by delivering fresh, nutritious meals and snacks directly to customers' doors, thereby eliminating the need for grocery store trips. The company has become a prominent player in the U.S. baby and kids food market, delivering millions of meals to families across the country and positioning itself as a reliable source for junk-free food options for children.

Carbon38

Venture Round in 2019
Carbon38, Inc. is an e-commerce platform dedicated to women's active and performance wear, headquartered in Los Angeles, California. Founded in 2012, the company features its proprietary label alongside a carefully curated selection of contemporary brands and exclusive collaborations. Its product offerings include a range of items such as bodysuits, sweaters, sweatshirts, crop tops, leggings, pants, capris, and shoes. Carbon38 aims to merge functional activewear with progressive street style, empowering women to express their individuality through fashion-forward choices. The company operates both online and through physical stores, providing access to luxury active apparel from leading sportswear designers worldwide while also offering their exclusive branded products.

QuirkChat

Seed Round in 2019
QuirkChat is a community platform for all geeks that prioritizes people who are typically left out of geek fandom (women, POC, LGBTQIA+). QuirkChat is a one-stop for anyone exploring or creating the fandom industry. Its app is available on both iOS and Android. It was founded in 2017 and is headquartered in Durham, North Carolina.

Little Spoon

Venture Round in 2019
Little Spoon, Inc. is a New York-based company specializing in the manufacture and marketing of organic baby food, vitamins, and probiotics. Established in 2013, it offers a diverse range of products, including baby blends with varying textures and nutritional boosters designed to support children's health. These boosters include ingredients such as iron, Vitamin E, Omega-3 DHA, zinc, and prebiotics. Little Spoon's direct-to-consumer model provides convenience by delivering fresh, nutritious meals and snacks directly to customers' doors, thereby eliminating the need for grocery store trips. The company has become a prominent player in the U.S. baby and kids food market, delivering millions of meals to families across the country and positioning itself as a reliable source for junk-free food options for children.

Torigen Pharmaceuticals

Series A in 2019
Torigen Pharmaceuticals is dedicated to advancing cancer care for companion animals through innovative treatment options. Founded in 2013 and based in Farmington, Connecticut, the company focuses on developing immunotherapy solutions, particularly an experimental autologous cancer vaccine. This vaccine aims to activate the immune system to target specific tumor-associated antigens present on cancer cells, allowing for more effective detection and treatment of tumors. By providing alternatives to traditional, invasive methods such as surgeries and chemotherapy, Torigen seeks to improve the quality of life for pets facing cancer. The company builds on years of scientific research and is committed to pushing the boundaries of veterinary oncology.

Proscia

Series A in 2018
Proscia Inc. is a Philadelphia-based company that develops a cloud-based digital pathology platform aimed at enhancing cancer diagnosis and improving patient outcomes. Founded in 2014, Proscia's platform leverages advanced computing technologies to analyze data that is not perceptible to the human eye. By transforming this hidden data into actionable insights, the platform supports routine pathology operations and aids physicians in accelerating the development of life-saving medical advancements.

HelloAva

Venture Round in 2018
HelloAva, Inc. is a New York-based company that specializes in the distribution of skincare and healthcare products. Founded in 2016, HelloAva operates an online platform that simplifies beauty and skincare consultancy through the use of artificial intelligence and deep learning, combined with insights from real dermatologists. The company offers personalized skincare routines and regime cards tailored to individual needs, providing users with expert advice and product recommendations to enhance their skincare regimen.

Zola

Series D in 2018
Zola, Inc. is a wedding company that offers a comprehensive suite of wedding planning and registry services. Founded in 2013 and based in New York, Zola provides tools designed to streamline the wedding planning process, including personalized wedding websites, customizable registries, and detailed checklists. Couples can create a wedding website to share their stories and details, register for gifts and experiences from a curated collection, and utilize a checklist to manage tasks and deadlines. Additionally, the platform features a guest list tool that helps users collect addresses, send invitations, track RSVPs, and communicate with guests. Zola aims to enhance the wedding experience by combining modern technology with attentive customer service, supporting couples from engagement through to their wedding day and beyond.

Parsley Health

Series A in 2018
Parsley Health, Inc. offers personalized holistic healthcare services focused on addressing the root causes of diseases. By considering patients' personal histories, lifestyles, environments, and genetic factors, the company creates comprehensive health regimens that may include dietary changes, lifestyle adjustments, stress management techniques, supplements, botanical medicines, and prescription drugs. Their services encompass functional medicine assessments, personalized nutrition consultations, health coaching, specialized testing, bioidentical hormone therapy, and online access to labs and medical records. Parsley Health also provides various diagnostic tests and sells health-related products online. Founded in 2015 by Dr. Robin Berzin, M.D., the company operates clinics in New York City, Los Angeles, and San Francisco, integrating technology with wellness and preventive care to offer a subscription-based model that emphasizes chronic disease management and personalized treatment.

Archer Roose

Seed Round in 2018
Archer Roose is a clean wine brand focused on providing affordable and sustainable wine options to modern consumers. The company produces canned wine and other beverages, emphasizing transparency and sustainability in its packaging. By utilizing cans and kegs, Archer Roose aims to make wine more accessible while appealing to a new generation of wine drinkers. Their global portfolio reflects a commitment to quality and innovation, catering to diverse lifestyles and dining experiences.

The Right Fit

Seed Round in 2018
theright.fit is a global marketplace to connect talent with brands & clients, locally and around the world. It's a simple and beautiful way to find the right talent for your next project. It's a community of models, actors, photographers, makeup artists, stylists, and more, all in one place for you to book in a simple and seamless way.

Unbound

Venture Round in 2017
Unbound is a sexual wellness company for women. The company makes and sells vibrators, lubricants,and accessories direct-to-consumer through their website.

Aday

Venture Round in 2017
ADAY is a fast growing direct-to-consumer brand creating consciously designed, technical clothing. We call it clothing of the future. Founded by Nina Faulhaber and Meg He, ADAY is based in New York and London.

Lovevery

Seed Round in 2017
Lovevery, Inc. is a company based in Boise, Idaho, that specializes in manufacturing educational play products for babies and young children. Founded in 2015, Lovevery offers a range of toys designed by child development experts to support stage-based learning. Their flagship product, the Play Gym, includes various accessories such as a ball, batting ring, and teething rings, tailored to stimulate a child's senses and encourage developmental milestones. In addition to physical products, Lovevery provides parents with stage-based information and resources to enhance their children's learning experiences. The company has received recognition for its innovative offerings through awards from notable publications and organizations. Lovevery's products are available for purchase online, and the company has garnered support from several prominent investors.

Unbound

Seed Round in 2017
Unbound is a sexual wellness company for women. The company makes and sells vibrators, lubricants,and accessories direct-to-consumer through their website.

Werk

Seed Round in 2017
Werk is the first and only people analytics software that helps companies improve their flexibility performance through data. Through a proprietary assessment methodology and analytics dashboard, Werk delivers the insights companies need to understand current flexibility baseline and gaps, the highest ROI flex investments to close those gaps, and the impact of flexibility on their most important business metrics. Learn more at Werk.co

Winky Lux

Seed Round in 2017
Winky Lux is a cosmetics company founded in 2015 and based in New York, New York. It specializes in manufacturing a wide range of color cosmetic products, including lip kits, shadow palettes, lipsticks, blushes, highlighters, and various eye and brow products. Winky Lux emphasizes high-quality, cruelty-free, and non-toxic ingredients, ensuring that its products are free from parabens and phthalates. The company is committed to sustainability and offers heavily pigmented cosmetic items designed to capture attention. By selling primarily online, Winky Lux aims to provide luxury products at affordable prices, making high-quality cosmetics accessible to a broader audience. Its products are also available through various retailers both in the United States and internationally.

Werk

Seed Round in 2017
Werk is the first and only people analytics software that helps companies improve their flexibility performance through data. Through a proprietary assessment methodology and analytics dashboard, Werk delivers the insights companies need to understand current flexibility baseline and gaps, the highest ROI flex investments to close those gaps, and the impact of flexibility on their most important business metrics. Learn more at Werk.co

SWAAY

Seed Round in 2017
SWAAY is a ground-breaking media and online publishing company that harnesses the style and glamour of today’s business-minded woman. At SWAAY women’s interests are much more diverse than what traditional magazines portray. We are dedicated to celebrating the stories of established and emerging entrepreneurs to advance more women into the forefronts of innovation and entrepreneurship through visually inspiring and intellectually engaging content.

Unbound

Seed Round in 2017
Unbound is a sexual wellness company for women. The company makes and sells vibrators, lubricants,and accessories direct-to-consumer through their website.

Function of Beauty

Series A in 2017
Function of Beauty is a New York-based company founded in 2015 that specializes in personalized hair care, skincare, and body care products. It allows customers to create customized shampoos, conditioners, and styling products tailored to their specific hair profile and goals, including individual preferences for color and fragrance. The brand emphasizes safety and quality by formulating its products without sulfates, parabens, phthalates, or mineral oils, ensuring that customers receive products that cater to their unique needs while avoiding potentially harmful ingredients.

EverlyWell

Seed Round in 2017
EverlyWell develops do-it-yourself kits for a vast range of at-home regulatory-compliant diagnostic tests including food sensitivity, fertility, hormones, STDs, thyroid, and metabolism among the others, allowing users to perform tests at home and receive physician-reviewed results and insights on their mobile devices. EverlyWell also provides at-home covid testing.

Trustify Experts

Venture Round in 2017
Trustify Experts provides expertise in all aspects of the cyber security market. Trustify Experts also provides resourcing and recruitment solutions, and managed services. Trustify Experts was founded in 2020 and was headquartered in London, United Kingdom.

Function of Beauty

Venture Round in 2017
Function of Beauty is a New York-based company founded in 2015 that specializes in personalized hair care, skincare, and body care products. It allows customers to create customized shampoos, conditioners, and styling products tailored to their specific hair profile and goals, including individual preferences for color and fragrance. The brand emphasizes safety and quality by formulating its products without sulfates, parabens, phthalates, or mineral oils, ensuring that customers receive products that cater to their unique needs while avoiding potentially harmful ingredients.

GuavaPass

Series A in 2016
GuavaPass operates a platform designed to connect individuals with various fitness studios and healthy-living experts across major cities in Asia, including Bangkok, Beijing, Dubai, Hong Kong, Jakarta, Manila, Seoul, Shanghai, Singapore, and Taipei. Founded in April 2015 by Jeffrey Liu and Robert Pachter, the platform offers access to a diverse range of fitness classes, such as yoga, kickboxing, spinning, dance, CrossFit, and Pilates. This enables users to engage in a variety of workouts and maintain an optimal level of fitness in an enjoyable manner. GuavaPass is headquartered in Singapore and was acquired by ClassPass in January 2019.

Function of Beauty

Pre Seed Round in 2016
Function of Beauty is a New York-based company founded in 2015 that specializes in personalized hair care, skincare, and body care products. It allows customers to create customized shampoos, conditioners, and styling products tailored to their specific hair profile and goals, including individual preferences for color and fragrance. The brand emphasizes safety and quality by formulating its products without sulfates, parabens, phthalates, or mineral oils, ensuring that customers receive products that cater to their unique needs while avoiding potentially harmful ingredients.
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