SmartHub

SmartHub is a venture capital firm based in San Francisco, California, founded in 2015. It operates as a funding and service platform designed to connect promising startups with investors while providing comprehensive support throughout the investment process. For investors, SmartHub offers tailored venture portfolios, extensive analysis and research on investment options, assistance with deal structuring and legal documentation, as well as ongoing reporting and investment rights protection until exit. For startups, the firm facilitates fast communication and feedback, fosters mutually beneficial deal-making, and provides strategic development support along with networking and consulting during the fundraising stage. Through these services, SmartHub aims to enhance the investment experience for both parties in the technology sector.

Olga Alekseeva

Managing Partner

Bogdan Iarovoi

Managing Partner

Past deals in Serbia

Shyft

Seed Round in 2018
Shyft is a mobility technology company that provides a digital platform for relocation management. Its mobile application and marketplace connect employees, employers, and moving service providers, enabling end‑to‑end management of international and domestic moves. The platform offers real‑time lead management, pricing transparency, and integration with financial systems, helping corporations and relocation agencies streamline the relocation process from inquiry to invoicing. Founded in 2015 and headquartered in San Francisco with an office in Belgrade, the company serves more than 300 moving partners across 68 countries.

Shyft

Seed Round in 2018
Shyft is a mobility technology company that provides a digital platform for relocation management. Its mobile application and marketplace connect employees, employers, and moving service providers, enabling end‑to‑end management of international and domestic moves. The platform offers real‑time lead management, pricing transparency, and integration with financial systems, helping corporations and relocation agencies streamline the relocation process from inquiry to invoicing. Founded in 2015 and headquartered in San Francisco with an office in Belgrade, the company serves more than 300 moving partners across 68 countries.
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