Rocana Venture Partners is a Los Angeles-based venture capital firm established in 2017 that specializes in investing in early-stage consumer packaged goods brands. The firm focuses primarily on the food and beverage sector while also exploring opportunities in beauty and personal care, wellness, pet care, fitness, and fashion/apparel. Rocana seeks to identify and support innovative, mission-driven brands that offer consumers improved living choices. By concentrating on disruptive and high-growth companies, Rocana Venture Partners aims to foster the development of products that resonate with contemporary consumer needs.
Cure is a VC-backed hydration brand based in New York City. We’re the only premium hydration brand with a science-backed formula, plant-based ingredients, no added sugar, and 4x the electrolytes of leading sports drinks. The product is based on the World Health Organization's formula for Oral Rehydration Solution that is proven to hydrate as effectively as an IV drip but, unlike other ORS products, the ingredients are non-GMO, sustainably sourced, and have no added sugar. Made with coconut water and pink Himalayan salt, Cure provides everything your body needs for daily hydration and nothing it doesn't. Cure is backed by a medical advisory board that includes Dr. Roshini Raj, Dr. Dana Cohen, and Brooke Alpert and is FSA/HSA Eligible. In just 4 years, Cure has expanded to over 13,000 retail stores nationwide including CVS, Walgreens, and Sprouts, and was named to the Inc. 5000 list of fastest-growing companies in America at #225 (#10 in Food and Beverage). Cure is a female-founded company, certified Plastic Neutral, and donates a serving for every purchase made to someone in need. Our investors include Lerer Hippeau, Valedor Partners, Rocana Ventures, Beliade, Silas Capital, Litani Ventures, Joyance Partners, Parallel Ventures, Great Oaks Venture Capital, Simple Food Ventures, Carly Strife (Founder of BARK), Kathleen King (Founder of Tate's Cookies), Philip Krim (CEO at Casper), Nick Green (CEO at Thrive Market), Nas, Andy Roddick and more.
Poppi
Venture Round in 2022
Poppi is a beverage company that specializes in flavored sparkling probiotic drinks designed to enhance gut health. Their product lineup includes flavors such as Strawberry Lemon, Cream Soda, Peach, Cherry Limeade, and Cola, all crafted with real fruit and apple cider vinegar, and infused with prebiotics. These beverages are low in sugar, vegan-friendly, and carbonated for a refreshing taste. Available in convenient cans, Poppi occasionally introduces seasonal flavors and limited editions to cater to diverse consumer preferences.
Olipop
Series B in 2022
Olipop, Inc. is a beverage company based in Oakland, California, that specializes in producing sparkling tonics aimed at promoting digestive health. Founded in 2017, Olipop offers a range of flavors, including strawberry, vanilla, cinnamon, cola, and lemon, utilizing natural fibers, prebiotics, and botanical extracts. These beverages are designed to support the microbiome, enhance digestive function, and improve metabolic health, catering to consumer preferences for both taste and health benefits. Olipop positions itself as an affordable alternative to traditional soda, focusing on delivering clinically backed products that align with contemporary health trends.
Olipop
Series A in 2020
Olipop, Inc. is a beverage company based in Oakland, California, that specializes in producing sparkling tonics aimed at promoting digestive health. Founded in 2017, Olipop offers a range of flavors, including strawberry, vanilla, cinnamon, cola, and lemon, utilizing natural fibers, prebiotics, and botanical extracts. These beverages are designed to support the microbiome, enhance digestive function, and improve metabolic health, catering to consumer preferences for both taste and health benefits. Olipop positions itself as an affordable alternative to traditional soda, focusing on delivering clinically backed products that align with contemporary health trends.
Recess
Venture Round in 2020
Recess is a consumer wellness brand creating products and experiences designed to help people feel balanced, centered, and inspired so that they can be their most productive and creative selves despite an increasingly stressful world. Its products include sparkling water infused with hemp extract and adaptogens for balance and clarity. Founded in 2017, Recess is headquartered in New York.
Kuli Kuli
Series B in 2019
Kuli Kuli produces nutritional moringa products in the United States. It offers moringa bars, moringa powders, green energy shots, herbal teas, and sampler packs. Kuli Kuli sells its products through retail stores, as well as online. Anne Tsuei, Jordan Moncharmont, Lisa Curtis, and Valerie Popelka founded Kuli Kuli on September 21, 2011, with its headquarters in Oakland in California.
Kettle & Fire
Series A in 2018
Kettle & Fire is a food and beverage company based in Austin, Texas, founded in 2013. The company specializes in producing bone broth by slowly simmering marrow bones from grass-fed, grass-finished organic cows and pasture-raised chickens with organic vegetables and filtered water in steel kettles for 20-24 hours at a low temperature. This meticulous process allows nutrients, collagen, and amino acids to be extracted into the broth. Kettle & Fire prioritizes high standards in sourcing, ensuring that all animals are raised humanely without the use of antibiotics or hormones. Their bone broth products are designed to provide health benefits, including support for skin, hair, joints, and nails, while containing no artificial flavors or colors.
Apres
Seed Round in 2018
Après, a digital-first company based in San Francisco, offers a plant-based protein beverage developed specifically for premium whole-body replenishment
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