L'ATTITUDE Ventures

L'ATTITUDE Ventures is a venture capital platform based in San Diego, California, dedicated to investing in early-stage companies led and owned by U.S. Latino entrepreneurs. Founded in 2019 by a group of global executives and investors, the firm focuses on fostering high-growth business opportunities, particularly in sectors such as technology, healthcare, financial services, and consumer products. By addressing the significant underfunding of Latino entrepreneurs, L'ATTITUDE Ventures aims to accelerate the growth of transformative companies that contribute to economic development. The firm is led by Sol Trujillo, a prominent executive who emphasizes the vital role of the Latino community in the U.S. economy.

Peter Amaro

Managing Partner

Laura Lucas

General Partner

Solomon Trujillo

Co-Founder and Managing Partner, Los Angeles

Past deals in Drones

Omnitron Sensors

Series A in 2025
Omnitron Sensors is a developer of advanced sensor technology aimed at enhancing the safety and autonomy of self-driving cars and drones. The company specializes in silicon photonics processes to create high-performance and cost-effective sensors that are essential for safety-critical applications. By providing tools that facilitate full autonomy, Omnitron Sensors enables clients to implement reliable solutions for driverless vehicles, ensuring safe navigation in various environments.

Omnitron Sensors

Funding Round in 2022
Omnitron Sensors is a developer of advanced sensor technology aimed at enhancing the safety and autonomy of self-driving cars and drones. The company specializes in silicon photonics processes to create high-performance and cost-effective sensors that are essential for safety-critical applications. By providing tools that facilitate full autonomy, Omnitron Sensors enables clients to implement reliable solutions for driverless vehicles, ensuring safe navigation in various environments.

Omnitron Sensors

Seed Round in 2021
Omnitron Sensors is a developer of advanced sensor technology aimed at enhancing the safety and autonomy of self-driving cars and drones. The company specializes in silicon photonics processes to create high-performance and cost-effective sensors that are essential for safety-critical applications. By providing tools that facilitate full autonomy, Omnitron Sensors enables clients to implement reliable solutions for driverless vehicles, ensuring safe navigation in various environments.
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