L'ATTITUDE Ventures is a venture capital platform based in San Diego, California, dedicated to investing in early-stage companies led and owned by U.S. Latino entrepreneurs. Founded in 2019 by a group of global executives and investors, the firm focuses on fostering high-growth business opportunities, particularly in sectors such as technology, healthcare, financial services, and consumer products. By addressing the significant underfunding of Latino entrepreneurs, L'ATTITUDE Ventures aims to accelerate the growth of transformative companies that contribute to economic development. The firm is led by Sol Trujillo, a prominent executive who emphasizes the vital role of the Latino community in the U.S. economy.
Omnitron Sensors is a developer of advanced sensor technology aimed at enhancing the safety and autonomy of self-driving cars and drones. The company specializes in silicon photonics processes to create high-performance and cost-effective sensors that are essential for safety-critical applications. By providing tools that facilitate full autonomy, Omnitron Sensors enables clients to implement reliable solutions for driverless vehicles, ensuring safe navigation in various environments.
BaseCap
Series A in 2023
Organizations are finding that data is flawed, requiring costly, disjointed, and time-consuming data cleansing efforts. The success of any company is dependent on its ability to understand, use, and integrate data and technology throughout its business processes. BaseCap’s software platform simplifies and speeds the way organizations identify and remediate low-quality data, yielding better data-driven decisions.
Nopalera
Seed Round in 2022
Nopalera creates Mexican botanical products such as moisturizers, soaps, cleansing creams, and other related products for baths and body that celebrate and elevate Latino culture.
Cleverman
Seed Round in 2022
Cleverman specializes in personalized male grooming products, focusing on hair color and hair care solutions tailored to individual preferences. The company offers customizable products, including beard and hair dye, designed to enhance men's appearance. By providing tailored colors, tools, and nourishing formulas, Cleverman ensures that each customer receives grooming products that meet their specific needs. The company's innovative approach emphasizes convenience, delivering high-performance grooming solutions directly to customers' doors.
Omnitron Sensors
Funding Round in 2022
Omnitron Sensors is a developer of advanced sensor technology aimed at enhancing the safety and autonomy of self-driving cars and drones. The company specializes in silicon photonics processes to create high-performance and cost-effective sensors that are essential for safety-critical applications. By providing tools that facilitate full autonomy, Omnitron Sensors enables clients to implement reliable solutions for driverless vehicles, ensuring safe navigation in various environments.
Flow
Series A in 2022
Flow is a technology company focused on enhancing commercial real estate through advanced analytics and artificial intelligence. It addresses the complexities of fund infrastructure by integrating information across various stakeholders, including investors, providers, and investment systems. Flow's mission is to empower informed decision-making by providing dynamic tools and user-friendly interfaces. Its cross-platform software as a service (SaaS) technology is designed to adapt to the diverse operational needs of funds, thereby optimizing productivity and enabling faster decision-making. By targeting the alternative asset market, Flow aims to accelerate the speed of decisions, capital movement, and overall growth, which are essential for thriving market economies.
Back to the Roots
Series D in 2022
Back to the Roots, Inc. is a company based in Oakland, California, that specializes in developing and retailing indoor gardening kits, allowing consumers to grow organic and gourmet mushrooms at home. Founded in 2009, the company started as a sustainable urban mushroom farm and has since expanded its product offerings to include a variety of gardening kits, such as mushroom grow kits, water gardens, microgreens, herbs, and vegetable planters. Their Grow-at-Home Mushroom Garden enables users to cultivate up to 1 pound of oyster mushrooms indoors in as little as ten days, providing a quick and eco-friendly way to access fresh produce. Back to the Roots sells its products primarily through its website, promoting sustainability and self-sufficiency in urban gardening.
Progeny Coffee
Seed Round in 2021
Progeny is a sustainable coffee ecosystem that integrates local upskilling with technology to connect commercial and retail customers directly with the farmers of the coffee being consumed, thereby creating a novel and premium coffee experience with observable and measurable impact.
Agua Bonita
Pre Seed Round in 2021
Agua Bonita is a cold-pressed juice company that makes juice out of surplus and ugly produce.
ToDooly
Seed Round in 2021
ToDooly is a social platform that connects community members with local students to assist with everyday tasks. Founded in 2017 and based in Grosse Pointe Park, Michigan, the platform allows users to hire students for simple outdoor jobs at a rate of $20 per hour, plus a $5 booking fee. The services offered focus on basic household tasks such as yard work and routine cleaning, but do not include specialized services that require professional expertise. By leveraging the availability of college students, ToDooly aims to make it easier for busy individuals to manage their to-do lists effectively.
BabySparks
Series A in 2021
BabySparks LLC is a company that develops an application aimed at assisting parents in fostering their baby's early development. Established in 2013 and based in Plantation, Florida, the company offers a personalized activity program that features video-based activities aligned with developmental milestones. This application creates customized plans tailored to each child's unique profile, helping to identify specific needs and recommend meaningful activities that encourage engagement and participation from families. The platform is designed to support children in critical developmental areas through play, making it accessible to a broad audience by offering content in multiple languages.
Listo
Series A in 2021
Listo Financial is a consumer financial services company based in San Jose, California, focused on providing Latino consumers in the United States with accessible insurance products and loans. Founded in 2014, Listo offers a range of services, including responsible credit, auto insurance, and life insurance, delivered through both physical retail locations and online platforms. By leveraging technology, the company aims to empower its customers to make informed financial decisions that align with their investment needs.
GroWrk Remote
Seed Round in 2021
GroWrk Remote is building the infrastructure for the future of work. Our technology platform and global logistics infrastructure help distributed companies deliver and manage laptops, devices, and other equipment and services to their remote teams faster and more efficiently than they can do on their own. Our plug-and-play platform provides full visibility for the new office, providing a layer of technology that helps companies streamline employee onboarding and manage their globally distributed team’s needs with ease and cost-effectively.
Deepblocks
Seed Round in 2021
Deepblocks is an artificial intelligence company focused on enhancing real estate development through the integration of various disciplines. Its platform automates the pre-construction process by combining zoning regulations, construction costs, market data, and demographics into 3D visualizations and comprehensive financial analyses. This technology significantly reduces the time and costs associated with identifying and evaluating development opportunities, enabling real estate developers and municipalities to operate more efficiently. Deepblocks aims to fully automate and optimize the pre-construction phase, facilitating solutions for affordable housing, disaster relief housing, and sustainable development. By digitizing and streamlining the real estate development process, Deepblocks provides valuable tools for developers, brokers, and appraisers, enabling them to assess energy usage and create financial proformas in real time.
Raddle
Pre Seed Round in 2021
Raddle is a collaborative platform designed to facilitate creative and engaging conversations among users. It provides a virtual brainstorming environment that addresses various business challenges by enabling solopreneurs to discuss their entrepreneurial hurdles. The platform offers features such as short video brainstorms, coaching, and consulting, which foster inclusivity and support collaborative problem-solving. Through its innovative approach, Raddle aims to enhance the way individuals connect and collaborate, ultimately promoting more effective discussions and creative solutions.
Lilu
Pre Seed Round in 2021
Lilu Inc. is a women’s health company based in New York, specializing in innovative solutions for new mothers. Founded in 2016, the company develops tech-enabled devices aimed at improving the breastfeeding experience. Its flagship product, the Lilu massage bra, is an FDA Class device that employs patented pneumatic massage technology to mimic natural breastfeeding motions, thereby increasing milk output and reducing discomfort associated with traditional breast pumps. Lilu's products, including the massage bra and pumping cover, are sold online and have received positive feedback from customers, who appreciate their effectiveness and user-friendly design. By addressing common challenges faced by breastfeeding mothers, Lilu seeks to empower women while promoting a more manageable breastfeeding journey.
Encantos
Seed Round in 2021
Encantos is an award-winning online platform connecting kids with the world's best storyteachers to teach them 21st century skills. Encantos has received numerous industry awards and accolades from the AP, ASU GSV, CNN, Common Sense Media, Forbes, Kidscreen, Kirkus Reviews, NBC News, The New York Times, NPR, Parents Magazine, Publishers Weekly, Romper, School Library Journal, Univision and USA Today.
Beauty Pie
Series B in 2021
Beauty Pie is an online beauty retailer that operates as a membership-based buyers' club, providing access to a wide array of high-quality beauty and wellness products at factory-cost prices. By eliminating middlemen, Beauty Pie offers luxury skincare, makeup, haircare, body care, candles, fragrance, accessories, and nutritional supplements directly from third-party suppliers. Members can purchase a diverse range of products, including items for the face, cheeks, eyes, lips, and skin, allowing them to enjoy premium beauty solutions without the traditional markup. This direct-to-consumer model promotes transparency in pricing and enables customers to benefit from significant savings on luxury products.
Omnitron Sensors
Seed Round in 2021
Omnitron Sensors is a developer of advanced sensor technology aimed at enhancing the safety and autonomy of self-driving cars and drones. The company specializes in silicon photonics processes to create high-performance and cost-effective sensors that are essential for safety-critical applications. By providing tools that facilitate full autonomy, Omnitron Sensors enables clients to implement reliable solutions for driverless vehicles, ensuring safe navigation in various environments.
Yaydoo
Series A in 2021
Yaydoo is a Mexico City-based company established in 2016 that operates an online procurement platform and mobile application designed to streamline the purchasing process for businesses. The platform integrates cloud-based procure-to-pay software and AI tools for efficient vendor management, allowing companies to automate various aspects of their supply chain. Yaydoo's solution includes access to numerous vendor catalogs, enabling users to search and compare thousands of products and services, often with pre-negotiated discounts. The platform features a virtual procurement assistant that enhances communication between requesters and vendors, granting customers full visibility and control over their procurement processes. Users can manage purchase requests, approval workflows, goods receipt tracking, and invoice approvals through automated systems. Overall, Yaydoo simplifies procurement by offering an easy-to-use tool that minimizes repetitive tasks, such as updating vendor catalogs and tracking deliveries, thereby improving operational efficiency.
Camino Financial
Series A in 2021
Camino Financial, Inc. operates an AI-powered online platform that supports small businesses in securing capital and building business credit. Founded in 2014 and based in Los Angeles, California, the company provides access to various funding products, including term loans, SBA express loans, merchant cash advances, and invoice financing. By leveraging proprietary credit assessment and data aggregation technology, Camino Financial tailors affordable loan solutions for credit-invisible and cash-heavy businesses. The company partners with financial institutions, public agencies, and mission-aligned organizations to pool resources and distribute low-cost funding, resulting in loans with significantly lower monthly payments compared to market alternatives. As a nationally certified Community Development Financial Institution (CDFI), Camino Financial has funded over $140 million across the United States, helping entrepreneurs achieve upward mobility and financial growth. Additionally, the company offers financial services, including credit analytics and technical assistance, to further empower its clients.
Recruitology, a Jobcase company
Series A in 2020
Recruitology is a recruitment marketing platform that combines white label job board software & programmatic job advertising.
Bedrock Analytics
Series A in 2020
Bedrock Analytics Corporation is a technology company that specializes in developing a cloud-based analytics and visualization platform tailored for the consumer packaged goods (CPG) industry. Established in 2013 and headquartered in Oakland, California, the company transforms syndicated and retail data from sources such as Nielsen and IRI into actionable insights for sales and marketing teams. Bedrock's platform enables these teams to create dynamic selling narratives that enhance product sales, improve customer retention, and optimize category performance. By leveraging machine learning, the platform delivers faster and more intelligent recommendations, allowing users to focus on strategic growth rather than time-consuming data manipulation. Bedrock serves a diverse clientele, ranging from small natural food brands to large multinational corporations, positioning itself as a high-growth venture-backed entity in the San Francisco Bay Area.
Chipper
Pre Seed Round in 2020
Chipper, Inc. is a company that develops a student loan management application designed to help students analyze, manage, and repay their student debt. Founded in 2017 and based in Austin, Texas, Chipper's platform aims to lower payments, assist users in qualifying for loan forgiveness, and facilitate faster debt repayment. The company focuses on creating modern financial products tailored to address the challenges faced by individuals burdened by student loans.
Ares Materials
Series A in 2019
Ares Materials, Inc. specializes in the development of flexible electronics for various personal devices and applications. The company offers solutions for electrophoretic displays, wearable displays, rollable electronics, smart packaging, and architectural electronics, among others. Ares Materials employs an innovative chemistry platform and artificial intelligence to create customized substrates and novel optical thiol-based polymers, facilitating the advancement of flexible electronics. Its technology enables the fabrication of thin film transistors and supports the commercialization of next-generation electronic products. Founded in 2014, Ares Materials is headquartered in Dallas, Texas, and is committed to addressing the emerging needs of the display industry through its cutting-edge materials and technologies.
Reel
Seed Round in 2019
Reel is a platform for debt-free shopping that makes it simple to pay for what you want in installment savings. From a new pair of shoes to an Apple Watch, we help you save a little every day, while by giving you inspiration and price alerts.
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