TruStage Ventures

TruStage Ventures, established in 2016 and based in Madison, Wisconsin, is the venture capital arm of CUNA Mutual Group. The firm focuses on advancing financial and insurance solutions through strategic investments and innovation aimed at enhancing financial security for consumers and financial institutions. TruStage Ventures targets early-stage companies, particularly those founded by underrepresented entrepreneurs, and invests in sectors such as financial technology, insurtech, education technology, data analytics, and digital channels. By fostering innovation in these areas, TruStage Ventures seeks to promote financial inclusion and empower credit unions and hardworking Americans.

Sam Das

Managing Director

Mike Kraus

principal

Elizabeth McCluskey

Managing Director, Discovery Fund

Past deals in Debt Collection

Eltropy

Venture Round in 2021
Eltropy India is a digital communications platform designed to enhance engagement and revenue for financial service institutions. The company enables secure and compliant digital interactions through various channels, including text, video, audio, secure chat, and social messaging. Its platform serves a diverse range of clients, including credit unions, banks, debt collectors, insurance companies, lenders, and fintech firms, helping them improve operations and productivity. Eltropy also offers integration with IT systems such as Symitar and Corelation, along with analytics tools that provide valuable insights into customer engagement.
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