TruStage Ventures

Founded in 2016, TruStage Ventures is a venture capital arm of CUNA Mutual Group. It invests in early-stage financial technology, data analytics, education and protection, and digital channel sectors to advance financial solutions for consumers and credit unions.

Sam Das

Managing Director

Elizabeth McCluskey

Managing Director, Discovery Fund

Past deals in Debt Collection

Debbie

Seed Round in 2025
Debbie is a mobile platform that rewards consumers for reaching financial goals by granting points for saving, paying down debt, and improving financial health rather than rewarding spending. The service uses positive reinforcement and sponsorship from banks and financial institutions to drive account openings, loyalty, and deposits while enabling users to connect and track their credit cards and spending accounts. It aims to address financial insecurity by encouraging small, repeatable actions and has helped more than 10,000 people pay off about $1 million in debt and save over $10 million.

Clerkie

Series A in 2023
Clerkie is an AI-driven financial planning platform that provides financial knowledge, personalized answers, and actionable plans to help users manage their finances. It also automates loan servicing and supports credit score building through debt management, using conversational AI to build comprehensive financial knowledge graphs that enable the management of loan losses and integrate financial advice with one-click automation. These capabilities serve lenders, businesses, and individuals by helping optimize loan portfolios, improve repayment performance, and promote financial wellness.

Eltropy

Venture Round in 2021
Eltropy is a digital communications platform for financial services that enables secure, compliant engagement across text, video, audio, secure chat, and social messaging. It helps credit unions, banks, debt collectors, insurers, lenders, and FinTechs enhance operations, engagement, and productivity by enabling digital outreach and integrating with IT systems such as Symitar and Corelation. The platform uses analytics to provide engagement insights, supporting institutions in managing member interactions and driving growth.
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