Brand Foundry Ventures

Yumi is a company that specializes in providing science-based meal delivery services for infants and young children. It focuses on producing fresh, nutrient-dense, and low-sugar baby food designed to meet the dietary needs of various age groups. Yumi aims to help parents understand the nutritional value of what they are feeding their children, particularly during the crucial early years of development. By offering a convenient and health-oriented solution, Yumi supports parents in ensuring their children receive optimal nutrition for brain development and overall well-being.

The Wonder operates a members-only family space designed to cater to the needs of both children and parents. The facility features a unique playspace where children can engage in imaginative play while parents enjoy amenities tailored for their convenience, such as a parents-only lounge and a café offering a selection of beverages. The space is equipped with a fully stocked nursery that provides essential baby products and diapers, along with a range of classes and events available both online and in-person. Notably, the design includes a stroller valet service, a bathroom with child-friendly features, and a curated music playlist that focuses on family-friendly tunes. The Wonder aims to create an environment where families can relax and connect, ensuring that both kids and adults have an enjoyable experience.

Kids on 45th, Inc. is a Seattle-based company that specializes in selling used clothing for children. Incorporated in 2018, the company operates as an e-commerce platform aimed at helping parents purchase affordable, high-quality, nearly-new clothing for their growing kids. Through a wardrobe subscription service, Kids on 45th provides customers with access to gently-used kids' clothes, which are conveniently delivered to their homes. This innovative approach not only offers cost-effective solutions for families but also promotes sustainability by giving new life to pre-owned garments.

Smilo is a direct-to-consumer brand specializing in essential baby products, developed with input from doctors, scientists, and engineers. The company offers a range of items designed to support infant care, including baby loungers, palate-supporting pacifiers, feeding bottles, washcloths, and blankets. Through its online retail platform, Smilo aims to provide parents with high-quality, thoughtfully designed products that cater to the needs of their babies, ensuring convenience and safety in everyday parenting.

Yumi is a company that specializes in providing science-based meal delivery services for infants and young children. It focuses on producing fresh, nutrient-dense, and low-sugar baby food designed to meet the dietary needs of various age groups. Yumi aims to help parents understand the nutritional value of what they are feeding their children, particularly during the crucial early years of development. By offering a convenient and health-oriented solution, Yumi supports parents in ensuring their children receive optimal nutrition for brain development and overall well-being.

Smilo is a direct-to-consumer brand specializing in essential baby products, developed with input from doctors, scientists, and engineers. The company offers a range of items designed to support infant care, including baby loungers, palate-supporting pacifiers, feeding bottles, washcloths, and blankets. Through its online retail platform, Smilo aims to provide parents with high-quality, thoughtfully designed products that cater to the needs of their babies, ensuring convenience and safety in everyday parenting.

Cricket's Circle, Inc. is a retail company based in New York that operates an online platform dedicated to expectant and new parents. Founded in 2014, the company offers a wide range of product recommendations and useful information related to baby care. Its offerings include essential items across various categories such as bath and skin care, diapering, feeding, health and safety, nursery products, and toys. Additionally, Cricket's Circle provides a shoppable solution and a baby gift registry, utilizing personalized content and data to enhance the shopping experience for mothers. By focusing on both e-commerce and content, the company aims to support parents in making informed choices for their children.