Brand Foundry Ventures

Yumi is a company that specializes in providing science-based meal delivery services for infants and young children. It focuses on producing fresh, nutrient-dense, and low-sugar baby food designed to meet the dietary needs of various age groups. Yumi aims to help parents understand the nutritional value of what they are feeding their children, particularly during the crucial early years of development. By offering a convenient and health-oriented solution, Yumi supports parents in ensuring their children receive optimal nutrition for brain development and overall well-being.

The Wonder operates a members-only family space that combines play for children with hospitality and wellness features for adults. It provides a dedicated children's play area and unlimited classes available online and offline, a cafe, and a nursery stocked with diapers and baby products, plus a schedule of events. The facility enhances convenience through services such as a stroller valet and a parents' lounge that connects to the cafe, enabling families to socialize and unwind in a single location. The space is designed to help families feel relaxed and connected during visits.

Kids on 45th, Inc. is a Seattle-based company that specializes in selling used clothing for children. Incorporated in 2018, the company operates as an e-commerce platform aimed at helping parents purchase affordable, high-quality, nearly-new clothing for their growing kids. Through a wardrobe subscription service, Kids on 45th provides customers with access to gently-used kids' clothes, which are conveniently delivered to their homes. This innovative approach not only offers cost-effective solutions for families but also promotes sustainability by giving new life to pre-owned garments.

Smilo is a direct-to-consumer brand specializing in essential baby products. Founded by experts including doctors, scientists, and engineers, Smilo offers fuss-free bottles, palate-supporting pacifiers, and other baby care essentials.

Yumi is a company that specializes in providing science-based meal delivery services for infants and young children. It focuses on producing fresh, nutrient-dense, and low-sugar baby food designed to meet the dietary needs of various age groups. Yumi aims to help parents understand the nutritional value of what they are feeding their children, particularly during the crucial early years of development. By offering a convenient and health-oriented solution, Yumi supports parents in ensuring their children receive optimal nutrition for brain development and overall well-being.

Smilo is a direct-to-consumer brand specializing in essential baby products. Founded by experts including doctors, scientists, and engineers, Smilo offers fuss-free bottles, palate-supporting pacifiers, and other baby care essentials.

Cricket's Circle, Inc. is a retail company based in New York that operates an online platform dedicated to expectant and new parents. Founded in 2014, the company offers a wide range of product recommendations and useful information related to baby care. Its offerings include essential items across various categories such as bath and skin care, diapering, feeding, health and safety, nursery products, and toys. Additionally, Cricket's Circle provides a shoppable solution and a baby gift registry, utilizing personalized content and data to enhance the shopping experience for mothers. By focusing on both e-commerce and content, the company aims to support parents in making informed choices for their children.