Brand Foundry Ventures

Brand Foundry Ventures is a venture capital investment firm based in New York, founded in 2014. The firm focuses on investing in early-stage companies within the consumer and business sectors, seeking innovative startups that demonstrate potential for growth and market impact. As a Registered Investment Adviser, Brand Foundry Ventures is committed to identifying and supporting promising ventures, leveraging its expertise to foster development and success in its portfolio companies.

Wesley Gottesman

Partner

Kevin Johnson

Operating Partner

Andrew Mitchell

Founder

Past deals in Fashion

You Go Natural

Seed Round in 2021
You Go Natural, founded in 2020 and headquartered in Dallas, Texas, specializes in natural hair accessories designed to promote healthy hair care. The company offers a range of satin-lined products, including pre-tied natural hair wraps, turbans, headbands, and other related items in various styles, fabrics, and colors. These accessories provide a protective styling solution that helps users maintain their hair health, whether at home or on the go. With a focus on quality and aesthetics, You Go Natural aims to enhance the hair care experience for individuals seeking fashionable yet functional hair solutions.

Koio

Series A in 2019
Koio Collective is a consumer goods company based in New York, founded in 2014, specializing in luxury footwear. The company produces handcrafted Italian leather sneakers for both men and women, using high-quality calf-skin leathers and employing meticulous hand-finishing techniques. Koio is committed to merging traditional craftsmanship with contemporary design, focusing on style, comfort, and attention to detail. Their mission is to create the ideal shoe that can accompany customers on various quests and adapt to diverse situations, offering a blend of fashion and functionality.

Clove

Seed Round in 2019
Clove is a company that specializes in designing footwear specifically for healthcare professionals. Collaborating with a network of medical workers and innovative designers, Clove has developed sneakers that prioritize the unique needs of those in the healthcare sector. The company's footwear features easy-to-clean materials that are liquid-repellent and antibiotic, ensuring hygiene and comfort during long shifts. Additionally, the shoes are equipped with a thick cushioned foam sole and an antimicrobial lining, allowing medical professionals to maintain foot freshness while working demanding hours. Through these thoughtful design choices, Clove aims to support those on the front lines of healthcare with stylish yet functional footwear.

Koio

Series A in 2018
Koio Collective is a consumer goods company based in New York, founded in 2014, specializing in luxury footwear. The company produces handcrafted Italian leather sneakers for both men and women, using high-quality calf-skin leathers and employing meticulous hand-finishing techniques. Koio is committed to merging traditional craftsmanship with contemporary design, focusing on style, comfort, and attention to detail. Their mission is to create the ideal shoe that can accompany customers on various quests and adapt to diverse situations, offering a blend of fashion and functionality.

Floravere

Seed Round in 2017
Floravere is a direct-to-consumer wedding dress retailer that streamlines the traditional bridal shopping experience. The company offers premium, customizable gowns crafted by artisans, with customers selecting up to three designs from fourteen options after a virtual consultation. Floravere then ships these dresses directly to the customer's home for a personalized try-on experience. This approach eliminates the need for lengthy in-store appointments and allows brides-to-be to create their dream wedding dress at an affordable price point.

Rockets of Awesome

Seed Round in 2016
Rockets of Awesome is a direct-to-consumer kids' apparel brand that specializes in designing and selling unique, over-the-top clothing for children. The company aims to revolutionize the way parents shop for kids' clothes by utilizing technology, data, and personalization. Rockets of Awesome offers a subscription model where parents receive boxes of children's wear, allowing them to customize their orders with a variety of patterns and colors. This approach enables children to express their individuality through fashion while providing parents with a convenient shopping experience.

Koio

Seed Round in 2016
Koio Collective is a consumer goods company based in New York, founded in 2014, specializing in luxury footwear. The company produces handcrafted Italian leather sneakers for both men and women, using high-quality calf-skin leathers and employing meticulous hand-finishing techniques. Koio is committed to merging traditional craftsmanship with contemporary design, focusing on style, comfort, and attention to detail. Their mission is to create the ideal shoe that can accompany customers on various quests and adapt to diverse situations, offering a blend of fashion and functionality.

Allbirds

Seed Round in 2016
Allbirds, founded in 2015 and based in San Francisco, is an apparel and fashion company specializing in eco-friendly footwear. It manufactures and sells a variety of shoe styles for men, women, and children, including wool runners, tree runners, and loungers, using premium natural materials. The company's mission is to create sustainable footwear that combines comfort, good design, and environmental responsibility. Allbirds operates through its own stores, retail partners, and an online platform, with a significant portion of its revenue coming from the United States market.

Jewelbots

Seed Round in 2015
Jewelbots is a company that designs customizable, technology-enabled jewelry, specifically targeting the interests of teenage girls in engineering and coding. Their flagship product, a programmable bracelet, allows users to create personal alerts and communicate with friends through lights and vibrations. This innovative fusion of fashion and technology encourages girls to engage with basic engineering principles in a fun and relatable way. By leveraging the appeal of fashion and the value of teenage friendships, Jewelbots aims to inspire and empower the next generation of female engineers and coders, fostering a creative and interactive experience that reflects individual personalities.

Brilliant

Seed Round in 2015
Brilliant designs and manufactures handmade bicycles. They also sell bicycle accessories including helmets, pumps, wall mounts, lights, bells, locks, and bicycle additions. They also provide financing options for bicycles.

Cotopaxi

Series A in 2015
Cotopaxi is a direct-to-consumer outdoor gear and apparel company founded in 2014 and headquartered in Salt Lake City, Utah. The company is committed to a social mission focused on eradicating extreme poverty, with each product linked to humanitarian causes in the world’s poorest countries. Cotopaxi offers a diverse range of responsibly sourced items, including travel packs, activewear, outerwear, footwear, and water bottles, with each purchase contributing to specific charitable initiatives. For example, the sale of a pack funds one to three weeks of education for a child, while a water bottle purchase provides six months of clean water. By prioritizing transparency, Cotopaxi aims to demonstrate the tangible impacts of its donations, inspiring customers to engage in sustainable outdoor adventures while supporting important social causes.

Nineteenth Amendment

Seed Round in 2015
Nineteenth Amendment is a New York-based product development and production management platform founded in 2013, which focuses on sustainable, on-demand fashion production. The company enables brands to produce without minimum order requirements, allowing for greater flexibility and environmentally responsible practices. Its advanced product lifecycle management (PLM) system facilitates direct pre-sales to consumers, creating a connection between shoppers and a global network of designers and manufacturers. This online marketplace not only showcases the work of fashion designers but also empowers consumers to engage with the design process by critiquing, voting on, and purchasing exclusive apparel collections directly from the designers' studios at competitive prices.

Naja

Seed Round in 2014
Naja is a luxury lingerie brand headquartered in San Francisco, California, founded by Catalina Girald. The company specializes in an array of women's lingerie products, including bras and knickers made from eco-friendly materials sourced from recycled plastic bottles. Naja's offerings encompass various styles such as t-shirt bras, bralettes, cheeky knickers, and hi-waisted options, as well as themed collections like Courtesan, Summer Whites, and Swinging London. By focusing on sustainability, Naja aims to provide women with comfortable and empowering lingerie choices while promoting an environmentally conscious approach to fashion.

Naja

Seed Round in 2014
Naja is a luxury lingerie brand headquartered in San Francisco, California, founded by Catalina Girald. The company specializes in an array of women's lingerie products, including bras and knickers made from eco-friendly materials sourced from recycled plastic bottles. Naja's offerings encompass various styles such as t-shirt bras, bralettes, cheeky knickers, and hi-waisted options, as well as themed collections like Courtesan, Summer Whites, and Swinging London. By focusing on sustainability, Naja aims to provide women with comfortable and empowering lingerie choices while promoting an environmentally conscious approach to fashion.

Cotopaxi

Seed Round in 2014
Cotopaxi is a direct-to-consumer outdoor gear and apparel company founded in 2014 and headquartered in Salt Lake City, Utah. The company is committed to a social mission focused on eradicating extreme poverty, with each product linked to humanitarian causes in the world’s poorest countries. Cotopaxi offers a diverse range of responsibly sourced items, including travel packs, activewear, outerwear, footwear, and water bottles, with each purchase contributing to specific charitable initiatives. For example, the sale of a pack funds one to three weeks of education for a child, while a water bottle purchase provides six months of clean water. By prioritizing transparency, Cotopaxi aims to demonstrate the tangible impacts of its donations, inspiring customers to engage in sustainable outdoor adventures while supporting important social causes.
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