Brand Foundry Ventures

Vizit provides a visual AI platform that predicts and optimizes ecommerce content effectiveness. It analyzes audience preferences to enhance visual engagement and drive sales, enabling brands to create resonant content and improve overall performance.

Vizit provides a visual AI platform that predicts and optimizes ecommerce content effectiveness. It analyzes audience preferences to enhance visual engagement and drive sales, enabling brands to create resonant content and improve overall performance.

Hello Cake, Inc., established in 2018 and headquartered in Calabasas, California, is a manufacturer and retailer of premium sexual health products. The company specializes in moisturizing lubricants designed for both men and women, sold exclusively online. Hello Cake's product line aims to enhance sexual wellness and pleasure, with offerings including prescription medication, supplements, cleansing wipes, and devices. All products are inspired by real couples and extensively tested across diverse preferences prior to launch. The company formerly operated under the name Cake For Men, Inc., but rebranded as Hello Cake in April 2020 to better reflect its expanded product range for both men and women.

Hello Cake, Inc., established in 2018 and headquartered in Calabasas, California, is a manufacturer and retailer of premium sexual health products. The company specializes in moisturizing lubricants designed for both men and women, sold exclusively online. Hello Cake's product line aims to enhance sexual wellness and pleasure, with offerings including prescription medication, supplements, cleansing wipes, and devices. All products are inspired by real couples and extensively tested across diverse preferences prior to launch. The company formerly operated under the name Cake For Men, Inc., but rebranded as Hello Cake in April 2020 to better reflect its expanded product range for both men and women.

ChannelApe, Inc. is a technology company that specializes in supply chain and e-commerce management software. Founded in 2016 and headquartered in Scranton, Pennsylvania, ChannelApe develops an enterprise fulfillment platform designed to automate back-end processes for direct-to-consumer brands. The software offers a comprehensive suite of tools, including third-party logistics reporting, data modeling, and distributed order management, along with integrations for major online marketplaces such as Amazon, eBay, and BigCommerce. By providing features like real-time inventory availability, label event tracking, and ship-from-store capabilities, ChannelApe enables businesses to streamline their operations, thereby saving time and resources, allowing them to concentrate on growth and customer engagement.

Scratch Kitchen is a virtual restaurant that specializes in takeout and delivery services, focusing on clean and wholesome ingredients. The company offers a diverse menu that includes burritos, vegetarian sandwiches, desserts, salads, chicken wings, chicken sandwiches, beverages, and soups. Customers can conveniently place orders online through the company's website, which is designed to meet long-term customer needs by providing flexible menu options. Scratch Kitchen aims to enhance the efficiency of the food marketplace by streamlining operations for restaurants and ensuring quality offerings for its clientele.

Hello Cake, Inc., established in 2018 and headquartered in Calabasas, California, is a manufacturer and retailer of premium sexual health products. The company specializes in moisturizing lubricants designed for both men and women, sold exclusively online. Hello Cake's product line aims to enhance sexual wellness and pleasure, with offerings including prescription medication, supplements, cleansing wipes, and devices. All products are inspired by real couples and extensively tested across diverse preferences prior to launch. The company formerly operated under the name Cake For Men, Inc., but rebranded as Hello Cake in April 2020 to better reflect its expanded product range for both men and women.

Crown Affair, Inc. is a New York-based company founded in 2019 that specializes in the online retail of luxury haircare products. The brand offers a diverse range of items, including shampoos, conditioners, hair oils, treatment masks, brushes, towels, scrunchies, and renewal masks. Crown Affair prioritizes the use of natural ingredients, ensuring that its products are vegan, cruelty-free, and free from harmful chemicals such as sulfates, parabens, and silicones. The company aims to promote mindful haircare practices and self-care rituals, encouraging consumers to redefine their relationship with their hair. Additionally, Crown Affair is committed to sustainability, utilizing recyclable, reusable, and compostable packaging for its products, which are conveniently delivered to customers' homes.

Crown Affair, Inc. is a New York-based company founded in 2019 that specializes in the online retail of luxury haircare products. The brand offers a diverse range of items, including shampoos, conditioners, hair oils, treatment masks, brushes, towels, scrunchies, and renewal masks. Crown Affair prioritizes the use of natural ingredients, ensuring that its products are vegan, cruelty-free, and free from harmful chemicals such as sulfates, parabens, and silicones. The company aims to promote mindful haircare practices and self-care rituals, encouraging consumers to redefine their relationship with their hair. Additionally, Crown Affair is committed to sustainability, utilizing recyclable, reusable, and compostable packaging for its products, which are conveniently delivered to customers' homes.

Founded in 2014, Koio is a New York-based consumer goods company specializing in luxury footwear. It offers calf-skin leather sneakers for men and women, combining old-world craftsmanship with modern styling, ensuring both style and comfort.

Founded in Boulder, Colorado in 2017, Weller operates as a wellness company specializing in cannabidiol-infused food and beverages. Its product range includes sparkling water, sold through retail stores and online platforms.

Kids on 45th, Inc. is a Seattle-based company that specializes in selling used clothing for children. Incorporated in 2018, the company operates as an e-commerce platform aimed at helping parents purchase affordable, high-quality, nearly-new clothing for their growing kids. Through a wardrobe subscription service, Kids on 45th provides customers with access to gently-used kids' clothes, which are conveniently delivered to their homes. This innovative approach not only offers cost-effective solutions for families but also promotes sustainability by giving new life to pre-owned garments.

StayTuned Digital, Inc. is a New York-based company that specializes in providing content delivery services for content creators and high-growth e-commerce brands, particularly those utilizing Shopify. The company offers a comprehensive suite of tools designed to enhance growth by facilitating platform integrations, executing content marketing strategies, and analyzing performance across various content types and channels. With a focus on supporting e-commerce brands, StayTuned aims to empower its clients to achieve accelerated growth in a competitive market.

Leap Services, Inc., established in 2018 and based in Chicago, Illinois, specializes in branded retail. It operates a platform that enables brands to set up stores in optimal locations, securing favorable terms. Leap also manages retail stores for consumer brands in major U.S. cities, offering a comprehensive service that covers store development, staffing, and technology infrastructure. By utilizing data-driven insights and a technology-enabled approach, Leap aims to make physical retail more productive and less risky for brands, driving growth and enhancing customer experience.

Founded in 2012, The Sill specializes in selling potted houseplants online and through retail stores. Its offerings include a variety of plant sizes and accessories such as pots, planters, and care supplies. The company also hosts workshops for plant care education.

Smilo is a direct-to-consumer brand specializing in essential baby products. Founded by experts including doctors, scientists, and engineers, Smilo offers fuss-free bottles, palate-supporting pacifiers, and other baby care essentials.

Founded in 2014, Koio is a New York-based consumer goods company specializing in luxury footwear. It offers calf-skin leather sneakers for men and women, combining old-world craftsmanship with modern styling, ensuring both style and comfort.

Floyd, established in 2013 in Detroit, Michigan, is a direct-to-consumer furniture brand. It designs, manufactures, and retails a range of products, including beds, tables, shelves, lamps, and hardware. Floyd's mission is to create durable, minimalist furniture that lasts a lifetime, with a focus on easy assembly and transport. The company sells its products both online and through its website, offering consumers a convenient and customizable shopping experience.

Floravere is a direct-to-consumer wedding dress retailer that streamlines the traditional bridal shopping experience. The company offers premium, customizable gowns crafted by artisans, with customers selecting up to three designs from fourteen options after a virtual consultation. Floravere then ships these dresses directly to the customer's home for a personalized try-on experience. This approach eliminates the need for lengthy in-store appointments and allows brides-to-be to create their dream wedding dress at an affordable price point.

Founded in 2012, The Sill specializes in selling potted houseplants online and through retail stores. Its offerings include a variety of plant sizes and accessories such as pots, planters, and care supplies. The company also hosts workshops for plant care education.

Smilo is a direct-to-consumer brand specializing in essential baby products. Founded by experts including doctors, scientists, and engineers, Smilo offers fuss-free bottles, palate-supporting pacifiers, and other baby care essentials.

BGLG, Inc., operating under the brand name Goby, specializes in the design, manufacture, and marketing of electronic toothbrushes. The company offers products that feature both sensitive and standard cleaning modes, aimed at enhancing oral care by simplifying the removal of cavities. Goby's focus is on providing effective dental solutions that cater to individual needs, while also addressing broader public health concerns related to dental hygiene. The company's products are primarily available for purchase online, allowing for convenient access to innovative oral care technology.

Rockets of Awesome is a direct-to-consumer kids' apparel brand that designs and sells vibrant clothing. It offers tops, bottoms, dresses, activewear, sleepwear, and accessories through a subscription model, allowing parents to personalize their children's boxes with various patterns and colors.

Founded in 2014, Koio is a New York-based consumer goods company specializing in luxury footwear. It offers calf-skin leather sneakers for men and women, combining old-world craftsmanship with modern styling, ensuring both style and comfort.

Allbirds, founded in 2015 and based in San Francisco, is an apparel and fashion company specializing in eco-friendly footwear. It manufactures and sells a variety of shoe styles for men, women, and children, including wool runners, tree runners, and loungers, using premium natural materials. The company's mission is to create sustainable footwear that combines comfort, good design, and environmental responsibility. Allbirds operates through its own stores, retail partners, and an online platform, with a significant portion of its revenue coming from the United States market.

Barnraiser Inc., established in 2013 and headquartered in Yountville, California, operates a unique online platform that connects individuals passionate about food and farming with innovative projects and emerging brands in the global new food and wellness economy. The company facilitates collective funding and support for these initiatives, allowing users to influence and shape how food is produced and consumed. Barnraiser serves both U.S.-based and international customers, fostering a community of over 80 million producers and consumers who share interests such as gluten-free lifestyles or passions like chocolate. The platform combines data-driven discovery, social connections, and commerce/giving to create a thriving ecosystem for all participants.

Founded in 2012, Harry's is a New York-based company that manufactures and sells high-quality shaving products. Its product range includes razors, shaving creams, grooming kits, and face care products, available both individually and through a subscription service.

Cricket's Circle, Inc. is a retail company based in New York that operates an online platform dedicated to expectant and new parents. Founded in 2014, the company offers a wide range of product recommendations and useful information related to baby care. Its offerings include essential items across various categories such as bath and skin care, diapering, feeding, health and safety, nursery products, and toys. Additionally, Cricket's Circle provides a shoppable solution and a baby gift registry, utilizing personalized content and data to enhance the shopping experience for mothers. By focusing on both e-commerce and content, the company aims to support parents in making informed choices for their children.

Nineteenth Amendment is a New York-based product development and production management platform founded in 2013, which focuses on sustainable, on-demand fashion production. The company enables brands to produce without minimum order requirements, allowing for greater flexibility and environmentally responsible practices. Its advanced product lifecycle management (PLM) system facilitates direct pre-sales to consumers, creating a connection between shoppers and a global network of designers and manufacturers. This online marketplace not only showcases the work of fashion designers but also empowers consumers to engage with the design process by critiquing, voting on, and purchasing exclusive apparel collections directly from the designers' studios at competitive prices.

Naja is a luxury lingerie brand headquartered in San Francisco, California, founded by Catalina Girald. The company specializes in an array of women's lingerie products, including bras and knickers made from eco-friendly materials sourced from recycled plastic bottles. Naja's offerings encompass various styles such as t-shirt bras, bralettes, cheeky knickers, and hi-waisted options, as well as themed collections like Courtesan, Summer Whites, and Swinging London. By focusing on sustainability, Naja aims to provide women with comfortable and empowering lingerie choices while promoting an environmentally conscious approach to fashion.

Naja is a luxury lingerie brand headquartered in San Francisco, California, founded by Catalina Girald. The company specializes in an array of women's lingerie products, including bras and knickers made from eco-friendly materials sourced from recycled plastic bottles. Naja's offerings encompass various styles such as t-shirt bras, bralettes, cheeky knickers, and hi-waisted options, as well as themed collections like Courtesan, Summer Whites, and Swinging London. By focusing on sustainability, Naja aims to provide women with comfortable and empowering lingerie choices while promoting an environmentally conscious approach to fashion.

Founded in 2012, Harry's is a New York-based company that manufactures and sells high-quality shaving products. Its product range includes razors, shaving creams, grooming kits, and face care products, available both individually and through a subscription service.

Caeden, Inc. is a New York-based company that designs and manufactures headphones and connected jewelry, focusing on the convergence of fashion and wearable technology. Established in 2014, Caeden offers a range of on-ear and in-ear headphones, alongside jewelry-inspired hardware that integrates seamlessly into consumers' daily lives. The company aims to redefine consumer expectations in the wearable technology market by delivering products that balance aesthetics with functionality. By combining innovative hardware with contextualized mobile applications, Caeden develops devices that enhance everyday living. The team comprises industry veterans from fashion, design, manufacturing, and electronics, all dedicated to creating compelling and beautiful products. Through existing retail relationships, Caeden has established a clear sales and revenue strategy, positioning itself for growth in a rapidly expanding market.

Birchbox is a New York-based retailer of personalized beauty and grooming products that operates online and through select stores. It offers makeup, skincare, haircare, fragrance, bath and body, nail products, and related lifestyle items for women, along with men's grooming products. The company partners with major and niche brands and uses a proprietary algorithm to deliver customized product selections, often through a monthly personalized sample experience combined with e-commerce shopping. It also provides educational content, product tips, tutorials, and a loyalty program. Birchbox has operations in the United Kingdom, France, Spain, and Belgium, reflecting its international reach.

Founded in 2012, Harry's is a New York-based company that manufactures and sells high-quality shaving products. Its product range includes razors, shaving creams, grooming kits, and face care products, available both individually and through a subscription service.