Ben Franklin Technology Partners of Southeastern Pennsylvania
Ben Franklin Technology Partners of Southeastern Pennsylvania is a technology-focused capital provider based in Philadelphia, founded in 1982 to advance the region's technology community. The organization funds and supports technology companies across Pennsylvania, especially in information technology, health, and physical sciences, investing substantial capital in early-stage and established ventures. It has invested over 170 million dollars in more than 1,750 regional technology companies and has launched university-industry partnerships to translate scientific discoveries into commercial products, while seeding regional initiatives that strengthen the entrepreneurial ecosystem and create jobs.
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Past deals in Publishing
LiftDNA
Debt Financing in 2011
LiftDNA is a yield optimization platform uniquely positioned as a first-party to publishers' ad servers, offering advanced solutions for maximizing revenue yield. By integrating directly with ad servers, LiftDNA enhances demand competition for every impression, which is essential for increasing revenue. The platform focuses on real-time bidding and analytics, allowing publishers to optimize inventory demand by managing various demand-side partners, including advertisement networks, exchanges, and agencies. This approach improves inventory value through effective management of advertisement quality and editorial standards, enabling clients to achieve superior optimization across both remnant and premium inventory. LiftDNA's commitment to data-driven insights and audience segmentation empowers publishers to enhance campaign performance and revenue generation efficiently.
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