American Family Ventures

Founded in 2010, American Family Ventures is a venture capital firm specializing in seed to series B investments. It focuses on companies developing technologies and business models relevant to the future of insurance, with an emphasis on FinTech, data analytics, IoT, cybersecurity, and home automation. The firm invests between $500k to $2m per round.

Isaac Apea

Investor

Clayton Armbrust

Principal

Kyle Beatty

Managing Director

Brittany Clements

Managing Director

Jeremy Epstein

Senior Analyst

Past deals in Wisconsin

Rentable

Series A in 2016
Rentable is an internet company founded in 2011 and based in Madison, Wisconsin, that focuses on enhancing the apartment rental search experience. The company offers a web-based platform that features localized flat listings, search aids, and map-based searches. Its intuitive user design and robust search functionality allow users to browse apartment listings easily and calculate rent affordability. By leveraging modern technology, Rentable aims to streamline the process of finding suitable rental properties, catering to the needs of rent seekers looking for a more efficient way to search for apartments.

Quietyme

Venture Round in 2016
Quietyme Inc., established in 2012 and headquartered in Neshkoro, Wisconsin, specializes in developing ambient noise monitoring systems tailored for the hospitality industry. The company offers visual alert sensors and devices designed to notify patrons and management teams in hotels, motels, and apartments about excessive noise levels. Quietyme's system also collects and transmits data from various wireless sensors, enabling real-time alerts and predictive analytics to improve indoor environments across different sectors, including healthcare.

gener8tor

Venture Round in 2016
Gener8tor is a national accelerator and growth platform headquartered in Milwaukee that supports startups through mentorship-driven programs and selective capital. It runs accelerator programs that provide $100,000 in funding and 12 weeks of mentorship, spanning diverse sectors such as software, IT, web, SaaS, life sciences, MedTech, e-commerce, and hardware. The organization leverages a network of experienced mentors, technologists, corporate partners, angel investors, and venture capitalists to help portfolio companies scale. Gener8tor is a member of the Global Accelerator Network and operates programs in multiple markets, including Oklahoma City, to connect high-growth startups with coaching, career support, and broad industry networks.

Quietyme

Venture Round in 2015
Quietyme Inc., established in 2012 and headquartered in Neshkoro, Wisconsin, specializes in developing ambient noise monitoring systems tailored for the hospitality industry. The company offers visual alert sensors and devices designed to notify patrons and management teams in hotels, motels, and apartments about excessive noise levels. Quietyme's system also collects and transmits data from various wireless sensors, enabling real-time alerts and predictive analytics to improve indoor environments across different sectors, including healthcare.

Zero Locus

Seed Round in 2015
Zero Locus Inc. is a software development company based in Milwaukee, Wisconsin, specializing in advanced analytics for diverse data sets. It focuses on providing predictive analytics solutions that help businesses across various sectors, including insurance, health, retail, and finance, to make sense of large and complex data. By offering tools designed to extract meaningful insights from extensive data collections, Zero Locus enables organizations to enhance their competitiveness in today's data-driven landscape.

Rentable

Venture Round in 2015
Rentable is an internet company founded in 2011 and based in Madison, Wisconsin, that focuses on enhancing the apartment rental search experience. The company offers a web-based platform that features localized flat listings, search aids, and map-based searches. Its intuitive user design and robust search functionality allow users to browse apartment listings easily and calculate rent affordability. By leveraging modern technology, Rentable aims to streamline the process of finding suitable rental properties, catering to the needs of rent seekers looking for a more efficient way to search for apartments.

Rentable

Series A in 2014
Rentable is an internet company founded in 2011 and based in Madison, Wisconsin, that focuses on enhancing the apartment rental search experience. The company offers a web-based platform that features localized flat listings, search aids, and map-based searches. Its intuitive user design and robust search functionality allow users to browse apartment listings easily and calculate rent affordability. By leveraging modern technology, Rentable aims to streamline the process of finding suitable rental properties, catering to the needs of rent seekers looking for a more efficient way to search for apartments.

Quietyme

Seed Round in 2013
Quietyme Inc., established in 2012 and headquartered in Neshkoro, Wisconsin, specializes in developing ambient noise monitoring systems tailored for the hospitality industry. The company offers visual alert sensors and devices designed to notify patrons and management teams in hotels, motels, and apartments about excessive noise levels. Quietyme's system also collects and transmits data from various wireless sensors, enabling real-time alerts and predictive analytics to improve indoor environments across different sectors, including healthcare.
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