American Family Ventures

American Family Ventures is the venture capital arm of American Family Insurance, established in 2010 and headquartered in Madison, Wisconsin. The firm focuses on early-stage investments, primarily in seed to Series B rounds, and typically commits between $0.5 million and $2 million in startups. Its investment strategy targets companies that are innovating within the insurance industry and related sectors, including FinTech, data analytics, IoT, and cybersecurity. By seeking to enhance American Family's core insurance business, American Family Ventures aims to foster the development of technologies and business models that improve safety, efficiency, and quality of life. The firm also emphasizes active partnerships and collaboration within its extensive InsurTech network to help create category-leading companies.

Armbrust, Clayton

Principal

Josh Aycock

Principal

Jeremy Epstein

Senior Analyst

Amanda Joseph

Principal

Cooper LaRue

Associate

Mike Mansell

Principal

Kyle Nakatsuji

Principal

Tiana Pidgeon

Senior Associate

Vik Sasi

Associate

Stephen Todres

Senior Associate

Past deals in Wisconsin

Rentable

Series A in 2016
Rentable is an internet company founded in 2011 and based in Madison, Wisconsin, that focuses on enhancing the apartment rental search experience. Its web-based platform offers users a variety of tools, including localized flat listings, map-based searches, and shortlisting features, allowing for easy navigation through available properties. Additionally, Rentable provides an affordability calculator to assist users in determining suitable rental options based on their budget. By leveraging modern technology and an intuitive user interface, Rentable aims to streamline the process of finding apartments, making it more efficient and user-friendly for individuals seeking rental accommodations.

Quietyme

Venture Round in 2016
Quietyme, Inc. is a company that specializes in developing noise monitoring and reporting systems targeted primarily at the hospitality and healthcare sectors. Founded in 2012 and based in Neshkoro, Wisconsin, Quietyme's technology measures various environmental factors, including noise, temperature, humidity, and light. The systems include visual alert sensors that provide real-time alerts and reporting, allowing management in hotels, hospitals, and apartments to monitor and address disturbances effectively. Quietyme's platform is capable of transmitting a broad range of wireless sensor data, enabling property owners to enhance indoor environments and ensure a better experience for guests and patients.

Zero Locus

Seed Round in 2015
Zero Locus Inc. is a software company based in Milwaukee, Wisconsin, specializing in predictive analytics and advanced data analytics systems. The company focuses on helping clients across various sectors, including insurance, health, retail, and finance, to make sense of large and complex data sets. By providing tools that streamline the analysis process, Zero Locus enables businesses to extract valuable insights from vast amounts of data, facilitating informed decision-making and enhancing competitiveness in their respective industries.

Quietyme

Venture Round in 2015
Quietyme, Inc. is a company that specializes in developing noise monitoring and reporting systems targeted primarily at the hospitality and healthcare sectors. Founded in 2012 and based in Neshkoro, Wisconsin, Quietyme's technology measures various environmental factors, including noise, temperature, humidity, and light. The systems include visual alert sensors that provide real-time alerts and reporting, allowing management in hotels, hospitals, and apartments to monitor and address disturbances effectively. Quietyme's platform is capable of transmitting a broad range of wireless sensor data, enabling property owners to enhance indoor environments and ensure a better experience for guests and patients.

Rentable

Venture Round in 2015
Rentable is an internet company founded in 2011 and based in Madison, Wisconsin, that focuses on enhancing the apartment rental search experience. Its web-based platform offers users a variety of tools, including localized flat listings, map-based searches, and shortlisting features, allowing for easy navigation through available properties. Additionally, Rentable provides an affordability calculator to assist users in determining suitable rental options based on their budget. By leveraging modern technology and an intuitive user interface, Rentable aims to streamline the process of finding apartments, making it more efficient and user-friendly for individuals seeking rental accommodations.

Rentable

Series A in 2014
Rentable is an internet company founded in 2011 and based in Madison, Wisconsin, that focuses on enhancing the apartment rental search experience. Its web-based platform offers users a variety of tools, including localized flat listings, map-based searches, and shortlisting features, allowing for easy navigation through available properties. Additionally, Rentable provides an affordability calculator to assist users in determining suitable rental options based on their budget. By leveraging modern technology and an intuitive user interface, Rentable aims to streamline the process of finding apartments, making it more efficient and user-friendly for individuals seeking rental accommodations.

Quietyme

Seed Round in 2013
Quietyme, Inc. is a company that specializes in developing noise monitoring and reporting systems targeted primarily at the hospitality and healthcare sectors. Founded in 2012 and based in Neshkoro, Wisconsin, Quietyme's technology measures various environmental factors, including noise, temperature, humidity, and light. The systems include visual alert sensors that provide real-time alerts and reporting, allowing management in hotels, hospitals, and apartments to monitor and address disturbances effectively. Quietyme's platform is capable of transmitting a broad range of wireless sensor data, enabling property owners to enhance indoor environments and ensure a better experience for guests and patients.
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