Advantage Capital Partners

Advantage Capital Partners is a United States‑based venture capital firm that provides growth equity, debt, and mezzanine financing to small and mid‑market companies, with a focus on underserved communities and state and local economic development. The firm invests across sectors including manufacturing, technology, business services, life sciences, and energy, and also supports real estate development projects with equity and debt. It typically makes initial investments ranging roughly from half a million to ten million in companies with modest sales, and may participate in larger follow‑on rounds or co‑invest with other firms. It uses senior debt, mezzanine debt, subordinated loans, and government‑guaranteed lending, and often pursues equity positions through preferred shares or convertible notes. Advantage Capital operates nationwide in the United States, with roots in New Orleans and offices in multiple states, and has backed thousands of jobs and housing projects as part of its mission to expand inclusive economic growth.

Al Alvarez

Director

Brian Anderson

Managing Director

Michael Benson

Senior Vice President

Anthony Billings

Vice President

Bitting, Thomas H.P.

Principal

Past deals in Consumer Electronics

Veridian Healthcare

Private Equity Round in 2023
Veridian Healthcare specializes in the development and manufacturing of diagnostic and durable medical equipment for the healthcare industry. The company offers a wide range of products, including blood glucose monitors, digital blood pressure monitors, nebulizers, humidifiers, pulse oximeters, and respiratory care devices. Additionally, Veridian provides creams, ointments, and various pain management solutions, along with fitness and well-being products. By focusing on both professional and home diagnostics, Veridian Healthcare aims to deliver high-quality products that meet the rigorous standards and demands of healthcare professionals.

Willert Home Products

Debt Financing in 2021
Willert Home Products, Inc. is a manufacturer based in St. Louis, Missouri, specializing in a range of household products designed to enhance cleanliness and hygiene. Founded in 1946, the company offers various items under well-known brands, including Enoz, which specializes in moth preventives and closet storage solutions, as well as Bowl Fresh, known for toilet cleaners and deodorizers. Willert's product line also features air fresheners, room deodorizers, and home and garden items such as flyswatters and pest control products. The company serves a broad market, distributing its products in the United States, Mexico, Asia, and other international locations, and maintains a strong online presence for customer accessibility.

Presence From Innovation

Debt Financing in 2020
Presence From Innovation, LLC, established in 1956 and headquartered in St. Louis, Missouri, is a consumer goods company that designs, develops, and manufactures a wide array of merchandising systems. Their product range includes custom fixtures, point-of-purchase signage, and various cooler and display systems, catering primarily to the beverage industry in the U.S. and internationally. They also offer online sales and specialize in creating custom, injection-molded products to help clients enhance their brand visibility and drive sales.

Willert Home Products

Debt Financing in 2020
Willert Home Products, Inc. is a manufacturer based in St. Louis, Missouri, specializing in a range of household products designed to enhance cleanliness and hygiene. Founded in 1946, the company offers various items under well-known brands, including Enoz, which specializes in moth preventives and closet storage solutions, as well as Bowl Fresh, known for toilet cleaners and deodorizers. Willert's product line also features air fresheners, room deodorizers, and home and garden items such as flyswatters and pest control products. The company serves a broad market, distributing its products in the United States, Mexico, Asia, and other international locations, and maintains a strong online presence for customer accessibility.

Willert Home Products

Debt Financing in 2018
Willert Home Products, Inc. is a manufacturer based in St. Louis, Missouri, specializing in a range of household products designed to enhance cleanliness and hygiene. Founded in 1946, the company offers various items under well-known brands, including Enoz, which specializes in moth preventives and closet storage solutions, as well as Bowl Fresh, known for toilet cleaners and deodorizers. Willert's product line also features air fresheners, room deodorizers, and home and garden items such as flyswatters and pest control products. The company serves a broad market, distributing its products in the United States, Mexico, Asia, and other international locations, and maintains a strong online presence for customer accessibility.

Presence From Innovation

Debt Financing in 2017
Presence From Innovation, LLC, established in 1956 and headquartered in St. Louis, Missouri, is a consumer goods company that designs, develops, and manufactures a wide array of merchandising systems. Their product range includes custom fixtures, point-of-purchase signage, and various cooler and display systems, catering primarily to the beverage industry in the U.S. and internationally. They also offer online sales and specialize in creating custom, injection-molded products to help clients enhance their brand visibility and drive sales.

Direct Color Systems

Debt Financing in 2017
Direct Color Systems, Inc. is a manufacturer and marketer of UV LED inkjet printers tailored for commercial and industrial applications. Based in Rocky Hill, Connecticut, the company specializes in small and mid-format printers that deliver high-quality, full-color images directly onto both rigid and flexible substrates. Its product lineup includes Direct Jet direct-to-substrate printers, proprietary Color Byte RIP software, and a variety of inks, accessories, and substrates. Direct Color Systems is known for its innovative solutions, such as the ADA/Braille signage printing process and advanced capabilities for cylindrical and conical printing. The company also offers custom-engineered inkjet printers to meet diverse application needs, serving industries including signage, awards, manufacturing, and labeling. Products are distributed globally through a network of distributors, reflecting the company's commitment to providing comprehensive printing solutions. Established in 1995, Direct Color Systems continues to lead in the development of cutting-edge printing technologies.

Merchandize Liquidators

Debt Financing in 2016
Merchandize Liquidators is a wholesaler based in Miami that specializes in connecting large retailers and vendors with salvage and liquidation products at closeout prices. The company serves both commercial and retail clients, offering a diverse range of merchandise, including cosmetics, health and beauty products, clothing, electronics, shoes, toys, jewelry, home furnishings, and office supplies. By facilitating the sale of unresolved inventory, Merchandize Liquidators enables businesses to generate revenue while effectively managing their surplus stock. With multiple FOB points across the United States, the company plays a vital role in the secondary market for liquidation products.

Presence From Innovation

Debt Financing in 2016
Presence From Innovation, LLC, established in 1956 and headquartered in St. Louis, Missouri, is a consumer goods company that designs, develops, and manufactures a wide array of merchandising systems. Their product range includes custom fixtures, point-of-purchase signage, and various cooler and display systems, catering primarily to the beverage industry in the U.S. and internationally. They also offer online sales and specialize in creating custom, injection-molded products to help clients enhance their brand visibility and drive sales.

Orthotech Sports Medical Equipment

Debt Financing in 2016
Orthotech Sports Medical Equipment offers and sells a brand commercial fitness product line. Orthotech Sports Medical Equipment is located in Herrin, Illinois.

Innovative Circuits

Debt Financing in 2015
Innovative Circuits is a contract electronics manufacturing services provider. It specializes in automated surface mount and mixed technology printed circuit board assembly including ball grid array (BGA) devices, box builds, QFNs, and components with a size ranging down to 0402. It also provides both X-ray and optical vision inspection capabilities. The company's production processes include both in-circuit and functional testing of PCB assemblies and system assemblies as required, installation of customer-provided firmware/software, and finished product assembly and packaging services in some applications. Its engineering services include schematic capture, printed circuit board layout and design, hardware and software development support, and enclosure design support. From prototype units to full production, we want to become your electronics assembly and manufacturing partner.

Mooring Tech

Debt Financing in 2015
Mooring Tech focuses on providing Panasonic Toughbook line of notebook computers. It specilaizes on the Panasonic Computer Solutions' rugged product line gives the company an advantage over its competitors in that they have expert product knowledge and implementation services for the Toughbook mobile computers and accompanying products such as mounting systems, network infrastructure, and software. It is headquartered in Atlanta, Georgia.

Willert Home Products

Debt Financing in 2015
Willert Home Products, Inc. is a manufacturer based in St. Louis, Missouri, specializing in a range of household products designed to enhance cleanliness and hygiene. Founded in 1946, the company offers various items under well-known brands, including Enoz, which specializes in moth preventives and closet storage solutions, as well as Bowl Fresh, known for toilet cleaners and deodorizers. Willert's product line also features air fresheners, room deodorizers, and home and garden items such as flyswatters and pest control products. The company serves a broad market, distributing its products in the United States, Mexico, Asia, and other international locations, and maintains a strong online presence for customer accessibility.

Associated Equipment

Debt Financing in 2015
Associated Equipment is a manufacturer based in Saint Louis, Missouri, specializing in battery management technology. The company provides a range of products including professional-grade battery charging solutions, electrical system testing tools, portable power sources, booster cables, clamps, and various charging accessories. Their offerings encompass heavy-duty battery chargers, intelligent battery chargers, jump starters, multi-battery charging systems, and wheeled chargers, catering to the needs of commercial and fleet applications. By leveraging both cutting-edge and proven technologies, Associated Equipment aims to deliver reliable solutions for battery management and electrical system performance.

Orthotech Sports Medical Equipment

Debt Financing in 2015
Orthotech Sports Medical Equipment offers and sells a brand commercial fitness product line. Orthotech Sports Medical Equipment is located in Herrin, Illinois.

elevate DIGITAL

Series B in 2014
Elevate Digital is an interactive digital advertising and software company based in Chicago, Illinois, founded in 2011. The company specializes in transforming consumer interactions with advertisers through its innovative products, which include interactive touch-screen glass displays installed in high-traffic areas. These displays facilitate a multi-sensory advertising experience by integrating rich media and city information, allowing consumers to engage directly with advertisements. Elevate Digital's technology enables advertisers to deliver targeted messaging, utilize intelligent applications, and collect valuable consumer data, thereby enhancing the overall consumer experience. Through its focus on interactive advertising, Elevate Digital aims to redefine the way brands connect with their audiences.

Willert Home Products

Debt Financing in 2014
Willert Home Products, Inc. is a manufacturer based in St. Louis, Missouri, specializing in a range of household products designed to enhance cleanliness and hygiene. Founded in 1946, the company offers various items under well-known brands, including Enoz, which specializes in moth preventives and closet storage solutions, as well as Bowl Fresh, known for toilet cleaners and deodorizers. Willert's product line also features air fresheners, room deodorizers, and home and garden items such as flyswatters and pest control products. The company serves a broad market, distributing its products in the United States, Mexico, Asia, and other international locations, and maintains a strong online presence for customer accessibility.

Mezmeriz

Convertible Note in 2013
Mezmeriz, Inc. is a technology company based in Ithaca, New York, specializing in the development and manufacturing of micro-electro-mechanical systems (MEMS) scanning micro-mirror platforms. Founded in 2006, Mezmeriz's innovative MEMS modules are designed for integration into smartphones and mobile electronics, enabling advanced functionalities such as gesture user interfaces, 3D depth photography, and interactive projection. The company's flagship product is an embeddable pico projector that can produce a large, high-quality image, allowing users to project vivid, daylight-visible video onto nearby surfaces from just a few inches away. By utilizing a unique combination of carbon fibers and traditional MEMS materials, Mezmeriz has created devices with optimized properties for specific applications. Their technology supports high-speed scanning and precise mechanical movements, enhancing the capabilities of mobile devices and transforming how users interact with digital content.

elevate DIGITAL

Series A in 2012
Elevate Digital is an interactive digital advertising and software company based in Chicago, Illinois, founded in 2011. The company specializes in transforming consumer interactions with advertisers through its innovative products, which include interactive touch-screen glass displays installed in high-traffic areas. These displays facilitate a multi-sensory advertising experience by integrating rich media and city information, allowing consumers to engage directly with advertisements. Elevate Digital's technology enables advertisers to deliver targeted messaging, utilize intelligent applications, and collect valuable consumer data, thereby enhancing the overall consumer experience. Through its focus on interactive advertising, Elevate Digital aims to redefine the way brands connect with their audiences.

elevate DIGITAL

Venture Round in 2012
Elevate Digital is an interactive digital advertising and software company based in Chicago, Illinois, founded in 2011. The company specializes in transforming consumer interactions with advertisers through its innovative products, which include interactive touch-screen glass displays installed in high-traffic areas. These displays facilitate a multi-sensory advertising experience by integrating rich media and city information, allowing consumers to engage directly with advertisements. Elevate Digital's technology enables advertisers to deliver targeted messaging, utilize intelligent applications, and collect valuable consumer data, thereby enhancing the overall consumer experience. Through its focus on interactive advertising, Elevate Digital aims to redefine the way brands connect with their audiences.

The Green Life Guides

Debt Financing in 2012
The Green Life Guides, LLC operates an online site for wedding ideas, products, and services. Its products and services include business cards, live events, food and flowers, and service directory for vendors; products and gifts for weddings, bar mitzvahs, and holidays; living room furniture; table linens and flatware; appliances and electronics, baking, cleaning supplies, cookware, and cutting boards; baskets, rugs, candles and candle holders, centerpieces, curtains, and hardware; organization and storage products; blankets, quilts, duvets, sheets, mattresses, pillows, and accents; towels, bathroom accessories, rugs and mats, shower curtains, and personal care and beauty products; garden accessories, composters, and plants and seeds; and dog and cat supplies. The company was founded in 2007 and is based in New Haven, Connecticut.

Willert Home Products

Debt Financing in 2012
Willert Home Products, Inc. is a manufacturer based in St. Louis, Missouri, specializing in a range of household products designed to enhance cleanliness and hygiene. Founded in 1946, the company offers various items under well-known brands, including Enoz, which specializes in moth preventives and closet storage solutions, as well as Bowl Fresh, known for toilet cleaners and deodorizers. Willert's product line also features air fresheners, room deodorizers, and home and garden items such as flyswatters and pest control products. The company serves a broad market, distributing its products in the United States, Mexico, Asia, and other international locations, and maintains a strong online presence for customer accessibility.

The Green Life Guides

Private Equity Round in 2011
The Green Life Guides, LLC operates an online site for wedding ideas, products, and services. Its products and services include business cards, live events, food and flowers, and service directory for vendors; products and gifts for weddings, bar mitzvahs, and holidays; living room furniture; table linens and flatware; appliances and electronics, baking, cleaning supplies, cookware, and cutting boards; baskets, rugs, candles and candle holders, centerpieces, curtains, and hardware; organization and storage products; blankets, quilts, duvets, sheets, mattresses, pillows, and accents; towels, bathroom accessories, rugs and mats, shower curtains, and personal care and beauty products; garden accessories, composters, and plants and seeds; and dog and cat supplies. The company was founded in 2007 and is based in New Haven, Connecticut.

The Green Life Guides

Debt Financing in 2011
The Green Life Guides, LLC operates an online site for wedding ideas, products, and services. Its products and services include business cards, live events, food and flowers, and service directory for vendors; products and gifts for weddings, bar mitzvahs, and holidays; living room furniture; table linens and flatware; appliances and electronics, baking, cleaning supplies, cookware, and cutting boards; baskets, rugs, candles and candle holders, centerpieces, curtains, and hardware; organization and storage products; blankets, quilts, duvets, sheets, mattresses, pillows, and accents; towels, bathroom accessories, rugs and mats, shower curtains, and personal care and beauty products; garden accessories, composters, and plants and seeds; and dog and cat supplies. The company was founded in 2007 and is based in New Haven, Connecticut.

Willert Home Products

Debt Financing in 2010
Willert Home Products, Inc. is a manufacturer based in St. Louis, Missouri, specializing in a range of household products designed to enhance cleanliness and hygiene. Founded in 1946, the company offers various items under well-known brands, including Enoz, which specializes in moth preventives and closet storage solutions, as well as Bowl Fresh, known for toilet cleaners and deodorizers. Willert's product line also features air fresheners, room deodorizers, and home and garden items such as flyswatters and pest control products. The company serves a broad market, distributing its products in the United States, Mexico, Asia, and other international locations, and maintains a strong online presence for customer accessibility.

Computime

Debt Financing in 2010
Computime 1, LLC is a technology solutions provider based in Saint Louis, Missouri, specializing in the sale and distribution of products such as electronic signature solutions, multi-touch monitors, display tablets, and related accessories. The company operates a diverse distribution channel that includes resellers, end users, and distributors worldwide, as well as online sales. In addition to its product offerings, Computime provides a comprehensive suite of services, including high-tech sales, consultations, logistics, asset management, post-sales support, and marketing services. This approach aims to address complex business challenges and enhance customer satisfaction, contributing to the company's growth and profitability.

Computime

Debt Financing in 2009
Computime 1, LLC is a technology solutions provider based in Saint Louis, Missouri, specializing in the sale and distribution of products such as electronic signature solutions, multi-touch monitors, display tablets, and related accessories. The company operates a diverse distribution channel that includes resellers, end users, and distributors worldwide, as well as online sales. In addition to its product offerings, Computime provides a comprehensive suite of services, including high-tech sales, consultations, logistics, asset management, post-sales support, and marketing services. This approach aims to address complex business challenges and enhance customer satisfaction, contributing to the company's growth and profitability.

Willert Home Products

Debt Financing in 2009
Willert Home Products, Inc. is a manufacturer based in St. Louis, Missouri, specializing in a range of household products designed to enhance cleanliness and hygiene. Founded in 1946, the company offers various items under well-known brands, including Enoz, which specializes in moth preventives and closet storage solutions, as well as Bowl Fresh, known for toilet cleaners and deodorizers. Willert's product line also features air fresheners, room deodorizers, and home and garden items such as flyswatters and pest control products. The company serves a broad market, distributing its products in the United States, Mexico, Asia, and other international locations, and maintains a strong online presence for customer accessibility.

Computime

Venture Round in 2009
Computime 1, LLC is a technology solutions provider based in Saint Louis, Missouri, specializing in the sale and distribution of products such as electronic signature solutions, multi-touch monitors, display tablets, and related accessories. The company operates a diverse distribution channel that includes resellers, end users, and distributors worldwide, as well as online sales. In addition to its product offerings, Computime provides a comprehensive suite of services, including high-tech sales, consultations, logistics, asset management, post-sales support, and marketing services. This approach aims to address complex business challenges and enhance customer satisfaction, contributing to the company's growth and profitability.

Mezmeriz

Series A in 2008
Mezmeriz, Inc. is a technology company based in Ithaca, New York, specializing in the development and manufacturing of micro-electro-mechanical systems (MEMS) scanning micro-mirror platforms. Founded in 2006, Mezmeriz's innovative MEMS modules are designed for integration into smartphones and mobile electronics, enabling advanced functionalities such as gesture user interfaces, 3D depth photography, and interactive projection. The company's flagship product is an embeddable pico projector that can produce a large, high-quality image, allowing users to project vivid, daylight-visible video onto nearby surfaces from just a few inches away. By utilizing a unique combination of carbon fibers and traditional MEMS materials, Mezmeriz has created devices with optimized properties for specific applications. Their technology supports high-speed scanning and precise mechanical movements, enhancing the capabilities of mobile devices and transforming how users interact with digital content.

The Home Depot

Debt Financing in 2007
The Home Depot is a U.S.-based home improvement retailer and the world’s largest in its category, operating a network of warehouse-format stores and a substantial online presence across the United States, Canada and Mexico. It offers building materials, home improvement products, lawn and garden items, and décor, and provides services such as installation and tool and equipment rentals. Founded in 1978, it serves both professional and DIY customers by combining broad in-store assortments with e-commerce, and has expanded its professional and maintenance, repair and operations capabilities through acquisitions and partnerships, including Interline Brands in 2015 and HD Supply in 2020, with further collaborations to grow demand in roofing, pools and landscaping.

Able Planet

Series A in 2005
Able Planet, Inc. specializes in the design and manufacture of audio and communication devices aimed at enhancing the listening experience for individuals with varying levels of hearing ability. Incorporated in 2005 and based in Wheat Ridge, Colorado, the company offers a diverse range of products, including assistive listening devices, sound isolation earphones, headsets for telecommunications, and various types of headphones, such as noise-canceling and wireless models. Its innovative LINX AUDIO technology allows users to enjoy rich sound at lower volumes, making audio accessible to a broader audience. Able Planet markets its products directly and through a network of resellers, audiology professionals, non-profit organizations, and retailers worldwide, with a commitment to improving the lives of customers by providing high-quality audio solutions.

Kionix

Venture Round in 2003
Kionix, Inc. is a leading designer and manufacturer of micro-electro-mechanical systems (MEMS) and inertial sensors, specializing in high-performance, silicon-micromachined products. Founded in 2000 and based in Ithaca, New York, Kionix develops a range of accelerometers and gyroscopes used across various industries, including consumer electronics, automotive, health and fitness, and industrial applications. Their products support functionalities such as gaming, image stabilization, navigation, and motion-based gaming. Kionix also offers sensor fusion software to enhance system performance and the RoKiX IoT prototyping platform for development purposes. The company operates MEMS fabrication facilities and testing centers in Ithaca, New York, and Kyoto, Japan. Since becoming a subsidiary of Rohm Co., Ltd. in 2009, Kionix has continued to advance its mission of delivering cutting-edge MEMS technology to the global market.

Comet Systems

Series C in 2000
Comet Systems is a software company that specializes in developing personalized software products for consumers. Initially known for its cursor-changing technology, the company has evolved its offerings and now boasts four diversified product lines. One of its key innovations is the patented Comet Cursor, which utilizes rich media technology to enable websites and advertisers to display customized graphics or animations in place of the standard arrow cursor. Comet Systems has successfully adapted to the changing landscape of the Internet economy, establishing a profitable business model that reflects its commitment to innovation and consumer personalization.

Comet Systems

Venture Round in 1999
Comet Systems is a software company that specializes in developing personalized software products for consumers. Initially known for its cursor-changing technology, the company has evolved its offerings and now boasts four diversified product lines. One of its key innovations is the patented Comet Cursor, which utilizes rich media technology to enable websites and advertisers to display customized graphics or animations in place of the standard arrow cursor. Comet Systems has successfully adapted to the changing landscape of the Internet economy, establishing a profitable business model that reflects its commitment to innovation and consumer personalization.
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