Zelkova Ventures

Respondology LLC is a Boulder, Colorado-based company that operates a Cost-Per-Click reply-based advertising platform designed to transform social media channels into effective advertising mediums. By analyzing millions of social posts daily, Respondology identifies customer sentiment and intent, enabling real-time marketing responses. The platform not only facilitates engagement with consumers based on their immediate wants and needs but also offers management tools for marketers to estimate, build, and optimize campaigns for better return on investment. Additionally, Respondology provides robust comment moderation solutions, allowing businesses to manage their online presence by swiftly removing harmful comments and spam across various social media platforms. This combination of advertising and moderation capabilities positions Respondology as a unique player in the social media landscape, helping brands maintain control and enhance their marketing efforts. The company was founded in 2008.

Respondology LLC is a Boulder, Colorado-based company that operates a Cost-Per-Click reply-based advertising platform designed to transform social media channels into effective advertising mediums. By analyzing millions of social posts daily, Respondology identifies customer sentiment and intent, enabling real-time marketing responses. The platform not only facilitates engagement with consumers based on their immediate wants and needs but also offers management tools for marketers to estimate, build, and optimize campaigns for better return on investment. Additionally, Respondology provides robust comment moderation solutions, allowing businesses to manage their online presence by swiftly removing harmful comments and spam across various social media platforms. This combination of advertising and moderation capabilities positions Respondology as a unique player in the social media landscape, helping brands maintain control and enhance their marketing efforts. The company was founded in 2008.

NewsBasis, Inc. is a technology company that develops and operates a platform for media relations, facilitating communication between journalists and companies. Founded in 2009 and based in San Francisco, California, NewsBasis provides tools that enable journalists to find relevant experts and story ideas. The platform allows media professionals to connect with subject-matter experts, facilitating timely and informed responses to media inquiries. While the service is offered free to journalists, it operates on a subscription model for companies seeking to enhance their media presence. Formerly known as Plato's Forms, NewsBasis aims to streamline the media relations process and improve the quality of information exchanged between the media and the organizations they cover.