XRC Ventures

FindMine is a leading technology company empowering iconic brands to scale their editorial perspective. Its Content Engine employs machine learning to dynamically generate high-quality, on-brand content, saving retailers up to 90% of time and enhancing sell-through rates. FindMine's solutions enhance customer experiences across ecommerce platforms, email, chat, marketing channels, and stores.

Homefield Apparel builds a Direct-to-Consumer collegiate apparel brand, for schools of all sizes. The company offers premium collegiate apparel that shows you’re part of a community.

HILOS is a Portland, Oregon-based company founded in 2019 that offers an end-to-end design platform for footwear and physical products. The platform enables brands to design and launch digitally crafted products using 3D printing and algorithmic design, with real-time collaboration and data-driven workflows, while minimizing inventory and waste. It emphasizes sustainable materials and local, low-labor fulfillment to reduce water use and environmental impact, and it promotes end-of-life recyclability for footwear. The company integrates design, manufacturing, and sustainability to accelerate innovation without overproduction.

Reflekt Me is an innovative enterprise focused on enhancing representation, diversity, and inclusion in eCommerce. The company develops a user experience software that allows eCommerce platforms to display products in a way that reflects the diverse characteristics of their shoppers, such as size, skin tone, and hair texture. By utilizing user-generated content and influencer insights, Reflekt Me creates a dynamic shopping experience that resonates with consumers, enabling them to see individuals who resemble themselves using and discussing various products. This approach not only engages customers but also fosters community and loyalty, ultimately leading to increased sales and satisfaction. With a team comprising Ph.D. level sociologists, multicultural insights specialists, and technologists, Reflekt Me's solutions cater to a wide range of industries, including fashion, beauty, and personal care, ensuring that every shopper can find products that suit their unique needs.

MadeMeBuyIt operates a B2B buying platform that connects large retailers with emerging e-commerce brands discovered on platforms like TikTok, Instagram, and Shopify. It curates creator-led brands and viral products for distribution online.

BOBBLEHAUS is a regenerative fashion retailer that specializes in genderless streetwear and lifestyle items. The company focuses on sustainability by using deadstock and recycled fabrics to create limited-edition clothing that appeals to a diverse customer base. BOBBLEHAUS aims to make sustainable fashion accessible to mainstream consumers, ensuring that they can enjoy stylish and high-quality apparel without compromising on design. Through its online platform, BOBBLEHAUS offers a variety of sustainable lifestyle products, catering to those seeking both fashion and ecological responsibility.

Creator Nova operates a B2B marketplace that helps consumer beauty brands streamline operations and scale their businesses. It also offers a financing platform that provides access to capital for growth and day-to-day needs, with technology tailored to inventory, marketing, and supply chain requirements.

TRILL Marketplace is a New York City-based app that serves as a platform for connecting streetwear enthusiasts with independent brands and designers globally. The marketplace enables users to discover and purchase unique fashion items that are not widely available, catering to consumers who seek exclusive and affordable streetwear. Additionally, TRILL supports emerging creators by facilitating pre-orders and exclusive global drops, thereby expanding their reach to a broader audience. This innovative approach fosters a community of uniqueness-driven fashion consumers and promotes the visibility of independent fashion creators.

Nuudii is a lingerie brand founded in 2015 by Rebecca Zuber, focused on empowering women to embrace their bodies through versatile and comfortable body essentials. The company produces innovative products featuring a unique featherlight technology that conforms to natural shapes, providing supreme comfort and support. Nuudii's offerings include a range of shapes, sizes, and fits, designed to cater to various personal lifestyles and preferences. The materials used in their products are lightweight, quick to dry, and machine washable, making them ideal for travel. By prioritizing comfort and emotional well-being, Nuudii aims to help women reconnect with their bodies and expand their wardrobe choices.

ShopShops is a livestream shopping platform that connects consumers with brick-and-mortar retailers across the globe, allowing users to shop from diverse stores directly through their mobile devices. Founded in 2016 by Liyia Wu, the company operates from its headquarters in New York City and Beijing. The platform offers an interactive experience, enabling customers to browse efficiently by location and access authenticated products from various brands and stores. By breaking down geographical barriers, ShopShops provides a unique shopping experience that combines curation and interaction, allowing fashion-savvy consumers to explore global retail offerings conveniently and affordably.

Stryx is a company focused on creating modern and discreet cosmetics specifically designed for men. Its product line includes items such as concealers, tinted moisturizers, cleansers, eye tools, lip balms, skin kits, and various accessories. By offering these products, Stryx aims to help men enhance their appearance and boost their confidence in a comfortable manner.

Fabulyst is an innovative AI-driven platform designed to fulfill the style aspirations of modern women by emulating a personal stylist. Utilizing advanced algorithms that incorporate deep learning, computer vision, and natural language processing, the system processes over 40,000 styling theory rules to provide tailored clothing recommendations. Unlike other solutions in the fashion e-commerce space, Fabulyst operates without manual intervention, allowing users to receive personalized advice based on their preferences, aspirations, and unique personas. The platform aims to democratize access to personal styling, offering the benefits of a stylist at no cost, thereby addressing the gap between fashion aspirations and affordability. As the fashion e-commerce market continues to grow, Fabulyst positions itself as a unique player committed to enhancing the shopping experience for women seeking both style and confidence.

ShopShops is a livestream shopping platform that connects consumers with brick-and-mortar retailers across the globe, allowing users to shop from diverse stores directly through their mobile devices. Founded in 2016 by Liyia Wu, the company operates from its headquarters in New York City and Beijing. The platform offers an interactive experience, enabling customers to browse efficiently by location and access authenticated products from various brands and stores. By breaking down geographical barriers, ShopShops provides a unique shopping experience that combines curation and interaction, allowing fashion-savvy consumers to explore global retail offerings conveniently and affordably.

Dough, Inc. is a membership community and platform dedicated to promoting products made by women. Founded in 2018 and headquartered in Boston, Massachusetts, Dough offers a diverse range of items including accessories, apparel, beauty products, books, food and beverages, health and wellness products, and home furnishings. The company aims to increase awareness and purchasing power for women-owned businesses, striving to create economic equality and foster an inclusive movement that represents all female entrepreneurs. Dough's mission emphasizes the importance of equal representation for women in leadership roles across various sectors, including corporate environments.

Affinity is an online fashion site that helps retailers start a dialogue with their shoppers. It offers personalized fashion recommendations for brands and retailers.

The Lobby is a video shopping platform that connects top fashion brands with influencers, creating an engaging shopping experience reminiscent of QVC combined with TikTok. Tailored for young professionals, The Lobby simplifies the shopping process by introducing new and emerging brands weekly. Customers can request items to be delivered to their offices for a week-long trial period without any upfront fees, allowing them to experience products before making a purchase. This innovative try-before-you-buy model eliminates the risks associated with online shopping, making it a convenient and inspiring option for consumers.

FFORA, Inc. is a Brooklyn-based company founded in 2017 that specializes in designing and manufacturing wheelchair attachable products aimed at the disabled community. The company focuses on creating lifestyle accessories that blend function and style, including cup holders, tumblers, bags, and hats. FFORA collaborates with individuals from the disabled community to address their unique needs, ensuring that its offerings are both practical and fashionable. By marketing its products through an online shop, FFORA strives to make stylish and functional items accessible to wheelchair users, reflecting its mission to promote inclusivity in fashion.

Nimbly is an on-demand 3D-knitting platform that specializes in the rapid manufacturing of standard-size and custom-fit knit products in the United States. By addressing the inefficiencies of traditional knitwear supply chains, Nimbly can produce items in less than an hour without requiring order minimums. This platform serves as a comprehensive solution for innovative apparel brands seeking to respond swiftly to consumer demand and enhance customer choice. Through its services, Nimbly helps companies reduce excess inventory, lower discounting rates, shorten lead times, and decrease product development costs, thereby optimizing the overall supply chain and facilitating greater customization for retailers and designers.

Convey Clothing, founded in 2017 by Steve Zerneri and headquartered in New York, operates a certified apparel-leasing platform designed to enhance the lifecycle of clothing while benefiting brands financially. The platform allows consumers to purchase new garments from participating brands and return them after gentle use in exchange for store credit. This innovative approach not only offers customers a way to refresh their wardrobes regularly but also provides brands with an opportunity to tap into the secondhand market, unlocking additional revenue and fostering customer loyalty. Backed by investors such as XRC Labs, Convey Clothing aims to create a sustainable and profitable ecosystem for both consumers and brands in the fashion industry.

Benja Commerce Platform operates a multi-channel commerce platform that partners with brands, publishers, and media companies to create shopable moments for consumers online. The company, established in 2018 and headquartered in San Francisco, California, focuses on delivering an online marketplace for a variety of branded products, including apparel and footwear. By leveraging its expertise in e-commerce and mobile applications, Benja enables customers to discover and purchase products seamlessly while engaging with content across different digital platforms.

Mirror That Look is a technology company specializing in visual search solutions for the fashion industry. It has developed an innovative search engine portal that enables consumers to browse clothing and accessories through a unique browser extension. This extension utilizes advanced image recognition technology to identify visually similar products, allowing users to find items showcased in images from social media platforms like Pinterest and Instagram, as well as various online retailers. Mirror That Look's system is distinguished by its ability to accurately detect fashion products worn by individuals in real-life settings, rather than relying solely on traditional stock photos. By providing real-time results and recommendations, the company enhances the online shopping experience, making it easier for users to discover and acquire fashion items that match their preferences.

Ziel, Inc. PBC, founded in 2015 and based in New York, specializes in the design, manufacturing, and retail of athletic apparel. The company focuses on creating apparel that supports athletes in maintaining their fitness. Ziel's offerings include a wide range of on-demand sports apparel and accessories, all produced in the USA. Utilizing machine learning technology, Ziel generates customized brand designs, allowing athletes to efficiently browse, select, and purchase the athletic gear that best suits their needs.

WearAway, Inc. is a New York-based company that operates an online wardrobe rental portal specifically designed for professionals in the film, television, music, and advertising industries. Founded in 2014, WearAway facilitates a business-to-business rental marketplace, focusing on wardrobe rentals that cater to production needs. The platform serves as a rental marketplace and online showroom, enabling influencers to borrow designer apparel and accessories for their projects. Additionally, WearAway's software supports direct-to-consumer brands in managing influencer programs by automating processes such as recruitment, product fulfillment, revenue tracking, and influencer management. As of early 2019, WearAway operates as a subsidiary of Grin, Inc.

by REVEAL operates a network of retail boutique pop-up booths that connect emerging designers and established brands with consumers in physical settings. The company focuses on showcasing up-and-coming fashion products by creating unique, temporary shopping experiences in carefully selected locations. This approach allows designers to effectively test markets, enhance brand awareness, generate sales, and gather valuable consumer data through direct interactions. By facilitating these live retail experiences, by REVEAL simplifies the process for consumers to discover products they love while providing designers with an innovative platform to reach their target audience.

ShopShops is a livestream shopping platform that connects consumers with brick-and-mortar retailers across the globe, allowing users to shop from diverse stores directly through their mobile devices. Founded in 2016 by Liyia Wu, the company operates from its headquarters in New York City and Beijing. The platform offers an interactive experience, enabling customers to browse efficiently by location and access authenticated products from various brands and stores. By breaking down geographical barriers, ShopShops provides a unique shopping experience that combines curation and interaction, allowing fashion-savvy consumers to explore global retail offerings conveniently and affordably.

QUINN Style provides a subscription-based on-demand personal shopping and styling service, catering primarily to busy professionals. Based in New York, the company focuses on delivering personalized fashion solutions that save time and enhance clients' wardrobes. By offering tailored styling options, QUINN Style aims to simplify the shopping experience, allowing clients to maintain a polished appearance without the hassle of traditional retail.

FindMine is a leading technology company empowering iconic brands to scale their editorial perspective. Its Content Engine employs machine learning to dynamically generate high-quality, on-brand content, saving retailers up to 90% of time and enhancing sell-through rates. FindMine's solutions enhance customer experiences across ecommerce platforms, email, chat, marketing channels, and stores.

High-end Streetwear for Athletes ( @reingeclothing | reingeclothing.com). Follow us @reingeclothing Facebook: facebook.com/reingeclothing Instagram: instagram.com/reingeclothing Twitter: twitter.com/reingeclothing Angel List: angel.co/reingeclothing

FindMine is a leading technology company empowering iconic brands to scale their editorial perspective. Its Content Engine employs machine learning to dynamically generate high-quality, on-brand content, saving retailers up to 90% of time and enhancing sell-through rates. FindMine's solutions enhance customer experiences across ecommerce platforms, email, chat, marketing channels, and stores.