XRC Ventures

FindMine is a leading provider of cloud-based retail technology that aims to enhance the editorial capabilities of iconic brands. By leveraging machine learning, FindMine streamlines the tedious process of product curation, allowing retailers to generate high-quality, brand-aligned content efficiently. This innovative technology significantly reduces the time required for content creation while improving sell-through rates and boosting gross margins and customer lifetime value. FindMine serves a diverse clientele, including well-known brands such as Rent the Runway and Vineyard Vines, by delivering personalized style suggestions and optimizing customer experiences across various channels, including ecommerce and marketing. The company's achievements have been recognized with accolades such as Gartner Cool Vendor and membership in LVMH's Maison des Startups.

Homefield Apparel builds a Direct-to-Consumer collegiate apparel brand, for schools of all sizes. The company offers premium collegiate apparel that shows you’re part of a community.

HILOS is an innovative footwear manufacturer based in Portland, Oregon, established in 2019. The company focuses on creating sustainable, recyclable footwear by combining 3D printing with algorithmic design and hand craftsmanship. HILOS aims to transform fashion retail through a local, on-demand, zero-waste supply chain, eliminating inventory and end-of-life waste. Its approach utilizes reusable materials and emphasizes resource conservation, including water savings. By engineering footwear that can be recycled at the end of its life, HILOS seeks to combat overproduction and environmental waste while providing customers with eco-friendly and comfortable options.

Reflekt Me is an innovative enterprise solution focused on enhancing representation, diversity, and inclusion within eCommerce. The company provides a tool that enables eCommerce platforms to display images reflecting the diverse characteristics of shoppers, such as size, skin tone, and hair texture. By utilizing user-generated content and influencer marketing, Reflekt Me creates a more engaging shopping experience, allowing consumers to see relatable individuals using and discussing products. This dynamic approach not only fosters a sense of community among shoppers but also streamlines the purchasing process by integrating social media elements directly into eCommerce sites. With a team comprised of experts in sociology, multicultural insights, psychology, and technology, Reflekt Me aims to personalize user experiences across various industries, including fashion, beauty, and healthcare. Ultimately, the platform seeks to empower consumers to make informed choices that resonate with their unique identities, thereby enhancing customer loyalty and satisfaction.

Mademebuyit operates a business-to-business buying platform that connects major retailers with emerging e-commerce brands. The platform focuses on creator-led brands and viral products sourced from social media channels such as TikTok and Instagram, as well as e-commerce platforms like Shopify. By curating a selection of direct-to-consumer brands, Mademebuyit enables national retailers to discover and source new products that appeal to Gen Z consumers. This turnkey solution facilitates the distribution of these products through both online channels and physical retail spaces, such as mall kiosks, enhancing the shopping experience for a younger audience.

BOBBLEHAUS is a regenerative fashion retailer that specializes in genderless streetwear and lifestyle products. The company focuses on sustainability by utilizing deadstock and recycled fabrics to create limited-edition clothing items. Its platform offers a diverse selection of high-quality, environmentally conscious products, allowing mainstream consumers to embrace sustainable fashion without compromising on design or quality. BOBBLEHAUS aims to provide customers with various sustainable options that reflect their individuality and personal style.

Creator Nova is a B2B marketplace focused on transforming complex business operations into successful beauty brands. The company specializes in providing tailored financing services to support beauty brand development and product creation. This includes funding for product design, packaging, advertising, inventory, and accounting, among other needs. By offering customized financial solutions, Creator Nova empowers entrepreneurial influencers to effectively build and grow their beauty brands.

TRILL Marketplace is a New York City-based app designed to connect streetwear enthusiasts with independent brands and designers globally. The platform offers a unique shopping experience by allowing users to discover and purchase exclusive items that are not readily available elsewhere. It empowers emerging creators by facilitating pre-orders and exclusive product launches, helping them reach a broader audience. Through its marketplace, TRILL enables consumers to access distinctive and affordable streetwear, fostering a community centered around unique fashion.

ShopShops is a livestream shopping platform that connects consumers with brick-and-mortar retailers across the globe, allowing users to shop from diverse stores directly through their mobile devices. Founded in 2016 by Liyia Wu, the company operates from its headquarters in New York City and Beijing. The platform offers an interactive experience, enabling customers to browse efficiently by location and access authenticated products from various brands and stores. By breaking down geographical barriers, ShopShops provides a unique shopping experience that combines curation and interaction, allowing fashion-savvy consumers to explore global retail offerings conveniently and affordably.

Stryx is a company focused on providing modern and discreet cosmetics specifically designed for men. Its product line includes concealers, tinted moisturizers, cleansers, eye tools, lip balms, skin kits, and various accessories. By offering these products, Stryx aims to help men enhance their appearance while boosting their confidence. The brand emphasizes a comfortable and user-friendly experience, catering to the growing demand for male-focused skincare and cosmetic solutions.

Fabulyst is an innovative AI engine designed to meet the style aspirations of modern women by providing personalized fashion recommendations. Utilizing advanced algorithms that incorporate deep learning, computer vision, and natural language processing, Fabulyst emulates a personal stylist in a hands-free manner. The system analyzes user preferences, aspirations, and personal traits to deliver customized outfit suggestions along with tailored style advice. By working as a layer over fashion e-commerce platforms, Fabulyst distinguishes itself from competitors by addressing aspirational queries without the need for manual intervention. The company aims to democratize access to personal styling services, allowing individuals to enjoy the benefits of a personal stylist at no cost, catering to the growing fashion e-commerce market.

ShopShops is a livestream shopping platform that connects consumers with brick-and-mortar retailers across the globe, allowing users to shop from diverse stores directly through their mobile devices. Founded in 2016 by Liyia Wu, the company operates from its headquarters in New York City and Beijing. The platform offers an interactive experience, enabling customers to browse efficiently by location and access authenticated products from various brands and stores. By breaking down geographical barriers, ShopShops provides a unique shopping experience that combines curation and interaction, allowing fashion-savvy consumers to explore global retail offerings conveniently and affordably.

Nimbly is an on-demand 3D-knitting platform that specializes in the rapid manufacturing of standard-size and custom-fit knit products in the United States. By addressing the inefficiencies of traditional knitwear supply chains, Nimbly can produce items in less than an hour without requiring order minimums. This platform serves as a comprehensive solution for innovative apparel brands seeking to respond swiftly to consumer demand and enhance customer choice. Through its services, Nimbly helps companies reduce excess inventory, lower discounting rates, shorten lead times, and decrease product development costs, thereby optimizing the overall supply chain and facilitating greater customization for retailers and designers.

The Lobby is a video shopping platform that connects online and offline shopping experiences, focusing on the fashion industry. It offers a unique blend of influencer-driven content and brand showcases, resembling a QVC-meets-TikTok format. The platform simplifies the shopping process for young professionals by introducing new and emerging fashion brands weekly. Users can request items to be delivered to their offices, allowing them to try products for a week without any upfront payment. This innovative try-before-you-buy model eliminates the risks associated with online shopping, making it a convenient and inspiring option for consumers.

Affinity is an online fashion site that helps retailers start a dialogue with their shoppers. It offers personalized fashion recommendations for brands and retailers.

Dough, Inc. operates a platform that focuses on products made by women, offering a wide range of items including accessories, apparel, beauty products, books, food and beverages, health and wellness products, and home furnishings. Founded in 2018 and headquartered in Boston, Massachusetts, Dough serves as a membership community that aims to promote economic equality by increasing awareness and purchasing power for women-owned businesses. The organization is dedicated to building an inclusive movement that represents female entrepreneurs and their brands, striving for equal representation of women in leadership roles and the corporate world.

FFORA, Inc. is a Brooklyn-based company that designs and manufactures wheelchair attachable products aimed at enhancing the lifestyle of the disabled community. Founded in 2017, FFORA focuses on creating fashionable and functional accessories, including cup holders, bags, hats, and other lifestyle items that cater specifically to wheelchair users. The company collaborates directly with the disabled community to address their unique needs, ensuring that its products combine both utility and style. FFORA markets its offerings through an online shop, promoting a mission of inclusivity and accessibility in fashion.

Benja Commerce Platform operates a multi-channel commerce platform that partners with brands, publishers, and media companies to create shopable moments for consumers online. The company, established in 2018 and headquartered in San Francisco, California, focuses on delivering an online marketplace for a variety of branded products, including apparel and footwear. By leveraging its expertise in e-commerce and mobile applications, Benja enables customers to discover and purchase products seamlessly while engaging with content across different digital platforms.

Mirror That Look is a company that specializes in visual search technology for fashion goods, offering a portal that allows users to browse clothing and accessories through image recognition. The company has developed an efficient and scalable network structure capable of processing fashion products from numerous online sources simultaneously, delivering real-time results to consumers. Its unique capability includes accurately detecting fashion items worn by individuals in user-generated content, rather than just isolated items in traditional stock photos. Additionally, Mirror That Look provides a free browser extension that enables users to find visually similar products by searching images from platforms like Pinterest and Instagram, enhancing the shopping experience by recommending matching items.

Ziel, Inc. PBC, founded in 2015 and based in New York, specializes in the design, manufacturing, and retail of athletic apparel. The company focuses on creating apparel that supports athletes in their fitness pursuits. Ziel offers on-demand athletic apparel produced in the USA, utilizing machine learning technology to generate custom brand designs. This innovative approach allows athletes to browse, discover, and purchase a variety of sports apparel and accessories tailored to their needs.

By Reveal operates a network of retail pop-up booths that facilitate direct connections between emerging designers and fashion consumers. The company aims to showcase innovative product brands in unique, temporary locations, allowing designers to engage with their target audience and test market their offerings. By Reveal's trained concierges manage these small-format reveals, ensuring that consumers discover products they love while providing designers with valuable insights and opportunities to build brand awareness and generate sales. This approach streamlines the retail experience, making it easier for both consumers and designers to navigate the fashion landscape.

WearAway, Inc. operates an online wardrobe rental platform tailored for professionals in film, television, music, and advertising. Founded in 2014 and headquartered in New York, the company serves as a B2B marketplace, facilitating the rental of designer apparel and accessories. Its platform not only allows production teams to access a diverse range of wardrobe options but also provides tools for direct-to-consumer brands to manage influencer programs effectively. This includes automating processes such as recruitment, product fulfillment, revenue tracking, and influencer management, thereby streamlining operations within the creative industries. As of January 2019, WearAway functions as a subsidiary of Grin, Inc.

ShopShops is a livestream shopping platform that connects consumers with brick-and-mortar retailers across the globe, allowing users to shop from diverse stores directly through their mobile devices. Founded in 2016 by Liyia Wu, the company operates from its headquarters in New York City and Beijing. The platform offers an interactive experience, enabling customers to browse efficiently by location and access authenticated products from various brands and stores. By breaking down geographical barriers, ShopShops provides a unique shopping experience that combines curation and interaction, allowing fashion-savvy consumers to explore global retail offerings conveniently and affordably.

FindMine is a leading provider of cloud-based retail technology that aims to enhance the editorial capabilities of iconic brands. By leveraging machine learning, FindMine streamlines the tedious process of product curation, allowing retailers to generate high-quality, brand-aligned content efficiently. This innovative technology significantly reduces the time required for content creation while improving sell-through rates and boosting gross margins and customer lifetime value. FindMine serves a diverse clientele, including well-known brands such as Rent the Runway and Vineyard Vines, by delivering personalized style suggestions and optimizing customer experiences across various channels, including ecommerce and marketing. The company's achievements have been recognized with accolades such as Gartner Cool Vendor and membership in LVMH's Maison des Startups.

High-end Streetwear for Athletes ( @reingeclothing | reingeclothing.com). Follow us @reingeclothing Facebook: facebook.com/reingeclothing Instagram: instagram.com/reingeclothing Twitter: twitter.com/reingeclothing Angel List: angel.co/reingeclothing

FindMine is a leading provider of cloud-based retail technology that aims to enhance the editorial capabilities of iconic brands. By leveraging machine learning, FindMine streamlines the tedious process of product curation, allowing retailers to generate high-quality, brand-aligned content efficiently. This innovative technology significantly reduces the time required for content creation while improving sell-through rates and boosting gross margins and customer lifetime value. FindMine serves a diverse clientele, including well-known brands such as Rent the Runway and Vineyard Vines, by delivering personalized style suggestions and optimizing customer experiences across various channels, including ecommerce and marketing. The company's achievements have been recognized with accolades such as Gartner Cool Vendor and membership in LVMH's Maison des Startups.