XRC Ventures

MINU creates mineral-powered sun and skincare products that elevate skin wellness for all skin tones and types. Our founding team has 70+ years of experience caring for skin (Neutrogena, Nestle Skin Health, Stanford Dermatology).

Naked Sundays is an e-commerce platform specializing in personal care products that blend sunscreen and skincare. The company offers a range of vegan and cruelty-free items designed for women, including mists, cremes, serums, moisturizers, primers, collagen boosters, and lip oils. Naked Sundays focuses on creating formulations that avoid harmful ingredients such as oxybenzone, mineral oil, and parabens, catering to health-conscious consumers. By prioritizing both skincare and sun protection, the brand aims to meet the growing demand for innovative and skin-friendly products in the beauty market.

SolaWave is a skincare technology company that develops innovative tools and topicals for diverse users, aiming to enhance skin health and overall well-being.

Reflekt Me is an innovative enterprise focused on enhancing representation, diversity, and inclusion in eCommerce. The company develops a user experience software that allows eCommerce platforms to display products in a way that reflects the diverse characteristics of their shoppers, such as size, skin tone, and hair texture. By utilizing user-generated content and influencer insights, Reflekt Me creates a dynamic shopping experience that resonates with consumers, enabling them to see individuals who resemble themselves using and discussing various products. This approach not only engages customers but also fosters community and loyalty, ultimately leading to increased sales and satisfaction. With a team comprising Ph.D. level sociologists, multicultural insights specialists, and technologists, Reflekt Me's solutions cater to a wide range of industries, including fashion, beauty, and personal care, ensuring that every shopper can find products that suit their unique needs.

MINU creates mineral-powered sun and skincare products that elevate skin wellness for all skin tones and types. Our founding team has 70+ years of experience caring for skin (Neutrogena, Nestle Skin Health, Stanford Dermatology).

Scent Lab offers personalized fragrances tailored to individual moods and preferences. Leveraging data and technology, they create curated seasonal scents through an immersive online retail experience.

Barb specializes in hair styling products tailored for women and non-binary individuals with short hair. Their product range promotes self-expression and acceptance, with formulations designed specifically for short hair.

Mxt is a company that specializes in skincare and cosmetics, offering a marketplace for customized skincare products. Its product line is designed to provide scientifically formulated, clean, and effective solutions tailored to individual needs. Mxt emphasizes ethical standards by ensuring that its products are vegan, cruelty-free, phthalate-free, paraben-free, and free from synthetic fragrances. The company operates on business days, facilitating the delivery of orders, while its refund policy excludes shipping and handling fees except in cases of faulty or damaged goods. Through its focus on personalization and quality, Mxt aims to empower consumers to establish effective skincare regimens.

Creator Nova operates a B2B marketplace that helps consumer beauty brands streamline operations and scale their businesses. It also offers a financing platform that provides access to capital for growth and day-to-day needs, with technology tailored to inventory, marketing, and supply chain requirements.

Even Prime is a skincare line that specializes in affordable products for men, catering to all skin types. Established in 2017 and based in Culver City, California, the company offers a range of clinically tested formulas that are simple, safe, and ethically produced, being free from sulfates, parabens, and cruelty. Even Prime's product lineup includes gel cleansers, face mists, daily moisturizers, and sprays, all designed to strengthen and restore the skin's natural barrier against harmful bacteria. The brand emphasizes the importance of ritual and routine in skincare, aiming to encourage men to engage more deeply with their personal care practices.

Feel Ageless is a digital platform designed for women seeking to embrace aging gracefully. It offers content, community support, and commerce solutions focused on clean beauty and wellness.

Stryx is a company focused on creating modern and discreet cosmetics specifically designed for men. Its product line includes items such as concealers, tinted moisturizers, cleansers, eye tools, lip balms, skin kits, and various accessories. By offering these products, Stryx aims to help men enhance their appearance and boost their confidence in a comfortable manner.

Billie Inc. is a wellness company based in New York that specializes in manufacturing and retailing shaving razors and related body products for women. Founded in 2015, Billie offers a range of products, including razors, shaving cream, body wash, body lotion, and a magnetic holder for razors. The company aims to provide women with high-quality shaving experiences that prioritize their needs and preferences, challenging the notion that women should be an afterthought in this market. Billie's commitment to affordability ensures that women can access effective shaving solutions without excessive costs.

Fabulyst is an innovative AI-driven platform designed to fulfill the style aspirations of modern women by emulating a personal stylist. Utilizing advanced algorithms that incorporate deep learning, computer vision, and natural language processing, the system processes over 40,000 styling theory rules to provide tailored clothing recommendations. Unlike other solutions in the fashion e-commerce space, Fabulyst operates without manual intervention, allowing users to receive personalized advice based on their preferences, aspirations, and unique personas. The platform aims to democratize access to personal styling, offering the benefits of a stylist at no cost, thereby addressing the gap between fashion aspirations and affordability. As the fashion e-commerce market continues to grow, Fabulyst positions itself as a unique player committed to enhancing the shopping experience for women seeking both style and confidence.

Swivel is a mobile application designed to assist black women in locating the ideal hairdresser. The platform enables users to discover and book stylists based on their unique hair types and desired styles, addressing a specific need for personalized hair care solutions. By providing a tailored resource for finding the right salon or stylist, Swivel empowers women of color to meet their hair care requirements more effectively.

Billie Inc. is a wellness company based in New York that specializes in manufacturing and retailing shaving razors and related body products for women. Founded in 2015, Billie offers a range of products, including razors, shaving cream, body wash, body lotion, and a magnetic holder for razors. The company aims to provide women with high-quality shaving experiences that prioritize their needs and preferences, challenging the notion that women should be an afterthought in this market. Billie's commitment to affordability ensures that women can access effective shaving solutions without excessive costs.

Billie Inc. is a wellness company based in New York that specializes in manufacturing and retailing shaving razors and related body products for women. Founded in 2015, Billie offers a range of products, including razors, shaving cream, body wash, body lotion, and a magnetic holder for razors. The company aims to provide women with high-quality shaving experiences that prioritize their needs and preferences, challenging the notion that women should be an afterthought in this market. Billie's commitment to affordability ensures that women can access effective shaving solutions without excessive costs.

Feather & Bone is a health and wellness company offering cosmetics and personal care products crafted from ayurvedic ingredients. The product range emphasizes simplicity, purity, and portability and includes face gems and a tablet facial cleanser made from starch, clay and sandalwood to cleanse the skin and refresh the complexion.

Dough, Inc. is a membership community and platform dedicated to promoting products made by women. Founded in 2018 and headquartered in Boston, Massachusetts, Dough offers a diverse range of items including accessories, apparel, beauty products, books, food and beverages, health and wellness products, and home furnishings. The company aims to increase awareness and purchasing power for women-owned businesses, striving to create economic equality and foster an inclusive movement that represents all female entrepreneurs. Dough's mission emphasizes the importance of equal representation for women in leadership roles across various sectors, including corporate environments.

Cherry Pick AI, Inc. is a New York-based company founded in 2017 that specializes in marketing automation for the beauty industry. The company leverages advanced artificial intelligence and machine learning to analyze social media content, including images and consumer comments. By providing predictive insights into purchase intent, Cherry Pick AI enables brands and manufacturers to assess demand for beauty products prior to their launch. This innovative approach not only helps companies make informed decisions about product development but also reinvents the business of beauty by aligning it more closely with consumer preferences.

Billie Inc. is a wellness company based in New York that specializes in manufacturing and retailing shaving razors and related body products for women. Founded in 2015, Billie offers a range of products, including razors, shaving cream, body wash, body lotion, and a magnetic holder for razors. The company aims to provide women with high-quality shaving experiences that prioritize their needs and preferences, challenging the notion that women should be an afterthought in this market. Billie's commitment to affordability ensures that women can access effective shaving solutions without excessive costs.