Willow Growth Partners

YSE Beauty, established in 2023 and based in Los Angeles, California, is a manufacturing company specializing in beauty, cosmetics, and personal care products. It operates a skincare brand focused on delivering high-quality, effective products that promote radiant and healthy skin. YSE Beauty's curated collection of skincare essentials features clean ingredients, empowering customers to achieve their desired skin goals with confidence, as the products are designed to deliver visible improvements and prioritize skin health.

YouthForia is a cosmetics manufacturer and online retailer specializing in personal care products designed for overnight wear. The company focuses on creating makeup that is formulated with biobased ingredients derived from renewable sources, adhering to principles of green chemistry. Their product range includes blush brushes, lip gloss, makeup bags, blending brushes, and bullet sponges, allowing customers to access a variety of skin care items at competitive prices. YouthForia emphasizes the use of skin-friendly formulations, catering to consumers who prioritize both aesthetics and skin health.

Dae Hair is an e-commerce company that provides cosmetics, beauty, skincare products, and accessories. The company's hair care assortment includes shampoos and conditioners, along with multitasking styling and treatment products. Its clean haircare line is infused with nourishing, desert-derived botanicals and dreamlike scents. Furthermore, the brand's desert-inspired positioning is beautiful and distinct, and the products' clean ingredients and exquisite scents provide the consumer with a true self-care experience.

Coterie Inc. is a company that specializes in the online retail of beauty products, allowing members to discover, share, and collect items from various top brands. Founded in 2011 and based in San Francisco, California, Coterie offers a social shopping experience that combines beauty and technology, enabling users to create a personal virtual vanity of their favorite products. The platform is designed to make the process of discovering and purchasing beauty items both informative and effortless, catering to the needs of beauty enthusiasts. In addition to its beauty offerings, Coterie has also ventured into the baby care market, producing high-quality, eco-friendly diapers that are dermatologist-tested, hypoallergenic, and made from sustainably sourced materials. This dual focus reflects Coterie's commitment to quality and sustainability across its product lines.

Dae Hair is an e-commerce company that provides cosmetics, beauty, skincare products, and accessories. The company's hair care assortment includes shampoos and conditioners, along with multitasking styling and treatment products. Its clean haircare line is infused with nourishing, desert-derived botanicals and dreamlike scents. Furthermore, the brand's desert-inspired positioning is beautiful and distinct, and the products' clean ingredients and exquisite scents provide the consumer with a true self-care experience.

You Go Natural, founded in 2020 and headquartered in Dallas, Texas, specializes in natural hair accessories designed to promote healthy hair care. The company offers a range of satin-lined products, including pre-tied natural hair wraps, turbans, headbands, and other related items in various styles, fabrics, and colors. These accessories provide a protective styling solution that helps users maintain their hair health, whether at home or on the go. With a focus on quality and aesthetics, You Go Natural aims to enhance the hair care experience for individuals seeking fashionable yet functional hair solutions.

Coterie Inc. is a company that specializes in the online retail of beauty products, allowing members to discover, share, and collect items from various top brands. Founded in 2011 and based in San Francisco, California, Coterie offers a social shopping experience that combines beauty and technology, enabling users to create a personal virtual vanity of their favorite products. The platform is designed to make the process of discovering and purchasing beauty items both informative and effortless, catering to the needs of beauty enthusiasts. In addition to its beauty offerings, Coterie has also ventured into the baby care market, producing high-quality, eco-friendly diapers that are dermatologist-tested, hypoallergenic, and made from sustainably sourced materials. This dual focus reflects Coterie's commitment to quality and sustainability across its product lines.