True Beauty Ventures is an investment firm established in 2020, with offices in Florida and New York. The firm specializes in investing in emerging beauty and wellness startups, aiming to build a portfolio of 10 to 12 brands. To date, True Beauty Ventures has invested in six companies, including the hair care brand Crown Affair and the CBD brand Feals. The firm focuses on identifying and nurturing innovative businesses within the beauty, wellness, and personal care sectors.
Crown Affair, Inc. is a New York-based company that specializes in the online retail of luxury haircare products. Founded in 2019, the brand offers a diverse range of items, including shampoos, conditioners, hair oils, treatment masks, brushes, towels, scrunchies, and renewal masks. Crown Affair emphasizes the use of natural ingredients in its formulations, ensuring that products are free from harmful chemicals such as sulfates, parabens, and silicones. The company is committed to mindful practices, promoting self-care rituals and fostering a community that encourages consumers to redefine their relationship with their hair. Additionally, Crown Affair focuses on sustainability, offering vegan and cruelty-free products packaged in recyclable, reusable, and compostable materials, which are delivered directly to customers' homes.
Sofie Pavitt Face
Seed Round in 2024
Sofie Pavitt Face is a skincare brand focused on developing studio-grade products aimed at addressing problematic skin. The company offers a range of items, including micellar cleansing pads, cleansers, toner pods, serums, and headbands, all designed to help women achieve clearer and healthier skin. By combining effective formulations with practical accessories, Sofie Pavitt Face seeks to provide comprehensive solutions for skincare concerns.
The 7 Virtues Beauty
Venture Round in 2023
The 7 Virtues Beauty manufactures and markets perfumes to help finance causes for peace. Our contemporary collection includes: Orange Blossom Rose Amber, Vetiver Elemi, Grapefruit Lime, Patchouli Citrus, Jasmine Neroli and Vanilla Woods. We also have a peace blend box that empowers you to blend our fragrances and create your own signature peace fragrance.
Youthforia
Seed Round in 2023
Youth Foria is a cosmetics manufacturer and online retailer. manufacturing of personal care products. They make makeup that's for their skin, so you can sleep in it. They are biobased ingredients based on green chemistry principles. For inquiries, telephone and email are used.
Vacation
Series A in 2023
Vacation specializes in the production of sunscreen products designed to protect the skin. Their offerings prioritize safety and health, as they are formulated without harmful ingredients and incorporate natural moisturizers. Approved by skin cancer specialists, Vacation's products aim to provide effective skincare protection while enhancing the enjoyment of leisure activities.
Caliray
Series A in 2023
Caliray is a wellness-focused cosmetics brand that offers a range of clean makeup products designed to promote healthy skin while minimizing the use of heavy makeup. The company's product line includes innovative items such as a multi-purpose palette, setting spray, clean primer, mascara, highlighter, wellness tint, and lip plumper, all formulated with natural ingredients. Caliray emphasizes sustainability and the use of pure organic components, aiming to create a makeup regime that is both effective and gentle on the skin. In addition to cosmetics, the brand also offers accessories like waterproof pencils and apparel, further enhancing its lifestyle-oriented approach.
Crown Affair
Series A in 2022
Crown Affair, Inc. is a New York-based company that specializes in the online retail of luxury haircare products. Founded in 2019, the brand offers a diverse range of items, including shampoos, conditioners, hair oils, treatment masks, brushes, towels, scrunchies, and renewal masks. Crown Affair emphasizes the use of natural ingredients in its formulations, ensuring that products are free from harmful chemicals such as sulfates, parabens, and silicones. The company is committed to mindful practices, promoting self-care rituals and fostering a community that encourages consumers to redefine their relationship with their hair. Additionally, Crown Affair focuses on sustainability, offering vegan and cruelty-free products packaged in recyclable, reusable, and compostable materials, which are delivered directly to customers' homes.
Cay Skin
Seed Round in 2022
Cay Skin is a manufacturer of skincare products designed for all skin types and tones. The company focuses on creating sustainable, skin-friendly products that are silicone-free, vegan, cruelty-free, and reef-friendly. Their offerings include a unique blend of gentle island-based ingredients combined with high-performance skincare actives. Cay Skin aims to empower consumers to feel confident in their skin every day. Customers can purchase products directly through the company's online platform.
Dieux
Venture Round in 2021
Dieux is a new skincare brand focused on sustainable and scientifically-backed active ingredients. Dieux is making beauty radically transparent on every front: from first-to-market sustainable packaging to clean formulas and transparent prices.
Kinship
Venture Round in 2020
Kinship, Inc. is a company that specializes in natural skincare products aimed at individuals with sensitive skin. Founded in 2018 and based in Corte Madera, California, Kinship offers a range of products including face cleansers, face wipes, moisturizers, sunscreens, and acne treatment creams. The company focuses on creating science-backed formulations that incorporate bioactive ingredients and skin-soothing plant extracts. Their products are designed to enhance the skincare routine by promoting skin health through their clinically proven Kinbiome pre-probiotic technology, which supports the skin barrier. In addition to manufacturing, Kinship operates an e-commerce platform that sells its cruelty-free skin and beauty products.
K18 Hair
Series B in 2020
K18 Hair is a cosmetics manufacturer that offers a variety of products for nourishing and repairing hair.
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