True Beauty Ventures

True Beauty Ventures is an investment firm focused on beauty and wellness startups. Based in New York and Florida, the firm targets a portfolio of beauty and personal care brands and has backed companies such as Crown Affair, a hair care brand, and Feals, a CBD brand. It pursues opportunities across the United States, Canada, and Europe, supporting consumer products and services in nondurable goods and personal care sectors. The firm manages venture capital funds to invest in early to growth-stage opportunities within the beauty and wellness space.
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Rich Gersten

Managing Partner

Cristina Nuñez

General Partner

Past deals in Hairdressing

Crown Affair

Series B in 2024
Crown Affair, Inc. is a New York-based company founded in 2019 that specializes in the online retail of luxury haircare products. The brand offers a diverse range of items, including shampoos, conditioners, hair oils, treatment masks, brushes, towels, scrunchies, and renewal masks. Crown Affair prioritizes the use of natural ingredients, ensuring that its products are vegan, cruelty-free, and free from harmful chemicals such as sulfates, parabens, and silicones. The company aims to promote mindful haircare practices and self-care rituals, encouraging consumers to redefine their relationship with their hair. Additionally, Crown Affair is committed to sustainability, utilizing recyclable, reusable, and compostable packaging for its products, which are conveniently delivered to customers' homes.

Crown Affair

Series A in 2022
Crown Affair, Inc. is a New York-based company founded in 2019 that specializes in the online retail of luxury haircare products. The brand offers a diverse range of items, including shampoos, conditioners, hair oils, treatment masks, brushes, towels, scrunchies, and renewal masks. Crown Affair prioritizes the use of natural ingredients, ensuring that its products are vegan, cruelty-free, and free from harmful chemicals such as sulfates, parabens, and silicones. The company aims to promote mindful haircare practices and self-care rituals, encouraging consumers to redefine their relationship with their hair. Additionally, Crown Affair is committed to sustainability, utilizing recyclable, reusable, and compostable packaging for its products, which are conveniently delivered to customers' homes.

K18 Hair

Series B in 2020
K18 Hair is a cosmetics manufacturer that offers a variety of products for nourishing and repairing hair.

AQUIS

Series B in 2020
AQUIS is a beauty tool manufacturer focused on creating innovative products that enhance hair health. Founded in 2012 and headquartered in San Francisco, California, the company specializes in hair towels and turbans crafted from an absorbent fabric designed to wick moisture away without causing friction damage. This unique approach allows hair to dry nine times faster than traditional cotton towels, promoting healthier hair without the need for damaging heat tools. AQUIS aims to restore hair's natural strength, vitality, and beauty through its scientifically developed products, providing consumers with effective solutions for hair care.

AQUIS

Series B in 2019
AQUIS is a beauty tool manufacturer focused on creating innovative products that enhance hair health. Founded in 2012 and headquartered in San Francisco, California, the company specializes in hair towels and turbans crafted from an absorbent fabric designed to wick moisture away without causing friction damage. This unique approach allows hair to dry nine times faster than traditional cotton towels, promoting healthier hair without the need for damaging heat tools. AQUIS aims to restore hair's natural strength, vitality, and beauty through its scientifically developed products, providing consumers with effective solutions for hair care.
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