True Beauty Ventures

True Beauty Ventures, established in 2020, is a New York and Florida-based investment firm focusing on the beauty, wellness, and personal care sectors. The company aims to build a portfolio of 10 to 12 brands, having already invested in six startups, including Crown Affair (hair care) and Feals (CBD products). True Beauty Ventures targets early-stage companies across the United States, Canada, and Europe, supporting their growth through strategic investments.

Cristina Nuñez

Co-Founder, General Partner and Board Member

Past deals in Hairdressing

Crown Affair

Series B in 2024
Crown Affair, Inc. is a New York-based company that specializes in the online retail of luxury haircare products. Founded in 2019, the brand offers a diverse range of items, including shampoos, conditioners, hair oils, treatment masks, brushes, towels, scrunchies, and renewal masks. Crown Affair emphasizes the use of natural ingredients in its formulations, ensuring that products are free from harmful chemicals such as sulfates, parabens, and silicones. The company is committed to mindful practices, promoting self-care rituals and fostering a community that encourages consumers to redefine their relationship with their hair. Additionally, Crown Affair focuses on sustainability, offering vegan and cruelty-free products packaged in recyclable, reusable, and compostable materials, which are delivered directly to customers' homes.

Crown Affair

Series A in 2022
Crown Affair, Inc. is a New York-based company that specializes in the online retail of luxury haircare products. Founded in 2019, the brand offers a diverse range of items, including shampoos, conditioners, hair oils, treatment masks, brushes, towels, scrunchies, and renewal masks. Crown Affair emphasizes the use of natural ingredients in its formulations, ensuring that products are free from harmful chemicals such as sulfates, parabens, and silicones. The company is committed to mindful practices, promoting self-care rituals and fostering a community that encourages consumers to redefine their relationship with their hair. Additionally, Crown Affair focuses on sustainability, offering vegan and cruelty-free products packaged in recyclable, reusable, and compostable materials, which are delivered directly to customers' homes.

K18 Hair

Series B in 2020
K18 Hair is a cosmetics manufacturer that offers a variety of products for nourishing and repairing hair.

AQUIS

Series B in 2020
AQUIS is a beauty tool manufacturer that specializes in haircare products aimed at restoring hair's natural strength and vitality. Founded in 2012 and headquartered in San Francisco, California, the company offers a range of innovative hair towels and turbans made from an absorbent fabric designed to wick water away without causing friction damage. These products are engineered to dry wet hair significantly faster than traditional cotton towels, promoting healthier hair while reducing reliance on damaging heat tools. AQUIS focuses on delivering effective solutions for hair care, prioritizing both functionality and user experience.

AQUIS

Series B in 2019
AQUIS is a beauty tool manufacturer that specializes in haircare products aimed at restoring hair's natural strength and vitality. Founded in 2012 and headquartered in San Francisco, California, the company offers a range of innovative hair towels and turbans made from an absorbent fabric designed to wick water away without causing friction damage. These products are engineered to dry wet hair significantly faster than traditional cotton towels, promoting healthier hair while reducing reliance on damaging heat tools. AQUIS focuses on delivering effective solutions for hair care, prioritizing both functionality and user experience.
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