True Beauty Ventures

True Beauty Ventures is an investment firm established in 2020, with offices in Florida and New York. The firm specializes in investing in emerging beauty and wellness startups, aiming to build a portfolio of 10 to 12 brands. To date, True Beauty Ventures has invested in six companies, including the hair care brand Crown Affair and the CBD brand Feals. The firm focuses on identifying and nurturing innovative businesses within the beauty, wellness, and personal care sectors.

Cristina Nuñez

Co-Founder and General Partner

Past deals in Cosmetics

Sofie Pavitt Face

Seed Round in 2024
Sofie Pavitt Face is a skincare brand focused on developing studio-grade products aimed at addressing problematic skin. The company offers a range of items, including micellar cleansing pads, cleansers, toner pods, serums, and headbands, all designed to help women achieve clearer and healthier skin. By combining effective formulations with practical accessories, Sofie Pavitt Face seeks to provide comprehensive solutions for skincare concerns.

The 7 Virtues Beauty

Venture Round in 2023
The 7 Virtues Beauty manufactures and markets perfumes to help finance causes for peace. Our contemporary collection includes: Orange Blossom Rose Amber, Vetiver Elemi, Grapefruit Lime, Patchouli Citrus, Jasmine Neroli and Vanilla Woods. We also have a peace blend box that empowers you to blend our fragrances and create your own signature peace fragrance.

Youthforia

Seed Round in 2023
Youth Foria is a cosmetics manufacturer and online retailer. manufacturing of personal care products. They make makeup that's for their skin, so you can sleep in it. They are biobased ingredients based on green chemistry principles. For inquiries, telephone and email are used.

Vacation

Series A in 2023
Vacation specializes in the production of sunscreen products designed to protect the skin. Their offerings prioritize safety and health, as they are formulated without harmful ingredients and incorporate natural moisturizers. Approved by skin cancer specialists, Vacation's products aim to provide effective skincare protection while enhancing the enjoyment of leisure activities.

Caliray

Series A in 2023
Caliray is a wellness-focused cosmetics brand that offers a range of clean makeup products designed to promote healthy skin while minimizing the use of heavy makeup. The company's product line includes innovative items such as a multi-purpose palette, setting spray, clean primer, mascara, highlighter, wellness tint, and lip plumper, all formulated with natural ingredients. Caliray emphasizes sustainability and the use of pure organic components, aiming to create a makeup regime that is both effective and gentle on the skin. In addition to cosmetics, the brand also offers accessories like waterproof pencils and apparel, further enhancing its lifestyle-oriented approach.

Cay Skin

Seed Round in 2022
Cay Skin is a manufacturer of skincare products designed for all skin types and tones. The company focuses on creating sustainable, skin-friendly products that are silicone-free, vegan, cruelty-free, and reef-friendly. Their offerings include a unique blend of gentle island-based ingredients combined with high-performance skincare actives. Cay Skin aims to empower consumers to feel confident in their skin every day. Customers can purchase products directly through the company's online platform.

Kinship

Venture Round in 2020
Kinship, Inc. is a company that specializes in natural skincare products aimed at individuals with sensitive skin. Founded in 2018 and based in Corte Madera, California, Kinship offers a range of products including face cleansers, face wipes, moisturizers, sunscreens, and acne treatment creams. The company focuses on creating science-backed formulations that incorporate bioactive ingredients and skin-soothing plant extracts. Their products are designed to enhance the skincare routine by promoting skin health through their clinically proven Kinbiome pre-probiotic technology, which supports the skin barrier. In addition to manufacturing, Kinship operates an e-commerce platform that sells its cruelty-free skin and beauty products.

K18 Hair

Series B in 2020
K18 Hair is a cosmetics manufacturer that offers a variety of products for nourishing and repairing hair.

AQUIS

Series B in 2020
AQUIS is a beauty tool manufacturer that specializes in haircare products aimed at restoring hair's natural strength and vitality. Founded in 2012 and headquartered in San Francisco, California, the company offers a range of innovative hair towels and turbans made from an absorbent fabric designed to wick water away without causing friction damage. These products are engineered to dry wet hair significantly faster than traditional cotton towels, promoting healthier hair while reducing reliance on damaging heat tools. AQUIS focuses on delivering effective solutions for hair care, prioritizing both functionality and user experience.

AQUIS

Series B in 2019
AQUIS is a beauty tool manufacturer that specializes in haircare products aimed at restoring hair's natural strength and vitality. Founded in 2012 and headquartered in San Francisco, California, the company offers a range of innovative hair towels and turbans made from an absorbent fabric designed to wick water away without causing friction damage. These products are engineered to dry wet hair significantly faster than traditional cotton towels, promoting healthier hair while reducing reliance on damaging heat tools. AQUIS focuses on delivering effective solutions for hair care, prioritizing both functionality and user experience.
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