True Beauty Ventures

True Beauty Ventures, established in 2020, is a New York and Florida-based investment firm focusing on the beauty, wellness, and personal care sectors. The company aims to build a portfolio of 10 to 12 brands, having already invested in six startups, including Crown Affair (hair care) and Feals (CBD products). True Beauty Ventures targets early-stage companies across the United States, Canada, and Europe, supporting their growth through strategic investments.

Cristina Nuñez

Co-Founder, General Partner and Board Member

Past deals in Beauty

Crown Affair

Series B in 2024
Crown Affair, Inc. is a New York-based company founded in 2019 that specializes in the online retail of luxury haircare products. The brand offers a diverse range of items, including shampoos, conditioners, hair oils, treatment masks, brushes, towels, scrunchies, and renewal masks. Crown Affair prioritizes the use of natural ingredients, ensuring that its products are vegan, cruelty-free, and free from harmful chemicals such as sulfates, parabens, and silicones. The company aims to promote mindful haircare practices and self-care rituals, encouraging consumers to redefine their relationship with their hair. Additionally, Crown Affair is committed to sustainability, utilizing recyclable, reusable, and compostable packaging for its products, which are conveniently delivered to customers' homes.

Sofie Pavitt Face

Seed Round in 2024
Sofie Pavitt Face is a manufacturer of studio-grade skincare products specifically designed to address problematic skin. The company offers a range of items, including micellar cleansing pads, cleansers, toner pods, serums, and headbands, aimed at helping women achieve clearer and healthier skin. Through its innovative products, Sofie Pavitt Face seeks to provide effective solutions for skincare concerns.

Iris&Romeo

Series A in 2023
Iris&Romeo is a beauty brand specializing in skincare products designed to enhance skin health while providing coverage. The company offers a diverse range of clean beauty products, including serums, moisturizers, sunscreens, and solutions to protect against blue light and pollution. By focusing on clean ingredients, Iris&Romeo aims to help customers achieve both effective skincare and a radiant complexion.

The 7 Virtues Beauty

Venture Round in 2023
The 7 Virtues Beauty manufactures and markets perfumes to help finance causes for peace. Our contemporary collection includes: Orange Blossom Rose Amber, Vetiver Elemi, Grapefruit Lime, Patchouli Citrus, Jasmine Neroli and Vanilla Woods. We also have a peace blend box that empowers you to blend our fragrances and create your own signature peace fragrance.

YouthForia

Seed Round in 2023
YouthForia is a cosmetics manufacturer and online retailer specializing in personal care products designed for overnight wear. The company focuses on creating makeup that is formulated with biobased ingredients derived from renewable sources, adhering to principles of green chemistry. Their product range includes blush brushes, lip gloss, makeup bags, blending brushes, and bullet sponges, allowing customers to access a variety of skin care items at competitive prices. YouthForia emphasizes the use of skin-friendly formulations, catering to consumers who prioritize both aesthetics and skin health.

Crown Affair

Series A in 2022
Crown Affair, Inc. is a New York-based company founded in 2019 that specializes in the online retail of luxury haircare products. The brand offers a diverse range of items, including shampoos, conditioners, hair oils, treatment masks, brushes, towels, scrunchies, and renewal masks. Crown Affair prioritizes the use of natural ingredients, ensuring that its products are vegan, cruelty-free, and free from harmful chemicals such as sulfates, parabens, and silicones. The company aims to promote mindful haircare practices and self-care rituals, encouraging consumers to redefine their relationship with their hair. Additionally, Crown Affair is committed to sustainability, utilizing recyclable, reusable, and compostable packaging for its products, which are conveniently delivered to customers' homes.

Cay Skin

Seed Round in 2022
Cay Skin is a manufacturer of skincare products designed for all skin types and tones, focusing on sustainability and inclusivity. The company offers a range of personal care items that are silicone-free, vegan, cruelty-free, and reef-friendly. Each product is formulated with a unique blend of gentle island-based ingredients and high-performance skincare actives, ensuring that consumers can feel confident in their skin. Cay Skin emphasizes direct online sales, allowing consumers to easily purchase their skin-loving products through a web browser.

BeautyStat.com

Venture Round in 2021
BeautyStat.com is a New York-based company that operates an online beauty community. It facilitates product reviews, enabling beauty brands, PR agencies, and retailers to develop and implement marketing and market research strategies. Additionally, BeautyStat offers consumers a service that scours the web for beauty product deals, discounts, and personalized advice, alerting them to the best prices for their favorite products.

Dieux

Venture Round in 2021
Dieux is a skincare brand dedicated to providing clinically vetted products that focus on sustainable and scientifically-backed active ingredients. The company emphasizes radical transparency in its operations, offering clean formulations and clear pricing to consumers. Additionally, Dieux prioritizes the use of innovative sustainable packaging, setting a new standard in the beauty industry. Through its commitment to quality and environmental responsibility, Dieux aims to help customers effectively address their specific skin concerns.

Kinship

Venture Round in 2020
Kinship, Inc. is a manufacturer of natural skincare products, offering a range that includes face cleansers, wipes, moisturizers, sunscreens, and acne treatment creams. Formerly known as Wunderkind Beauty Inc., the company was incorporated in 2018 and is based in Corte Madera, California. Kinship focuses on creating solutions for sensitive skin by utilizing science-backed formulas, bioactive ingredients, and plant extracts designed to soothe and support the skin barrier. The company emphasizes the importance of a joyful skincare routine, believing that sensitivity can be a superpower. In addition to its product offerings, Kinship operates an e-commerce platform to sell its cruelty-free skin and beauty products directly to consumers.

AQUIS

Series B in 2020
AQUIS is a beauty tool manufacturer focused on creating innovative products that enhance hair health. Founded in 2012 and headquartered in San Francisco, California, the company specializes in hair towels and turbans crafted from an absorbent fabric designed to wick moisture away without causing friction damage. This unique approach allows hair to dry nine times faster than traditional cotton towels, promoting healthier hair without the need for damaging heat tools. AQUIS aims to restore hair's natural strength, vitality, and beauty through its scientifically developed products, providing consumers with effective solutions for hair care.

AQUIS

Series B in 2019
AQUIS is a beauty tool manufacturer focused on creating innovative products that enhance hair health. Founded in 2012 and headquartered in San Francisco, California, the company specializes in hair towels and turbans crafted from an absorbent fabric designed to wick moisture away without causing friction damage. This unique approach allows hair to dry nine times faster than traditional cotton towels, promoting healthier hair without the need for damaging heat tools. AQUIS aims to restore hair's natural strength, vitality, and beauty through its scientifically developed products, providing consumers with effective solutions for hair care.
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