True Beauty Ventures
True Beauty Ventures is an investment firm focused on beauty and wellness startups. Based in New York and Florida, the firm targets a portfolio of beauty and personal care brands and has backed companies such as Crown Affair, a hair care brand, and Feals, a CBD brand. It pursues opportunities across the United States, Canada, and Europe, supporting consumer products and services in nondurable goods and personal care sectors. The firm manages venture capital funds to invest in early to growth-stage opportunities within the beauty and wellness space.
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Past deals in Adult
Maude
Venture Round in 2022
Maude is a sexual wellness brand that offers body-safe intimate care products, including latex-based condoms, lubricants formulated from natural ingredients, and a range of personal massagers, vibrators, and massage candles. Based in Brooklyn, New York, Maude pursues quality, simplicity, and inclusivity to make intimacy better for all people. The company partners with carefully selected manufacturers to produce easy-to-use items designed to elevate everyday experiences while destigmatizing sexual health. Its product platform focuses on body-safe solutions for intimate care, aiming to provide accessible options that minimize side effects and support well-being. Maude emphasizes transparent formulations, modern design, and a straightforward approach to personal wellness, seeking to simplify choosing and using products that enhance comfort, pleasure, and confidence.
Maude
Series A in 2021
Maude is a sexual wellness brand that offers body-safe intimate care products, including latex-based condoms, lubricants formulated from natural ingredients, and a range of personal massagers, vibrators, and massage candles. Based in Brooklyn, New York, Maude pursues quality, simplicity, and inclusivity to make intimacy better for all people. The company partners with carefully selected manufacturers to produce easy-to-use items designed to elevate everyday experiences while destigmatizing sexual health. Its product platform focuses on body-safe solutions for intimate care, aiming to provide accessible options that minimize side effects and support well-being. Maude emphasizes transparent formulations, modern design, and a straightforward approach to personal wellness, seeking to simplify choosing and using products that enhance comfort, pleasure, and confidence.
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