Tao Capital Partners

Tao Capital Partners is a venture capital firm based in San Francisco, California, founded in 2002. The firm focuses on investing in sectors such as technology, transportation, healthcare, education, and sustainable food, with an emphasis on businesses that create a positive social and environmental impact. Tao Capital Partners actively supports companies throughout various stages of their development, aiming to foster growth and innovation in its portfolio. The firm also explores opportunities in alternative energy, agriculture, consumer products, real estate, and hospitality, demonstrating a broad approach to investment in sustainable and impactful industries.

Christopher Olin

Principal

Jacob Pritzker

Director

Nicholas Pritzker JD

Principal

Joby Pritzker

Managing Director

Isaac Pritzker

Investor

Past deals in Hospitality

Sonder

Series E in 2020
Sonder is a hospitality company that designs, selects, and directly manages a portfolio of apartment-style accommodations, including rooms, suites, apartments, and boutique hotel properties, for short- and long-term stays. It operates in more than 30 cities across eight countries and three continents, with each property chosen, designed, and managed by the company. The business blends well-designed spaces with a technology-driven service model, supported by a mobile app that enables self-service features and 24/7 on-the-ground support. By offering flexible stays such as month-to-month arrangements, Sonder delivers modern, consistent experiences across diverse locations.

Sonder

Series D in 2019
Sonder is a hospitality company that designs, selects, and directly manages a portfolio of apartment-style accommodations, including rooms, suites, apartments, and boutique hotel properties, for short- and long-term stays. It operates in more than 30 cities across eight countries and three continents, with each property chosen, designed, and managed by the company. The business blends well-designed spaces with a technology-driven service model, supported by a mobile app that enables self-service features and 24/7 on-the-ground support. By offering flexible stays such as month-to-month arrangements, Sonder delivers modern, consistent experiences across diverse locations.

Revinate

Series C in 2016
Revinate, Inc. is a technology company that specializes in customer relationship management (CRM) and email marketing software tailored for the hospitality industry. Established in 2009 and headquartered in San Francisco, California, with additional offices in Amsterdam, Singapore, and Dubai, Revinate empowers hotels to enhance guest experiences and drive direct revenue. Its platform enables hoteliers to engage with guests at various stages of their journey—from initial research and booking to check-in, stay, and post-checkout—utilizing preferred communication channels such as voice, text, email, and web chat. The software consolidates guest profiles and data-driven insights, facilitating personalized interactions through email marketing, upsells, and guest surveys, while also improving online reputation management and rankings.

Revinate

Series B in 2015
Revinate, Inc. is a technology company that specializes in customer relationship management (CRM) and email marketing software tailored for the hospitality industry. Established in 2009 and headquartered in San Francisco, California, with additional offices in Amsterdam, Singapore, and Dubai, Revinate empowers hotels to enhance guest experiences and drive direct revenue. Its platform enables hoteliers to engage with guests at various stages of their journey—from initial research and booking to check-in, stay, and post-checkout—utilizing preferred communication channels such as voice, text, email, and web chat. The software consolidates guest profiles and data-driven insights, facilitating personalized interactions through email marketing, upsells, and guest surveys, while also improving online reputation management and rankings.
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