Ethology
Acquisition in 2017
Ethology, Inc. is an integrated digital marketing agency based in Scottsdale, Arizona, founded in 2010. Previously known as Tallwave Media, Inc., the company rebranded in March 2011 and now serves various industries including travel and hospitality, retail, e-commerce, finance, telecommunications, consumer packaged goods, insurance, entertainment, and healthcare. Ethology offers a comprehensive range of services that encompass analytics and reporting, audience research, content strategy, digital paid and display media, lifecycle marketing, local search, mobile experience, search engine optimization, social media, user experience design, and web development. The agency specializes in architecting digital marketing campaigns that align consumer needs with business objectives, utilizing unique technologies to enhance customer experience and effectively deploy content. Ethology operates as a subsidiary of Tallwave, LLC, as of February 2017.
Creative Allies
Debt Financing in 2011
Creative Allies, Inc. is an integrated marketing firm based in Morrisville, North Carolina, that specializes in helping celebrity and consumer brands execute marketing campaigns and engage with customers, particularly millennials. Founded in 2009, the company operates a community of over 120,000 creative entrepreneurs who collaborate on projects for brands and musical icons around the globe. Creative Allies utilizes proprietary technology and crowdsourcing methods to facilitate contests that allow artists to showcase their work, gain exposure, and win cash rewards, while fans can participate by voting, sharing, and purchasing designs. The firm has partnered with notable brands and celebrities, including Eminem, Arizona Iced Tea, and Selena Gomez, to create impactful digital campaigns that drive both revenue and social engagement.
EngineWorks
Acquisition in 2011
EngineWorks is a data-driven internet marketing company based in Portland, Oregon. It specializes in providing a range of interactive marketing services designed to enhance online visibility for businesses and organizations of all sizes. The company offers comprehensive solutions, including search engine optimization, paid search marketing, online media marketing, content marketing, and social media marketing. EngineWorks employs advanced analytics to deliver measurable insights, allowing clients to refine their targeting and messaging strategies across various marketing channels. By leveraging proprietary techniques, EngineWorks supports the online performance of numerous successful companies, helping them to create tangible value for their brands.