Sugar Capital

Sugar Capital is a venture capital investment firm founded in 2020 and headquartered in San Francisco, California. The firm focuses on investing in brands and technologies that shape the future of commerce, targeting sectors such as consumer products and services, business products and services, e-commerce, and information technology. Sugar Capital aims to support innovative companies that are poised to make significant impacts in the financial services and technology landscapes.

William Hawthorne

General Partner

Krista Moatz

Managing Partner

Past deals in Marketing

Nostra AI

Series A in 2024
Nostra AI specializes in conversion optimization software aimed at enhancing the performance of direct-to-consumer brands. Its innovative Edge Delivery Engine is the first of its kind that caches dynamic content, resulting in load times that are 20% faster for e-commerce merchants. This technology not only improves website speed but also helps companies increase conversions and reduce their cost per click. By providing automation and minimizing the impact on page load times, Nostra AI enables marketers and website developers to streamline their processes, ultimately allowing them to focus on driving revenue while alleviating the burden of manual marketing tasks.

Archive

Seed Round in 2023
Archive is a technology company that specializes in automating e-commerce digital marketing workflows. It offers two main products: Archive App, a digital asset manager designed for modern marketers, which automates the collection and metadata labeling of social content, including ephemeral stories. This app streamlines the process of converting and distributing content as optimized advertising creative across various marketing and media platforms. Additionally, Archive Communities automates influencer seeding programs to enhance brand visibility and generate affiliate marketing opportunities. By leveraging the creativity and engagement of digital communities, Archive aims to make digital marketing more cost-effective for brands.

Motion

Seed Round in 2023
Motion creates platform that combines visual content with performance metrics to help growth teams improve their creative strategy.

Tydo

Seed Round in 2022
Tydo is connected to data, marketing sources, and tools to solve problems and uncover opportunities. The Platform brings all data sources into a single space, identify positive and negative anomalies at large or within a single channel, report cards consolidates all key metrics across sources for an at-a-glance view of your business, minimize the workload by avoiding an additional data tool to log into and analyze and important metrics: revenue, orders, AOV, media spend, blended CAC, blended ROAS, custom delivery schedule, provide visibility into their unit economics, marketing channels and customer retention, allowing Brands to identify their best customers and measure campaign effectiveness.

Fondue

Seed Round in 2022
At Fondue we've built CashBack to be a better discount: larger AOV, more profitable on first purchase, greater engagement, and higher LTV. It can’t be leaked to discount aggregation sites…and did we mention that shoppers love it?

Novel

Seed Round in 2022
Novel is a developer of a no-code platform designed for non-fungible token commerce, focusing on creating and launching premium experiences for communities. The platform enables businesses to develop and manage branded wallet passes for Apple and Google devices, allowing customers to store loyalty cards, coupons, and promotional materials conveniently. This functionality enhances customer engagement by enabling businesses to send targeted push notifications, which can lead to improved conversion rates. Novel's approach has demonstrated significant efficacy, showing substantial increases in repeat purchases and referral revenue for its clients.

Disco

Series A in 2022
Disco is a company that specializes in AI-driven partnership software, designed to foster collaboration among brands while enhancing customer acquisition. Its platform enables brands to share insights about their customers, thereby improving merchandising distribution and reducing customer acquisition costs. Through its innovative widget tool, merchants can recommend additional products to consumers immediately after their initial purchase, effectively capitalizing on the customer's buying mindset. This approach not only drives traffic to merchants' sites but also supports ongoing lead nurturing and retargeting efforts, ultimately facilitating a cycle of increased sales and stronger customer relationships.

Nostra AI

Seed Round in 2021
Nostra AI specializes in conversion optimization software aimed at enhancing the performance of direct-to-consumer brands. Its innovative Edge Delivery Engine is the first of its kind that caches dynamic content, resulting in load times that are 20% faster for e-commerce merchants. This technology not only improves website speed but also helps companies increase conversions and reduce their cost per click. By providing automation and minimizing the impact on page load times, Nostra AI enables marketers and website developers to streamline their processes, ultimately allowing them to focus on driving revenue while alleviating the burden of manual marketing tasks.

Archive

Seed Round in 2021
Archive is a technology company that specializes in automating e-commerce digital marketing workflows. It offers two main products: Archive App, a digital asset manager designed for modern marketers, which automates the collection and metadata labeling of social content, including ephemeral stories. This app streamlines the process of converting and distributing content as optimized advertising creative across various marketing and media platforms. Additionally, Archive Communities automates influencer seeding programs to enhance brand visibility and generate affiliate marketing opportunities. By leveraging the creativity and engagement of digital communities, Archive aims to make digital marketing more cost-effective for brands.

Disco

Seed Round in 2021
Disco is a company that specializes in AI-driven partnership software, designed to foster collaboration among brands while enhancing customer acquisition. Its platform enables brands to share insights about their customers, thereby improving merchandising distribution and reducing customer acquisition costs. Through its innovative widget tool, merchants can recommend additional products to consumers immediately after their initial purchase, effectively capitalizing on the customer's buying mindset. This approach not only drives traffic to merchants' sites but also supports ongoing lead nurturing and retargeting efforts, ultimately facilitating a cycle of increased sales and stronger customer relationships.
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