Sugar Capital

Lucky Energy is unique due to its blend of five super ingredients including maca and beta-alanine, offering a balanced and sustained energy boost without crash or jitters. It has zero sugar, zero aftertaste, and only five calories.

Lucky Energy is unique due to its blend of five super ingredients including maca and beta-alanine, offering a balanced and sustained energy boost without crash or jitters. It has zero sugar, zero aftertaste, and only five calories.

Motion creates platform that combines visual content with performance metrics to help growth teams improve their creative strategy.

Nostra AI is a developer of conversion optimization software focused on enhancing website performance for direct-to-consumer brands. The company's innovative Edge Delivery Engine caches dynamic content, resulting in 20% faster load times for ecommerce merchants. Nostra AI's software aims to improve conversion rates while reducing marketing costs by automating processes and relieving marketers from manual tasks. This allows companies to streamline their operations and enhance revenue generation without negatively impacting page load times. Through its solutions, Nostra AI empowers businesses to upscale their online presence effectively and efficiently.

Lucky Energy is unique due to its blend of five super ingredients including maca and beta-alanine, offering a balanced and sustained energy boost without crash or jitters. It has zero sugar, zero aftertaste, and only five calories.

Archive is a technology company specializing in automating digital marketing workflows for e-commerce businesses. It offers two main products: Archive App and Archive Communities. The Archive App serves as a digital asset manager designed for contemporary digital marketers, automating the collection and metadata labeling of various social media content, including ephemeral stories. This product streamlines the process of converting and distributing content as optimized advertising creatives across multiple marketing and media platforms. Archive Communities focuses on automating influencer seeding programs, which helps brands increase impressions and generate affiliate relationships. By leveraging community-driven content and creativity, Archive aims to enhance the cost-effectiveness of digital marketing strategies.

Motion creates platform that combines visual content with performance metrics to help growth teams improve their creative strategy.

Feastables is a snacks company dedicated to offering a variety of healthy and nutritious snack options. Their product line includes gluten-free chocolate bars crafted from organic ingredients, providing consumers with sustainable and health-conscious choices. The company aims to build an engaging brand known for its exciting games, stunts, and spectacles, creating a unique and captivating experience for customers.

Trady is a business that provides an AI-powered website builder and e-commerce platform specifically tailored for home services professionals, including contractors, plumbers, electricians, and handymen. The company's software offers a range of tools that facilitate self-service online job bookings, streamlined invoicing, and payment processing. Users can easily edit their websites from mobile devices, allowing for greater flexibility and efficiency. Trady's platform enables users to generate invoices and receive payments directly from customers, ensuring daily deposits into their bank accounts. This comprehensive approach helps home services businesses enhance their online presence while simplifying their operational processes.

Kahani is an innovative mobile-first storytelling platform founded in 2021 and based in Saint Louis, Missouri. The company is designed to enhance mobile engagement for e-commerce websites, allowing users to seamlessly arrange social posts, generate content, and integrate site assets to craft compelling narratives. By leveraging this platform, businesses can effectively engage customers through social content, facilitating quicker product discovery and purchases, ultimately driving revenue growth. Kahani aims to transform the online shopping experience by making it more interactive and personalized.

Tydo is a data revenue platform that focuses on enhancing decision-making in marketing and sales through the integration of various data sources and tools. The platform consolidates key metrics, allowing businesses to identify both positive and negative anomalies across channels, and provides a comprehensive overview of performance metrics such as revenue, orders, average order value, media spend, customer acquisition cost, and return on ad spend. By offering automated reporting and insights, Tydo enables marketers to streamline their analysis and make informed decisions that can lead to increased revenue. Additionally, the platform enhances visibility into unit economics, marketing channels, and customer retention, helping brands to identify their most valuable customers and assess the effectiveness of their campaigns.

Fondue operates a mobile application that transforms refunds into a growth channel for its business clients in the e-commerce and retail sectors. The platform processes refunds instead of discount codes, empowering consumers to select incentives they value most, thereby facilitating customer re-engagement and reconversion for businesses.

Bounty is a web application tailored for TikTok creators, enabling them to monetize their brand reviews and recommendations effectively. The platform facilitates users in earning cashback based on the views and interactions their content generates. By leveraging user-generated content, Bounty allows advertisers to engage with targeted audiences, enhancing their marketing efforts on social media. The application not only empowers creators to capitalize on their influence but also provides brands with valuable insights and content generated by real users.

Reflex is a company that operates an online marketplace designed to connect retailers with flexible retail associates on demand. By providing a platform that facilitates staffing solutions, Reflex helps retailers address various challenges, including callouts, no-shows, holiday staffing, omnichannel support, and overall hiring difficulties. The platform allows retailers to quickly fulfill their staffing needs while enabling workers to find nearby retail shifts with preferred clothing brands, thus creating a mutually beneficial relationship between retailers and associates. Through this innovative approach, Reflex aims to streamline the retail staffing process, ensuring that both parties can efficiently meet their respective demands.

Split helps influencers share affiliate links that actually convert by enabling them to "split" affiliate commissions with their followers. Split's platform helps influencers create and share double-sided affiliate links called "SplitLinks." These consumer-friendly "SplitLinks" perform much better than regular affiliate links because they contain an embedded incentive, which encourages clickers to complete purchases.

Locket Labs is a developer of a photo-sharing application that enables users to share live picture updates directly to the home screens of their family and friends. The platform is designed to foster connections among close ones by providing a continuous glimpse into each other’s daily lives through shared photos. By allowing users to display images on their home screens, Locket facilitates a more intimate and interactive way of staying in touch with loved ones.

Novel is a developer of a no-code platform focused on non-fungible token commerce, aimed at creating premium experiences for communities. The platform enables businesses to easily create and manage branded wallet passes for Apple and Google devices, allowing customers to store loyalty cards, coupons, and promotional materials. This functionality facilitates targeted push notifications, enhancing customer engagement and conversion rates. Novel's approach has led to significant improvements in repeat purchases and referral revenue, making it a valuable tool for brands seeking to optimize their customer interactions.

Hello Cake, Inc., established in 2018 and headquartered in Calabasas, California, is a manufacturer and retailer of premium sexual health products. The company specializes in moisturizing lubricants designed for both men and women, sold exclusively online. Hello Cake's product line aims to enhance sexual wellness and pleasure, with offerings including prescription medication, supplements, cleansing wipes, and devices. All products are inspired by real couples and extensively tested across diverse preferences prior to launch. The company formerly operated under the name Cake For Men, Inc., but rebranded as Hello Cake in April 2020 to better reflect its expanded product range for both men and women.

Disco is a company that specializes in AI-driven partnership software, aimed at enhancing customer acquisition for brands. Its platform operates as a collaborative network, allowing brands to share insights about their customers and optimize merchandising distribution. Disco's innovative widget tool enables merchants to recommend additional products to customers immediately after their initial purchase, thereby driving traffic to their sites and facilitating lead nurturing through retargeting efforts. This approach helps merchants capitalize on moments when customers are most receptive to making additional purchases, ultimately lowering customer acquisition costs and fostering a mutually beneficial ecosystem among participating brands.

Nostra AI is a developer of conversion optimization software focused on enhancing website performance for direct-to-consumer brands. The company's innovative Edge Delivery Engine caches dynamic content, resulting in 20% faster load times for ecommerce merchants. Nostra AI's software aims to improve conversion rates while reducing marketing costs by automating processes and relieving marketers from manual tasks. This allows companies to streamline their operations and enhance revenue generation without negatively impacting page load times. Through its solutions, Nostra AI empowers businesses to upscale their online presence effectively and efficiently.

Cogsy is an innovative Austin-based startup that provides inventory optimization technology aimed at direct-to-consumer (DTC) brands. The company's platform eliminates the need for manual spreadsheets by automating the forecasting of sales and optimizing inventory management. Cogsy's system predicts and prioritizes opportunities for enhancing cash flow, ensuring that businesses maintain the right stock levels at all times. It updates inventory in real-time and generates recommended purchase orders automatically, allowing brands to streamline their operations and focus on growth. Additionally, Cogsy offers a user-friendly website-building tool that enables users to create custom sites effortlessly, featuring scalable cloud infrastructure and support for adding various applications and widgets to enhance site functionality. With a commitment to operational excellence, Cogsy empowers retail brands to make informed decisions regarding their inventory and online presence.

We're building the infrastructure to bring digital experience into the real world. Starting with an SDK for retail stores, which uses maps, AR and hyper-accurate indoor location. The biggest retailers in the world use our technology to drive customer experience.

Archive is a technology company specializing in automating digital marketing workflows for e-commerce businesses. It offers two main products: Archive App and Archive Communities. The Archive App serves as a digital asset manager designed for contemporary digital marketers, automating the collection and metadata labeling of various social media content, including ephemeral stories. This product streamlines the process of converting and distributing content as optimized advertising creatives across multiple marketing and media platforms. Archive Communities focuses on automating influencer seeding programs, which helps brands increase impressions and generate affiliate relationships. By leveraging community-driven content and creativity, Archive aims to enhance the cost-effectiveness of digital marketing strategies.

Violet.io, Inc. is a technology company based in Seattle, Washington, that specializes in developing application programming interface (API) solutions for the e-commerce sector. Founded in 2017, the company offers a platform called Commerce Graph, which includes products, carts, and orders APIs. This platform facilitates a bi-directional connection between various applications and merchants' stores, allowing for real-time creation of product pages, shopping carts, and orders. By integrating with popular e-commerce platforms, Violet aims to improve customer engagement and loyalty, enabling merchants to connect with new distribution channels and enhance the shopping experience for consumers.

Govalo is a software startup founded in 2021 by Kelly Vaughn and Rhian Beutler, specializing in digital gifting solutions. The company has developed a Shopify app that offers a unique gifting platform, enabling users to create custom gift cards and gift subscriptions. By integrating with various e-commerce platforms, Govalo enhances the digital gifting experience, allowing customers to send gifts and discount coupons to their loved ones more effectively.

Chptr is a mobile-first platform dedicated to memorialization, focusing on collecting, sharing, and preserving the memories of loved ones for future generations. The platform allows users to create lasting legacies by curating a comprehensive narrative of a person's life. It offers features that enable individuals to select personality traits and interests, as well as send questionnaires to family and friends, encouraging contributions of memories and stories. This collaborative approach helps users to memorialize the full spectrum of their loved one's existence, ensuring that their stories can inspire and resonate with future generations.

Frame is a mental wellness network that provides a multifaceted approach to therapy.

Hello Cake, Inc., established in 2018 and headquartered in Calabasas, California, is a manufacturer and retailer of premium sexual health products. The company specializes in moisturizing lubricants designed for both men and women, sold exclusively online. Hello Cake's product line aims to enhance sexual wellness and pleasure, with offerings including prescription medication, supplements, cleansing wipes, and devices. All products are inspired by real couples and extensively tested across diverse preferences prior to launch. The company formerly operated under the name Cake For Men, Inc., but rebranded as Hello Cake in April 2020 to better reflect its expanded product range for both men and women.

Disco is a company that specializes in AI-driven partnership software, aimed at enhancing customer acquisition for brands. Its platform operates as a collaborative network, allowing brands to share insights about their customers and optimize merchandising distribution. Disco's innovative widget tool enables merchants to recommend additional products to customers immediately after their initial purchase, thereby driving traffic to their sites and facilitating lead nurturing through retargeting efforts. This approach helps merchants capitalize on moments when customers are most receptive to making additional purchases, ultimately lowering customer acquisition costs and fostering a mutually beneficial ecosystem among participating brands.

House Of Wise is a CBD and personal wellness brand that empowers women to take control of their sleep, sex, stress and strength routines with the help of high-quality, organic, full-spectrum CBD products. The brand is at the intersection of compelling content, community building and commerce. House of Wise features a collection of six originally formulated, high-quality and trusted, full-spectrum CBD products and one topical isolate-CBD product. Each product is specially designed and paired with additional, thoughtfully selected active ingredients to help women make the most of their daily rituals and routines.

House Of Wise is a CBD and personal wellness brand that empowers women to take control of their sleep, sex, stress and strength routines with the help of high-quality, organic, full-spectrum CBD products. The brand is at the intersection of compelling content, community building and commerce. House of Wise features a collection of six originally formulated, high-quality and trusted, full-spectrum CBD products and one topical isolate-CBD product. Each product is specially designed and paired with additional, thoughtfully selected active ingredients to help women make the most of their daily rituals and routines.

Jupiter is a manufacturer of personal care products intended to treat scalp discomforts like dandruff, dry scalp, redness, irritation, and scaling. The company's products are sulfate-free, paraben-free, phthalate-free, and safe for color-treated and chemically-treated hair.

Violet.io, Inc. is a technology company based in Seattle, Washington, that specializes in developing application programming interface (API) solutions for the e-commerce sector. Founded in 2017, the company offers a platform called Commerce Graph, which includes products, carts, and orders APIs. This platform facilitates a bi-directional connection between various applications and merchants' stores, allowing for real-time creation of product pages, shopping carts, and orders. By integrating with popular e-commerce platforms, Violet aims to improve customer engagement and loyalty, enabling merchants to connect with new distribution channels and enhance the shopping experience for consumers.

EcoCart is a sustainability-focused eCommerce startup that aims to simplify carbon offsetting for consumers while shopping online. The company provides an eCommerce plugin for merchants, allowing them to offer a carbon-neutral option at checkout. Additionally, EcoCart features a free Google Chrome extension that calculates the carbon footprint of online orders from over 10,000 retailers and automatically offsets this impact by supporting independently verified carbon offsetting projects. By integrating these solutions, EcoCart empowers both e-commerce brands and consumers to combat climate change effectively and affordably, making sustainable shopping more accessible. The platform also incentivizes users by offering points that can be redeemed for gift cards or used to support environmental initiatives.

Fast's mission is to make buying online faster, safer and easier for everyone. Its Fast Login and Fast Checkout product enable a one-click sign-in and purchasing experience that makes it easier for people to buy and merchants to sell. The company's products work on any browser, device or platform for consistent, stress-free purchasing, either on a merchants own domain or through headless checkout on any other website. Fast invests heavily in its user privacy and security, with a Zero Fraud Guarantee on chargebacks for sellers. Headquartered in San Francisco, Fast is a privately held company founded by Domm Holland and Allison Barr Allen and funded by Stripe, Addition, Index Ventures, Susa Ventures and Sugar Capital. Headquartered in San Francisco, Fast is a privately held company funded by Stripe, Index Ventures, Susa Ventures, Global Founders Capital, and Brian Sugar – who also serves on the board.

Outdoorly gives them access to the pro sales they deserve. Choose from hundreds of exclusively priced items. It brings together outdoor professionals with the brands they love. They provide the highest quality outdoor, ski & snowboard, biking, yoga, and mountaineering equipment at the lowest possible price. Unlike the other guys, they truly verify every user to make sure they are not only who they say they are but have something to offer the market. Because of this, they pride themselves on having that happiest and most loyal customer base.

Reflex is a company that operates an online marketplace designed to connect retailers with flexible retail associates on demand. By providing a platform that facilitates staffing solutions, Reflex helps retailers address various challenges, including callouts, no-shows, holiday staffing, omnichannel support, and overall hiring difficulties. The platform allows retailers to quickly fulfill their staffing needs while enabling workers to find nearby retail shifts with preferred clothing brands, thus creating a mutually beneficial relationship between retailers and associates. Through this innovative approach, Reflex aims to streamline the retail staffing process, ensuring that both parties can efficiently meet their respective demands.

Exponent Beauty is a skincare company founded by Liz Whitman in March 2019, focused on providing clinically proven skincare solutions. The company develops formulations that maintain their effectiveness throughout their product lifecycle. Exponent Beauty utilizes tools that help consumers identify their specific skin concerns, allowing them to access tailored product recommendations and ingredient information. Among its offerings is a vitamin C test kit, which aids in selecting the most suitable skincare products. Through these resources, Exponent Beauty empowers customers to make informed choices for more effective skincare.

Builder.io, Inc. is a company that specializes in a visual development platform designed to streamline the creation and optimization of digital experiences. Founded in 2017 and based in San Francisco, California, Builder.io offers a visual content management system (CMS) that features a drag-and-drop editor, allowing users to build and customize websites and applications efficiently. Its platform combines an AI-powered design-to-code tool with an enterprise CMS, enabling digital teams to accelerate their workflow from concept to production. Builder.io's solutions cater to teams focused on composable commerce, modern marketing sites, and multi-brand digital experiences, helping to enhance content development processes and improve visual performance. By providing tools that facilitate collaboration between business users and developers, Builder.io aims to optimize user engagement and conversion measurement.

ShoppingGives is a philanthropic platform founded in 2015 and headquartered in Chicago, Illinois, that aims to create social impact through everyday purchases. The company connects retailers with nonprofits, allowing customers to select charitable organizations to receive a percentage of their purchase at checkout. This integration enhances the shopping experience by making charitable giving seamless and accessible. Through its innovative technology, Change Commerce, ShoppingGives fosters a community where retailers can engage with their customers on a deeper level, promoting loyalty and trust while supporting various causes. This approach not only benefits nonprofits but also aligns with the values of socially conscious consumers.

Webeyez, LTD. is a digital experience monitoring platform based in Ramat Gan, Israel, founded in 2015. The company specializes in monitoring website traffic and user activity to provide insights into customer interactions. Its platform leverages anomaly detection and machine learning technologies to help businesses and technical users identify drops in performance and understand their underlying causes. This enables organizations to address issues that may negatively impact user experience and overall business performance, facilitating more effective decision-making and response strategies.