South Central Ventures

South Central Ventures is a venture capital firm focused on direct and indirect investments, primarily targeting small and medium enterprises in the technology sector. Established in 2015 and headquartered in Belgrade, Serbia, the firm has additional offices in Ljubljana, Slovenia; Delft, Netherlands; Zagreb, Croatia; and Skopje, Macedonia. It specializes in investments across various sub-sectors, including Information and Communications Technology (ICT), SaaS, mobile, IoT, HealthTech, FinTech, and digital media. South Central Ventures typically invests up to €0.5 million in its portfolio companies, with seed stage investments capped at €0.1 million and early-stage to growth-stage investments reaching up to €3 million. The firm aims to acquire equity stakes ranging from 25 percent to 49 percent in its investments. With a strong presence in the Adriatic region, South Central Ventures has invested in approximately 40 early-stage tech companies, positioning itself as a key player in the local start-up ecosystem and a preferred partner for regional tech companies aspiring to compete in global markets.

Vedran Blagus

Principal

Milos Kujovic

Senior Associate

Ljudevit Stantic

Associate

Goran Stevanovic

Partner

Eli Zhabevska

Principal

Past deals in Former Yugoslavia

Agremo

Seed Round in 2022
Agremo Ltd. operates a cloud-based software platform tailored for drone operators, agronomists, and crop growers. Founded in 2015 and based in Belgrade, Serbia, the platform utilizes aerial imagery and advanced technologies such as artificial intelligence and computer vision to deliver crop intelligence. It enables users to perform a variety of analyses, including plant counting, health monitoring, and assessments of water stress, diseases, weeds, and pests. By generating detailed 2D maps and reports, Agremo supports agribusinesses and agricultural professionals in planning, monitoring, and optimizing their farming activities throughout the growing season for a wide range of plant species.

LabBox

Seed Round in 2020
LabBox is a company based in Pristina, Kosovo, that specializes in manufacturing and selling electronic hardware products designed for children. Founded in 2017, LabBox offers engineering kits that inspire young learners to explore electronics and engineering through hands-on projects. Utilizing a subscription-based business model, the company provides monthly kits that allow children to engage with various engineering concepts in an interactive manner. Each kit includes a library of electronics that encourages tinkering and learning, while a gamified platform enhances the educational experience by incorporating engaging activities related to the contents of each box. LabBox aims to foster curiosity and creativity in children as they navigate their educational journey.

Cognism

Series B in 2019
Cognism is a sales intelligence platform that offers an end-to-end solution for sales organizations to enhance their prospecting efficiency. Founded in 2015 and headquartered in London, the company utilizes artificial intelligence and machine learning to enrich customer relationship management (CRM) records, identify trends, and streamline lead generation. Cognism’s platform provides B2B sales teams with a comprehensive blend of real-time data on companies, individuals, and industry events, enabling them to identify and engage potential opportunities more effectively. The service integrates seamlessly with major CRM and email systems, allowing clients to manage their databases and access high-quality, real-time sales data. With additional offices in the USA, Macedonia, and Croatia, Cognism is focused on helping businesses grow and scale their sales processes through innovative technology.

Cognism

Series A in 2018
Cognism is a sales intelligence platform that offers an end-to-end solution for sales organizations to enhance their prospecting efficiency. Founded in 2015 and headquartered in London, the company utilizes artificial intelligence and machine learning to enrich customer relationship management (CRM) records, identify trends, and streamline lead generation. Cognism’s platform provides B2B sales teams with a comprehensive blend of real-time data on companies, individuals, and industry events, enabling them to identify and engage potential opportunities more effectively. The service integrates seamlessly with major CRM and email systems, allowing clients to manage their databases and access high-quality, real-time sales data. With additional offices in the USA, Macedonia, and Croatia, Cognism is focused on helping businesses grow and scale their sales processes through innovative technology.

Agremo

Seed Round in 2018
Agremo Ltd. operates a cloud-based software platform tailored for drone operators, agronomists, and crop growers. Founded in 2015 and based in Belgrade, Serbia, the platform utilizes aerial imagery and advanced technologies such as artificial intelligence and computer vision to deliver crop intelligence. It enables users to perform a variety of analyses, including plant counting, health monitoring, and assessments of water stress, diseases, weeds, and pests. By generating detailed 2D maps and reports, Agremo supports agribusinesses and agricultural professionals in planning, monitoring, and optimizing their farming activities throughout the growing season for a wide range of plant species.

LabBox

Seed Round in 2018
LabBox is a company based in Pristina, Kosovo, that specializes in manufacturing and selling electronic hardware products designed for children. Founded in 2017, LabBox offers engineering kits that inspire young learners to explore electronics and engineering through hands-on projects. Utilizing a subscription-based business model, the company provides monthly kits that allow children to engage with various engineering concepts in an interactive manner. Each kit includes a library of electronics that encourages tinkering and learning, while a gamified platform enhances the educational experience by incorporating engaging activities related to the contents of each box. LabBox aims to foster curiosity and creativity in children as they navigate their educational journey.

Cognism

Seed Round in 2018
Cognism is a sales intelligence platform that offers an end-to-end solution for sales organizations to enhance their prospecting efficiency. Founded in 2015 and headquartered in London, the company utilizes artificial intelligence and machine learning to enrich customer relationship management (CRM) records, identify trends, and streamline lead generation. Cognism’s platform provides B2B sales teams with a comprehensive blend of real-time data on companies, individuals, and industry events, enabling them to identify and engage potential opportunities more effectively. The service integrates seamlessly with major CRM and email systems, allowing clients to manage their databases and access high-quality, real-time sales data. With additional offices in the USA, Macedonia, and Croatia, Cognism is focused on helping businesses grow and scale their sales processes through innovative technology.

City Expert

Seed Round in 2017
City Expert is a Serbian startup founded in 2015 by Darko Luković, Stefan Stojanović, and Igor Jović, based in Belgrade. The company operates an online real estate agency that aims to simplify the process of buying and renting properties. By leveraging new technologies, City Expert connects property owners with potential buyers, offering a marketplace that lists available properties in various locations. The platform digitizes the real estate transactions, allowing users to access comprehensive information about properties in a single, user-friendly space. City Expert seeks to establish new standards in the real estate advertising and agency sectors.

Cognism

Seed Round in 2017
Cognism is a sales intelligence platform that offers an end-to-end solution for sales organizations to enhance their prospecting efficiency. Founded in 2015 and headquartered in London, the company utilizes artificial intelligence and machine learning to enrich customer relationship management (CRM) records, identify trends, and streamline lead generation. Cognism’s platform provides B2B sales teams with a comprehensive blend of real-time data on companies, individuals, and industry events, enabling them to identify and engage potential opportunities more effectively. The service integrates seamlessly with major CRM and email systems, allowing clients to manage their databases and access high-quality, real-time sales data. With additional offices in the USA, Macedonia, and Croatia, Cognism is focused on helping businesses grow and scale their sales processes through innovative technology.

Bulb Technologies

Venture Round in 2016
Bulb Technologies Ltd. is a software developer based in Zagreb, Croatia, specializing in broadband service management solutions for fixed, cable, and mobile communication service providers across Europe. Founded in 2006, the company offers a range of products designed to enhance customer support and operational efficiency. Key offerings include CEMPRESSO for customer support automation and knowledge management, a centralized DHCP/DOCSIS auto configuration system for managing CPE device provisioning, and a network element provisioning system that automates service delivery processes. Bulb Technologies aims to improve customer experience while significantly reducing costs associated with customer support for telecom operators.

City Expert

Seed Round in 2016
City Expert is a Serbian startup founded in 2015 by Darko Luković, Stefan Stojanović, and Igor Jović, based in Belgrade. The company operates an online real estate agency that aims to simplify the process of buying and renting properties. By leveraging new technologies, City Expert connects property owners with potential buyers, offering a marketplace that lists available properties in various locations. The platform digitizes the real estate transactions, allowing users to access comprehensive information about properties in a single, user-friendly space. City Expert seeks to establish new standards in the real estate advertising and agency sectors.
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