Shrug Capital

Matter is a United States-based company that offers a social reading app designed to enhance the discovery and consumption of articles, blogs, and newsletters. By providing a platform that curates and organizes content, Matter aims to help users find high-quality information more efficiently. The app focuses on improving the reading experience by allowing users to engage with a diverse array of written material, facilitating a more informed and connected audience.

Notify is a notification subscription platform designed for content creators and their audiences. It enables users to subscribe directly to content creators, facilitating the delivery of updates via deep links that open content on the native platform. The user interface is clean and straightforward, allowing individuals to manage their subscriptions and customize the notifications they receive. Content creators can choose to send notifications manually or utilize Notify's automated service. Additionally, Notify.me offers users the capability to receive immediate updates based on specified keywords from their preferred blogs or social networks, enhancing the way users engage with content.