Serra Ventures
Serra Ventures is a venture capital firm based in Champaign, Illinois, that invests in technology companies across the United States and select international locations. The firm concentrates on early-stage and growth opportunities in information technology, deep technology, instrumentation, software as a service, devices, B2B, and agricultural technologies, with a focus on the Midwest and West Coast regions. Serra Ventures supports portfolio companies through strategic guidance, networks, and resources to help scale technology-enabled businesses.
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Past deals in Charity
Shop & Support
Convertible Note in 2014
Shop & Support is a company based in Costa Mesa, California, that specializes in facilitating charitable giving through a pay-for-performance program tailored for merchants and nonprofit organizations. The company’s innovative platform enables consumers to support their favorite charities simply by shopping at participating merchants, who contribute a percentage of each purchase to the selected causes. This model allows nonprofits to raise funds effortlessly while merchants can enhance their brand loyalty by aligning with charitable efforts. Shop & Support’s proprietary sales tracking technology operates both in-store and online, ensuring a seamless experience for consumers, nonprofits, and merchants alike. By allowing users to link their existing credit or debit cards, the platform automates the donation process, making charitable giving straightforward and accessible.
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