Serra Ventures is a venture capital firm investing in technology companies throughout the U.S. and in select international locations. Sectors we focus on include information technology, devices/instrumentation and agricultural technologies.
IntelliCulture offers a farm management solution that assists farmers in preventing pest outbreaks, enhancing labor efficiency, and automating machine management. The company specializes in software that automatically logs both real-time and historical data related to agricultural operations, including equipment health and cost accounting. By analyzing data collected from agricultural equipment, IntelliCulture provides valuable insights that help farmers identify operational inefficiencies and make informed management decisions. This approach aims to keep farming operations competitive and profitable through intelligent data analytics, empowering clients to optimize their business practices.
HerdDogg
Series A in 2024
HerdDogg is a global herd health and data science platform. It is a two-part system that helps ranchers track health and proximity data from their herd. The company's device gathers the data captured by the ear tags and reports it directly to the rancher via an app or web database.
HerdDogg
Series A in 2023
HerdDogg is a global herd health and data science platform. It is a two-part system that helps ranchers track health and proximity data from their herd. The company's device gathers the data captured by the ear tags and reports it directly to the rancher via an app or web database.
Bonsai Robotics
Seed Round in 2023
Bonsai Robotics is a company based in San Jose, California, that specializes in vision-based automation solutions for off-road vehicles, particularly in the agricultural sector. The company develops a machine navigation system that utilizes computer vision to enable robotic operation of multiple vehicles. This technology helps farmers enhance productivity and performance while reducing their dependence on labor. In addition to automation, Bonsai Robotics offers analytics and telematics services that assist growers in improving their operational efficiency and safety.
DigiFarmz Smart Agriculture
Seed Round in 2023
Growers currently lose 75% of crop yield potential due to decision errors in plant health and nutrition management. DigiFarmz uses algorithms that combine biotic (genetics, pathogen, etc.) and abiotic (climate, sowing dates, location, etc.) parameters and a big data with more than sixteen years of field and greenhouse researches, to provide real-time dynamic recommendations for the very reality of each farm and field plot, optimizing the use of agrochemicals, increasing the yield and profitability of crops.
Vytelle
Series B in 2023
Vytelle, LLC is a biotechnology company based in Hermiston, Oregon, focused on enhancing livestock genetics for beef and dairy producers. Founded in 2015 and originally named Cogent IVF, Vytelle specializes in ovum pick-up and embryo production services, which include implantation and post-in vitro fertilization consultation. The company utilizes an integrated technology platform that employs reproductive technology and a proprietary culture system free from fetal calf serum. This innovative approach produces freezable embryos, allowing commercial producers to achieve sustainable genetic gains across generations. Vytelle aims to reshape the cattle industry by optimizing herd performance through advanced reproductive techniques.
EIWA
Series A in 2023
Eiwa specializes in providing advanced terrestrial and aerial systems designed for plant breeding programs and seed production. The company offers services including flights for colorimetric analysis and morphological detections, enabling users to conduct multiple flights throughout the growing season while uploading data to the cloud. Eiwa processes imagery and data to deliver analytics specifically for soybean, corn, and wheat. Founded in 2014, Eiwa is headquartered in Buenos Aires, Argentina, with additional offices in Londrina, Brazil, and Glen Mills, Pennsylvania. The company aims to facilitate digital transformation in the agricultural sector by combining technology, imagery, and data management to enhance field information accessibility and streamline product development cycles within the farm input ecosystem.
Smart Guided Systems
Seed Round in 2022
Smart Apply specializes in innovative density-based sprayer technology aimed at enhancing the efficiency of pesticide application in agriculture. The company manufactures precision guidance systems that allow high-value crop producers to significantly reduce pesticide use by more than half compared to conventional methods, while also minimizing waste and improving crop yields. Smart Apply's solutions are designed to help growers optimize their resources and contribute to environmental stewardship, ensuring that they can achieve both agricultural productivity and sustainability in their practices. Through the integration of data and technology, Smart Apply supports producers in maximizing their operational efficiency and meeting their environmental goals.
Vytelle
Series A in 2021
Vytelle, LLC is a biotechnology company based in Hermiston, Oregon, focused on enhancing livestock genetics for beef and dairy producers. Founded in 2015 and originally named Cogent IVF, Vytelle specializes in ovum pick-up and embryo production services, which include implantation and post-in vitro fertilization consultation. The company utilizes an integrated technology platform that employs reproductive technology and a proprietary culture system free from fetal calf serum. This innovative approach produces freezable embryos, allowing commercial producers to achieve sustainable genetic gains across generations. Vytelle aims to reshape the cattle industry by optimizing herd performance through advanced reproductive techniques.
iUNU
Venture Round in 2020
IUNU, Inc. is an agricultural technology company that specializes in developing an AI and computer vision platform for greenhouse management. Founded in 2013 and headquartered in Seattle, Washington, IUNU offers a comprehensive software-as-a-service solution that provides growers with actionable insights and enhanced production management capabilities. The company's flagship product, LUNA, utilizes computer vision to monitor and analyze crop growth, helping farmers identify issues early and improve accountability in their growing practices. By connecting plants, facilities, and personnel through a unified interface, IUNU aims to transform commercial greenhouses into efficient, demand-driven operations. The company also has offices in San Francisco and San Diego, further expanding its reach within the agricultural sector.
CamoAg
Series A in 2019
CamoAg is a prominent provider of agricultural intelligence and operational management solutions tailored for the agribusiness sector. The company offers a comprehensive platform that facilitates price discovery and enables landowners to optimize financial returns through fair rent assessments. CamoAg streamlines administrative processes with standardized online leases and digital payment systems, enhancing efficiency for both landowners and farmers. By harnessing advanced technologies, CamoAg empowers its clients to gain visibility into their operations, make informed decisions, and identify responsible growers, thereby promoting long-term sustainability and growth within the agricultural industry.
HerdDogg
Seed Round in 2018
HerdDogg is a global herd health and data science platform. It is a two-part system that helps ranchers track health and proximity data from their herd. The company's device gathers the data captured by the ear tags and reports it directly to the rancher via an app or web database.
Agrible
Series B in 2017
Agrible, Inc. is an agricultural technology company based in Champaign, Illinois, focused on developing software solutions to enhance farming operations globally. Founded in 2007 by Bill Northcott, Chris Harbourt, and Paul Miller, the company provides various tools to assist growers in making informed decisions. Its flagship product, Morning Farm Report, offers detailed forecasts and data on yield predictions, nutrient availability, and weather conditions, among other critical factors. Agrible also features Find My Seed, which aggregates third-party seed trial data, and Pocket Rain Gauge, delivering localized rainfall measurements. Other applications include Pocket Spray Smart, which provides field-specific spraying conditions, and Pocket Drone Control, which aids in crop damage assessments by offering aerial views of fields. Agrible serves a diverse clientele, including independent growers, major food brands, and agricultural consultants, enabling them to optimize production and sustainability through advanced predictive analytics and field-level insights.
FarmLead
Series A in 2017
Built by farmers for farmers, FarmLead is reinventing how grain is marketed and sold through the world’s fastest growing grain marketplace. Available online and as a mobile app, FarmLead also provides farmers access to exclusive market research, grain testing, price visibility and reduced brokerage fees and risks. The FarmLead Marketplace facilitates greater equality, efficiency and transparency for the grain industry. Farmers find more verified buyers and identify the best possible deal, while grain buyers easily access and identify the grain for sale in their desired location.
Agrible
Venture Round in 2016
Agrible, Inc. is an agricultural technology company based in Champaign, Illinois, focused on developing software solutions to enhance farming operations globally. Founded in 2007 by Bill Northcott, Chris Harbourt, and Paul Miller, the company provides various tools to assist growers in making informed decisions. Its flagship product, Morning Farm Report, offers detailed forecasts and data on yield predictions, nutrient availability, and weather conditions, among other critical factors. Agrible also features Find My Seed, which aggregates third-party seed trial data, and Pocket Rain Gauge, delivering localized rainfall measurements. Other applications include Pocket Spray Smart, which provides field-specific spraying conditions, and Pocket Drone Control, which aids in crop damage assessments by offering aerial views of fields. Agrible serves a diverse clientele, including independent growers, major food brands, and agricultural consultants, enabling them to optimize production and sustainability through advanced predictive analytics and field-level insights.
Agrible
Venture Round in 2016
Agrible, Inc. is an agricultural technology company based in Champaign, Illinois, focused on developing software solutions to enhance farming operations globally. Founded in 2007 by Bill Northcott, Chris Harbourt, and Paul Miller, the company provides various tools to assist growers in making informed decisions. Its flagship product, Morning Farm Report, offers detailed forecasts and data on yield predictions, nutrient availability, and weather conditions, among other critical factors. Agrible also features Find My Seed, which aggregates third-party seed trial data, and Pocket Rain Gauge, delivering localized rainfall measurements. Other applications include Pocket Spray Smart, which provides field-specific spraying conditions, and Pocket Drone Control, which aids in crop damage assessments by offering aerial views of fields. Agrible serves a diverse clientele, including independent growers, major food brands, and agricultural consultants, enabling them to optimize production and sustainability through advanced predictive analytics and field-level insights.
Agrible
Series A in 2015
Agrible, Inc. is an agricultural technology company based in Champaign, Illinois, focused on developing software solutions to enhance farming operations globally. Founded in 2007 by Bill Northcott, Chris Harbourt, and Paul Miller, the company provides various tools to assist growers in making informed decisions. Its flagship product, Morning Farm Report, offers detailed forecasts and data on yield predictions, nutrient availability, and weather conditions, among other critical factors. Agrible also features Find My Seed, which aggregates third-party seed trial data, and Pocket Rain Gauge, delivering localized rainfall measurements. Other applications include Pocket Spray Smart, which provides field-specific spraying conditions, and Pocket Drone Control, which aids in crop damage assessments by offering aerial views of fields. Agrible serves a diverse clientele, including independent growers, major food brands, and agricultural consultants, enabling them to optimize production and sustainability through advanced predictive analytics and field-level insights.
640 Labs
Convertible Note in 2014
640 Labs is a precision farming platform focused on optimizing agricultural operations through data collection and analysis. The company develops an open big data platform that includes 640 Drive, a device designed to automatically gather and aggregate agricultural data from various farming activities. By leveraging analytics, mobile technologies, and cloud computing, 640 Labs aims to enhance productivity and provide valuable insights for farmers. With a significant portion of farmers already adopting technology to improve yields, the platform addresses the growing need for efficient data utilization in modern agriculture.
640 Labs
Convertible Note in 2014
640 Labs is a precision farming platform focused on optimizing agricultural operations through data collection and analysis. The company develops an open big data platform that includes 640 Drive, a device designed to automatically gather and aggregate agricultural data from various farming activities. By leveraging analytics, mobile technologies, and cloud computing, 640 Labs aims to enhance productivity and provide valuable insights for farmers. With a significant portion of farmers already adopting technology to improve yields, the platform addresses the growing need for efficient data utilization in modern agriculture.
Agrible
Seed Round in 2014
Agrible, Inc. is an agricultural technology company based in Champaign, Illinois, focused on developing software solutions to enhance farming operations globally. Founded in 2007 by Bill Northcott, Chris Harbourt, and Paul Miller, the company provides various tools to assist growers in making informed decisions. Its flagship product, Morning Farm Report, offers detailed forecasts and data on yield predictions, nutrient availability, and weather conditions, among other critical factors. Agrible also features Find My Seed, which aggregates third-party seed trial data, and Pocket Rain Gauge, delivering localized rainfall measurements. Other applications include Pocket Spray Smart, which provides field-specific spraying conditions, and Pocket Drone Control, which aids in crop damage assessments by offering aerial views of fields. Agrible serves a diverse clientele, including independent growers, major food brands, and agricultural consultants, enabling them to optimize production and sustainability through advanced predictive analytics and field-level insights.
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