Serra Ventures

Serra Ventures is a venture capital firm based in Champaign, Illinois, that invests in technology companies across the United States and select international locations. The firm concentrates on early-stage and growth opportunities in information technology, deep technology, instrumentation, software as a service, devices, B2B, and agricultural technologies, with a focus on the Midwest and West Coast regions. Serra Ventures supports portfolio companies through strategic guidance, networks, and resources to help scale technology-enabled businesses.

Drew Beard

Associate

Dennis Beard

Managing Partner

Steve Beck

Managing Partner

Timothy Hoerr

Managing Partner

Karin O'Connor

Venture Partner

Robert Schultz

Managing Partner

Past deals in Oregon

HerdDogg

Series A in 2024
HerdDogg, Inc. is a company that specializes in real-time livestock monitoring solutions for producers across various sectors, including beef, bison, dairy, and sheep. Founded in 2015 and based in Ashland, Oregon, the company offers a two-part system consisting of DoggTag ear tags and a passive device known as DoggBone. These components work together to collect and transmit data on individual animals, allowing ranchers to monitor breeding, health, and traceability through a mobile app and software platform. By providing insights into the activity, health, and location of each animal, HerdDogg enhances herd management and supports data-driven decision-making for livestock producers.

HerdDogg

Series A in 2023
HerdDogg, Inc. is a company that specializes in real-time livestock monitoring solutions for producers across various sectors, including beef, bison, dairy, and sheep. Founded in 2015 and based in Ashland, Oregon, the company offers a two-part system consisting of DoggTag ear tags and a passive device known as DoggBone. These components work together to collect and transmit data on individual animals, allowing ranchers to monitor breeding, health, and traceability through a mobile app and software platform. By providing insights into the activity, health, and location of each animal, HerdDogg enhances herd management and supports data-driven decision-making for livestock producers.

Vytelle

Series B in 2023
Vytelle, LLC is a biotechnology company focused on enhancing cattle genetics through advanced reproductive technology. Founded in 2015 and based in Hermiston, Oregon, Vytelle offers ovum pick-up and embryo production services specifically tailored for beef and dairy cows. The company employs a proprietary culture system for embryo development that does not utilize fetal calf serum, enabling the production of freezable embryos. This innovative approach allows commercial cattle producers to achieve sustainable genetic advancements over multiple generations. Vytelle collaborates with industry specialists and licensed veterinarians to optimize herd management and reproductive outcomes, positioning itself as a leader in precision livestock solutions.

Vytelle

Series A in 2021
Vytelle, LLC is a biotechnology company focused on enhancing cattle genetics through advanced reproductive technology. Founded in 2015 and based in Hermiston, Oregon, Vytelle offers ovum pick-up and embryo production services specifically tailored for beef and dairy cows. The company employs a proprietary culture system for embryo development that does not utilize fetal calf serum, enabling the production of freezable embryos. This innovative approach allows commercial cattle producers to achieve sustainable genetic advancements over multiple generations. Vytelle collaborates with industry specialists and licensed veterinarians to optimize herd management and reproductive outcomes, positioning itself as a leader in precision livestock solutions.

HerdDogg

Seed Round in 2018
HerdDogg, Inc. is a company that specializes in real-time livestock monitoring solutions for producers across various sectors, including beef, bison, dairy, and sheep. Founded in 2015 and based in Ashland, Oregon, the company offers a two-part system consisting of DoggTag ear tags and a passive device known as DoggBone. These components work together to collect and transmit data on individual animals, allowing ranchers to monitor breeding, health, and traceability through a mobile app and software platform. By providing insights into the activity, health, and location of each animal, HerdDogg enhances herd management and supports data-driven decision-making for livestock producers.
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