Right Side Capital Management

Adder Mobile Technologies, Inc. is an outdoor advertising and analytics company based in Louisville, Kentucky. Established in 2017, it specializes in providing a platform that tracks the performance of out-of-home advertising campaigns. Adder offers a mobile application that assists drivers with real-time navigation while simultaneously monitoring their routes. The Adder OOH Portal serves as an analytics engine, delivering GPS and signal-verified data on outdoor advertisements. The company's tools effectively connect digital and physical advertising spaces, allowing brands to invest in their communities while measuring audience engagement. By linking businesses with everyday drivers through car wrap advertisements, Adder facilitates a mutually beneficial relationship that enhances brand visibility and trust within local areas.

Groundhog Technologies Inc. specializes in user analytics services for mobile network operators through its various platforms, including CovMo, MI-DEP, and MI-DSP. The company enables operators to accurately identify subscriber locations and experiences while extracting valuable insights from network data, facilitating proactive solutions in network management, customer care, and marketing. Groundhog's Data Enrichment Platform and Demand Side Platform assist operators in leveraging advertising and data monetization opportunities. Its mobility intelligence platform analyzes subscriber location, quality of experience, context, and lifestyle, offering solutions like Geo-Analytics for demographic profiling, Geo-Targeting for mobile advertising, Geo-P2P for peer-to-peer communication, and Geo-Network for network analysis. Groundhog serves a global clientele of major wireless operators, including AT&T, T-Mobile, and Vodafone. Established in 2001, the company is headquartered in Cambridge, Massachusetts, with additional offices in multiple international locations.

Monetizr is a platform that helps brands reach younger gamers through in-game advertising and branded experiences in mobile games. It provides a data-driven system that places ads within gameplay based on user behavior, enabling multi-touch campaigns on iOS and Android. The company partners with major brands and game developers to deliver immersive brand placements and scalable sponsorships across a global network, targeting Generation Z and Millennials. In addition, Monetizr offers a software development kit and a mobile app that allow developers to create and sell game-branded merchandise. Founded in 2016 and based in Covington, Kentucky, Monetizr serves customers worldwide through its international facilities.

AdWill is a demand-side platform specializing in mobile advertising, enabling businesses to purchase mobile display traffic through real-time bidding. Utilizing a sophisticated machine learning algorithm, AdWill analyzes a wide range of demographic and behavioral attributes to optimize bidding strategies and enhance conversion rates. The platform operates on a large scale, bidding on over 2 billion impressions daily across more than 120 countries, providing clients with extensive reach in mobile advertising.

Karmies develops a mobile advertising platform centered on branded interactive emojis. The platform provides publishers with an SDK to integrate custom interactive emojis into existing apps and enables brands to reach mobile users through referral-based branded emojis that include content such as traditional banner ads and sponsored content tied to physical locations. The company creates branded emoticons that are clickable on smartphone keyboards and offers features such as Secret Emojiallows that let users attach hidden pictures and text behind emojis. Founded in 2013 and based in Denver, Colorado, Karmies focuses on connecting brands with users who are resistant to traditional advertising by delivering engaging, shareable emoji-based experiences.

Feedmob Inc. is a mobile analytics and advertising platform based in San Francisco, California, founded in 2015. The company specializes in providing performance-driven mobile advertising solutions that emphasize transparency and integrity. Feedmob's platform allows clients to analyze mobile performance campaigns in real time, enabling them to make informed decisions based on data-driven insights. By visualizing large datasets and automating attribution mapping, Feedmob empowers brands to optimize their advertising strategies effectively. The company aggregates and curates high-quality mobile advertising inventory, ensuring that campaigns are impactful from their inception. With a focus on continuous innovation and community engagement, Feedmob delivers expert analysis and recommendations to help clients achieve their mobile growth objectives.

Decisive is a social content analytics platform designed to assist brands in measuring, understanding, and benchmarking the effectiveness of their social media content. Recognizing the necessity for brands to evolve into content companies, Decisive offers tools that enable brands to assess their content performance across major social media platforms using a unified content score. The platform also provides insights into audience sentiment regarding the content and facilitates comparisons with competitors' content. Additionally, Decisive's mobile advertising capabilities support brands in devising strategies based on user engagement, ultimately enhancing customer reach and impact in the digital landscape.

Fosbury is a privately held company based in The Netherlands, established in December 2012. It specializes in creating mobile promotions that enhance customer engagement and drive repeat business through mobile wallets. The company develops campaigns such as coupons, loyalty cards, and gift cards for platforms like Apple Passbook and Google Wallet, ensuring compatibility with a wide range of mobile devices. Fosbury's offerings include a mobile couponing application that allows users to design, manage, and distribute Passbook campaigns effectively. Additionally, the company provides tools for tracking campaign performance, user engagement, and pass updates, thereby enabling businesses to optimize their promotional strategies.

Appfuel is a mobile app cross-promotion platform founded in 2012 and based in San Francisco, California. Originally known as AppSpree, the company provides application developers with a unified account to facilitate audience targeting, programmatic ad recommendations, and hosting sponsored recommendations. As of June 30, 2015, Appfuel operates as a subsidiary of Tune, Inc. The platform aims to streamline mobile app distribution, enhancing the ability for developers to reach their target users effectively. The founders of Appfuel include Andrew Boos, Alfred Kam, and Rex Kim.

AdYapper provides an analytics and insights platform for advertisers to optimize campaigns across display, mobile, and TV advertising. The platform delivers real-time analytics, alerts, verification data, and viewability metrics to measure performance, consumer sentiment, and audience engagement. It centralizes data from the ad ecosystem to identify wasted spend and guide in-flight budget reallocations. The solution also includes an influence scoring tool and a domain scorecard to grade inventory, helping clients eliminate low-quality placements and improve media buying decisions. In addition, AdYapper enables advertisers to transform television marketing into an inbound opportunity by sharing content, gathering feedback, and engaging audiences. The company is based in Chicago with additional offices in New York.

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Leanplum Inc. is a mobile marketing platform that specializes in enhancing engagement for brands through a unified, multichannel approach. Founded in 2012 and headquartered in San Francisco, with additional offices in New York, London, Bulgaria, and Amsterdam, Leanplum enables businesses to optimize their mobile applications and marketing efforts. The platform offers a range of services including messaging, automation, app editing, personalization, A/B testing, and analytics, allowing product teams to conduct real-time optimization tests and analyze results effectively. Renowned global brands such as Tinder, Grab, Tesco, and Zynga utilize Leanplum to orchestrate integrated campaigns that foster customer loyalty and drive growth. By transforming data into actionable insights, Leanplum helps companies understand user needs, delivering relevant experiences that enhance brand engagement and establish long-term customer relationships.