Right Side Capital Management

Right Side Capital Management (RSCM) is a venture capital firm established in 2010 and headquartered in San Francisco, California. The firm specializes in investing in the pre-seed stage of technology startups, primarily focusing on capital-efficient businesses that are not yet at full product-market fit. RSCM typically makes 75 to 100 investments annually, targeting companies with pre-money valuations between $1 million and $3 million. While the firm primarily invests in the United States and Canada, it occasionally extends its focus to startups in Western Europe, Israel, Australia, and New Zealand. RSCM aims to support what it perceives as the most underserved segments of the startup ecosystem, often investing in companies located outside major tech hubs like the San Francisco Bay Area and New York City. The firm is a Registered Investment Adviser and strives to provide potential entrepreneurs with a clear decision regarding their funding applications within two weeks. Since its inception, RSCM has made approximately 200 investments across 19 states.

Kevin Dick

Managing Partner

Dave Lambert

Founder and Managing Director

David Lambert

Founder and Managing Director

Jeff Pomeranz

Managing Director

Past deals in Marketing

Vouchery

Pre Seed Round in 2023
Vouchery.io is a predictive Promo Management platform designed to enhance the effectiveness of discount, referral, and coupon programs. The platform addresses the challenge of overwhelming customers with excessive promotions, which can lead to disengagement and brand devaluation. By leveraging machine learning and predictive analytics, Vouchery enables marketing teams to tailor promotions based on individual customer lifetime value, engagement levels, and preferences. This approach ensures that customers receive the right incentives at critical moments in their lifecycle. Additionally, Vouchery helps brands automate personalized advertising and sales promotions, allowing timely, relevant offers to be presented at each stage of the customer journey, thereby fostering greater engagement and driving meaningful actions.

Vengreso

Pre Seed Round in 2022
Vengreso provides training and technology services focused on enhancing virtual selling skills for sales teams and business owners. The company aims to improve prospecting and sales performance by using science-based teaching techniques that help sellers retain and apply knowledge effectively in their daily activities. Vengreso also offers FlyMSG, a text expander and personal writing assistant designed to streamline communication for knowledge workers by reducing repetitive messaging and tasks. Through these offerings, Vengreso supports sales and marketing professionals in navigating the digital sales ecosystem and building stronger buyer engagement and sales pipelines.

Knead

Pre Seed Round in 2022
Knead is a sales and marketing platform that tracks performance, automates marketing, and handles customer care.

Scopify AI

Pre Seed Round in 2021
Scopify is a B2B platform that uses AI to find hot qualified leads scored with BANT (Budget, Authority, Need, Timeline). Book a demo with Scopify to find who is in market for your products and services and reach out to them with our email and linkeidn chatbots to book qualified meetings. Book demo here - https://scopify.ai/book-demo.html

Social HorsePower

Convertible Note in 2021
SocialHP is a shared social media marketing calendar for teams. We make it dead simple for your team to get social with pre-approved, bite-sized posts that are ready to share. Our built-in tools measure your success. Take the work out of social and watch your team thrive.

Maxia

Pre Seed Round in 2021
Maxia is a research and development company specializing in the autonomous assembly and optimization of machine learning models, particularly for time series data. The company offers a cloud-based platform that focuses on predictive marketing and sales analytics. Its services include predictive modeling, artificial intelligence, data analytics, and advanced modeling, which help businesses identify potential customers and analyze behavioral patterns. Features such as lead scoring, churn prediction, and insights into high-value prospects empower companies to optimize their marketing strategies and enhance decision-making processes. Additionally, Maxia supports data pipelines, cloud compute metrics, exploratory data analysis, and ML model experimentation, contributing to a comprehensive understanding of market dynamics.

SoloSegment

Convertible Note in 2021
SoloSegment provides a SaaS-based solution that enhances visitor engagement and conversion rates for large enterprise B2B companies through behavior-based personalization technology. By leveraging its GuideBox personalization tool, SoloSegment aligns content with visitor intent using natural language processing and machine learning. This technology automatically identifies visitor behavior patterns, enabling businesses to connect with potential customers effectively without requiring additional effort from the companies themselves. As a result, SoloSegment helps organizations improve visitor yield by delivering a tailored experience that evolves with the needs of prospects and customers throughout their journey.

Broca

Convertible Note in 2021
Broca is a collaborative platform that creates high-quality content allowing marketing teams to rapidly launch more effective campaigns

Endorsify

Venture Round in 2020
Endorsify, Inc. is a Los Angeles-based company that operates a Software as a Service (SaaS) platform designed to facilitate connections between brands and influencers. Founded in 2016, the platform enables influencers to create detailed profiles while allowing brands to discover and engage with these influencers for their marketing campaigns. Endorsify offers a range of features, including a network for content creators, a pricing model for influencer-generated content, and tools for managing campaign details and strategies. Additionally, the platform provides fully managed campaign services to assist brands in executing their marketing initiatives effectively.

Vertify

Seed Round in 2019
Vertify, Inc. is a technology company based in Austin, Texas, that specializes in data integration and management through its customer intelligence platform (VCIP). Founded in 2009, Vertify’s platform allows users to seamlessly collect, sync, and manage data from various enterprise systems, particularly focusing on aligning sales, marketing, and customer success teams. By leveraging drag-and-drop technology, the platform enables organizations to establish permanent connections between marketing systems and critical data sources without requiring extensive internal engineering resources. This facilitates streamlined business operations, enhances revenue potential, and improves responsiveness to customer needs, ultimately maximizing the return on investment in existing revenue technology.

Fixel

Convertible Note in 2019
Fixel is a fully automated segmentation tool that ranks your website audience according to their level of engagement.

Lumanu

Pre Seed Round in 2019
Lumanu, Inc. is a digital marketing platform that facilitates connections between companies and brand ambassadors, primarily serving brand marketers, performance marketers, agency marketers, and creators. Founded in 2016 and based in Oakland, California, with an additional office in Milwaukee, the company offers a range of solutions including SocialCert, which enables influencers to share content and usage rights with marketers; Content Manager, which helps in content ingestion from influencers; and SmartBoost, which generates advertisements using influencer-created content. In addition to its marketing solutions, Lumanu provides financial management tools that simplify payment processes and compliance for creators and freelancers, enabling them to efficiently manage their business operations while fostering a supportive community.

The Labz

Seed Round in 2019
The Labz, based in Mableton, Georgia, specializes in developing a cloud-based platform that caters to the creative needs of the music, marketing, and advertising industries. The platform facilitates music creation and real-time collaboration, featuring tools such as audio uploading, a lyric module, and documentation generation. Additionally, The Labz offers a no-code web platform that enables businesses to craft high-end live and on-demand online experiences. This comprehensive suite allows users to create engaging content through a mix of media, guest activities, and interactive elements, simplifying the process of developing immersive and collaborative environments. By providing these innovative tools, The Labz aims to enhance the way organizations present their products and engage audiences.

Automaton

Pre Seed Round in 2019
More than 30% of all SaaS tech is selected, implemented and integrated by business users - with out support from engineering. But every QA and Monitoring toolkit requires the ability to code - leading to quality and monitoring issues from broken integrations or misconfigurations. Automaton is the first quality platform developed for the business user. Beginning with the Marketing, Advertising, Privacy Compliance, Analytics and Sales, Automaton brings DevOps-style quality and monitoring to business users

LotMonkey

Convertible Note in 2018
LotMonkey is an innovative web-to-print application tailored for car dealerships, enabling them to enhance their marketing efforts both online and on-site. By leveraging proprietary technology, LotMonkey allows auto dealers to create affordable and timely professional visual assets, including vehicle stickers, hang tags, and showroom signage, which were previously challenging to produce. The platform offers a comprehensive collection of designs, images, and templates that facilitate flexible printing for various merchandising needs, such as windshield graphics and buyer's guides. This system aims to transform dealerships into strategic retail environments that not only drive sales but also improve the overall customer experience by providing visually appealing and informative materials.

Bitesize

Convertible Note in 2018
Bitesize, Inc. is a company founded in 2017 that operates a two-way messaging platform designed to facilitate personal dialogue between brands and consumers. Utilizing artificial intelligence, the platform enables brands to send and receive messages in bulk while organizing responses based on context, keywords, and sentiment. Bitesize caters to various industries, including automotive, home services, healthcare, and entertainment. The company aims to transform customer interactions by providing a unique conversational experience, allowing brands to engage meaningfully with consumers and drive sales. By enabling genuine one-on-one conversations at scale, Bitesize addresses the modern consumer's desire for authentic engagement beyond traditional marketing methods.

Revi

Convertible Note in 2018
Revi specializes in developing self-service kiosks and software solutions designed to enhance customer engagement for local businesses. The company offers an application that enables users to order, customize their selections, make payments, and collect rewards. Additionally, Revi provides the ZYRL Kiosk, an intelligent self-service solution that streamlines the ordering process and improves overall customer experience. The company also creates an AI-powered chatbot that facilitates intelligent marketing for small businesses, allowing them to set objectives and create tailored campaigns. Established in 2016 and headquartered in San Francisco, California, Revi aims to foster vibrant local ecosystems where customers can safely connect with and support the businesses they cherish.

StoryXpress

Convertible Note in 2017
StoryXpress is a cloud-based video marketing platform that specializes in automated video creation. Founded in 2017 and headquartered in New Delhi, the company provides tools for brands and retailers to convert their e-commerce product catalogs into videos efficiently and affordably. Its platform enables users to transform images, text, and video clips into promotional content through an API that can be integrated into various platforms. Additionally, StoryXpress offers features like video personalization, hosting, and analytics, which assist enterprises in enhancing their sales and marketing efforts. By streamlining the video creation process, StoryXpress aims to help businesses generate high-quality content with ease.

Rev

Seed Round in 2017
Rev powers sales and marketing teams to discover the fresh prospects that are most likely to become their next best customers. We help B2B companies find more relevant targets in less time, improve lead quality throughout the pipeline and drive consistent revenue growth. Rev makes sales development your

Gatsby

Convertible Note in 2017
Just like how email newsletters of the 90's and 2000's have become standard and universal, we believe micro-influencer collabs will be just as ubiquitous with the burgeoning generation. We will be the Mailchimp of that future, helping brands to capture customers with influence and engage them at scale.

Wave Sports + Entertainment

Convertible Note in 2017
Wave Sports + Entertainment is a media company focused on serving the next generation of digital sports fans. With a portfolio of over 30 media brands, it creates and distributes engaging sports-related content across various platforms, including Snapchat, Instagram, TikTok, Facebook, and YouTube. This extensive reach allows the company to connect with over 500 million Gen Z and Millennial sports fans each month. Wave also operates as a full-service agency, offering public relations, social media management, creative services, and influencer marketing. The company is recognized for its innovative approach and strong engagement within the sports and entertainment sectors, consistently ranking its core content among the most engaged across social media platforms.

Kokko

Convertible Note in 2017
Kokko, Inc. is an innovative company based in Los Altos, California, founded in 2013. It operates an online marketplace that focuses on color shopping, specializing in professional makeup blends and products. Kokko leverages advanced mobile imaging technology to enhance makeup discovery and purchasing. Its platform utilizes scientific methods to analyze skin tones through photographs, providing personalized and accurate recommendations for makeup foundation colors. This technology enables customers to effortlessly find and acquire cosmetic shades that best match their skin tones, making the shopping experience both tailored and efficient.

Heartbeat

Seed Round in 2017
Using our unique software and devoted team at Heartbeat, we pair the best content creators with like-minded brands who share a love for the same products and services. The result is a genuine connection that develops into long-lasting relationships.

Landing Lion

Convertible Note in 2017
Landing Lion is a high-performance landing page platform that lets digital marketers quickly build beautiful, high-converting landing pages - no coding needed. Pages built in Landing Lion are automatically optimized for SEO and Google ad quality score, helping you rise above your competitors in paid and organic search engine rankings. With a suite of conversion rate optimization tools, a smooth drag-and-drop builder, and automatic integrations with apps you already love, Landing Lion helps you get to market faster and smarter by combining everything you need to craft and measure content into one, friendly platform.

PhoneWagon

Pre Seed Round in 2017
PhoneWagon is beautiful call tracking software that helps businesses improve their marketing spend by placing unique local phone numbers on each of their different marketing campaigns. Businesses can turn off campaigns that aren't working and for the campaigns that are working, they can quickly test new ads to further improve ROI. PhoneWagon also allows businesses to communicate with customers through text messages, both manually and automated. Automation allows businesses to send a text message based on an event like a missed call. This engages prospects and prevents them from calling the next business on the list and further improves ROI.

Lightning AI

Convertible Note in 2017
Lightning AI operates an online marketing platform designed to identify target audiences for digital advertising. The platform leverages artificial intelligence to automate and optimize key processes, including bidding, audience expansion, and re-targeting, which helps businesses achieve their marketing objectives. By streamlining these functions, Lightning AI enables marketers to lower customer acquisition costs while allowing them to concentrate on developing creative and engaging marketing campaigns.

Mediarails

Convertible Note in 2017
Mediarails Inc, incorporated in 2016 and based in Bellevue, Washington, specializes in developing software for customer relationship management and growth. As a subsidiary of Impact Tech, Inc., Mediarails offers a platform designed to help businesses discover and recruit digital media partners, streamline affiliate programs, and manage influencer campaigns. The platform utilizes automation to simplify tedious tasks, allowing companies to focus on building and nurturing partnerships, regardless of their size. Mediarails aims to enhance engagement with both new and existing partners, ultimately driving revenue growth for its clients.

Roam

Debt Financing in 2016
Roam is an interactive digital signage company that offers real estate technology solutions with directories, information boards, wayfinding, and menus. The company offers The Atlas, an interactive touchscreen that utilizes the design standards which users experience every day to serve visitors and tenants, and as a tool for marketing teams. It also offers The Glance, a non-touch solution that can be used as a directory or an information board. Founded in 2013, Roam is headquartered in Dallas, Texas.

Big Data for Humans

Convertible Note in 2016
Big Data for Humans democratizes customer insights so that business leaders have the pulse of their customers and marketers run profitable campaigns. Their software is the world's first automated customer insights engine which uses networks to analyse customers so that anyone in your business from management, the marketing department and data scientists can generate more revenue.

Allbound

Seed Round in 2016
Allbound, Inc. provides a cloud-based channel sales and marketing platform designed to enhance the efficiency of indirect sales channels. Founded in 2014 and headquartered in Scottsdale, Arizona, with an additional office in Gurugram, India, the company offers a solution that simplifies the recruitment, onboarding, and training of sales partners. Its platform facilitates collaboration between channel vendors and partners by automating the distribution of marketing content, sales tools, and training resources throughout the sales process. Additionally, Allbound's technology delivers behavioral insights that enable organizations to make data-driven decisions, improving partner engagement and overall channel performance through real-time reporting and analytics.

Gazella Wifi-Marketing

Seed Round in 2016
Founded in 2015, Gazella Wifi operates as a wifi-marketing space. Gazella turns guest wifi into an automated marketing tool.

AcuteIQ

Convertible Note in 2016
AcuteIQ is a customer acquisition technology company that specializes in providing data-driven solutions for action sports, financial services brands, and media companies. Founded in 2014 and headquartered in Tiburon, California, with an additional office in New York, the company has developed a unique online platform that guarantees customer conversion through the use of first-party audience data and predictive analytics. AcuteIQ offers two primary solutions: BROKER IQ, an auction platform for loan brokers and bank loan officers that predicts suitable merchants for enterprise loans, and LENDER IQ, which provides non-bank and bank lenders with pre-qualified deal flow delivered directly to their websites. The company's technology has shown a commercially proven ability to enhance conversion rates at each stage of the consumer buying journey, and its business model operates on a pay-for-performance basis. With over 24 clients, including notable firms like NBC and Barclays, AcuteIQ aims to optimize customer acquisition for its partners.

ConvertFlow

Convertible Note in 2016
ConvertFlow generates more leads and acquires more customers for you automatically, with personalized calls-to-action and powerful on-site retargeting.

Donut Media

Seed Round in 2016
Donut Media is a digital media company that focuses on creating content for automotive enthusiasts. Using proprietary tech and a curated network of influencers, Donut Media creates and distributes native car content across social channels. It has built an innovative, data-backed process for creating highly shareable automotive video content. The company was founded in 2015, based in Los Angeles, California.

Metadata

Seed Round in 2016
Metadata, Inc. operates a demand generation platform designed to enhance inbound marketing and customer acquisition for B2B enterprises. Founded in 2015 and based in San Francisco, California, the platform enables users to automate various marketing functions, such as scheduling campaign amplification and generating detailed profiles for incoming signups. It also allows for the segmentation of prospects by multiple criteria, including industry and job role, thereby facilitating targeted advertising and efficient pipeline generation. By integrating with marketing automation tools, Metadata reduces manual tasks for marketers, allowing them to concentrate on strategic initiatives. The platform's capabilities extend to analyzing historical sales data to identify ideal customer profiles and optimize demand generation efforts for businesses.

Lifecycle

Convertible Note in 2016
Lifecycle is an event-based, outbound communication platform for growth teams looking to acquire, convert & retain their first million customers. We allow digital businesses to test, measure & send optimized messages to their customers with the right content, to the right users, on the right devices, at the right time - all based on how the user is interacting with their web or mobile app.

Shoelace

Convertible Note in 2016
Shoelace offers a software solution that enables online merchants to easily conduct retargeting campaigns. The company helps fast growing Shopify brands boost sales by showing the right customers, the right ads at the right time with customer journey retargeting. Shoelace was founded on 2015 and is headquartered in Toronto, Ontario.

Strobe Labs

Convertible Note in 2016
Strobe Labs is a marketing platform that provides venues and promoters with tools to better understand and engage their fans. The company specializes in event marketing and venue management software that offers real-time analytics on shows and performance. This software enables event organizers to manage events more effectively, sell tickets, and enhance customer spending. By focusing on experience analytics, Strobe Labs aims to simplify the event management process while delivering valuable insights to its users.

Nozzle

Convertible Note in 2016
Nozzle is a digital marketing platform that specializes in marketing analytics, particularly in keyword rank tracking. Founded in 2014 and based in Lehi, Utah, the company provides tools for brand tracking, competitive analysis, and reputation management. Its software enables businesses to automate the collection and reporting of marketing data and offers intelligent recommendations to enhance service delivery, especially for marketing agencies. Nozzle's platform features flexible scheduling and real-time updates, assisting digital marketing firms in obtaining vital search engine optimization data. This focus on automation and intelligent insights aims to streamline operations and improve efficiency in an ever-evolving digital landscape.

ResponsiveAds

Pre Seed Round in 2016
ResponsiveAds, Inc. is a New York-based company that specializes in programmatic, direct, and native advertising solutions. Founded in 2012, the company offers two primary products: STRETCH, a banner advertising platform that allows a single advertising creative to function across various digital environments using a standard third-party tag, and NarratorStudio, a self-service cloud application for creating precise HTML5 responsive ads. ResponsiveAds focuses on enhancing ad performance across mobile, tablet, and desktop platforms, enabling publishers and advertisers to better engage audiences. The company’s innovative Fully-Fluid™ creative management platform allows marketers to produce dynamic HTML5 assets compatible with any ad slot, significantly streamlining the creative process. With a comprehensive library of templates and custom solutions, ResponsiveAds has delivered billions of impressions for prominent brands and agencies, emphasizing high-quality, visually appealing ads that drive revenue and audience engagement.

Heartbeat

Convertible Note in 2016
Using our unique software and devoted team at Heartbeat, we pair the best content creators with like-minded brands who share a love for the same products and services. The result is a genuine connection that develops into long-lasting relationships.

Metadata

Convertible Note in 2015
Metadata, Inc. operates a demand generation platform designed to enhance inbound marketing and customer acquisition for B2B enterprises. Founded in 2015 and based in San Francisco, California, the platform enables users to automate various marketing functions, such as scheduling campaign amplification and generating detailed profiles for incoming signups. It also allows for the segmentation of prospects by multiple criteria, including industry and job role, thereby facilitating targeted advertising and efficient pipeline generation. By integrating with marketing automation tools, Metadata reduces manual tasks for marketers, allowing them to concentrate on strategic initiatives. The platform's capabilities extend to analyzing historical sales data to identify ideal customer profiles and optimize demand generation efforts for businesses.

Gamesight

Seed Round in 2015
Gamesight is a marketing platform specifically designed for PC and console games, focusing on helping publishers navigate the gaming market. The company offers a comprehensive online community platform that provides valuable insights into marketing performance, enabling gaming companies to optimize their marketing expenses across various channels. By leveraging proprietary data and advanced software, Gamesight assists publishers in activating the right influencers to generate excitement and engagement during game launches. Its tools empower clients to build strong communities around their titles, ensuring they can effectively measure their marketing efforts and achieve better outcomes in a competitive landscape.

Switchboard Live

Pre Seed Round in 2015
Switchboard Live Inc. operates a live video streaming and syndication platform designed to connect brands and advertisers with targeted audiences across various online channels. Founded in 2014 and based in Philadelphia, Pennsylvania, the company facilitates the management of multiple live streams through a unified dashboard, allowing content creators to efficiently distribute live videos to social media platforms and web pages. Its offerings include the Producer solution, which tailors audience access based on budget and demographic targets, as well as Joicaster, a stream-sharing tool that consolidates live chats into a cohesive cross-platform experience. Serving a diverse range of sectors such as entertainment, government, gaming, and sports, Switchboard Live aims to enhance audience engagement and boost subscriptions for its clients. The company was previously known as Joicaster Inc. before rebranding in February 2016.

In/spree

Convertible Note in 2015
In/ Spree is an influencer management platform. They allow brands to discover and make connections with influencers for their campaigns. The influencers get a chance to work with brands and get paid. Their network has influencers in travel, food, fashion, beauty, lifestyle, and others.

HYP3R

Convertible Note in 2015
HYP3R is a marketing platform focused on the travel industry, aimed at acquiring high-value travelers efficiently. The company's offerings leverage location insights and real-time engagement to facilitate direct bookings at scale. By analyzing geosocial data, HYP3R enables marketers to identify unique audiences and deliver timely, relevant campaigns. This approach not only enhances customer relationship management but also helps clients lower customer acquisition costs and improve return on advertising spend. Through its innovative platform, HYP3R partners with customers to optimize their marketing efforts and drive growth in the competitive travel sector.

Lightboard

Seed Round in 2015
Lightboard, Inc. is a graphic design agency based in Seattle, Washington, specializing in creating marketing and sales materials. Founded in 2015, the company offers a range of services, including on-demand and subscription-based presentations, PDFs, illustrations, display advertisements, banners, social media designs, web design, and email templates. Lightboard aims to provide an efficient solution for clients by leveraging a combination of skilled account managers and designers, as well as cloud-based graphic design software. This approach allows them to handle small projects effectively while delivering high-quality results, thus alleviating the challenges associated with managing multiple freelancers.

Betaout

Seed Round in 2015
Betaout is a developer of cloud-based platforms that facilitate content management and customer engagement for digital agencies. The company offers ContentCloud, a collaborative platform that streamlines the entire content production process, from ideation and planning to distribution and analytics. Additionally, Betaout provides a customer intelligence and marketing automation platform that enables businesses to personalize their marketing campaigns. This platform includes an omnichannel marketing automation tool that encompasses various features such as email marketing, mobile push notifications, onsite marketing, SMS marketing, in-app engagement, and ad retargeting. Through these services, Betaout aims to help businesses enhance customer retention and achieve a better return on investment.

GymHit

Convertible Note in 2015
GymHit Inc. is a business management and marketing software platform tailored for the fitness industry. Established in 2015 and based in Sacramento, California, the company offers an integrated suite of services that includes communication tools, booking and billing management, automated marketing campaigns, and payment processing. Its software is designed to support a variety of clients, including health clubs, personal trainers, nutritionists, martial arts studios, and fitness facilities. With a focus on enhancing business profitability, GymHit currently serves 200 paying locations and aims to expand further by integrating certification agencies and supply chain logistics within the fitness sector. The founders bring over 20 years of industry experience, contributing to the platform's relevance and effectiveness in meeting the needs of fitness professionals.

MadKudu

Seed Round in 2015
MadKudu Inc. is a software company based in Mountain View, California, founded in 2014. It specializes in a predictive lead-scoring platform tailored for high-volume B2B SaaS companies, enabling them to utilize customer data for growth acceleration. The platform analyzes customer behavior and integrates this data with publicly available information to provide actionable insights. It allows users to generate and share reports, as well as simulate monthly recurring revenue (MRR), enhancing decision-making processes. By operationalizing data science, MadKudu empowers clients to create a predictive revenue engine that drives significant revenue growth.

AdHawk

Seed Round in 2015
AdHawk, founded in 2015 and located in Boulder, Colorado, offers a web application that aggregates digital marketing data, enabling organizations to gain insights into their advertising performance and sales metrics. The platform simplifies the management of Google and Facebook Ads, providing advertisers with one-click optimization solutions to enhance their campaigns at scale. By consolidating advertising data with revenue metrics, AdHawk empowers businesses to make informed decisions and improve their marketing strategies.

Red Fox Clan

Convertible Note in 2015
Red Fox Clan operates as a community-driven platform where gamers express their opinions on various games, highlighting both their likes and dislikes. This valuable feedback is utilized to guide product and marketing strategies for prominent gaming brands. Additionally, Red Fox Clan has developed a marketing platform specifically for mobile games, equipping developers with the necessary tools and instructions to effectively promote their games, akin to the tactics employed by major studios and publishers. Through these initiatives, Red Fox Clan aims to enhance the gaming experience and support developers in reaching their target audiences more effectively.

TheGreatOut

Convertible Note in 2015
TheGreatOut is a full-service, digital performance platform exclusively for businesses serving clients in the Great Outdoors. We specialize in serving the marketing needs of hunting, fishing, adventure sports outfitters, lodges, and guides. Visit greatout.com for a free demo or visit blog.greatout.com for helpful articles and content Our platform helps outdoor businesses like fishing, hunting, and adventure guides: - Generate more leads - Improve search engine rankings - Nurture prospects to become lifetime clients - Engage with customers to keep them coming back - Save time on the boring, repetitive tasks associated with outdoor businesses

Limelight Platform

Convertible Note in 2015
Limelight Platform, Inc. operates a software-as-a-service (SaaS) platform that facilitates the creation of automated, data-driven live marketing campaigns. The platform includes tools for live strategy, activation, consumer communication, social amplification, and real-time data analysis, enabling businesses to effectively manage their live marketing programs. Limelight Platform offers a range of solutions tailored for various marketing needs, including mall tours, contests, surveys, events, experiential marketing, in-store experiences, kiosks, sampling, sponsorships, and test drives. Founded in 2014 by Jonah Midanik and Russ Armstrong, the company is headquartered in Toronto, Canada.

Measurence

Convertible Note in 2015
Actionable data platform for the physical world. Our hardware-enabled data platform detects presence, location and activity of people within and around physical spaces. We use the hyperlocal data we collect to generate key insights on how to increase ROI of marketing investments for businesses that rely on physical locations: insurance companies, banks, automotive, retailers, outdoor media agencies and more.

Allbound

Seed Round in 2014
Allbound, Inc. provides a cloud-based channel sales and marketing platform designed to enhance the efficiency of indirect sales channels. Founded in 2014 and headquartered in Scottsdale, Arizona, with an additional office in Gurugram, India, the company offers a solution that simplifies the recruitment, onboarding, and training of sales partners. Its platform facilitates collaboration between channel vendors and partners by automating the distribution of marketing content, sales tools, and training resources throughout the sales process. Additionally, Allbound's technology delivers behavioral insights that enable organizations to make data-driven decisions, improving partner engagement and overall channel performance through real-time reporting and analytics.

Experiment Engine

Seed Round in 2014
Experiment Engine based in Austin, Texas was founded in early 2014 with the mission of building and delivering a conversion optimization platform powered by human expertise. The founders were selected for the the prestigious TechStars Austin program.

OUTRO

Seed Round in 2014
Referral Automation: Unlock the Hidden Value of Your Relationships Say goodbye to the manual process of making or receiving referrals and introductions for sales and recruiting. Their platform and algorithm will do the heavy lifting and streamlines the full process. Outro quickly finds and connects you to new potential clients, employees, partners, investors, & more, within your organization's immediate and extended network, as well as the global Outro community. You have employees, customers, advisors, partners, family & friends who are all willing to make referrals for you, but never have the time or the ability to do it. Outro shows them the people in their networks that match your Request, & gives them the ability to quickly make personalized, high quality introductions, with only a few clicks. Outro makes it incredibly easy for the people who know, trust, & love your business to make high-quality referrals, via our Triple Opt-in™ process - all three individuals pre-approve each introduction. Create your Request to identify whom you would like intros to, and for what purpose. Outro shows your "Connectors" (the people willing to make referrals for you) the "Prospects" in their networks that match your Request. You confirm the match as a good fit (opt-in 1), the Connector approves your Request (opt-in 2), & the Prospect replies "Yes, I'm interested" (opt-in 3), & the introduction is made. Generate Leads, find new Employees, get introduced to Investors and Advisors, recruit Volunteers and Donors, drive traffic to your App or Website, all through trusted friends. Outro Pro includes: • Unlimited user licenses • Unlimited referrals within your company's immediate and extended network of contacts • The ability to upload, automatically enhance, and export your improved Contact data • A built-in Thank You and Rewards Program • CRM Integration • Team Management & Reports Contact them for a demo at www.outro.com/pro Specialties Referral Automation, B2B Leads, Employee Referrals, Sales Referrals, Lead Generation, Triple Opt-in Introductions, Referrals, Sales Automation

Later

Convertible Note in 2014
Later is a social media management service that focuses on influencer marketing and provides a link-in-bio tool. Founded in 2014, the company has evolved from its origins in influencer marketing to become a comprehensive platform that facilitates collaboration among social media managers, influencer managers, and creators. Later offers partnerships and integrations with major social media platforms, enabling marketers to produce high-performing content and engage authentically with audiences. The platform aims to simplify the process of achieving consistent success on social media by promoting genuine content creation and collaborations. In 2024, Later and Mavrck unified their operations under a shared vision to empower individuals to monetize their creativity. Later is committed to building a Social Revenue Platform that fosters community engagement and drives reliable performance and growth for its users.

Touchbase

Seed Round in 2014
TouchBase, Inc. specializes in developing custom mobile applications aimed at enhancing the sales and marketing efforts of businesses. Founded in 2013 and headquartered in Los Altos, California, with additional locations in San Jose and Delhi, the company provides a flexible content management system that enables marketers to upload and manage their multimedia content, including photos, videos, and PDFs, for offline access. This functionality allows sales professionals to engage effectively with clients by showcasing relevant marketing materials without relying on an internet connection. TouchBase's innovative approach empowers organizations to create meaningful interactions with their customers while providing valuable insights into content performance, thereby improving operational efficiency in sales processes.

Naritiv

Convertible Note in 2014
Naritiv is a mobile media company born on Snapchat. We are building ongoing programming and large audiences on Snapchat for brands as well as our owned and operated channels all involving our creators who see over 20 billion views per month. Our partners have access to our unique technology and reporting capabilities on both Snapchat as well as the other platforms our content spreads to (such as Twitter and Instagram).

Shareable Social

Convertible Note in 2014
Shareable Social, Inc. is a content marketing platform based in Denver, Colorado, that assists businesses in enhancing their brand presence through social media. Established in 2013, the company focuses on creating a consistent online identity for its clients by automating daily content postings on platforms such as Facebook, Twitter, and LinkedIn. This approach not only streamlines social media management but also boosts visibility, web traffic, client engagement, and brand awareness. By providing tailored, engaging, and informative content, Shareable Social enables organizations to effectively promote their products and reach a broader audience in the digital landscape.

Tangiblee

Convertible Note in 2014
Tangiblee, Inc. is a Chicago-based company that provides an eCommerce visualization platform designed to enhance the online shopping experience. By allowing customers to visually try on merchandise before making a purchase, Tangiblee transforms retailers' online catalogs into engaging, interactive experiences. The platform also includes marketing analytics capabilities, enabling retailers to monitor customer behavior and develop targeted marketing strategies. By collecting actionable data on consumer interactions, Tangiblee helps businesses create insight-driven reports that focus on behavioral metrics, ultimately increasing sales and fostering a more engaging shopping environment.

Shoppermotion

Seed Round in 2014
Shoppermotion has developed a proprietary indoor mapping technology that allows retailers to understand consumer behaviour more effectively. Massive behavior analysis turned into actionable insights: -Measure customer flow in-store based on thousands of shoppers -Correlation between different areas in the store -Find blind spots and align staffing schedules to traffic -Accurately track the complete journey of every visitor passively and anonymously -Transform collected data into actionable analytics to maximize operational and strategic decisions

Good Audience

Convertible Note in 2014
Good Audience is a U.S.-based company that offers online services aimed at enhancing brand visibility among active social media users. The company specializes in creating tailored marketing campaigns, intelligent targeting, and social media strategies that prioritize organic engagement without relying on aggressive advertising tactics. By utilizing intelligent automation technologies, Good Audience assists startups in effectively reaching their target demographics, fostering brand engagement, and converting followers into loyal fans. Their approach emphasizes genuine interaction, allowing users to choose to engage with brands based on their interests, rather than through intrusive promotions or spam.

Planted

Convertible Note in 2014
Planted Inc. is a recruitment platform based in New York that connects recent graduates with junior-level, non-technical roles and internships at high-growth companies. The company specializes in various positions, including customer service, sales, operations, business development, marketing, and analytics. Planted operates as a talent community, offering young professionals a space to develop their careers through meaningful job opportunities while assisting hiring managers in finding suitable candidates for their teams. By focusing on long-term career growth, Planted aims to provide curated job opportunities that positively influence the professional trajectories of its members over the years.

SocialSign.in

Seed Round in 2014
SocialSign.in is a software service that enables venues to connect with their guests through free WiFi. By transforming guest WiFi into a customer relationship platform, the company allows customers to sign in via social media, providing businesses with real-time insights into visitor identities and interests. This technology helps organizations efficiently grow customer mailing lists, enhance social media engagement, and increase app downloads. Additionally, SocialSign.in offers valuable metrics on visitation frequency, which have traditionally been difficult and costly to obtain for physical venues. The platform is tailored for various industries, including live entertainment, professional sports, commercial real estate, and hospitality, allowing them to engage with visitors on-site and maintain those relationships after they leave. It also provides network authentication services, utilizing proprietary software designed for scaled guest WiFi networks.

LIA

Convertible Note in 2014
LIA, San Diego, Calif.-based mobile platform for distribution of rich, real-time content between marketing and sales teams at Global 2000 companies.

Evergreen

Seed Round in 2013
Evergreen is a beverage marketing and management software for bars, restaurants, brands, and consumers. Their tools help bars, restaurants, tasting rooms, and bottle shops more effectively manage and market their beer, spirits, and cocktail programs. They help them save time and sell more, which is why they're in business in the first place. Evergreen tools also automate menu updates across digital, print, Google, Facebook, and website menus streamline inventory management, help them spread the word through social, monitor their reviews, and so much more. Through cutting-edge technology, unparalleled customer service, and deep industry expertise, they enable businesses to harness easy-to-use digital tools to streamline back-of-house operations and better market to new and existing patrons.

Eventable

Seed Round in 2013
Eventable, Inc. is a calendar marketing platform that enables brands to engage with their audiences through native calendar applications such as Outlook, Google Calendar, and iOS. Founded in 2012 and based in Berkeley, California, the company provides solutions for increasing event attendance, managing events, and promoting launches across various sectors, including B2B, retail, entertainment, education, and nonprofit organizations. Eventable's platform features include personalized calendar notifications, audience segmentation, and SmartEvents™ analytics, which allow businesses to effectively use calendars as a marketing channel. By facilitating engagement through the calendars customers interact with daily, Eventable helps brands enhance customer retention and drive sales. As of April 2018, Eventable operates as a subsidiary of Rockerbox, Inc.

Email Copilot

Seed Round in 2013
Embarke increases engagement and revenue for marketers with 15 minutes of integration and a simple click of a button. We automatically deliver messages when each individual user is most likely to engage, and with content they actually care about. This optimization is automatic (set-it-and-forget-it), and has resulted in 5%-20% increases in opens and clicks.

Inside Social

Seed Round in 2013
Inside Social is an early-stage technology company, allowing users to measure and increase the impact that social sharing has on the metrics that drive its business. It has built a social marketing platform that helps large brands and e-commerce companies do better social marketing.Inside Social improves social media’s full potential by tracking the metrics that really matter all the way through to downstream conversions, resulting in meaningful and actionable insights. It was founded in 2012 by Brewster Stanislaw and Joey Kotkins. It is based in Seattle, Washington.

Sparktrend

Seed Round in 2013
Sparktrend is a provider of image search and analytics software designed to assist social media marketers in understanding consumer engagement. The company offers tools that analyze content to determine why certain types of posts resonate more with audiences, thereby helping marketers refine their social media strategies. Unlike traditional analytics that focus solely on engagement metrics, Sparktrend emphasizes the underlying reasons for content performance through advanced image and text analysis technology. Founded by a team with experience in leading image search initiatives, Sparktrend combines expertise in product management and software development to tackle complex challenges in content engagement. The company is an alum of the Techstars Seattle Startup Accelerator, having graduated in 2013.

Fosbury

Seed Round in 2013
Fosbury creates mobile promotions that help drive repeat business using mobile wallets. Building campaigns like coupons, loyalty card, and gift cards on Apple Passbook and Google Wallet, Fosbury can reach a majority of mobile devices to grow your business. From push messages, to geo-location, retargeting and campaign analytics, Fosbury is the smarter way to engage your customer. Founded in December 2012, Fosbury is a privately held company based in The Netherlands.

MarketVibe

Convertible Note in 2013
MarketVibe is a company located in Austin, Texas, that focuses on enhancing marketing strategies for its clients. It provides tools for marketing optimization that leverage customers' web analytics and shopping cart data. By analyzing this data, MarketVibe helps businesses increase traffic, generate more leads, and ultimately boost sales. The company aims to connect clients with market trends and insights that align with their internal strategies, facilitating informed decision-making and improved marketing effectiveness.

SimpleRelevance

Series A in 2013
SimpleRelevance's machine learning technology was acquired in December 2015 by Rise Interactive. To see more information about Rise, visit their page here: www.riseinteractive.com Read more about the machine learning technology below. SimpleRelevance is the only machine learning platform that leverages your existing tools and workflow to personalize your digital marketing messages. SimpleRelevance is the only multi-channel optimization platform that uses internal and external data to automate and execute smarter marketing messages. SimpleRelevance combines customers’ behavioral, demographic, and psychographic data, with patent-pending technology to create digital marketing messages that are individually personalized down to the time of day the message is sent, subject line, and product recommendations shown. The result? Higher conversions, sales, and ROI.

Hull

Convertible Note in 2013
Hull Inc. is a developer of a SaaS-based marketing platform that assists brands in building meaningful relationships with their customers. Founded in 2013 and headquartered in Atlanta, Georgia, with an additional office in Paris, Hull's solution consolidates customer data from various channels, including email marketing, websites, and mobile applications, into a unified consumer profile. This integration allows companies to synchronize and enrich customer data in real-time, facilitating personalized marketing experiences without the need for extensive coding. Hull also partners with Facebook to streamline digital marketing efforts, helping brands connect more effectively with their customers and prospects. By eliminating data silos, Hull empowers businesses to create relevant customer interactions and optimize their marketing strategies.

Brandfolder by Smartsheet

Convertible Note in 2013
Founded in 2012 and now part of the Smartsheet family, Brandfolder is the premier leader in digital asset management software. Brandfolder delivers an intuitive platform, built to scale for organizations of any size, that empowers marketers, creatives, and more to easily organize, control, create, distribute, and measure all their digital assets. With best-in-class services and support, brands big and small trust Brandfolder to help them create compelling, timely customer experiences with unparalleled efficiency and speed.

Bluecore

Seed Round in 2013
Bluecore is a multi-channel marketing platform that leverages predictive intelligence to enhance retail marketing efforts. The platform unifies and analyzes consumer behavior and product data, allowing businesses to understand each shopper's past interactions and anticipated future behavior with brand products. By managing nearly 500 million shopper IDs and a vast product catalog, Bluecore enables marketers to personalize customer interactions across various channels, including email, websites, display ads, and social media. This data-driven approach empowers businesses to effectively acquire, retain, and grow their customer base.

Heroic.ly

Seed Round in 2013
Heroic.ly is an online marketing platform headquartered in Seattle, Washington, that specializes in retail marketing solutions. The platform features a recommendation engine that analyzes various factors, including region, consumer behavior, and product offerings, to identify growth opportunities. By providing insights on the ideal combinations of products, regions, and advertising networks, Heroic.ly helps marketing organizations optimize their strategies to meet demand and enhance sales performance. Additionally, the platform offers valuable customer-centric insights such as predicted revenue and cost-per-acquisition targets, enabling businesses to refine their marketing funnels effectively.

Jebbit

Seed Round in 2013
Jebbit, Inc. is a Boston-based company that specializes in providing interactive mobile solutions aimed at helping brands capture valuable consumer data. Founded in 2011, Jebbit operates a declared data platform that enables marketing and sales teams to create engaging mobile experiences, such as quizzes and virtual tours. This platform allows brands to collect first-party data directly from consumers, offering insights into their preferences, motivations, and intentions, rather than relying on often inaccurate third-party data. Jebbit's offerings cater primarily to the travel, e-commerce, and sports industries, with notable clients including Cathay Pacific Airways, LifeLock, and the New England Revolution. The company has received recognition for its innovative approach, having been named one of the Top 25 Most Promising Companies in the World by CNBC and awarded for its tech culture in Boston.

Prolific Works

Seed Round in 2012
Provider of an online publishing platform designed to connect readers with books. The company's online publishing platform offers authors to gain visibility and promote their work and increase their following, enabling authors to do a marketing for their books.

Appetas

Seed Round in 2012
Appetas' restaurant marketing platform gets restaurants online instantly and empowers to easily market themselves. Appetas’ technology can instantly create beautiful web, mobile, and social sites for restaurants using their real menu, hours, and location. We reach restaurants through established partner channels and provide our marketing platform as a service. Individual and small chain restaurants struggle to establish a quality online presence. They understand the importance of marketing online but existing options are too complex, expensive, and time consuming. Appetas gets restaurants online in seconds with great looking web, mobile, and social sites provided alongside a partner they trust. They can make updates themselves or opt for a full service option.

Leanplum

Pre Seed Round in 2012
Leanplum is the mobile marketing platform built for engagement. Brands rely on Leanplum to help them orchestrate multi-channel campaigns — from messaging to the in-app experience — all from a single, integrated platform. Global brands such as Tinder, Grab, Tesco, and Zynga turn to Leanplum to accelerate growth and build long-term customer relationships. Founded in 2012, Leanplum is based in San Francisco, with offices across North America, Europe, and Asia. Leanplum has received more than $93 million in funding from Norwest Venture Partners, Canaan Partners, Kleiner Perkins Caufield & Byers, and Shasta Ventures. Leanplum has been named to Business Insider's Most Valuable Enterprise Startups and SF Business Times’ Best Places to Work. Learn more at www.leanplum.com.

Linksy

Seed Round in 2012
Linksy is an online marketing platform designed to assist marketers in effectively reaching their target audiences. The platform enables employees, customers, and fans to share messages through various social media channels, facilitating broader communication and engagement. By offering a suite of marketing tools, Linksy helps organizations enhance their outreach and connect with stakeholders, ultimately promoting their brand and message across social networks.

Libboo

Seed Round in 2012
Libboo connects buzzers (readers who love to share and talk about books) with books they'll enjoy, to create the next digital bestseller and help talented authors get discovered. Buzzers get rewards such as free ebooks, and increase their influence by sharing great writing with their friends and followers via social media, email, and other online channels.

Inboundgeo

Convertible Note in 2012
inboundgeo is an incredibly simple turnkey service. It helps brands, services, and purveyors of “considered” purchases reach potential customers–where they live. Quite literally. This audience has already visited the brand’s site, they’ve expressed interest in certain products and services, and they’re just one step away from becoming buyers. They just need another branding impression to remind them. The best part of all is that they shared their location with the brand’s website. And that’s precisely where we step in. We discover single family home addresses of otherwise-anonymous website visitors. We then print, address, stamp and send a postcard to their address on the same day. Automatically. It’s a little like magic, yes. Our customers don’t have to lift a finger, or lick a stamp. They won’t even know it happened until our notice arrives via email with the day’s numbers. Think of inboundgeo as personal delivery service for your targeted marketing message. This is marksman level targeting. And if that wasn’t enough, the postcard is hand delivered by a federal employee, directly to the door of your future buyers. How cool is that? There are just three things left to do: 1) Install the code. 2) Upload a postcard. 3) Fund your account. Step 3 means you set the budget up front. Spend as much as you’d like, and not a dollar more. This is direct mail for the truly digital age. Mail well, friends. http://inboundgeo.com/
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