Right Side Capital Management

Right Side Capital Management is a San Francisco-based venture capital firm that focuses on early-stage, pre-seed technology startups in underserved segments of the ecosystem. It invests in a high-volume, capital-efficient portfolio, typically funding rounds of 50,000 to 500,000 and making roughly 75 to 100 investments per year. The firm targets opportunities across the United States and internationally, including Canada, Israel, Australia, New Zealand, and Western Europe, prioritizing companies with scalable products and prudent capital use outside major metro hubs. Since its inception, it has built a broad portfolio across many states. It commits to a fast decision process, often delivering a yes or no within two weeks to help founders establish momentum.

Kevin Dick

Managing Director

David Lambert

Founder and Managing Director

Jeff Pomeranz

Managing Director

Paul Swiencicki

Partner

Past deals in Augmented Reality

Stage Meta

Seed Round in 2023
Stage Meta develops an innovative spatial computing platform that enables businesses across various industries such as hospitality, real estate, retail, and automotive to create unique, immersive digital experiences.

Dropslab

Seed Round in 2022
Dropslab develops assistance software that provides real-time guidance to frontline workers directly in their field of vision through smart devices such as smart glasses and smartphones. Its solution offers context-specific information on changing processes and situations in industrial environments, enabling employees to complete tasks faster with fewer errors.

Stage Meta

Pre Seed Round in 2022
Stage Meta develops an innovative spatial computing platform that enables businesses across various industries such as hospitality, real estate, retail, and automotive to create unique, immersive digital experiences.

Knowtified

Seed Round in 2021
Knowtified is a performance management software company that assists businesses in managing their internal knowledge and enhancing team competencies. By utilizing advanced technologies such as artificial intelligence and augmented reality, Knowtified automates the training cycle to identify and address skills gaps within organizations. The software provides tools for competency assurance, allowing teams to receive timely notifications about key learnings relevant to their specific departments. Additionally, it generates centralized competency reports that reflect learning progression, enabling businesses to benchmark skills, track performance, and analyze areas for improvement effectively. Through its innovative approach, Knowtified empowers organizations to build and verify competencies, ultimately fostering a culture of continuous learning and development.

FANTM

Seed Round in 2020
FANTM develops human‑computer interface technologies that allow users to control computers and digital systems through gesture and motion. The company’s flagship product, the DEVLPR, is an open‑source electromyography platform built for the Arduino community, enabling hobbyists and researchers to explore EMG‑based interaction at an affordable price. In addition, FANTM produces wearable devices that use non‑invasive sensors and machine learning to capture and interpret hand movements, providing intuitive control for AR, VR, smart‑home devices, games, and robotic prosthetics. Founded in 2020 by Finn Kuusisto and Ezra Boley in Madison, Wisconsin, the company focuses on making advanced gesture‑based interfaces accessible to a broad audience.

TRYON Technology

Convertible Note in 2020
TRYON Technology specializes in developing augmented reality software for jewelry e-commerce and retail stores. Utilizing AI and deep neural networks, their mobile applications enable customers to virtually try on a variety of jewelry pieces, enhancing shopping experiences and reducing product returns.

SpellBound

Seed Round in 2020
SpellBound, established in 2015 and headquartered in Ann Arbor, Michigan, specializes in developing immersive augmented reality tools tailored for hospital care teams. Their platform transforms books, spaces, and printed materials into interactive 3D experiences, aiming to enhance patient engagement during treatment, reduce healthcare costs, and improve overall patient experience. SpellBound's solutions are compatible with widely-used iOS and Android devices, making them easily accessible to therapists and families within hospitals.

Etta Epidermis

Convertible Note in 2019
Skin and STD/STI Diagnostic Mobile App (AI/AR)

Etho

Convertible Note in 2018
Etho is a developer of innovative augmented reality helmets designed specifically for motorcycle riders. The company focuses on creating smart helmets integrated with a voice assistant, enhancing the riding experience through a mixed reality platform. Etho's technology utilizes machine learning and computer vision for features like threat detection and location-based crowdsourcing. By collaborating with established helmet manufacturers, Etho aims to deliver advanced safety solutions that prioritize rider safety and minimize distractions. The company's mission centers on fostering a better connection between riders and their machines, ultimately enhancing the overall safety and enjoyment of motorcycling.

AdinMo

Pre Seed Round in 2018
AdInMo is a New York-based company founded in 2017 that specializes in in-game advertising. It offers a platform that serves click-free ads, allowing brands and mobile application developers to engage with audiences in eSports, augmented reality, virtual reality, and mobile games without disrupting gameplay. AdInMo's InGamePlay advertising format ensures a seamless experience for players, enhancing brand visibility while providing game developers with new monetization opportunities. This approach generates additional revenue for developers and improves player retention by maintaining immersion. With a broad inventory that allows advertisers to target diverse player personas, AdInMo effectively connects brands with free-to-play mobile game developers, facilitating innovative advertising solutions in the gaming industry.

Obsess

Pre Seed Round in 2018
Obsess, Inc. is a New York-based company founded in 2016 that focuses on developing an augmented and virtual reality software platform aimed at transforming the online shopping experience. The company enables brands and retailers to create immersive 360-degree shopping environments that enhance customer engagement across various channels, including e-commerce sites, social media, in-store settings, and events. By leveraging AI-powered interactive 3D solutions, Obsess allows businesses to build visually captivating and customizable shopping experiences that capture attention and foster relationships with consumers. Recognized as a market leader, Obsess has successfully launched over 200 immersive stores in collaboration with prominent brands across sectors such as retail, beauty, luxury, and consumer packaged goods, providing valuable insights into shopper behavior and preferences. Through its innovative approach, Obsess aims to appeal to a younger, tech-savvy audience, redefining digital shopping into an engaging, memorable experience.

Fanaticus XR

Seed Round in 2018
Fanaticus is a company based in Atlanta, Georgia, that specializes in immersive entertainment through its platform, FANATICUS XR. Founded in 2018, the company focuses on transforming the fandom experience by allowing fans to actively participate in scenes from their favorite books, movies, and video games. Utilizing advanced technologies such as augmented reality, virtual reality, asymmetrical gameplay, and projection mapping, Fanaticus creates unique micro theme parks that engage fans in a way that shifts them from mere spectators to active participants in their beloved narratives. With a strong emphasis on the growing influence of fandom, particularly in the science fiction genre, Fanaticus aims to establish itself as a leading provider of immersive experiences tailored to fan communities.

EyeFlite

Convertible Note in 2018
EyeFlite is a technology company based in Boulder, Colorado, founded in 2017, that specializes in developing assistive technologies for individuals with disabilities. The company focuses on creating innovative solutions that integrate augmented reality and eye tracking, allowing users to control smart devices and communicate using their eyes. Its flagship product, WingVR, is a virtual reality software solution designed for hands-free operation on the Oculus Go device, enabling users to perform various tasks such as typing, sending emails and texts, browsing the internet, and playing games. EyeFlite's technology is particularly beneficial for individuals with movement disabilities, offering them a new level of independence and private access to digital communication and smart home functionality.

Immersed

Pre Seed Round in 2017
Immersed Inc. is a software company that specializes in developing virtual reality (VR) workplace productivity solutions. Founded in 2016 and based in Cincinnati, Ohio, Immersed aims to eliminate barriers faced by remote workers, thereby enhancing productivity and efficiency in the workplace. The company provides virtual reality office environments designed for remote teams and individuals, allowing laptops to integrate with mobile devices for a seamless VR experience. Their technology is compatible with platforms such as Facebook/Meta Quest, HTC, and Pico. Immersed is committed to transforming the working environment through innovative AR/VR solutions, ultimately striving to create a more efficient and enjoyable civilization.

Immersed

Convertible Note in 2017
Immersed Inc. is a software company that specializes in developing virtual reality (VR) workplace productivity solutions. Founded in 2016 and based in Cincinnati, Ohio, Immersed aims to eliminate barriers faced by remote workers, thereby enhancing productivity and efficiency in the workplace. The company provides virtual reality office environments designed for remote teams and individuals, allowing laptops to integrate with mobile devices for a seamless VR experience. Their technology is compatible with platforms such as Facebook/Meta Quest, HTC, and Pico. Immersed is committed to transforming the working environment through innovative AR/VR solutions, ultimately striving to create a more efficient and enjoyable civilization.

Rodin

Convertible Note in 2017
Rodin Inc. operates an interactive platform that facilitates the creation of immersive virtual reality (VR) experiences directly within a web browser. Established in 2016 and headquartered in Boulder, Colorado, the company provides users with a comprehensive online environment to develop applications using JavaScript. Rodin's platform features an extensive library that allows for instant deployment of apps across various devices, including HTC Vive, GearVR, Oculus, Daydream, and Cardboard, as well as iOS and Android. This robust offering supports cross-platform publishing, enabling application designers and software developers to craft native VR applications from a single codebase. Through its innovative solutions, Rodin empowers users to explore and develop a wide range of interactive VR and augmented reality (AR) experiences.

Octi

Convertible Note in 2016
Octi is the world’s first augmented reality social platform where reality merges with the metaverse and empowers anyone to create vibrant content with digital objects and scenes, rewarding creators with virtual and physical goods from leading brands. Octi’s independent Los Angeles-based team builds and combines the latest in machine learning, computer vision, and AR technologies to deliver the killer applications of the future.

SpaceView

Convertible Note in 2016
SpaceView Inc. is a company that specializes in design visualization solutions, utilizing augmented reality to enhance sales enablement. Founded in 2012 and based in Portland, Oregon, SpaceView offers a mobile application and a software-as-a-service (SaaS) platform that allows businesses to quickly visualize virtual objects in real environments. This capability enables sales teams to demonstrate how their products will fit in various spaces, facilitating collaboration with clients and streamlining the sales process. The company's solutions are particularly beneficial to industries such as digital signage, display manufacturing, retail design, interior design, and real estate, among others. As of 2017, SpaceView operates as a subsidiary of Atheer, Inc.

Fantasmo.io

Convertible Note in 2015
Fantasmo.io, founded in 2014 and headquartered in Venice, California, develops decentralized and open-source software solutions for creating 3D maps and camera-based positioning systems suitable for both indoor and outdoor environments. The company's primary offering, the Camera Positioning Standard, operates without the need for traditional infrastructure such as satellites, beacons, or radios, making it particularly versatile for various applications. Fantasmo's technology is utilized across multiple sectors, including micro mobility, robotics, mobile devices, and automotive industries, enabling advancements in augmented reality and the integration of physical and digital spaces.

TYFFON

Convertible Note in 2014
TYFFON is a Tokyo-based developer of immersive mixed reality, virtual reality, and augmented reality entertainment content. The company creates mobile apps such as ZombieBooth and related image transformation tools, and has expanded to immersive experiences that blend 3D animation with social interaction. TYFFON operates Free Roam location-based virtual reality venues under the TYFFONIUM brand, offering guests multi-sensory, hyper-real environments that can be explored freely. Founded in 2011, TYFFON has pursued strategic partnerships and international expansion, including participation in Disney’s accelerator program in 2014 and a collaboration with Disney, as well as opening TYFFONIUM stores in Japan with plans for overseas locations. The company focuses on delivering magical reality experiences across its mobile apps and location-based venues by combining VR and AR technologies with imaginative content.

ResolutionTube

Seed Round in 2013
ResolutionTube is a mobile augmented reality collaboration platform designed specifically for the customer service sector, with a focus on the field service industry. The platform facilitates real-time connections between field engineers and experts within the organization through a patented video technology. This enables technicians to receive immediate assistance and guidance while on customer service calls. The application offers a range of resources, including installation manuals, service bulletins, and troubleshooting guides, all accessible from a mobile device. Additionally, video chats between technicians and experts are recorded and vetted, contributing to a continually expanding knowledge center that enhances the platform's utility over time.

Perfect

Seed Round in 2013
We take videos you record on Google Glass and create an ongoing movie for your life. Record the things in life you want to remember, three seconds at a time.

Explorence

Seed Round in 2012
The Explorence platform lies at the intersection of Nintedo’s Wii, Foursquare and Legos. Our technology recruits phone sensors to immerse players in outdoor video games. Bike rides turn into Mario Kart and city walks become The Amazing Race. Players create their own experiences and compete against friends asynchronously. Explorence augments the experience with music, checkpoints, rewards and fail conditions to immerse the user in the outdoor video game.
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