Right Side Capital Management

Right Side Capital Management is a San Francisco-based venture capital firm that focuses on early-stage, pre-seed technology startups in underserved segments of the ecosystem. It invests in a high-volume, capital-efficient portfolio, typically funding rounds of 50,000 to 500,000 and making roughly 75 to 100 investments per year. The firm targets opportunities across the United States and internationally, including Canada, Israel, Australia, New Zealand, and Western Europe, prioritizing companies with scalable products and prudent capital use outside major metro hubs. Since its inception, it has built a broad portfolio across many states. It commits to a fast decision process, often delivering a yes or no within two weeks to help founders establish momentum.

Kevin Dick

Managing Director

David Lambert

Founder and Managing Director

Jeff Pomeranz

Managing Director

Paul Swiencicki

Partner

Past deals in Advertising

Averi

Pre Seed Round in 2024
Averi is an AI-powered marketing management platform that combines proprietary AI models for marketing strategy and content creation. Design modern strategy, analyze massive amounts of data, create endless content from ads and social posts to blogs and whitepapers, build perfect-fit teams of marketing experts, and manage your entire growth operation in one seamless experience.

RoboAMP

Grant in 2024
RoboAMP offers a single-line code snippet that converts existing webpages into accelerated mobile pages (AMP), enhancing load times and user experience. It monetizes through subscription-based pricing plans.

Vouchery

Pre Seed Round in 2023
Vouchery is a predictive promo management platform that optimizes promotional strategies for maximum customer engagement. It uses machine learning and predictive analytics to personalize promotions based on customers' lifetime value, engagement levels, and preferences.

Vouchery

Pre Seed Round in 2022
Vouchery is a predictive promo management platform that optimizes promotional strategies for maximum customer engagement. It uses machine learning and predictive analytics to personalize promotions based on customers' lifetime value, engagement levels, and preferences.

Endorsify

Venture Round in 2020
Endorsify, Inc. is a Los Angeles-based company that provides a Software as a Service (SaaS) platform designed to facilitate connections between brands and influencers. Founded in 2016, the platform allows influencers to create profiles that brands can explore to identify suitable partnerships for their marketing campaigns. Endorsify offers various features, including a network for content creators, a pricing model for influencer-generated content, and tools for effective communication regarding campaign details. Additionally, the platform includes a campaign strategy calculator and options for fully managed campaigns, enhancing the overall influencer marketing experience for brands.

Tegger

Venture Round in 2020
Tegger is a technology company focused on enhancing online advertising through a digital solution that gathers and verifies consumer information across multiple devices and browsing sessions. By moving away from traditional cookie-based tracking, Tegger provides site managers with a complimentary tool designed to boost reader loyalty and content consumption. The platform also incorporates a crypto-based gamification and rewards system that incentivizes users for their engagement, offering them rewards in the form of an SEC-approved cryptocurrency with tangible financial value. This approach not only facilitates better audience insights for advertisers but also acknowledges the contributions of both sites and users in the online data ecosystem, ultimately improving user experience and content curation.

Adder

Convertible Note in 2019
Adder Mobile Technologies, Inc. is an outdoor advertising and analytics company based in Louisville, Kentucky. Established in 2017, it specializes in providing a platform that tracks the performance of out-of-home advertising campaigns. Adder offers a mobile application that assists drivers with real-time navigation while simultaneously monitoring their routes. The Adder OOH Portal serves as an analytics engine, delivering GPS and signal-verified data on outdoor advertisements. The company's tools effectively connect digital and physical advertising spaces, allowing brands to invest in their communities while measuring audience engagement. By linking businesses with everyday drivers through car wrap advertisements, Adder facilitates a mutually beneficial relationship that enhances brand visibility and trust within local areas.

Stackin'

Series A in 2019
Stackin' is a financial fitness platform aimed at empowering individuals to enhance their financial lives through engaging text messages. With over one million subscribers, it targets a younger demographic by offering tools and curated products that promote healthy financial habits in a fun and judgment-free environment. The platform leverages a custom messaging system, along with data, machine learning, and human interaction, to send personalized messages that educate users on saving money, reducing debt, and starting to invest. Additionally, Stackin' provides financial tips and content designed to inform and entertain its audience, helping them make informed decisions for their financial future.

Lumanu

Pre Seed Round in 2019
Founded in 2016, Lumanu develops a digital platform connecting companies with brand ambassadors. It offers solutions like SocialCert for influencer content sharing, Content Manager for ingesting content, and SmartBoost for creating ads using influencer creatives. Serving brand marketers, performance marketers, agency marketers, and creators/influencers, Lumanu operates from Oakland, California with an additional office in Milwaukee, Wisconsin.

The Labz

Seed Round in 2019
The Labz, Inc. is a technology company based in Mableton, Georgia, that specializes in creating cloud-based platforms designed for music creation and immersive marketing experiences. The company has developed a unique suite of tools that enables users to engage in real-time collaboration for music production, featuring modules for lyric writing, audio uploading, and documentation generation. Additionally, The Labz offers a no-code web platform tailored for the advertising industry, allowing marketers to create high-end live and on-demand online experiences. This platform provides a drag-and-drop interface that facilitates the integration of various media types, guest activities, and interactive elements, simplifying the process of developing, executing, and analyzing immersive content. Established in 2012, The Labz focuses on enhancing the creative capabilities of users across multiple industries.

Bottlespark

Pre Seed Round in 2019
Bottlespark, Inc. is a company based in Burlington, Vermont, that specializes in designing and developing a software platform connecting online influencers with advertisers and sponsors. Founded in 2017, Bottlespark operates as an advertising network, facilitating a digital marketplace that allows advertisers to engage with influencers and content creators effectively. The platform provides tools for measurable performance-based advertising and branding visibility, enabling advertisers to scale their outreach and optimize their marketing efforts. Through its services, Bottlespark supports both advertisers and content creators in achieving their objectives within the digital advertising landscape.

Automaton

Pre Seed Round in 2019
Automaton Marketing, Inc. is a technology company based in Kirkland, Washington, founded in 2018. It specializes in developing Atomatest, a platform designed for business users to facilitate B2B marketing campaigns and integration testing. The Atomatest platform allows users to test landing pages, campaigns, and integrations without requiring coding skills, addressing a significant gap in the market where over 30% of SaaS technology is implemented by business users. This innovative solution enables automated monitoring, testing of multiple personas and variations, and setting recurrence for consistent performance. By bringing DevOps-style quality and monitoring to marketing, advertising, privacy compliance, analytics, and sales, Automaton aims to enhance operational efficiency and reduce issues related to broken integrations or misconfigurations.

Pear Commerce

Pre Seed Round in 2018
Pear Commerce is a provider of a retail e-commerce platform that connects consumer packaged goods advertising with retailers in the United States. The platform embeds directly into digital advertisements or websites to create a call to action, allowing consumers to purchase a product or claim an offer from the ad and enabling retailers to fulfill transactions and grow their online presence. It collects consumer information to provide brands with insights into purchasing behavior and to drive performance marketing, enabling quick connections between advertising and local retailers for shoppable experiences.

Ad Badger

Pre Seed Round in 2018
Ad Badger LLC, founded in 2017 and based in Austin, Texas, develops a software solution aimed at enhancing Amazon pay-per-click sales for e-commerce businesses, primarily in the United States. The company offers a cloud-based marketing analytics platform that utilizes intelligent automation to streamline and optimize advertising campaigns. By providing automated bid algorithms, keyword management, and campaign optimization strategies, Ad Badger significantly improves the efficiency of pay-per-click campaigns. This allows Amazon sellers to save time on campaign management while achieving superior results compared to manual methods, ultimately facilitating sales growth for retail businesses.

AdinMo

Pre Seed Round in 2018
AdInMo is a New York-based company founded in 2017 that specializes in in-game advertising. It offers a platform that serves click-free ads, allowing brands and mobile application developers to engage with audiences in eSports, augmented reality, virtual reality, and mobile games without disrupting gameplay. AdInMo's InGamePlay advertising format ensures a seamless experience for players, enhancing brand visibility while providing game developers with new monetization opportunities. This approach generates additional revenue for developers and improves player retention by maintaining immersion. With a broad inventory that allows advertisers to target diverse player personas, AdInMo effectively connects brands with free-to-play mobile game developers, facilitating innovative advertising solutions in the gaming industry.

SmartTones Media

Seed Round in 2018
SmartTones Media is a developer of an audience engagement and measurement platform that enhances advertising effectiveness by fostering consumer interaction and responses. The company combines the extensive reach of traditional broadcast media with the precise metrics of digital platforms, delivering engaging experiences from content such as television, film, radio, and live events directly to mobile devices. SmartTones Media enables companies to connect with their audiences through interactive experiences, enhanced storytelling, and branded entertainment. Utilizing silent sound codes embedded in content, the platform tracks user responses and demographics in real time, providing valuable insights through a comprehensive dashboard. This integration into existing workflows facilitates the creation and execution of smart campaigns, allowing advertisers and content creators to engage consumers effectively while maintaining privacy.

Chatcast

Convertible Note in 2018
Chatcast turns Messaging Apps into your most powerful marketing tool.

Adistry

Convertible Note in 2018
Adistry Inc., founded in 2014 and based in Longmont, Colorado, is a digital advertising agency specializing in the cannabis industry. The company operates an online and offline advertising platform that allows small businesses to search, compare, purchase, and track their advertising campaigns across various media channels, including TV, web TV, events, magazines, podcasts, radio, direct mail marketing, websites, and blogs. Adistry's technology aims to streamline and automate the process of buying and selling media and event sponsorships, helping sales teams reduce time-consuming tasks and scale their revenue streams. The company also offers a subscription planning tool designed to convert one-time media sales into ongoing relationships, thereby increasing potential revenue for clients.

Stackin'

Seed Round in 2017
Stackin' is a financial fitness platform aimed at empowering individuals to enhance their financial lives through engaging text messages. With over one million subscribers, it targets a younger demographic by offering tools and curated products that promote healthy financial habits in a fun and judgment-free environment. The platform leverages a custom messaging system, along with data, machine learning, and human interaction, to send personalized messages that educate users on saving money, reducing debt, and starting to invest. Additionally, Stackin' provides financial tips and content designed to inform and entertain its audience, helping them make informed decisions for their financial future.

Landing Lion

Convertible Note in 2017
Landing Lion, Inc. is a platform designed for modern marketers to create and optimize landing pages without the need for coding. Founded in 2015 and based in Atlanta, Georgia, the company offers tools for A/B testing, drag-and-drop editing, secure hosting, lead generation, and visitor tracking. Its platform automatically optimizes pages for search engine performance, enhancing both SEO and Google ad quality scores, which helps users improve their visibility in both paid and organic search results. With a focus on conversion rate optimization, Landing Lion integrates seamlessly with popular applications, allowing marketers to efficiently build and manage landing pages while measuring their effectiveness in a user-friendly environment.

Monetizr

Convertible Note in 2017
Monetizr is a platform that helps brands reach younger gamers through in-game advertising and branded experiences in mobile games. It provides a data-driven system that places ads within gameplay based on user behavior, enabling multi-touch campaigns on iOS and Android. The company partners with major brands and game developers to deliver immersive brand placements and scalable sponsorships across a global network, targeting Generation Z and Millennials. In addition, Monetizr offers a software development kit and a mobile app that allow developers to create and sell game-branded merchandise. Founded in 2016 and based in Covington, Kentucky, Monetizr serves customers worldwide through its international facilities.

PhoneWagon

Pre Seed Round in 2017
PhoneWagon Inc. is a company that specializes in call tracking solutions, enabling businesses to identify which marketing campaigns successfully generate phone calls. Founded in 2017 and based in New York, the company offers software that assigns unique local phone numbers to various marketing initiatives, allowing for precise attribution of calls to their sources. This capability helps businesses optimize their marketing spend by identifying underperforming campaigns and focusing resources on those that yield high-quality leads. PhoneWagon's platform also features automation tools that facilitate communication with customers through text messages, including responses to missed calls, which helps maintain engagement and improve return on investment. Overall, PhoneWagon aims to enhance marketing effectiveness and drive better customer acquisition outcomes for its clients.

Lightning AI

Convertible Note in 2017
Lightning AI operates an online platform that employs artificial intelligence to automate and optimize digital advertising processes. Its platform focuses on bidding, audience expansion, and retargeting strategies to help businesses achieve their marketing goals more efficiently.

Specless

Seed Round in 2017
Specless, LLC is a Chicago-based company that operates an online platform designed to enhance digital advertising. The platform empowers designers, agencies, media companies, and clients to create responsive ads that adapt to various devices and contexts. By utilizing a proprietary API and creative toolkit, Specless separates the functional specifications of ads from their creative content, enabling publishers to innovate and offer distinct ad formats. This approach allows advertisers to scale complex campaigns effectively across diverse media and platforms without the need to produce multiple versions of the same message. Through its services, Specless aims to provide a more valuable and efficient advertising experience.

Xclaim Mobile

Convertible Note in 2017
Xclaim Mobile, Inc. is a Dallas-based company that specializes in developing an enterprise-grade mobile offer platform designed to enhance digital marketing efforts. Founded in 2016, Xclaim offers a solution that streamlines the transition to mobile marketing by providing tools for location-based marketing campaigns. The platform detects users' devices, locations, and wallet types, allowing for customized offers that can be accepted through popular mobile payment systems such as Apple Pay, Android Pay, and Microsoft Wallet. By enabling brands to engage consumers with timely notifications and relevant offers, Xclaim aims to drive customer response and revenue across industries such as telecommunications, consumer lending, automotive, and retail.

Pippa

Convertible Note in 2017
Pippa is a company that specializes in simplifying and enhancing the podcasting experience for its users. It offers a platform that allows clients to easily import all their podcast episodes and content with a single click, facilitating seamless sharing through a dependable web hosting service. By focusing on understanding audience engagement, Pippa aims to help clients improve their podcasting efforts and drive profitability. The company is committed to making podcasting more accessible and effective for creators at all levels.

Pollen

Seed Round in 2016
Pollen is a developer of an advertising platform aimed at assisting small and medium-sized online retailers in acquiring new customers through targeted advertising. The platform utilizes consumers' browsing, buying, and abandonment behavior to serve highly relevant ads across Facebook and Display networks. By leveraging actual browsing data, Pollen enables retailers to engage effectively with potential customers interested in their specific products, ultimately enhancing customer acquisition and boosting revenue.

Shoelace

Convertible Note in 2016
Shoelace offers a software solution that enables online merchants to easily conduct retargeting campaigns. The company helps fast growing Shopify brands boost sales by showing the right customers, the right ads at the right time with customer journey retargeting. Shoelace was founded on 2015 and is headquartered in Toronto, Ontario.

Xclaim Mobile

Convertible Note in 2016
Xclaim Mobile, Inc. is a Dallas-based company that specializes in developing an enterprise-grade mobile offer platform designed to enhance digital marketing efforts. Founded in 2016, Xclaim offers a solution that streamlines the transition to mobile marketing by providing tools for location-based marketing campaigns. The platform detects users' devices, locations, and wallet types, allowing for customized offers that can be accepted through popular mobile payment systems such as Apple Pay, Android Pay, and Microsoft Wallet. By enabling brands to engage consumers with timely notifications and relevant offers, Xclaim aims to drive customer response and revenue across industries such as telecommunications, consumer lending, automotive, and retail.

Karmies

Convertible Note in 2016
Karmies develops a mobile advertising platform centered on branded interactive emojis. The platform provides publishers with an SDK to integrate custom interactive emojis into existing apps and enables brands to reach mobile users through referral-based branded emojis that include content such as traditional banner ads and sponsored content tied to physical locations. The company creates branded emoticons that are clickable on smartphone keyboards and offers features such as Secret Emojiallows that let users attach hidden pictures and text behind emojis. Founded in 2013 and based in Denver, Colorado, Karmies focuses on connecting brands with users who are resistant to traditional advertising by delivering engaging, shareable emoji-based experiences.

ResponsiveAds

Pre Seed Round in 2016
ResponsiveAds provides programmatic, direct, and native advertising solutions through a platform that enables rapid creation and delivery of HTML5 responsive ads across devices. Its offerings include Stretch, a banner advertising platform that deploys as a standard tag to run consistently across screens, and NarratorStudio, a self-serve cloud app for producing pixel-perfect HTML5 creatives. The company enables publishers and advertisers to optimize ads for mobile, tablet, and desktop with a fluid, Fully-Fluid master creative approach that exports HTML5 packages and fits any ad slot. The platform includes a web-development interface to manage inventory, automatic layout generation, a custom format editor, and an animation timeline, plus templates and options for custom solutions. ResponsiveAds has served billions of impressions for marquee brands and agencies, focusing on high-quality, scalable ad experiences and improved sell-through for mobile campaigns.

Affinity.is

Seed Round in 2015
Welcome to Affinity Influencing Systems: Sleek new technology that helps retailers attract more customers, by having celebrities reward those same customers for shopping there. It's like a game.

In/spree

Convertible Note in 2015
In/ Spree is an influencer management platform. They allow brands to discover and make connections with influencers for their campaigns. The influencers get a chance to work with brands and get paid. Their network has influencers in travel, food, fashion, beauty, lifestyle, and others.

HYP3R

Convertible Note in 2015
HYP3R is a marketing platform specifically designed for the travel industry, focusing on the acquisition of high-value travelers. The company leverages location insights and real-time engagement to drive direct bookings at scale. By utilizing detailed analysis, HYP3R enables marketers to identify unique audiences and target them with timely, relevant campaigns, enhancing the effectiveness of customer relationship management. The platform aims to lower customer acquisition costs and improve return on advertising spend (ROAS) by providing geosocial marketing with greater context and relevance. Through strategic partnerships with its clients, HYP3R seeks to revolutionize how travel marketers engage with potential customers.

Betaout

Seed Round in 2015
Betaout is a developer of cloud-based platforms and tools that facilitate content production and customer intelligence. The company offers ContentCloud, a collaborative platform tailored for editorial publication houses, which streamlines the entire content production process from ideation and planning to distribution and analytics. Additionally, Betaout features a customer intelligence and marketing automation platform that provides businesses with an omnichannel marketing solution. This includes tools for email marketing, mobile push notifications, onsite marketing, SMS marketing, in-app engagement, and ad retargeting. By integrating these capabilities, Betaout enables businesses to enhance customer retention and achieve improved return on investment through personalized marketing campaigns.

Flytedesk

Convertible Note in 2015
Flytedesk operates a platform that facilitates multi-channel advertising campaigns targeting college students. It enables advertisers to buy, manage, and automate ads across various channels such as print, digital, radio, television, and experiential media on campuses nationwide.

Metricstory

Convertible Note in 2015
Metricstory Incorporated is a business optimization platform that identifies unrealized revenue opportunities for its clients. Founded in 2015 and based in Seattle, Washington, the company provides a comprehensive suite of tools designed to enhance digital advertising efforts. Its offerings include prescriptive alerts, spend optimization solutions, and performance anomaly detection, all aimed at simplifying workflows and enhancing team collaboration. Metricstory primarily serves e-commerce leaders, data analysts, agencies, email marketers, merchandisers, and executives, facilitating the efficient launch, management, and maximization of advertising campaigns, particularly on platforms like Google Ads. By leveraging AI and data-driven technology, Metricstory enables its clients to navigate the complexities of digital advertising, ensuring they connect effectively with customers and optimize their revenue growth.

AdHusky

Convertible Note in 2015
Founded in 2012, AdHusky specializes in automated Facebook advertising solutions for financial service firms. Headquartered in San Francisco, California, the company enables businesses to create targeted campaigns and reach specific audiences.

Sidelines

Convertible Note in 2014
Sidelines, Inc. is a San Francisco-based company that operates an online community designed to connect informed content creators with their audiences, particularly within the realm of sports. Founded in 2010, Sidelines amplifies writers' voices by featuring their work on premium digital publications and facilitates engaging discussions on content publishers' sites. Additionally, it allows brands to target specific demographics by sponsoring authentic discussions. The platform also functions as a social network for sports enthusiasts, enabling users to follow their favorite teams and share opinions, photos, videos, and articles with friends and fellow fans.

MightySignal

Pre Seed Round in 2014
MightySignal is a San Francisco-based company founded in 2014 that focuses on providing a platform for lead generation by analyzing signals left by companies on the web. It assists B2B SaaS sales teams in identifying potential customers who are most likely to purchase their products. The company specializes in gathering and indexing data related to mobile applications, offering businesses insights into behavioral patterns through a web portal and API. Its software delivers real-time data integration, app store rankings, and ad intelligence, enabling clients to monitor competition, enhance customer retention with actionable alerts, and drive revenue growth. MightySignal's services are designed to help businesses classify data effectively and leverage it for strategic decision-making.

Naritiv

Convertible Note in 2014
Naritiv Inc. is a marketing and analytics company based in Los Angeles, California, that specializes in connecting brands with influencers on Snapchat. Founded in 2012, Naritiv leverages its mobile media platform to create engaging content and build large audiences for brands, generating over 20 billion views per month through its owned channels. The company offers a customized social content network and provides technology solutions that facilitate the development and management of Snapchat campaigns. Additionally, Naritiv equips its partners with analytics and reporting tools to enhance audience growth and measure campaign effectiveness across multiple platforms, including Twitter and Instagram.

Shareable Social

Convertible Note in 2014
Shareable Social, Inc. is a content marketing platform based in Denver, Colorado, founded in 2013. The company specializes in helping businesses enhance their brand visibility through effective social media management. By posting daily content on platforms such as Facebook, Twitter, and LinkedIn, Shareable Social creates a consistent online presence for its clients. The tailored content is both engaging and informative, aimed at promoting organizations and their products to a broad audience. This active social media strategy increases client engagement, web traffic, and overall brand awareness, allowing businesses to effectively manage their online reputation and reach their target demographics.

Magnific

Convertible Note in 2014
Magnific is an online platform that specializes in creating original written content, leveraging a network of over 750 writers. The company not only produces unique articles but also employs strategies to enhance the virality of this content, achieving over six million page views on their managed sites in early 2014. In addition to content production, Magnific offers social media services and seeks innovative monetization strategies for the content they generate. Their software effectively connects readers, writers, and curators, providing comprehensive content and marketing solutions for corporate clients.

SocialSign.in

Seed Round in 2014
SocialSign.in enables businesses to connect with guests via free WiFi, transforming it into a customer relationship platform. It allows end-users to access guest WiFi using social media credentials, helping businesses grow mailing lists, improve social media engagement, and drive app downloads. The company's proprietary software provides network authentication services and collects valuable visitor data for industries such as live entertainment, sports, real estate, and hospitality.

Appfuel

Convertible Note in 2013
Appfuel is a mobile app cross-promotion platform founded in 2012 and based in San Francisco, California. Originally known as AppSpree, the company provides application developers with a unified account to facilitate audience targeting, programmatic ad recommendations, and hosting sponsored recommendations. As of June 30, 2015, Appfuel operates as a subsidiary of Tune, Inc. The platform aims to streamline mobile app distribution, enhancing the ability for developers to reach their target users effectively. The founders of Appfuel include Andrew Boos, Alfred Kam, and Rex Kim.

TVbeat

Seed Round in 2013
TVbeat is a real-time TV audience measurement and analytics company that provides a hybrid platform linking data from digital, cable, satellite, IPTV and other OTT sources to deliver unified viewing metrics for pay-TV platforms, broadcasters and media buyers. The platform collects data on ratings, share of viewing and live and on-demand subscribers, and combines traditional and non-linear viewing to produce a single hybrid viewing figure. In addition, TVbeat offers a SaaS meta layer for inventory management and yield optimization, enabling TV media owners to forecast, plan, sell and measure linear and non-linear inventory and audiences across owned, partner and third-party sources to drive addressable TV advertising revenues.

SimpleRelevance

Series A in 2013
SimpleRelevance Inc. is a marketing technology company based in Chicago, Illinois, that specializes in providing a personalization platform for digital marketers. Established in 2011, the company focuses on enhancing customer engagement through personalized and automated marketing across various channels, including emails, digital advertisements, and mobile applications. By leveraging machine learning technology, SimpleRelevance enables businesses to optimize their marketing messages using both internal and external customer data. This approach allows for tailored communications that consider factors such as customer behavior and preferences, resulting in improved conversion rates and return on investment. SimpleRelevance caters to a diverse clientele, ranging from small businesses to large Fortune 500 companies in sectors such as media, finance, and retail. In December 2015, the company was acquired by Rise Interactive, further integrating its innovative technology into the broader marketing solutions offered by its parent company.

Polymorph

Convertible Note in 2013
Polymorph is a technology company based in San Francisco, California, specializing in monetization infrastructure for modern enterprises. Founded in 2013, Polymorph offers a white-label software-as-a-service platform designed for publishers to optimize revenue while enhancing user experiences. The platform provides a comprehensive ad serving stack, yield optimization tools, and APIs, enabling flexible access to demand through both server-side and self-serve workflows. By facilitating the integration of visually appealing advertisements that blend seamlessly with content, Polymorph empowers publishers and media companies to effectively manage non-standard advertising placements across digital channels. The company's customizable and developer-friendly solutions cater to the specific needs of enterprises looking to monetize their digital assets through advertising.

Augur

Seed Round in 2013
Augur provides Ad-Tech agencies with cross-device and cross-channel attribution analytics.

AdYapper

Pre Seed Round in 2013
AdYapper provides an analytics and insights platform for advertisers to optimize campaigns across display, mobile, and TV advertising. The platform delivers real-time analytics, alerts, verification data, and viewability metrics to measure performance, consumer sentiment, and audience engagement. It centralizes data from the ad ecosystem to identify wasted spend and guide in-flight budget reallocations. The solution also includes an influence scoring tool and a domain scorecard to grade inventory, helping clients eliminate low-quality placements and improve media buying decisions. In addition, AdYapper enables advertisers to transform television marketing into an inbound opportunity by sharing content, gathering feedback, and engaging audiences. The company is based in Chicago with additional offices in New York.

Heroic.ly

Seed Round in 2013
Heroic.ly is an online marketing platform based in Seattle, Washington, that specializes in enhancing retail marketing through its advanced recommendation engine. The company analyzes various factors, including regions, consumer behavior, and product performance, to identify growth opportunities. By providing insights on the optimal combination of products, regions, and advertising networks, Heroic.ly helps marketing organizations maximize sales and address consumer demand effectively. Additionally, the platform offers valuable customer-centric insights, such as predicted revenue and cost per acquisition targets, facilitating a deeper understanding of the marketing funnel in real time.

Affinity.is

Convertible Note in 2012
Welcome to Affinity Influencing Systems: Sleek new technology that helps retailers attract more customers, by having celebrities reward those same customers for shopping there. It's like a game.

Linksy

Seed Round in 2012
Linksy is an online marketing platform that allows businesses to effectively communicate and promote their messages through social media channels. By providing a suite of marketing tools, Linksy facilitates connections between marketers, employees, customers, and fans, enabling them to share content seamlessly across various social networks. The company's focus is on empowering individuals to amplify brand messages and engage with wider audiences, ultimately enhancing marketing efforts and fostering stronger relationships within the digital landscape.

askpolly

AskPolly is a technology company that uses AI-powered analytics to monitor public online posts and predict population trends. It offers services such as sales trend prediction, competitive analysis, advertising effectiveness measurement, message testing, conjoint analysis, and public opinion research.

PiePie AI

PiePie AI is an AI-driven platform that offers video ads using artificial intelligence technology.

Averi

Averi is an AI-powered marketing management platform that combines proprietary AI models for marketing strategy and content creation. Design modern strategy, analyze massive amounts of data, create endless content from ads and social posts to blogs and whitepapers, build perfect-fit teams of marketing experts, and manage your entire growth operation in one seamless experience.

Lolly.com

Lolly.com is created to assist marketers in leveraging creators on YouTube, TikTok, and Instagram to improve their online visibility. By harnessing the power of the creator economy, Lolly helps companies to grow quickly, with a database of over 70 million creator profiles that is expanding by 500,000 every day. Influencer marketing campaigns can be effectively created, managed, and optimized by users of the platform, which automates operations to minimize human labor. With the help of Lolly's solution, marketers can locate distinctive creators and handle all parts of a campaign—including creative solutions, CRM, and payments—in one location. Lolly's network of influencers is extensive.Furthermore, Lolly offers resources to improve brand graphics and centralize brand guidelines, making it easier to create scalable campaigns that improve performance across all platforms.
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