Publicis Groupe

Publicis Groupe, headquartered in France, is the third largest communications group globally and the second largest advertising holding company by revenue. The company offers a wide range of services, including traditional and digital advertising, public relations, and consulting, with a significant focus on business transformation through the integration of creativity and technology. Publicis operates specialized agencies that provide various marketing services, such as interactive communication, online direct marketing, social media strategies, e-commerce, search engine optimization, and customer relationship management. These services help clients enhance brand loyalty and optimize marketing efficiency through targeted programs and robust database support. With over 80% of its revenue derived from more developed regions like North America and Europe, Publicis remains a key player in the global marketing landscape.

Seth Goldschlager JD

CFO

Loris Nold

CFO and Member of the Management Committee

Michel Alain Proch

Group CFO

Sorada Sonprasit

CEO

Past deals in Public Relations

Leo Burnett

Acquisition in 2025
Leo Burnett is an advertising agency focused on creating human-centered and impactful advertising campaigns. The agency offers a comprehensive range of services, including quantitative research, strategic planning, and digital strategy. Its expertise spans various media formats, such as film, television, mobile, print, and outdoor advertising. Additionally, Leo Burnett provides insights into segmentation and targeting, ensuring that campaigns resonate with intended audiences. The agency's commitment to innovative and effective advertising positions it as a key player in the industry, delivering tailored solutions for both digital and traditional media.

CitrusAd

Acquisition in 2021
CitrusAd is a prominent player in retail media, specializing in white-label, SaaS+ ad-serving technology and services tailored for retailers. Founded in 2017 by Brad Moran and Nick Paech, CitrusAd has developed a self-serve retail media platform that empowers retailers to monetize both their on-site and off-site digital assets. By leveraging extensive shopper data, the platform enhances the shopping experience through personalized advertising and provides marketers with a cost-effective way to run digital ad campaigns. CitrusAd partners with leading retailers such as Ocado, Sainsbury’s, and Target, allowing brands to launch and manage advertising campaigns efficiently. The company has been recognized for its superior technology and user-friendly interface, earning accolades including a leadership position in The Forrester Wave™ for sell-side retail media solutions and being ranked as one of the fastest-growing tech companies by Deloitte. In 2022, CitrusAd was acquired by Publicis Groupe, furthering its mission to deliver a unified self-serve advertising platform.

Octopus Communications Consultancy

Acquisition in 2021
Our Brand To Sales™ approach We are the first to fuse research, PR, social, content, events and technology together into focused campaigns that help Brands arrive at Sales much faster. All under one roof, with one team, and delivered in a way that makes commercial sense for our clients. Brand To Sales™ is a refreshingly methodical approach that works. Tried, tested and proven, the campaigns we run for global market leaders are the true measure of our success. While our wide range of services, and talented people, are what make it all happen. We’ve also been recognised by our industry as an ‘Agency of the Future’. These are big shoes to fill but meet with us and you’ll soon see that the energy, spirit of teamwork and commitment to performance shared by each and every Octopede ensures that the future is now. The Octopus Group story so far… Octopus Group began as single PR consultancy in 2001. The company soon grew and was able to offer clients additional specialist services in the disciplines of B2B, B2C and Research. Today we are a 70-strong, London-based, independent integrated marketing agency with a healthy roster of clients. We think you’ll find us a breath of fresh air. But enough about us, let’s talk about you…

Herd MSL

Acquisition in 2017
Herd MSL is a public relations agency based in Surry Hills, Australia, which was founded in 1996 and rebranded from The Herd Agency in July 2017. As a subsidiary of Publicis Communication Pty Limited, Herd MSL specializes in providing a range of marketing and public relations services. The agency's team of 55 specialists focuses on addressing complex business challenges through creative solutions, technically proficient execution, and content-driven multi-channel campaigns. Their expertise spans various sectors, including consumer lifestyle, corporate, government, B2B, and technology. By offering services such as creative management, communication services, social media management, content marketing, and paid media, Herd MSL aims to enhance brand visibility and increase marketing value for its clients.

Glickman Shamir Samsonov Advertising

Acquisition in 2015
Glickman Shamir Samsonov, previously Glickman Nettler Samsonov, was founded in 1987 by CEO Hanan Glickman and two partners. As one of the country's most highly respected ad agencies, Glickman Shamir Samsonov is now within the market’s top 5 biggest agencies with over 75 talents, and has offices located in the heart of Tel Aviv's financial district. GSS works with clients such as Coca Cola Company Israel, Tnuva Dairy, Orange, El Al, FIBI Bank, Mercedes, Hyundai, Direct Insurance, Israel Post, Psagot investments, Sano detergents, Yediot Achronot newspaper, and Newpan electronics.

Machine

Acquisition in 2014
Publicis Machine is one of South Africa's largest communications agencies with over 150 passionate employees, offering a unique combination of award-winning creativity, compelling consumer insights and leading digital capabilities. The agency is represented in both Johannesburg and Cape Town, with specialist talent across four core pillars: Narrative (content marketing), Incentiv (loyalty and rewards), Answered (research), and Moon Walk (public relations).

Hanmer & Partners

Acquisition in 2007
Hanmer & Partners offers a bouquet of services including strategic counseling, corporate image management, brand support, financial public relations, events and promotions, outreach, creative services, interactive services and crisis communications, apart from media relations.

SAS agency

Acquisition in 2007
SAS agency provides services in the public relations, design, corporate, financial, and internal communications sectors.

The McGinn Group

Acquisition in 2007
The McGinn Group is a corporate communications firm specializing in risk and innovation, corporate affairs, litigation communications, issues advocacy and crisis management.
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