Primetime Partners

Primetime Partners, established in 2020 and headquartered in New York, is an early-stage venture capital firm. It invests in innovative startups that enhance the quality of life for older adults, with a focus on healthcare, fintech, and consumer sectors. The firm uniquely taps into the talent and experience of older adults as founders and business builders, supporting them in creating impactful products, services, and experiences in the under-served aging sector.

James Hueston

Associate

James Hueston

Associate

Ray Jang

Principal

Abby Levy

Co-Founder and Managing Partner

Past deals in Elderly

Seen Health

Series A in 2024
Seen Health is a healthcare firm dedicated to empowering older adults to age with dignity in their communities. The company specializes in culturally-focused, technology-enabled healthcare services that integrate medical care and social support. By utilizing the Program of All-Inclusive Care for the Elderly (PACE) model, Seen Health aims to provide quality care tailored to the needs of older adults, ensuring they receive comprehensive support in a manner that respects their cultural backgrounds and personal preferences.

Bold

Series A in 2023
Bold is an at-home digital fitness program designed to help older adults live their strongest, happiest, and healthiest lives. As a member, you’ll enjoy instant access to expert trainers, scientific assessments, and personalized workout plans to help you improve your strength, flexibility, and balance — so you can chase the life you want, at any age.

DUOS

Venture Round in 2023
Duos is a company founded in 2020 and headquartered in New York, focused on enhancing the independence of older adults through a personal assistance platform. The platform offers a variety of services that support the elderly in daily activities such as transportation, errands, shopping, and nutrition. By fostering trusted relationships and facilitating community engagement, Duos enables older individuals to live fulfilling lives at home while maximizing their autonomy. The company's emphasis on technology and community connections aims to create a supportive environment for seniors, ensuring they receive the assistance needed to maintain their independence.

Rosarium Health

Pre Seed Round in 2023
Rosarium Health is a marketplace platform designed to connect service providers, such as home contractors and occupational therapists, with clients seeking accessible home assessments and modifications. The company's primary focus is on enhancing the built environment to ensure that homes are safe and accessible, particularly for elderly clients. By facilitating home assessments and remodeling services, Rosarium Health aims to improve home healthcare outcomes. The platform also offers digital payment options and navigation support, making it easier for senior communities to access necessary modifications and services in their primary homes or leased properties.

Yes Hearing

Series A in 2022
Yes Hearing is a company based in New York that specializes in providing accessible hearing solutions for seniors. Founded in 2020 by Sam Shear and Oliver Philips, the company offers a range of hearing aid devices designed to address various hearing impairments. Yes Hearing's platform facilitates access to healthcare and hearing technologies through convenient home visit therapy and remote care services, making it easier for elderly individuals to obtain and manage hearing aids from the comfort of their own homes.

Aidaly

Seed Round in 2022
Aidaly is a platform dedicated to supporting family caregivers by offering training, compensation, coaching, and financial services. The company operates a recruitment platform designed to connect caregivers with families in need of assistance for elderly individuals. It emphasizes the importance of trust in caregiving relationships and aims to strengthen social safety nets to mitigate the adverse health effects of financial instability. By providing monetary compensation to family caregivers, Aidaly not only enhances the caregiving experience but also fosters a supportive community, ensuring that caregivers are well-equipped to deliver quality care to their loved ones.

Sagewell Financial

Seed Round in 2022
Sagewell Financial is a company comprised of professionals from technology, insurance, financial services, and operations sectors. It is dedicated to transforming the financial landscape for older adults in the United States. The company offers a platform designed to provide security and support during retirement. This includes features such as building a personalized retirement paycheck, free checking accounts, and access to a personal retirement success advocate for guidance.

Total Life

Seed Round in 2022
Total Life is a Medicare platform focused on enhancing the mental well-being of older adults. It provides a virtual therapy platform that offers specialized mental health services, enabling seniors to engage in online talk therapy. The company’s therapists are trained to address a range of issues, including depression, anxiety, stress, and loneliness, tailored to the unique needs of the aging population. Total Life promotes happier and more fulfilling lives for older individuals through its coaching, support groups, and mental health tools. By emphasizing behavioral health and supporting seniors in managing chronic conditions, the company strives to improve the quality of life for retirees and help them thrive in their later years.

Home Care Genie

Seed Round in 2021
Home Care Genie provides insurance coverage, age-at-home planning services, and navigational support. It engages in insurance coverage and tools, resources, discounts, and special values designed.

Bold

Seed Round in 2021
Bold is an at-home digital fitness program designed to help older adults live their strongest, happiest, and healthiest lives. As a member, you’ll enjoy instant access to expert trainers, scientific assessments, and personalized workout plans to help you improve your strength, flexibility, and balance — so you can chase the life you want, at any age.

Yes Hearing

Seed Round in 2020
Yes Hearing is a company based in New York that specializes in providing accessible hearing solutions for seniors. Founded in 2020 by Sam Shear and Oliver Philips, the company offers a range of hearing aid devices designed to address various hearing impairments. Yes Hearing's platform facilitates access to healthcare and hearing technologies through convenient home visit therapy and remote care services, making it easier for elderly individuals to obtain and manage hearing aids from the comfort of their own homes.
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