Primetime Partners

Primetime Partners, founded in 2020, is an early-stage venture capital firm based in New York that backs companies aiming to transform the quality of life for older adults. The firm emphasizes leveraging the talent and leadership of experienced seniors as founders and builders, supporting ventures that create meaningful products, services, and experiences for the aging population. Primetime Partners focuses on opportunities in healthcare, fintech, and consumer sectors within the aging ecosystem, and seeks to help founders scale solutions addressing under-served needs in a globally large market.
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James Hueston

Associate

James Hueston

Associate

Ray Jang

Senior Associate

Abby Miller Levy

Managing Partner

Past deals in Elderly

Seen Health

Series A in 2024
Seen Health operates a healthcare service focused on empowering older adults to age with dignity in their communities. It specializes in culturally-focused, technology-enabled services that integrate medical care and social support.

Bold

Series A in 2023
Bold is an at-home digital fitness program designed to help older adults live their strongest, happiest, and healthiest lives. As a member, you’ll enjoy instant access to expert trainers, scientific assessments, and personalized workout plans to help you improve your strength, flexibility, and balance — so you can chase the life you want, at any age.

DUOS

Venture Round in 2023
Duos is a company founded in 2020 and headquartered in New York, focused on enhancing the independence of older adults through a personal assistance platform. The platform offers a variety of services that support the elderly in daily activities such as transportation, errands, shopping, and nutrition. By fostering trusted relationships and facilitating community engagement, Duos enables older individuals to live fulfilling lives at home while maximizing their autonomy. The company's emphasis on technology and community connections aims to create a supportive environment for seniors, ensuring they receive the assistance needed to maintain their independence.

Rosarium Health

Pre Seed Round in 2023
Rosarium Health is a marketplace platform designed to connect service providers, such as home contractors and occupational therapists, with clients seeking accessible home assessments and modifications. The company's primary focus is on enhancing the built environment to ensure that homes are safe and accessible, particularly for elderly clients. By facilitating home assessments and remodeling services, Rosarium Health aims to improve home healthcare outcomes. The platform also offers digital payment options and navigation support, making it easier for senior communities to access necessary modifications and services in their primary homes or leased properties.

Yes Hearing

Series A in 2022
Yes Hearing is a New York-based company that sells hearing aid devices and accessories and improves access to hearing healthcare. The company offers a range of hearing devices and supports a care model that combines tele-audiology with in-home audiologist visits, enabling remote care and in-person services through home visits. The platform aims to help seniors manage hearing loss by connecting them with hearing technology and professional support via home delivery and remote consultations. Founded in 2020 by Sam Shear and Oliver Philips, Yes Hearing emphasizes convenient access to hearing care for the elderly.

Aidaly

Seed Round in 2022
Aidaly is a platform that supports family caregivers by providing training, compensation, coaching, and financial services, and operates a recruitment platform to hire home-based caregivers. It trains and pays caregivers to deliver at-home care, offers coaching, community support, and financial services to strengthen social safety nets and mitigate the impact of financial shocks. By enabling trusted, in-home assistance for elderly or dependent individuals, Aidaly aims to professionalize informal caregiving and improve stability for both caregivers and those they help.

Sagewell Financial

Seed Round in 2022
Sagewell Financial is a company comprised of professionals from technology, insurance, financial services, and operations sectors. It is dedicated to transforming the financial landscape for older adults in the United States. The company offers a platform designed to provide security and support during retirement. This includes features such as building a personalized retirement paycheck, free checking accounts, and access to a personal retirement success advocate for guidance.

Total Life

Seed Round in 2022
Total Life is a digital health platform offering senior mental health services. It provides online talk therapy specializing in helping older adults manage mental health issues such as depression, anxiety, and stress, enabling them to live happier lives.

Home Care Genie

Seed Round in 2021
Home Care Genie provides insurance coverage, age-at-home planning services, and navigational support. It engages in insurance coverage and tools, resources, discounts, and special values designed.

Bold

Seed Round in 2021
Bold is an at-home digital fitness program designed to help older adults live their strongest, happiest, and healthiest lives. As a member, you’ll enjoy instant access to expert trainers, scientific assessments, and personalized workout plans to help you improve your strength, flexibility, and balance — so you can chase the life you want, at any age.

Yes Hearing

Seed Round in 2020
Yes Hearing is a New York-based company that sells hearing aid devices and accessories and improves access to hearing healthcare. The company offers a range of hearing devices and supports a care model that combines tele-audiology with in-home audiologist visits, enabling remote care and in-person services through home visits. The platform aims to help seniors manage hearing loss by connecting them with hearing technology and professional support via home delivery and remote consultations. Founded in 2020 by Sam Shear and Oliver Philips, Yes Hearing emphasizes convenient access to hearing care for the elderly.
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