Primetime Partners

Primetime Partners is a venture capital firm founded in 2020 and based in New York. It focuses on early-stage investments in companies that enhance the quality of life for older adults. By leveraging the skills and knowledge of experienced older adults as founders and business builders, Primetime Partners aims to support the development of innovative products, services, and experiences tailored to the needs of this demographic. The firm targets the under-served aging sector, which represents a significant global market. Its investment strategy spans various sectors, including healthcare, fintech, and consumer products.

James Hueston

Associate

James Hueston

Associate

Abby Levy

Managing Partner and Founder

Past deals in Elderly

Seen Health

Series A in 2024
Seen Health is a healthcare firm focused on empowering older adults to age with dignity within their communities. The company specializes in culturally-informed, technology-enabled healthcare services that combine medical care and social support. Through its Program of All-Inclusive Care for the Elderly (PACE) model, Seen Health aims to provide quality care tailored to the unique needs of older adults, facilitating a holistic approach to health and well-being.

Bold

Series A in 2023
Bold is an at-home digital fitness program designed to help older adults live their strongest, happiest, and healthiest lives. As a member, you’ll enjoy instant access to expert trainers, scientific assessments, and personalized workout plans to help you improve your strength, flexibility, and balance — so you can chase the life you want, at any age.

Rosarium Health

Pre Seed Round in 2023
Rosarium Health operates a marketplace platform that connects service providers, including home contractors and occupational therapists, with clients seeking accessible home assessments and modifications. The platform is designed to enhance the built environment by ensuring that homes are safe and accessible, particularly for elderly individuals. By facilitating home assessments and remodeling projects, Rosarium Health aims to create a supportive living environment for senior communities. Additionally, the platform offers digital payment options and navigation assistance, streamlining the process for both service providers and clients. Through these initiatives, Rosarium Health seeks to improve home healthcare and promote accessibility in residential settings.

Aidaly

Seed Round in 2022
Aidaly is a platform dedicated to supporting family caregivers through a range of services. It offers training, compensation, coaching, and financial resources, aiming to enhance the well-being of both caregivers and the elderly individuals they assist. By facilitating the hiring of family caregivers, Aidaly ensures that elderly clients receive care from trusted individuals while also providing monetary compensation to the caregivers. The platform is designed to strengthen social safety nets and mitigate the negative health impacts associated with financial stress, ultimately fostering a supportive community for caregivers and their families.

Sagewell Financial

Seed Round in 2022
Sagewell Financial is a company focused on transforming the financial landscape for older adults. It offers a financial platform designed to enhance security for this demographic, enabling users to construct their own retirement paychecks and access free checking services. Additionally, Sagewell Financial provides personalized support through retirement success advocates, who guide clients in making informed financial decisions for retirement. With a team of professionals from technology, insurance, and financial services backgrounds, Sagewell Financial aims to empower older individuals in managing their financial futures effectively.

Home Care Genie

Seed Round in 2021
Home Care Genie provides insurance coverage, age-at-home planning services, and navigational support. It engages in insurance coverage and tools, resources, discounts, and special values designed.

Bold

Seed Round in 2021
Bold is an at-home digital fitness program designed to help older adults live their strongest, happiest, and healthiest lives. As a member, you’ll enjoy instant access to expert trainers, scientific assessments, and personalized workout plans to help you improve your strength, flexibility, and balance — so you can chase the life you want, at any age.
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