Primetime Partners

Primetime Partners is a venture capital firm founded in 2020 and based in New York. It focuses on early-stage investments in companies that enhance the quality of life for older adults. By leveraging the skills and knowledge of experienced older adults as founders and business builders, Primetime Partners aims to support the development of innovative products, services, and experiences tailored to the needs of this demographic. The firm targets the under-served aging sector, which represents a significant global market. Its investment strategy spans various sectors, including healthcare, fintech, and consumer products.

James Hueston

Associate

James Hueston

Associate

Abby Levy

Managing Partner and Founder

Past deals in Assisted Living

Bold

Series A in 2023
Bold is an at-home digital fitness program designed to help older adults live their strongest, happiest, and healthiest lives. As a member, you’ll enjoy instant access to expert trainers, scientific assessments, and personalized workout plans to help you improve your strength, flexibility, and balance — so you can chase the life you want, at any age.

DUOS

Venture Round in 2023
DUOS is a technology-enabled service provider connecting Medicare beneficiaries to the resources needed to attain the highest level of health. Our proactive and personalized activation platform engages your membership throughout their health journey, delivering quality health outcomes and improving member satisfaction for our valued partners. Our underlying technology aggregates historically siloed data and resources from across the ecosystem, removing barriers to health literacy and access to care, and facilitating contextual and timely connections with closed loop visibility.

Rosarium Health

Pre Seed Round in 2023
Rosarium Health operates a marketplace platform that connects service providers, including home contractors and occupational therapists, with clients seeking accessible home assessments and modifications. The platform is designed to enhance the built environment by ensuring that homes are safe and accessible, particularly for elderly individuals. By facilitating home assessments and remodeling projects, Rosarium Health aims to create a supportive living environment for senior communities. Additionally, the platform offers digital payment options and navigation assistance, streamlining the process for both service providers and clients. Through these initiatives, Rosarium Health seeks to improve home healthcare and promote accessibility in residential settings.

Home Care Genie

Seed Round in 2021
Home Care Genie provides insurance coverage, age-at-home planning services, and navigational support. It engages in insurance coverage and tools, resources, discounts, and special values designed.

Bold

Seed Round in 2021
Bold is an at-home digital fitness program designed to help older adults live their strongest, happiest, and healthiest lives. As a member, you’ll enjoy instant access to expert trainers, scientific assessments, and personalized workout plans to help you improve your strength, flexibility, and balance — so you can chase the life you want, at any age.
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