Peterson Partners

Peterson Partners is a Utah-based private equity firm that targets lower mid-market U.S. companies, pursuing both majority and minority investments and co-investment opportunities across sectors including consumer, software and internet, business services, retail, healthcare, fintech, digital commerce, and industrials; it engages in growth equity, leveraged buyouts, turnarounds and related strategies with a focus on businesses generating meaningful revenue. The firm also operates Peterson Ventures, its early-stage venture arm, which backs pre-seed and seed technology companies, notably in SaaS, digital commerce and healthcare, providing capital and active partnership to support growth. The organization positions itself as a value-added partner to entrepreneurs and has a broad geographic footprint across the United States.

Nathan Allen

Associate

Max Artz

Partner

Kate Buellesbach

Associate

Brandon Cope

Partner

Cameron Crittenden

Associate

Past deals in Furniture

Spruce Up

Seed Round in 2019
Spruce Up Inc., established in 2017 and headquartered in Seattle, Washington, operates as a specialized retailer offering personalized shopping services for home furniture and decor. The company uniquely combines artificial intelligence and professional design expertise to create tailored interior solutions, ensuring each selection aligns with customers' individual tastes, budgets, and living spaces.

Interior Define

Convertible Note in 2019
Interior Define Inc. is a furniture design and manufacturing company headquartered in Chicago, Illinois, founded in 2013. It specializes in customizable furniture products, including sofas, occasional chairs, chaise lounges, and sectionals. By employing a made-to-order production approach, Interior Define allows customers to personalize their furniture according to various factors such as size, configuration, fabric, and leg style, creating a high-quality, tailored experience akin to luxury brands but at more accessible prices. The company operates through both online platforms and physical showrooms, known as Guideshops, located in major cities like New York, San Francisco, and Los Angeles. Customers can explore products in a 360-degree view online, order free fabric swatches, and utilize an augmented reality app to visualize furniture in their own homes. Interior Define also emphasizes customer service with complimentary white glove delivery and a standard 365-day return policy, enhancing the overall shopping experience.

Interior Define

Series B in 2018
Interior Define Inc. is a furniture design and manufacturing company headquartered in Chicago, Illinois, founded in 2013. It specializes in customizable furniture products, including sofas, occasional chairs, chaise lounges, and sectionals. By employing a made-to-order production approach, Interior Define allows customers to personalize their furniture according to various factors such as size, configuration, fabric, and leg style, creating a high-quality, tailored experience akin to luxury brands but at more accessible prices. The company operates through both online platforms and physical showrooms, known as Guideshops, located in major cities like New York, San Francisco, and Los Angeles. Customers can explore products in a 360-degree view online, order free fabric swatches, and utilize an augmented reality app to visualize furniture in their own homes. Interior Define also emphasizes customer service with complimentary white glove delivery and a standard 365-day return policy, enhancing the overall shopping experience.

Spruce Up

Seed Round in 2018
Spruce Up Inc., established in 2017 and headquartered in Seattle, Washington, operates as a specialized retailer offering personalized shopping services for home furniture and decor. The company uniquely combines artificial intelligence and professional design expertise to create tailored interior solutions, ensuring each selection aligns with customers' individual tastes, budgets, and living spaces.

Interior Define

Series B in 2016
Interior Define Inc. is a furniture design and manufacturing company headquartered in Chicago, Illinois, founded in 2013. It specializes in customizable furniture products, including sofas, occasional chairs, chaise lounges, and sectionals. By employing a made-to-order production approach, Interior Define allows customers to personalize their furniture according to various factors such as size, configuration, fabric, and leg style, creating a high-quality, tailored experience akin to luxury brands but at more accessible prices. The company operates through both online platforms and physical showrooms, known as Guideshops, located in major cities like New York, San Francisco, and Los Angeles. Customers can explore products in a 360-degree view online, order free fabric swatches, and utilize an augmented reality app to visualize furniture in their own homes. Interior Define also emphasizes customer service with complimentary white glove delivery and a standard 365-day return policy, enhancing the overall shopping experience.

Interior Define

Series A in 2015
Interior Define Inc. is a furniture design and manufacturing company headquartered in Chicago, Illinois, founded in 2013. It specializes in customizable furniture products, including sofas, occasional chairs, chaise lounges, and sectionals. By employing a made-to-order production approach, Interior Define allows customers to personalize their furniture according to various factors such as size, configuration, fabric, and leg style, creating a high-quality, tailored experience akin to luxury brands but at more accessible prices. The company operates through both online platforms and physical showrooms, known as Guideshops, located in major cities like New York, San Francisco, and Los Angeles. Customers can explore products in a 360-degree view online, order free fabric swatches, and utilize an augmented reality app to visualize furniture in their own homes. Interior Define also emphasizes customer service with complimentary white glove delivery and a standard 365-day return policy, enhancing the overall shopping experience.

Interior Define

Series A in 2014
Interior Define Inc. is a furniture design and manufacturing company headquartered in Chicago, Illinois, founded in 2013. It specializes in customizable furniture products, including sofas, occasional chairs, chaise lounges, and sectionals. By employing a made-to-order production approach, Interior Define allows customers to personalize their furniture according to various factors such as size, configuration, fabric, and leg style, creating a high-quality, tailored experience akin to luxury brands but at more accessible prices. The company operates through both online platforms and physical showrooms, known as Guideshops, located in major cities like New York, San Francisco, and Los Angeles. Customers can explore products in a 360-degree view online, order free fabric swatches, and utilize an augmented reality app to visualize furniture in their own homes. Interior Define also emphasizes customer service with complimentary white glove delivery and a standard 365-day return policy, enhancing the overall shopping experience.

Interior Define

Seed Round in 2014
Interior Define Inc. is a furniture design and manufacturing company headquartered in Chicago, Illinois, founded in 2013. It specializes in customizable furniture products, including sofas, occasional chairs, chaise lounges, and sectionals. By employing a made-to-order production approach, Interior Define allows customers to personalize their furniture according to various factors such as size, configuration, fabric, and leg style, creating a high-quality, tailored experience akin to luxury brands but at more accessible prices. The company operates through both online platforms and physical showrooms, known as Guideshops, located in major cities like New York, San Francisco, and Los Angeles. Customers can explore products in a 360-degree view online, order free fabric swatches, and utilize an augmented reality app to visualize furniture in their own homes. Interior Define also emphasizes customer service with complimentary white glove delivery and a standard 365-day return policy, enhancing the overall shopping experience.

Interior Define

Seed Round in 2013
Interior Define Inc. is a furniture design and manufacturing company headquartered in Chicago, Illinois, founded in 2013. It specializes in customizable furniture products, including sofas, occasional chairs, chaise lounges, and sectionals. By employing a made-to-order production approach, Interior Define allows customers to personalize their furniture according to various factors such as size, configuration, fabric, and leg style, creating a high-quality, tailored experience akin to luxury brands but at more accessible prices. The company operates through both online platforms and physical showrooms, known as Guideshops, located in major cities like New York, San Francisco, and Los Angeles. Customers can explore products in a 360-degree view online, order free fabric swatches, and utilize an augmented reality app to visualize furniture in their own homes. Interior Define also emphasizes customer service with complimentary white glove delivery and a standard 365-day return policy, enhancing the overall shopping experience.
Spot something off? Help us improve by flagging any incorrect or outdated information. Just email us at support@teaserclub.com. Your feedback is most welcome.