Peterson Ventures IV
Peterson Partners LP is a private equity and venture capital firm based in Salt Lake City, Utah, specializing in early-stage investments across a range of sectors, including software, digital commerce, and healthcare. Founded in 2003, the firm focuses on pre-seed, seed, and growth-stage companies, typically investing between $0.25 million and $25 million. Peterson Partners aims to partner with entrepreneurs who seek more than just capital, offering strategic support to navigate the complexities of growth. The firm invests primarily in the Western United States, Canada, and Brazil, targeting companies with revenues between $5 million and $100 million and EBITDA ranging from $2 million to $20 million. With a portfolio of over 200 companies, Peterson Partners seeks to take both majority and minority stakes and often co-invests with other private equity firms. The firm typically holds investments for a period of five to ten years, emphasizing a collaborative approach in fostering entrepreneurial success.
Lifeforce
Series A in 2023
Lifeforce is a health optimization platform that focuses on personalized nutrition and wellness, particularly for individuals in midlife. The company offers a digital fitness platform that provides users with tailored nutrition plans based on their specific health needs. This process involves regular monitoring of blood work by medical professionals, who analyze the results and recommend a customized blend of food supplements, micronutrients, and dietary routines. Lifeforce also develops and sells cosmetics and sun protection products, aiming to enhance overall health and well-being. Through its integrated approach, the company seeks to facilitate significant transformations in users' health and fitness by aligning their dietary habits with their biological requirements and personal goals.
Glowbar is a skincare company based in New York, founded in 2019, that specializes in providing 30-minute skincare treatments. The company focuses on delivering targeted care through a no-fluff approach, utilizing expertly trained estheticians and standardization technology to ensure consistent, results-driven services. Glowbar employs a survey and algorithm to customize treatments based on individual skin needs, aiming to help clients achieve healthy and rejuvenated skin. By prioritizing evidence-based practices, Glowbar positions itself as a reliable alternative in the fragmented facial industry.
Madison Reed
Series C in 2016
Madison Reed, Inc. is a beauty company that specializes in manufacturing hair care products, including permanent hair colors, root touch-up products, and color reviving glosses, among others. Founded in 2013 and based in San Francisco, the company aims to revolutionize hair coloring by offering a proprietary ammonia-free formula that combines essential nutrients like keratin and argan oil. Madison Reed enables customers to achieve salon-quality hair color at home for an affordable price. In addition to its product line, the company operates hair color salons in California and provides franchising opportunities. It also sells various accessories and tools necessary for hair coloring, enhancing the overall customer experience.
Madison Reed
Series B in 2014
Madison Reed, Inc. is a beauty company that specializes in manufacturing hair care products, including permanent hair colors, root touch-up products, and color reviving glosses, among others. Founded in 2013 and based in San Francisco, the company aims to revolutionize hair coloring by offering a proprietary ammonia-free formula that combines essential nutrients like keratin and argan oil. Madison Reed enables customers to achieve salon-quality hair color at home for an affordable price. In addition to its product line, the company operates hair color salons in California and provides franchising opportunities. It also sells various accessories and tools necessary for hair coloring, enhancing the overall customer experience.
Madison Reed
Series A in 2013
Madison Reed, Inc. is a beauty company that specializes in manufacturing hair care products, including permanent hair colors, root touch-up products, and color reviving glosses, among others. Founded in 2013 and based in San Francisco, the company aims to revolutionize hair coloring by offering a proprietary ammonia-free formula that combines essential nutrients like keratin and argan oil. Madison Reed enables customers to achieve salon-quality hair color at home for an affordable price. In addition to its product line, the company operates hair color salons in California and provides franchising opportunities. It also sells various accessories and tools necessary for hair coloring, enhancing the overall customer experience.
Madison Reed
Series A in 2013
Madison Reed, Inc. is a beauty company that specializes in manufacturing hair care products, including permanent hair colors, root touch-up products, and color reviving glosses, among others. Founded in 2013 and based in San Francisco, the company aims to revolutionize hair coloring by offering a proprietary ammonia-free formula that combines essential nutrients like keratin and argan oil. Madison Reed enables customers to achieve salon-quality hair color at home for an affordable price. In addition to its product line, the company operates hair color salons in California and provides franchising opportunities. It also sells various accessories and tools necessary for hair coloring, enhancing the overall customer experience.
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