NewRoad Capital Partners
NewRoad Capital Partners is a growth equity investment firm located in Rogers, Arkansas, established in 2012. The firm specializes in investing in high-growth companies within the Retail and Consumer Packaged Goods (CPG) and Business Services sectors, with a particular focus on Supply Chain and Logistics, Consumer Goods, Outdoor Goods, Healthcare Technology, and Media and Retail Technology. NewRoad aims to support demand-driven businesses that address existing market needs through innovative technologies, products, and services. With a background in investing and operating large divisions of enterprise companies, NewRoad Capital Partners has a proven track record of building businesses from concept to realization.
DataRank
Seed Round in 2014
DataRank, Inc. is a social analytics company that specializes in monitoring online conversations to provide valuable insights about brands and their competitors. Founded in 2011 and based in Fayetteville, Arkansas, DataRank serves a range of clients, including Fortune 100 companies, by enhancing their marketing strategies through services such as marketing measurement, competitor benchmarking, influencer identification, and crisis management. The company aggregates data from various platforms, including social media and online reviews, to enable businesses to make informed decisions. DataRank's proprietary tools, including its unique matching language called Fizzle and the DataRank Quality Score algorithm, facilitate effective searches and prioritize relevant information. This approach allows clients to efficiently track social media campaigns and gather actionable insights, thereby protecting brand reputation and driving revenue growth. DataRank operates as a subsidiary of Simply Measured, Inc.
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