Mercato Partners
Mercato Partners, LLC, established in 2007, is a private equity firm headquartered in Cottonwood Heights, Utah, with additional offices in Lehi, Utah. The firm specializes in growth equity investments, focusing on high-growth technology and consumer businesses across North America. Mercato targets companies with $7 million to $50 million in annual revenues, typically investing $3 million to $10 million in equity. It prefers to be an active minority shareholder, often taking a board seat, and invests in later-stage financings. The firm's investment focus includes consumer electronics, consumer technology, digital media, and retail, with a particular interest in consumer-facing companies. Mercato seeks companies with experienced management teams, predictable use of proceeds, and healthy margins, aiming to accelerate their marketing and sales efforts.
Lendio, Inc. operates an online lending marketplace that connects small business owners in the United States with various lenders, including banks and credit unions. Founded in 2005 and based in Lehi, Utah, Lendio provides a platform where business owners can compare and access a diverse range of financing options, such as short-term loans, long-term traditional loans, business lines of credit, startup loans, and equipment financing, among others. In addition to facilitating access to capital, Lendio also offers tools and resources to help small businesses manage their cash flow and improve their credit ratings. The company is committed to supporting low-income entrepreneurs globally by donating a portion of its funds to foster their growth. Previously known as Funding Universe, Inc., Lendio rebranded in February 2011 to reflect its focus on the lending marketplace.
Kuali, Inc. provides open source administrative software solutions tailored for higher education institutions, utilizing cloud-based technology to enhance operational efficiency. Established in 2014 and headquartered in Lehi, Utah, with an additional office in Salt Lake City, the company offers a suite of products that includes Curriculum & Catalog Management, Financials, Research, and Protocols. These solutions are designed to streamline various administrative functions such as student services, finance, research management, and business continuity planning. By simplifying these processes, Kuali allows educational institutions to concentrate more on their core missions of teaching and research.
ObservePoint
Series B in 2016
ObservePoint LLC is a provider of data quality assurance solutions based in Provo, Utah, founded in 2007. The company specializes in ensuring the accuracy and reliability of digital data through its comprehensive platform that automates the verification of web tags and analytics performance. ObservePoint offers a suite of services, including AppAssurance for mobile app analytics and WebAssurance for web tag validation, both designed to help organizations trust their data for informed decision-making. Additionally, the platform includes tools for manual data accuracy checks and automation across digital properties. With a focus on data governance, privacy compliance, and campaign performance, ObservePoint enables enterprises to identify and rectify data collection errors, thereby enhancing customer experiences and facilitating data-driven strategies.
Primary Data
Series B in 2014
Primary Data, founded in 2013 and based in Sandy, Utah, specializes in intelligence and automation software for enterprise data management, facilitating seamless integration between on-premises IT infrastructure and cloud environments. The company's flagship platform, DataSphere, utilizes metadata management and machine learning to optimize data movement within a global namespace. It enables organizations managing large data volumes to efficiently handle billions of files, automate data migration processes, and improve cloud integration while enhancing network-attached storage (NAS) performance. By ensuring that the right data is accessible to the right applications at the right time, Primary Data helps enterprises maximize the value of their infrastructure investments.
Domo, Inc. is a technology company based in American Fork, Utah, that operates a cloud-based platform designed to connect various data, systems, and personnel within organizations. Founded in 2010, Domo's platform enables users, from executives to frontline employees, to access real-time data and insights, facilitating business management through mobile devices. The company offers a subscription-based service that includes a Programmatic Revenue Solution, which integrates complex data from advertising servers and sell-side platforms into user-friendly dashboards. Domo generates revenue primarily through subscriptions to its platform and professional services, allowing organizations to enhance decision-making and operational efficiency.
Domo, Inc. is a technology company based in American Fork, Utah, that operates a cloud-based platform designed to connect various data, systems, and personnel within organizations. Founded in 2010, Domo's platform enables users, from executives to frontline employees, to access real-time data and insights, facilitating business management through mobile devices. The company offers a subscription-based service that includes a Programmatic Revenue Solution, which integrates complex data from advertising servers and sell-side platforms into user-friendly dashboards. Domo generates revenue primarily through subscriptions to its platform and professional services, allowing organizations to enhance decision-making and operational efficiency.
Control4
Venture Round in 2009
Control4 Corporation is a manufacturer of smart home and business solutions, headquartered in Salt Lake City, Utah. Founded in 2003, the company provides a comprehensive suite of products designed to enhance comfort, convenience, and security in residential and commercial environments. Its offerings include an integrated home operating system that connects various devices such as audio, video, lighting, temperature control, and security systems. Control4's product line consists of both hardware and software components, including controllers, touch screens, dimmers, and audio-video solutions. The company also provides software development kits for custom integration and remote access services that allow users to monitor and adjust their systems from anywhere. Control4 sells its products through a network of dealers and custom integrators across the United States and internationally, catering to both consumer electronics and commercial sectors.
MediConnect Global (MCG)
Venture Round in 2008
MediConnect Global, Inc. (MCG) provides online medical records retrieval and transmission services for the insurance companies and law firms worldwide. It's software as a service platform, RapidRetrieve, an electronic record retrieval service, allows users to request records, check status, and download retrieved records online. In addition, it offers sorting/indexing service, which includes separating and labeling the components or sections of a medical record by category and chronological sequence. The company also offers a health information exchange (HIE) for the hosting and authorized exchange among health partners. The company was founded as MediConnect, Inc. in 1996 and changed its name to MediConnect Global, Inc. in July 2006. MediConnect Global, Inc. is headquartered in South Jordan, Utah.
Skullcandy
Series A in 2007
Skullcandy Inc. is a manufacturer and distributor of audio and gaming products, widely recognized for its headphones and earbuds under the Skullcandy and Astro Gaming brands. The company was founded in 2003 and is headquartered in Park City, Utah. It offers a diverse range of products, including wired and wireless headphones, earbuds, gaming headsets, speakers, and various audio accessories, such as power banks and charging pads. Skullcandy emphasizes innovative design and vibrant aesthetics to appeal to a youthful audience, often reflecting the intersection of music, fashion, and action sports lifestyles. The brand has established a significant presence in the market by selling its products through various retail channels, including specialty and consumer electronics stores, sporting goods outlets, and online platforms. The company's distribution strategy includes partnerships with influential retailers focused on youth culture, solidifying its reputation in both the audio accessories segment and the action sports community. Skullcandy products are available in the United States and more than 70 countries worldwide.
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