Mercato Partners
Mercato Partners, LLC is a private equity and venture capital firm based in Cottonwood Heights, Utah, with additional offices in Lehi, Utah. Founded in 2007, the firm specializes in minority growth investments, primarily targeting high-growth technology and consumer companies across North America, particularly in Southern California, Utah, Colorado, Idaho, Texas, and the Midwest. Mercato Partners focuses on businesses with annual revenues between $5 million and $50 million, seeking to accelerate marketing and sales efforts rather than merely proving product viability. The firm typically invests between $3 million and $20 million in companies with experienced management teams and healthy margins. Mercato Partners aims to be an active participant in its investments, often acting as a lead or co-lead investor, and seeks representation on the board of directors to support the growth and development of its portfolio companies.
Lendio, Inc. is an online lending marketplace based in Lehi, Utah, that connects small business owners with various lending sources, including banks and credit unions. Founded in 2005 and formerly known as Funding Universe, Inc., Lendio allows business owners to compare and find suitable financing options. The platform offers a wide range of loan products, such as short-term specialty financing, long-term low-interest loans, business lines of credit, equipment financing, and merchant cash advances, among others. Additionally, Lendio provides tools and resources to help small business owners manage their cash flow and enhance their credit ratings. The company is also committed to social responsibility, donating a portion of its funds to support low-income entrepreneurs globally.
ObservePoint
Series B in 2016
ObservePoint LLC, founded in 2007 and based in Provo, Utah, specializes in data quality assurance through its comprehensive platform that verifies web tag performance and enhances digital data integrity for enterprises. The company offers solutions such as AppAssurance and WebAssurance, which monitor, test, and validate the accuracy of data collected from mobile app analytics and web tags, respectively. Additionally, ObservePoint provides tools for manual data accuracy checks and automation across digital properties. Its services address critical data governance issues, ensuring compliance with privacy regulations and improving campaign tracking for actionable insights. By empowering companies to trust their data, ObservePoint helps facilitate informed decision-making and enhances customer experiences.
Primary Data
Series B in 2014
Primary Data, founded in 2013 and based in Sandy, Utah, specializes in intelligence and automation software for enterprise data management, facilitating seamless integration between on-premises IT infrastructure and cloud environments. The company's flagship platform, DataSphere, utilizes metadata management and machine learning to optimize data movement within a global namespace. It enables organizations managing large data volumes to efficiently handle billions of files, automate data migration processes, and improve cloud integration while enhancing network-attached storage (NAS) performance. By ensuring that the right data is accessible to the right applications at the right time, Primary Data helps enterprises maximize the value of their infrastructure investments.
Domo, Inc. operates a cloud-based platform that connects all levels of an organization, from executives to frontline employees, facilitating access to real-time data and insights. Founded in 2010 and headquartered in American Fork, Utah, Domo enables users to manage their business operations via smartphones. The platform is offered as a subscription-based service, allowing users to receive notifications and respond promptly, with the capability to write back to the original systems of record. In addition to its core platform, Domo provides a Programmatic Revenue Solution that integrates complex data from ad servers and sell-side platforms into user-friendly dashboards. The company's revenue primarily comes from subscriptions to its platform and related professional services.
Domo, Inc. operates a cloud-based platform that connects all levels of an organization, from executives to frontline employees, facilitating access to real-time data and insights. Founded in 2010 and headquartered in American Fork, Utah, Domo enables users to manage their business operations via smartphones. The platform is offered as a subscription-based service, allowing users to receive notifications and respond promptly, with the capability to write back to the original systems of record. In addition to its core platform, Domo provides a Programmatic Revenue Solution that integrates complex data from ad servers and sell-side platforms into user-friendly dashboards. The company's revenue primarily comes from subscriptions to its platform and related professional services.
Control4
Venture Round in 2009
Control4 Corporation specializes in smart home and business automation solutions, providing a comprehensive range of products and services that enhance comfort, convenience, and security. Founded in 2003 and headquartered in Salt Lake City, Utah, the company offers an integrated system that includes wired and wireless devices for audio, video, lighting, temperature, and security control. Key offerings comprise the Control4 home operating system, application software, and a variety of hardware such as wireless dimmers, speakers, thermostats, and touch screens. Control4 also enables remote access and system management through its 4Sight subscription service. The company distributes its products through a network of dealers, custom integrators, and retail outlets across the United States and internationally, serving a diverse clientele that includes consumer electronics companies, hotels, and utility sectors.
MediConnect Global (MCG)
Venture Round in 2008
MediConnect Global, Inc. (MCG) provides online medical records retrieval and transmission services for the insurance companies and law firms worldwide. It's software as a service platform, RapidRetrieve, an electronic record retrieval service, allows users to request records, check status, and download retrieved records online. In addition, it offers sorting/indexing service, which includes separating and labeling the components or sections of a medical record by category and chronological sequence. The company also offers a health information exchange (HIE) for the hosting and authorized exchange among health partners. The company was founded as MediConnect, Inc. in 1996 and changed its name to MediConnect Global, Inc. in July 2006. MediConnect Global, Inc. is headquartered in South Jordan, Utah.
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