Mercato Partners

Mercato Partners is a Utah-based private equity and venture capital firm founded in 2007 that targets high-growth technology and consumer-focused companies in North America. It concentrates on consumer-facing brands, software and technology-enabled businesses, and seeks growth capital with minority investments complemented by active governance, including board representation. The firm aims to be a lead or co-lead investor and participates in later financing rounds to support expansion, marketing, and sales efforts. Typical investments span from several million to tens of millions, reflecting a preference for scalable management teams and healthy margins. Headquartered in Cottonwood Heights with an additional office in Lehi, it sources opportunities across the western and midwestern United States, including Utah, California, Colorado, Idaho, Texas, and the Midwest.

Saima Ahmed

Principal

Zane Busteed

Director

Melissa Funk

Senior Analyst

Mei Headley

Principal, Growth Equity

Joe Kaiser

Investor

Ken Krull

Operating Partner

Ben Lopez

Senior Associate

Ryan Parker

CFO

Zach Sivertson

Managing Director

Jackie Sullivan

Senior Associate

Meghan Williams

Senior Analyst

Dennis Wood

Vice President, Human Capital Practice

Past deals in Utah

Lendio

Series E in 2020
Lendio, Inc. operates an online lending marketplace that connects small business owners in the United States with various lenders, including banks and credit unions. Founded in 2005 and based in Lehi, Utah, Lendio provides a platform where business owners can compare and access a diverse range of financing options, such as short-term loans, long-term traditional loans, business lines of credit, startup loans, and equipment financing, among others. In addition to facilitating access to capital, Lendio also offers tools and resources to help small businesses manage their cash flow and improve their credit ratings. The company is committed to supporting low-income entrepreneurs globally by donating a portion of its funds to foster their growth. Previously known as Funding Universe, Inc., Lendio rebranded in February 2011 to reflect its focus on the lending marketplace.

Kuali

Series A in 2019
Kuali develops cloud-based software solutions tailored for higher education institutions. Founded in 2014, the company offers products such as Curriculum & Catalog Management, Financials, Research, and Business Continuity Planning to streamline administrative processes, enabling institutions to focus more on teaching and research.

ObservePoint

Series B in 2016
ObservePoint LLC is a provider of data quality assurance solutions based in Provo, Utah, founded in 2007. The company specializes in ensuring the accuracy and reliability of digital data through its comprehensive platform that automates the verification of web tags and analytics performance. ObservePoint offers a suite of services, including AppAssurance for mobile app analytics and WebAssurance for web tag validation, both designed to help organizations trust their data for informed decision-making. Additionally, the platform includes tools for manual data accuracy checks and automation across digital properties. With a focus on data governance, privacy compliance, and campaign performance, ObservePoint enables enterprises to identify and rectify data collection errors, thereby enhancing customer experiences and facilitating data-driven strategies.

Stance

Series D in 2016
Stance, Inc. is a designer and manufacturer of socks and underwear for men, women, and children. Founded in 2009 and based in San Clemente, California, the company offers a diverse range of products, including casual, performance, snow, and artist socks for men; boot, crew, anklet, and snow socks for women; and everyday, artist, and snow socks for kids. In addition to socks, Stance produces various types of underwear that cater to athletes, performers, and cultural influencers, enabling them to express their individuality. The company's products are available for purchase online and through retail partnerships in key locations such as San Clemente, Salt Lake City, and New York City.

Stance

Series C in 2015
Stance, Inc. is a designer and manufacturer of socks and underwear for men, women, and children. Founded in 2009 and based in San Clemente, California, the company offers a diverse range of products, including casual, performance, snow, and artist socks for men; boot, crew, anklet, and snow socks for women; and everyday, artist, and snow socks for kids. In addition to socks, Stance produces various types of underwear that cater to athletes, performers, and cultural influencers, enabling them to express their individuality. The company's products are available for purchase online and through retail partnerships in key locations such as San Clemente, Salt Lake City, and New York City.

Primary Data

Series B in 2014
Primary Data, founded in 2013 and headquartered in Sandy, Utah, specializes in intelligence and automation software designed for enterprise data management. The company's flagship platform, DataSphere, integrates metadata management with machine learning to facilitate the seamless movement of data across both on-premises IT infrastructure and cloud environments. This innovative solution allows enterprises to manage vast amounts of data efficiently, making billions of files accessible to all applications simultaneously. DataSphere not only automates data migration and enhances cloud integration but also optimizes NAS performance, enabling organizations to maximize the value of their infrastructure investments. Through its advanced capabilities, Primary Data supports enterprises operating at petabyte scale, ensuring that the right data is delivered to the right location at the right time without disrupting applications.

Domo

Series C in 2014
Domo operates a cloud-based platform that digitally connects employees at all levels with real-time data and insights, enabling business management via smartphones.

Domo

Series B in 2013
Domo operates a cloud-based platform that digitally connects employees at all levels with real-time data and insights, enabling business management via smartphones.

Stance

Seed Round in 2009
Stance, Inc. is a designer and manufacturer of socks and underwear for men, women, and children. Founded in 2009 and based in San Clemente, California, the company offers a diverse range of products, including casual, performance, snow, and artist socks for men; boot, crew, anklet, and snow socks for women; and everyday, artist, and snow socks for kids. In addition to socks, Stance produces various types of underwear that cater to athletes, performers, and cultural influencers, enabling them to express their individuality. The company's products are available for purchase online and through retail partnerships in key locations such as San Clemente, Salt Lake City, and New York City.

Control4

Venture Round in 2009
Control4 Corporation is a manufacturer of smart home and business solutions, headquartered in Salt Lake City, Utah. Founded in 2003, the company provides a comprehensive suite of products designed to enhance comfort, convenience, and security in residential and commercial environments. Its offerings include an integrated home operating system that connects various devices such as audio, video, lighting, temperature control, and security systems. Control4's product line consists of both hardware and software components, including controllers, touch screens, dimmers, and audio-video solutions. The company also provides software development kits for custom integration and remote access services that allow users to monitor and adjust their systems from anywhere. Control4 sells its products through a network of dealers and custom integrators across the United States and internationally, catering to both consumer electronics and commercial sectors.

MediConnect Global (MCG)

Venture Round in 2008
MediConnect Global, Inc. is a provider of online medical record retrieval and transmission services aimed at health and life insurance companies, law firms, and medical service providers worldwide. The company offers a suite of services including medical record retrieval, digitization, coding, extraction, and analysis. Its solutions encompass risk adjustment, quality auditing, fraud detection, and health information exchange, among others. The RapidRetrieve platform allows users to request and manage records efficiently online. MediConnect Global also specializes in imaging services, converting paper documents into electronic formats for easy access and sharing. Additionally, the company offers a personal health record portal, myMediConnect, enabling secure access to digitized medical records. Founded in 1996 and headquartered in South Jordan, Utah, MediConnect Global was formerly known as MediConnect, Inc. and rebranded in 2006.

Skullcandy

Series A in 2007
Skullcandy designs, markets, and distributes audio products under its brand in the United States and internationally. Its product range includes headphones, earbuds, speakers, sports performance products, women's offerings, and other audio accessories. Skullcandy sells through specialty retailers, consumer electronics stores, sporting goods outlets, mobile phone retailers, big box stores, third-party distributors, and its official websites.
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