Mercato Partners

Mercato Partners, LLC is a private equity and venture capital firm based in Cottonwood Heights, Utah, with additional offices in Lehi, Utah. Founded in 2007, the firm specializes in minority growth investments, primarily targeting high-growth technology and consumer companies across North America, particularly in Southern California, Utah, Colorado, Idaho, Texas, and the Midwest. Mercato Partners focuses on businesses with annual revenues between $5 million and $50 million, seeking to accelerate marketing and sales efforts rather than merely proving product viability. The firm typically invests between $3 million and $20 million in companies with experienced management teams and healthy margins. Mercato Partners aims to be an active participant in its investments, often acting as a lead or co-lead investor, and seeks representation on the board of directors to support the growth and development of its portfolio companies.

Saima Ahmed

Investor

Zane Busteed

Director

Devon Gethers

Investment Analyst

Mei Headley

Principal, Growth Equity

Ken Krull

Operating Partner

Greg Warnock

Co-Founder, Managing Director

Dennis Wood

Vice President, Human Capital Practice

47 past transactions

Videra Health

Seed Round in 2024
Videra Health is a digital health technology company that specializes in remote patient monitoring and scalable healthcare solutions. Its platform enhances healthcare interactions by automating clinical workflows such as screenings, monitoring, evaluations, and follow-ups. By utilizing asynchronous video, artificial intelligence, and machine learning, Videra Health enables healthcare providers to increase efficiency and patient reach significantly. The platform supports various applications, including mental health checkups, behavioral health integration, pain management, and outcomes tracking, allowing clinicians to gain valuable insights into patient health while managing multiple patients simultaneously. This approach ensures comprehensive care while streamlining the healthcare process.

Greenfly

Venture Round in 2024
Greenfly, Inc. is a software company that offers a content collaboration and distribution platform primarily for sports and entertainment organizations. Founded in 2014 and headquartered in Santa Monica, California, with an additional office in Paris, France, Greenfly's platform automates the capture, organization, and distribution of short-form digital media, such as videos and photos. This enables organizations to streamline their content workflows and provide real-time access to staff, partners, athletes, and talent. By facilitating the creation and sharing of media content, Greenfly enhances fan engagement and helps organizations increase their revenue through improved social interaction and audience growth. Its solutions cater to a diverse range of clients, including brands, political campaigns, and entertainment sectors.

Lambda

Series C in 2024
Lambda is a deep-learning infrastructure company that specializes in providing computation resources to enhance human progress. It offers a cloud computing platform tailored for large-scale artificial intelligence training and inference, with a focus on simplifying the deployment of deep learning models. The company's product lineup includes pre-configured servers and workstations equipped with popular machine learning frameworks, allowing clients to efficiently train complex models for various applications, such as natural language processing and drug discovery. Lambda enables AI engineers to securely and cost-effectively develop, test, and deploy AI products at scale, with solutions ranging from on-premises GPU hardware to cloud-hosted GPUs.

Device Authority

Series A in 2024
Device Authority Ltd specializes in designing and developing identity and access management solutions tailored for the Internet of Things (IoT). The company's flagship product, KeyScaler, provides a comprehensive platform that automates device provisioning, authentication, credential management, secure updates, and policy-driven data encryption. This solution addresses the unique security challenges posed by IoT, particularly in sectors such as video surveillance, industrial applications, healthcare, and connected devices. Founded in 2003 and headquartered in Reading, United Kingdom, with a technical office in Fremont, California, Device Authority aims to simplify the deployment of robust security measures across various industries. The company evolved from its previous name, Cryptosoft Ltd, in April 2016, following a strategic acquisition and rebranding. By leveraging advanced security automation, Device Authority helps organizations protect their investments and customer data against cyber threats while facilitating the efficient adoption of IoT technologies.

Cylinder

Series B in 2023
Founded in 2021, Cylinder delivers personalized, clinician-backed care to those suffering from digestive issues through its virtual health platform and has helped nearly 100K members to date. Cylinder's platform offers dynamically updated content and care plans designed to improve engagement and outcomes. Members enjoy access to a dedicated care team nationwide, including health coaches, registered dietitians, and GI doctors. Cylinder’s vision is to create a world where people receive convenient, personalized, and affordable access to the quality digestive health care they need to improve their overall health. Trusted by businesses including Texas A&M University, US Foods, and more, Cylinder showcases up to 5:1 ROI and an average of 13% employee engagement. Learn more at cylinderhealth.com.

Paytient

Series B in 2023
Paytient is a financial platform designed to enhance healthcare decision-making by facilitating payment options for medical expenses. The company offers solutions such as the Health Payment Account (HPA) and the Medicare Prescription Payment Plan, which can be integrated with various health insurance plans. These payment methods empower users to manage their healthcare costs more effectively, encouraging timely treatment and reducing financial stress. By promoting the adoption of deductible health plans, Paytient aims to serve 25 million individuals and 6,000 enterprise clients, including prominent employers and insurers. The platform has garnered positive feedback, reflected in its high Net Promoter Score and strong ratings on Trustpilot.

Attain

Series B in 2022
Attain, founded by a team of data and ad tech veterans, provides access to millions of consumers' consented purchase data marketers can use to precisely target audiences, gather insights and measure performance.

Prime Trust

Series B in 2022
Prime Trust was founded in 2016 on the belief that the future of finance is digital. Through a full suite of APIs, we help financial institutions and fintech companies build seamlessly, launch quickly, and scale securely. As an independent, regulated trust company, we work with clients such as crypto exchanges and payment platforms, who rely on our trusted, secure ecosystem and institutional grade blockchain technology. Prime Trust solutions are at the center of a quickly-evolving crypto industry, providing the infrastructure that merges digital assets with traditional finance. For fintech businesses in the US and around the world, Prime Trust makes it possible to securely and compliantly access the digital economy. The company is recognized by Forbes as America’s Best Startup Employer 2022 and is also Great Place to Work-Certified™ 2022. Prime Trust has also been named to CB Insights Blockchain 50 for 2022. Visit us at www.primetrust.com and connect with us on LinkedIn, Twitter, and Facebook.

Pincho

Venture Round in 2021
Pincho is a premium fast-casual restaurant chain based in Miami, Florida, specializing in Latin-inspired burgers and kebabs. The establishment aims to provide an authentic dining experience with a diverse menu that includes a variety of regional burgers, kebabs, sandwiches, hot dogs, fries, and beverages. By focusing on quality and a unique culinary approach, Pincho creates an elevated setting for customers to enjoy casual yet distinctive meals.

Attain

Series A in 2021
Attain, founded by a team of data and ad tech veterans, provides access to millions of consumers' consented purchase data marketers can use to precisely target audiences, gather insights and measure performance.

Prime Trust

Series A in 2021
Prime Trust was founded in 2016 on the belief that the future of finance is digital. Through a full suite of APIs, we help financial institutions and fintech companies build seamlessly, launch quickly, and scale securely. As an independent, regulated trust company, we work with clients such as crypto exchanges and payment platforms, who rely on our trusted, secure ecosystem and institutional grade blockchain technology. Prime Trust solutions are at the center of a quickly-evolving crypto industry, providing the infrastructure that merges digital assets with traditional finance. For fintech businesses in the US and around the world, Prime Trust makes it possible to securely and compliantly access the digital economy. The company is recognized by Forbes as America’s Best Startup Employer 2022 and is also Great Place to Work-Certified™ 2022. Prime Trust has also been named to CB Insights Blockchain 50 for 2022. Visit us at www.primetrust.com and connect with us on LinkedIn, Twitter, and Facebook.

Beam

Series E in 2021
Beam Technologies Inc. is a dental benefits company based in Columbus, Ohio, founded in 2012. It specializes in providing digital-first dental insurance plans that emphasize preventive care and ease-of-use. Beam’s offerings include dental insurance, which features perks such as floss, toothpaste, and the Beam Brush—a wirelessly connected toothbrush that allows users to track and monitor their brushing habits through a smartphone app. The company incorporates rewards for maintaining good dental hygiene into its policy pricing, making it a unique player in the dental benefits market.

Beam

Venture Round in 2021
Beam Technologies Inc. is a dental benefits company based in Columbus, Ohio, founded in 2012. It specializes in providing digital-first dental insurance plans that emphasize preventive care and ease-of-use. Beam’s offerings include dental insurance, which features perks such as floss, toothpaste, and the Beam Brush—a wirelessly connected toothbrush that allows users to track and monitor their brushing habits through a smartphone app. The company incorporates rewards for maintaining good dental hygiene into its policy pricing, making it a unique player in the dental benefits market.

Lendio

Series E in 2020
Lendio, Inc. is an online lending marketplace based in Lehi, Utah, that connects small business owners with various lending sources, including banks and credit unions. Founded in 2005 and formerly known as Funding Universe, Inc., Lendio allows business owners to compare and find suitable financing options. The platform offers a wide range of loan products, such as short-term specialty financing, long-term low-interest loans, business lines of credit, equipment financing, and merchant cash advances, among others. Additionally, Lendio provides tools and resources to help small business owners manage their cash flow and enhance their credit ratings. The company is also committed to social responsibility, donating a portion of its funds to support low-income entrepreneurs globally.

Kalderos

Series A in 2019
Kalderos, Inc. is a company that specializes in drug discount management solutions for various stakeholders in the U.S. healthcare system, including providers, manufacturers, and payers. Established in 2016 and headquartered in Chicago, Illinois, with an additional location in Brookfield, Wisconsin, Kalderos offers a software-as-a-service (SaaS) platform designed to analyze and streamline the complex coordination of drug discount programs. The platform employs advanced models and machine learning to identify and resolve non-compliance issues, detecting inconsistencies that traditional methods often miss. By providing data management capabilities and customizable insights, Kalderos enables clients to enhance their processes for claims verification, dispute resolution, and discount monitoring, ultimately reducing waste and improving operational efficiency.

Cloud Elements

Series C in 2019
Cloud Elements Inc. specializes in cloud-to-cloud application programming interface (API) integration and aggregation services. Founded in 2012 and based in Denver, Colorado, the company offers a comprehensive API integration platform that facilitates the connection, monitoring, and maintenance of various third-party cloud services. This platform includes features such as data transformations, API provisioning, usage monitoring, and event notifications, allowing developers to seamlessly integrate multiple applications into customer relationship management (CRM) and marketing automation systems. Additionally, Cloud Elements provides consulting services, including design assessments and application development, catering to startups, software as a service (SaaS) vendors, and enterprise departments globally.

Sphero

Venture Round in 2018
Sphero bridges the gap between the real world and the virtual world with its smartphone-controlled robots. It began the connected play revolution in 2010 by creating something unlike anything and they never stopped. They fuse robotic and digital technology into immersive entertainment experiences that ignite imagination and defy expectations. Optimized by data and powered by fun, these ever-evolving experiences are changing the way the world thinks about play.

SaltStack

Series A in 2018
The SaltStack event-driven automation platform delivers threat-aware security compliance, fast and scalable control of any cloud, and configuration management for heterogeneous application environments and data center infrastructure. SaltStack was founded in 2012 to support the Salt open source project and to build and deliver SaltStack Enterprise. For more information, please visit www.saltstack.com

PrinterLogic

Series A in 2018
Thousands of enterprises use PrinterLogic's patent pending printer and driver management platform to deliver Mobile, Pull and Virtual printing, while eliminating print servers and providing a self-service portal that empowers end users to install their own printers.

Ephesoft

Series A in 2017
Ephesoft Inc. specializes in document and data capture solutions, providing an Intelligent Document Processing (IDP) platform that automates document-centric processes for various sectors, including finance, government, insurance, and healthcare. Founded in 2010 and headquartered in Irvine, California, Ephesoft offers products such as Ephesoft Transact for document capture and data extraction, and Ephesoft Insight for enterprise document analytics. The platform utilizes artificial intelligence, machine learning, and proprietary classification models to convert diverse document types into structured, actionable data, thereby enhancing operational efficiency and productivity. Ephesoft's solutions support seamless integrations with other business systems through APIs and iPaaS connectors, facilitating end-to-end automation. With a global presence, including offices in Europe and Asia Pacific, Ephesoft aims to improve data accuracy, reduce costs, and assist organizations in their digital transformation initiatives.

ObservePoint

Series B in 2016
ObservePoint LLC, founded in 2007 and based in Provo, Utah, specializes in data quality assurance through its comprehensive platform that verifies web tag performance and enhances digital data integrity for enterprises. The company offers solutions such as AppAssurance and WebAssurance, which monitor, test, and validate the accuracy of data collected from mobile app analytics and web tags, respectively. Additionally, ObservePoint provides tools for manual data accuracy checks and automation across digital properties. Its services address critical data governance issues, ensuring compliance with privacy regulations and improving campaign tracking for actionable insights. By empowering companies to trust their data, ObservePoint helps facilitate informed decision-making and enhances customer experiences.

Central Logic

Series C in 2016
Central Logic Inc. is a prominent provider of transfer center and on-call scheduling technology solutions designed for healthcare systems. Founded in 2005 and headquartered in St. Paul, Minnesota, the company specializes in developing innovative tools that replace outdated software in hospitals and medical systems. Its offerings include information gathering and data analytics solutions that monitor and manage patients outside of hospital settings, as well as track post-acute care to improve patient satisfaction and reduce readmission rates. Central Logic's flexible solutions facilitate efficient patient navigation across healthcare systems and enhance clinician effectiveness while contributing to improved revenue capture. The company serves a diverse clientele, including major healthcare organizations such as HCA, Cleveland Clinic, and Sutter Health, and has received recognition as a fast-growing private company by various publications.

Stance

Series D in 2016
Stance is a designer and manufacturer of socks for men, women, and kids. It also manufactures anklets, thigh highs, knee highs, snow, sports, and adventure socks, and a variety of underwear that helps athletes, performers, and iconic cultural influencers to express themselves and are sold exclusively through their retail partnerships.

Sphero

Series E in 2015
Sphero bridges the gap between the real world and the virtual world with its smartphone-controlled robots. It began the connected play revolution in 2010 by creating something unlike anything and they never stopped. They fuse robotic and digital technology into immersive entertainment experiences that ignite imagination and defy expectations. Optimized by data and powered by fun, these ever-evolving experiences are changing the way the world thinks about play.

SpinGo

Series A in 2014
SpinGo provides web and mobile event calendar products for event makers. Since 2012, SpinGo has gathered and distributed content for more than 6 million events nationwide. It is dedicated to providing integrated solutions for its 300,000+ registered event makers, enabling them to efficiently list, promote, and manage their events. SpinGo was named Internet Company of the Year, Tech Startup of the Year, and Fastest Growing Tech Company of the Year in 2014. The company is backed by Epic Ventures and Prelude.

Galileo Financial Technologies

Series A in 2014
Galileo is a financial technology platform specializing in card issuing, payments, and digital banking. Their services include customer service, program management, dispute operations, and fraud operations, and more. Their solutions include digital banking, B2B payments, cryptocurrency, embedded finance, investing, and more.

Primary Data

Series B in 2014
Primary Data, founded in 2013 and based in Sandy, Utah, specializes in intelligence and automation software for enterprise data management, facilitating seamless integration between on-premises IT infrastructure and cloud environments. The company's flagship platform, DataSphere, utilizes metadata management and machine learning to optimize data movement within a global namespace. It enables organizations managing large data volumes to efficiently handle billions of files, automate data migration processes, and improve cloud integration while enhancing network-attached storage (NAS) performance. By ensuring that the right data is accessible to the right applications at the right time, Primary Data helps enterprises maximize the value of their infrastructure investments.

Domo

Series C in 2014
Domo, Inc. operates a cloud-based platform that connects all levels of an organization, from executives to frontline employees, facilitating access to real-time data and insights. Founded in 2010 and headquartered in American Fork, Utah, Domo enables users to manage their business operations via smartphones. The platform is offered as a subscription-based service, allowing users to receive notifications and respond promptly, with the capability to write back to the original systems of record. In addition to its core platform, Domo provides a Programmatic Revenue Solution that integrates complex data from ad servers and sell-side platforms into user-friendly dashboards. The company's revenue primarily comes from subscriptions to its platform and related professional services.

Ingram Medical

Series B in 2013
Ingram Medical offers a full range of diabetes testing supplies. Now you can get the quality testing supplies you need, at prices you can afford, delivered right to your home. Serving diabetics for over 15 years. When you submit your information to Ingram Medical by clicking on the FREE METER* icon on our Facebook home page, a Diabetic Benefits Specialist will contact you directly. After collecting some basic information, they will find a medical supplier that best fits your personal needs. You’ll soon be saving time and money on your diabetic testing supplies by receiving reduced costs on your out-of-pocket expenses and having your supplies shipped right to your door.

Laticinios Sao Vincente

Private Equity Round in 2013
Dairy Producers , specialized on gourmet cheese

Domo

Series B in 2013
Domo, Inc. operates a cloud-based platform that connects all levels of an organization, from executives to frontline employees, facilitating access to real-time data and insights. Founded in 2010 and headquartered in American Fork, Utah, Domo enables users to manage their business operations via smartphones. The platform is offered as a subscription-based service, allowing users to receive notifications and respond promptly, with the capability to write back to the original systems of record. In addition to its core platform, Domo provides a Programmatic Revenue Solution that integrates complex data from ad servers and sell-side platforms into user-friendly dashboards. The company's revenue primarily comes from subscriptions to its platform and related professional services.

Goal Zero

Venture Round in 2013
Goal Zero sells products that capture and store portable power. Primary products include solar panels, rechargeable batteries, and accessories including lights, lanterns, flashlights, and speakers. Goal Zero products range from small solutions for recharging devices like cell phones and notebooks using solar panels and battery packs to mediums sized solutions for laptop-size devices, to larger generator substitutes that can power devices as large as refrigerators using stored power. All of these power solutions can recharge via solar, wall plug, or USB. The company sells its products worldwide directly through its website as well as through both specialty and mass retailers.

Central Logic

Venture Round in 2012
Central Logic Inc. is a prominent provider of transfer center and on-call scheduling technology solutions designed for healthcare systems. Founded in 2005 and headquartered in St. Paul, Minnesota, the company specializes in developing innovative tools that replace outdated software in hospitals and medical systems. Its offerings include information gathering and data analytics solutions that monitor and manage patients outside of hospital settings, as well as track post-acute care to improve patient satisfaction and reduce readmission rates. Central Logic's flexible solutions facilitate efficient patient navigation across healthcare systems and enhance clinician effectiveness while contributing to improved revenue capture. The company serves a diverse clientele, including major healthcare organizations such as HCA, Cleveland Clinic, and Sutter Health, and has received recognition as a fast-growing private company by various publications.

Stance

Seed Round in 2009
Stance is a designer and manufacturer of socks for men, women, and kids. It also manufactures anklets, thigh highs, knee highs, snow, sports, and adventure socks, and a variety of underwear that helps athletes, performers, and iconic cultural influencers to express themselves and are sold exclusively through their retail partnerships.

Control4

Venture Round in 2009
Control4 Corporation specializes in smart home and business automation solutions, providing a comprehensive range of products and services that enhance comfort, convenience, and security. Founded in 2003 and headquartered in Salt Lake City, Utah, the company offers an integrated system that includes wired and wireless devices for audio, video, lighting, temperature, and security control. Key offerings comprise the Control4 home operating system, application software, and a variety of hardware such as wireless dimmers, speakers, thermostats, and touch screens. Control4 also enables remote access and system management through its 4Sight subscription service. The company distributes its products through a network of dealers, custom integrators, and retail outlets across the United States and internationally, serving a diverse clientele that includes consumer electronics companies, hotels, and utility sectors.

Fusion-io

Series B in 2009
Fusion-io delivers the world's data faster. The Fusion ioMemory platform and software defined storage solutions accelerate virtualization, databases, cloud computing, big data and performance applications. From e-commerce retailers to the world's social media leaders and Fortune Global 500 companies, customers are improving the performance and efficiency of their data centers with Fusion-io technology to accelerate the critical applications of the information economy.

MediConnect Global (MCG)

Venture Round in 2008
MediConnect Global, Inc. (MCG) provides online medical records retrieval and transmission services for the insurance companies and law firms worldwide. It's software as a service platform, RapidRetrieve, an electronic record retrieval service, allows users to request records, check status, and download retrieved records online. In addition, it offers sorting/indexing service, which includes separating and labeling the components or sections of a medical record by category and chronological sequence. The company also offers a health information exchange (HIE) for the hosting and authorized exchange among health partners. The company was founded as MediConnect, Inc. in 1996 and changed its name to MediConnect Global, Inc. in July 2006. MediConnect Global, Inc. is headquartered in South Jordan, Utah.
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