InMotion Ventures

InMotion Ventures, established in 2016, serves as the venture capital arm of Jaguar Land Rover, headquartered in London, United Kingdom. The company focuses on investing in startups that are innovating within the transportation sector, particularly those that align with Jaguar Land Rover's global strategy. By collaborating with experts from JLR, InMotion Ventures identifies and supports purpose-driven businesses that prioritize environmental and societal impact, alongside achieving strategic and financial returns. Through its investments, InMotion Ventures aims to shape the future of the automotive industry while fostering sustainable practices.

Heloise Aboulker

COO

Louis Fearn

Investment Associate

Emilie Hannezo

Associate

Sam Nasrolahi

Principal

Mike Smeed

Managing Director

Alex Smout

Principal

Past deals in Automotive

Uncaged Innovations

Seed Round in 2024
Uncaged Innovations develops next-generation materials to recreate bovine and exotic leather through advancements in materials chemistry and digital manufacturing, providing businesses from luxury fashion to automotives with an alternative to animal skin and sustainable and ethical services.

Bumper

Series B in 2024
Bumper is a payment platform tailored for car dealerships, specializing in vehicle financing solutions that assist drivers in managing repair and servicing costs. The platform emphasizes flexible payment options and collaborates with accredited repair professionals to ensure quality service. By streamlining the paperwork process, Bumper enables drivers to finance their repair expenses through interest-free installments, making it easier for them to address vehicle maintenance without the burden of upfront costs.

Uncaged Innovations

Pre Seed Round in 2023
Uncaged Innovations develops next-generation materials to recreate bovine and exotic leather through advancements in materials chemistry and digital manufacturing, providing businesses from luxury fashion to automotives with an alternative to animal skin and sustainable and ethical services.

Gen Phoenix

Series B in 2023
Gen Phoenix is a manufacturer of engineered composite leather products aimed at various industries, including aviation, automotive, marine, and domestic upholstery. The company utilizes a patented, eco-friendly process to combine leather fiber with a high-performance core, resulting in a composition leather that is reliable, consistent, and customizable to meet specific performance criteria. This innovative approach not only enhances the material's durability and functionality but also helps clients reduce waste and improve sustainability, making it a superior alternative to traditional upholstery and cladding materials. Gen Phoenix's products are designed to meet the diverse needs of its clients while maintaining a lower environmental footprint.

Envisics

Series C in 2023
Envisics Limited is an automotive technology company based in Milton Keynes, United Kingdom, focused on designing and developing advanced holographic projection systems and computational algorithms for head-up displays and head-mounted display applications. Established in 2009, Envisics specializes in light manipulation through phase-only holography, offering high-quality image projection that enhances the in-car experience. By leveraging holography and laser-based light sources, the company aims to transform automotive displays and improve safety for drivers. Through collaborations with leading automakers and tier-one suppliers, Envisics is working to bring innovative holographic technology to the automotive sector, enabling drivers to access critical information without distraction by seamlessly overlaying data onto their field of vision.

Bumper

Series A in 2022
Bumper is a payment platform tailored for car dealerships, specializing in vehicle financing solutions that assist drivers in managing repair and servicing costs. The platform emphasizes flexible payment options and collaborates with accredited repair professionals to ensure quality service. By streamlining the paperwork process, Bumper enables drivers to finance their repair expenses through interest-free installments, making it easier for them to address vehicle maintenance without the burden of upfront costs.

Apex.AI

Series B in 2021
Apex.AI, Inc. is a software company that focuses on developing solutions for autonomous mobility systems, particularly self-driving vehicles. Founded in 2017 and based in Palo Alto, California, the company offers Apex.OS, a software framework that simplifies the complexity of hardware and software integration through user-friendly APIs. Additionally, Apex.AI provides Apex.Autonomy, which is tailored for safety-critical applications, and MARV.Automotive, a versatile data management platform that facilitates data transfer between vehicles and the cloud. This platform allows for advanced analytics, data introspection, and team collaboration. Apex.AI's software products leverage open-source technologies, enabling developers to create secure and efficient applications for autonomous vehicles.

Bumper

Series A in 2021
Bumper is a payment platform tailored for car dealerships, specializing in vehicle financing solutions that assist drivers in managing repair and servicing costs. The platform emphasizes flexible payment options and collaborates with accredited repair professionals to ensure quality service. By streamlining the paperwork process, Bumper enables drivers to finance their repair expenses through interest-free installments, making it easier for them to address vehicle maintenance without the burden of upfront costs.

Caura

Seed Round in 2021
Caura Ltd. is a London-based company established in 2018 that specializes in vehicle management solutions. The company offers a platform that enables drivers to efficiently handle various aspects of car ownership, including payments for parking, tolls, congestion charges, MOTs, vehicle tax, and insurance. Additionally, Caura provides a product called Caura Protect, which allows users to purchase and manage motor insurance through a network of insurers. The company also focuses on developing microelectronic devices that monitor health metrics such as lactate and glucose levels, along with heart-rate and accelerometry data. Furthermore, Caura creates application software that connects to these devices to generate reports and analyze the collected data.

Digital Motors

Venture Round in 2020
Digital Motors Corporation is a California-based company that specializes in developing a software-as-a-service (SaaS) platform designed for the automotive industry. Founded in 2018, the platform facilitates digital retailing for auto retailers, dealerships, and manufacturers, enabling a seamless transition for online car shoppers into the dealership process or allowing them to complete their purchases entirely online. The platform features trade-in estimates, instant payment quotes, configurable dealer reserves for credit approval, and various delivery options, including home delivery. Additionally, it offers financing options, F&I products, and protection plans to enhance the car-buying experience. By leveraging advanced technology, Digital Motors aims to streamline transactions and improve customer satisfaction in the automotive sales process.

Urgently

Series B in 2019
Urgently is a digital roadside assistance platform that features a roadside assistance industry to the benefit of global brands, roadside assistance professionals, and consumers. Its solution delivers the quickest, safest, and most innovative roadside assistance service, products and technology by combining location-based services, real-time data, AI, and machine-to-machine communication.

Urgently

Series B in 2019
Urgently is a digital roadside assistance platform that features a roadside assistance industry to the benefit of global brands, roadside assistance professionals, and consumers. Its solution delivers the quickest, safest, and most innovative roadside assistance service, products and technology by combining location-based services, real-time data, AI, and machine-to-machine communication.

Synaptiv

Pre Seed Round in 2017
Synaptiv operates a data analytics platform that leverages data generated by the sensors embedded in modern vehicles. By integrating with connected vehicle systems and telematics loggers, the platform transforms vehicle data into actionable insights relevant to various sectors, including automotive, insurance, retail, and road infrastructure management. Synaptiv's advanced data science techniques enable clients to reduce costs, enhance customer understanding, and introduce new services to the market. Additionally, the platform provides insights related to urban challenges such as parking, weather, and road surface conditions, thereby offering valuable information to clients aiming to make data-driven decisions.
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