InMotion Ventures

InMotion Ventures is the corporate venture capital arm of Jaguar Land Rover, based in London. Established in 2016, it collaborates with Jaguar Land Rover subject matter experts to identify and invest in startups shaping the future of the automotive industry. The unit provides capital and strategic support to purpose-driven businesses aligned with Jaguar Land Rover's global strategy, prioritizing environmental and societal impact alongside strategic and financial returns. It targets investments in enterprise software, industrial tech and climate-related ventures that can complement and accelerate innovation across the automotive ecosystem.

Louis Fearn

Associate

Emilie Hannezo

Associate

Sam Nasrolahi

Principal

Mike Smeed

Investor

Alex Smout

Principal

Past deals in Automotive

BeyondMath

Seed Round in 2024
BeyondMath develops a generative physics AI platform for real-time engineering simulation. This platform has the potential to revolutionize dynamic modeling in industries such as automobiles, aerospace, and product design.

Uncaged Innovations

Seed Round in 2024
Uncaged Innovations develops sustainable alternatives to animal skin products. They create bio-based leather using plant materials and proprietary processing techniques, serving industries such as luxury fashion and automotives.

Uncaged Innovations

Pre Seed Round in 2023
Uncaged Innovations develops sustainable alternatives to animal skin products. They create bio-based leather using plant materials and proprietary processing techniques, serving industries such as luxury fashion and automotives.

Gen Phoenix

Series B in 2023
Gen Phoenix is a manufacturer of advanced engineered composite leather products designed for various industries, including aviation, automotive, marine, and upholstery. The company utilizes a patented, eco-friendly process to combine leather fiber with a high-performance core, resulting in a customizable composition leather that surpasses traditional alternatives in reliability and consistency. By focusing on sustainability, Gen Phoenix aims to reduce environmental impact while enhancing performance, enabling its clients to minimize waste and improve their overall sustainability efforts. The unique materials developed by Gen Phoenix are tailored to meet specific performance criteria, making them suitable for a wide range of applications.

Envisics

Series C in 2023
Envisics Limited is an automotive technology company based in Milton Keynes, United Kingdom, specializing in the design and development of holographic projection systems and computation algorithms for head-up and head-mounted displays. Founded in 2009, the company focuses on light manipulation through phase-only holography, leveraging advanced holographic and laser-based technologies to deliver high-quality images. Envisics aims to transform automotive displays and enhance the in-car experience by partnering with leading automakers and tier-one suppliers. Its dynamic holography platform enables the creation of head-up display images that overlay information seamlessly onto the driver’s field of view, thereby improving safety and providing essential driving information without distraction.

Apex.AI

Series B in 2021
Apex.AI develops software for autonomous mobility, offering a framework and tools that simplify the development of safe and secure autonomous driving applications. Its platform includes Apex.OS, which abstracts hardware, middleware, kernels, interfaces, and drivers into usable APIs, and Apex.Autonomy for safety-critical applications. It also offers MARV.Automotive, a data management platform that transfers vehicle data to the cloud, enables dynamic search-based analytics, analyzes partial logs, runs algorithms on real data, and provides graphical data introspection and team collaboration. Founded in 2017 and based in Palo Alto, California, Apex.AI builds on open-source software such as ROS and Eclipse iceoryx to provide building blocks for developers creating AI and safety-critical software for autonomous vehicles.

Caura

Seed Round in 2021
Caura Ltd. is a London-based company that specializes in designing and manufacturing innovative vehicle management solutions. The company's platform facilitates payments for essential car-related expenses, including parking, tolls, congestion charges, MOTs, vehicle tax, and insurance. Caura Protect, an FCA-registered product, enables drivers to purchase and manage motor insurance from multiple insurers. Additionally, Caura Maintain streamlines the management of MOTs and vehicle servicing. Founded in 2018, Caura aims to simplify car ownership by integrating various services into an accessible platform, enhancing the overall experience for drivers.

LGN

Seed Round in 2021
LGN Innovations, Inc. specializes in artificial intelligence-based perception systems that aim to replicate human-level perception in autonomous technologies. Founded in 2018 and headquartered in San Francisco, with additional offices in London and Zagreb, the company develops innovative products such as LGN Auto-Calibrate, which connects AI systems to sensor arrays, and LGN Intelligent Select, which efficiently compresses and filters data. Their technology enhances the resolution and imaging capabilities of various devices, facilitating applications across multiple sectors, including automotive, retail, and satellite industries. By optimizing data capture and processing, LGN's solutions reduce costs and power consumption while promoting high-level autonomy, making advanced AI capabilities accessible to a broader range of industries.

Digital Motors

Venture Round in 2020
Digital Motors Corporation is a FinTech company that specializes in creating a software-as-a-service (SaaS) platform for the automotive industry, facilitating digital retailing for auto retailers, dealerships, and manufacturers. Founded in 2018 and headquartered in Irvine, California, the company offers a comprehensive solution that transforms the car-buying experience by enabling customers to seamlessly transition from online browsing to purchasing. Its platform delivers essential features such as trade-in estimates, instant payment quotes, financing options, and online purchasing of F&I products. Customers can choose delivery methods ranging from in-store pickup to home delivery, while dealers benefit from streamlined transactions and improved margins. Digital Motors empowers both consumers and dealers by making online car sales efficient and accessible.

Apex.AI

Venture Round in 2019
Apex.AI develops software for autonomous mobility, offering a framework and tools that simplify the development of safe and secure autonomous driving applications. Its platform includes Apex.OS, which abstracts hardware, middleware, kernels, interfaces, and drivers into usable APIs, and Apex.Autonomy for safety-critical applications. It also offers MARV.Automotive, a data management platform that transfers vehicle data to the cloud, enables dynamic search-based analytics, analyzes partial logs, runs algorithms on real data, and provides graphical data introspection and team collaboration. Founded in 2017 and based in Palo Alto, California, Apex.AI builds on open-source software such as ROS and Eclipse iceoryx to provide building blocks for developers creating AI and safety-critical software for autonomous vehicles.

LGN

Funding Round in 2019
LGN Innovations, Inc. specializes in artificial intelligence-based perception systems that aim to replicate human-level perception in autonomous technologies. Founded in 2018 and headquartered in San Francisco, with additional offices in London and Zagreb, the company develops innovative products such as LGN Auto-Calibrate, which connects AI systems to sensor arrays, and LGN Intelligent Select, which efficiently compresses and filters data. Their technology enhances the resolution and imaging capabilities of various devices, facilitating applications across multiple sectors, including automotive, retail, and satellite industries. By optimizing data capture and processing, LGN's solutions reduce costs and power consumption while promoting high-level autonomy, making advanced AI capabilities accessible to a broader range of industries.

Urgently

Series B in 2019
Urgently is a digital roadside assistance platform that features a roadside assistance industry to the benefit of global brands, roadside assistance professionals, and consumers. Its solution delivers the quickest, safest, and most innovative roadside assistance service, products and technology by combining location-based services, real-time data, AI, and machine-to-machine communication.

Urgently

Series B in 2019
Urgently is a digital roadside assistance platform that features a roadside assistance industry to the benefit of global brands, roadside assistance professionals, and consumers. Its solution delivers the quickest, safest, and most innovative roadside assistance service, products and technology by combining location-based services, real-time data, AI, and machine-to-machine communication.

Synaptiv

Pre Seed Round in 2017
Synaptiv operates a data analytics platform that transforms connected car data into valuable insights for industries like automotive, insurance, retail, and infrastructure management. By harnessing data from vehicle sensors, Synaptiv helps clients reduce costs, understand customers better, and launch new services.
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