Impulse VC

Adludio is an AI-powered platform specializing in interactive mobile advertising, designed to create engaging digital campaigns for brands. By leveraging data and algorithms, Adludio optimizes advertising efforts at scale, ensuring effective audience engagement on mobile devices. The company caters to a diverse clientele, including major brands like Nike, Microsoft, Chanel, and LVMH, as well as emerging direct-to-consumer challengers. With a global presence that includes offices in key cities such as New York, Los Angeles, London, and Hong Kong, Adludio also supports a remote workforce operating from multiple countries. The firm is recognized for its innovative approach, having developed Sensory Ad Science—a technique that combines learning science with data science to enhance brand experiences. Adludio's achievements include winning 'Best Mobile Campaign' at The Drum APAC Awards and being featured in The Sunday Times Tech Track 100 'Ones to Watch', alongside consistent recognition in the Deloitte Fast 50 as one of the fastest-growing advertising technology companies in the UK.

Buzzoole is an influencer marketing platform that streamlines the integration of key influencers into digital and social communications through a fully automated and transparent process. The platform utilizes artificial intelligence and data analysis to assess online conversations across social media channels, categorizing them using a proprietary algorithm. This enables brands to identify and engage specific influencers within their niche markets efficiently. Buzzoole employs a Cost-Per-Post business model, allowing brands of all sizes to pay based on the posts generated by influencers, which can result in significant cost savings compared to traditional agency collaborations. The platform also enables brands to monitor campaign performance in real-time, ensuring clarity on expenditures and return on investment. By enhancing influencer engagement, Buzzoole helps brands maintain strong relationships with their target audiences while producing high-quality content.

LoopMe is a technology company specializing in brand advertising through the use of artificial intelligence (AI). Founded in 2012 and headquartered in the UK, LoopMe has developed an AI-powered platform that optimizes advertising campaigns to achieve better real-world outcomes. Its Intelligent Marketplace leverages consumer insights to enhance the effectiveness of ad placements, enabling advertisers to connect supply and demand more efficiently. The company’s patented technology, PurchaseLoop, measures and optimizes consumer sentiment in real-time, facilitating audience building and improving campaign performance. LoopMe’s solutions encompass standalone measurement and audience data targeting, allowing clients to gain insights and target effectively across various channels, including mobile and connected TV. With a commitment to redefining brand advertising, LoopMe has experienced significant growth, achieving a 40% compound annual growth rate in gross revenue from 2018 to 2024. The company operates globally, with offices in major cities including New York, San Francisco, Toronto, and Sydney.

Buzzoole is an influencer marketing platform that streamlines the integration of key influencers into digital and social communications through a fully automated and transparent process. The platform utilizes artificial intelligence and data analysis to assess online conversations across social media channels, categorizing them using a proprietary algorithm. This enables brands to identify and engage specific influencers within their niche markets efficiently. Buzzoole employs a Cost-Per-Post business model, allowing brands of all sizes to pay based on the posts generated by influencers, which can result in significant cost savings compared to traditional agency collaborations. The platform also enables brands to monitor campaign performance in real-time, ensuring clarity on expenditures and return on investment. By enhancing influencer engagement, Buzzoole helps brands maintain strong relationships with their target audiences while producing high-quality content.

Tribuna Digital is a group of international projects in the sports media sector. We bring football fans together and supply them with quality content 24/7. Our goal - to give every user the most relevant content and services, for which we are widely using our analytical capabilities. We are traditionally well represented in social networks, and our application is dominated by Russian-language Mobile. Our editorial staff is working with the best journalists in the country and creates the loudest materials of Russian sport. Social network "Tribune" brings together more than a million people are discussing sports in their blogs, forums, and statuses. Among the participants of the "Tribune" - well-known journalists, TV presenters, athletes, and coaches, as well as the representation of sports clubs and sports niche publications. With our own blogging platform, our users receive extra tools for sharing their own opinions and emotions with other fans. Among our products are mobile apps, websites, and social media accounts, such as: Sports.ru – Russian flagship project of the digital sports publisher Tribuna Digital: a platform for dialogue about the sport in all its forms. Monthly audience Sports.ru more than 13 million users. We aim to deliver information and communication to help sports fans in all niches and on all technological platforms. Statistical Sports.ru base - the most detailed in Russian, which helps us to maintain a wide range of fantasy-games based on real data. Sports.ru create the best advertising special projects in the field of sport, applying a deep knowledge of the audience to meet the challenges of our clients. For more information about special projects, the audience potential of advertising formats and conditions. Tribuna.com – a global community of football fans and innovative digital media. We communicate with our audience worldwide in six languages and make our products available anywhere it’s convenient for our users. We believe that we can make a significant impact on the way people follow and support their favorite football clubs. Betting Insider - social network for gamblers, where tips are published by hundreds (soon, thousands) of players. Bet tips are handily organized for each football match (other sports will be added soon). You can like and comment on each bet. Betting Insider is the easiest way to get football predictions for free. Also, Betting Insider gives you an opportunity to make a name for yourself as a tipster. Soon, we’ll provide top-performing tipsters an option to sell their betting tips.

Buzzoole is an influencer marketing platform that streamlines the integration of key influencers into digital and social communications through a fully automated and transparent process. The platform utilizes artificial intelligence and data analysis to assess online conversations across social media channels, categorizing them using a proprietary algorithm. This enables brands to identify and engage specific influencers within their niche markets efficiently. Buzzoole employs a Cost-Per-Post business model, allowing brands of all sizes to pay based on the posts generated by influencers, which can result in significant cost savings compared to traditional agency collaborations. The platform also enables brands to monitor campaign performance in real-time, ensuring clarity on expenditures and return on investment. By enhancing influencer engagement, Buzzoole helps brands maintain strong relationships with their target audiences while producing high-quality content.

LoopMe is a technology company specializing in brand advertising through the use of artificial intelligence (AI). Founded in 2012 and headquartered in the UK, LoopMe has developed an AI-powered platform that optimizes advertising campaigns to achieve better real-world outcomes. Its Intelligent Marketplace leverages consumer insights to enhance the effectiveness of ad placements, enabling advertisers to connect supply and demand more efficiently. The company’s patented technology, PurchaseLoop, measures and optimizes consumer sentiment in real-time, facilitating audience building and improving campaign performance. LoopMe’s solutions encompass standalone measurement and audience data targeting, allowing clients to gain insights and target effectively across various channels, including mobile and connected TV. With a commitment to redefining brand advertising, LoopMe has experienced significant growth, achieving a 40% compound annual growth rate in gross revenue from 2018 to 2024. The company operates globally, with offices in major cities including New York, San Francisco, Toronto, and Sydney.

ABOUT LOCOMIZER: Locomizer, an award-winning provider of location data and algorithms that matches the people to places, is used by organisations worldwide to discover and focus on the right places and audiences. Locomizer’s patented technology delivers location insights and analysis to support better decision-making and targeting for operational and marketing executives. This includes global brands and outdoor advertising/media agencies to media owners and commercial real estate firms. APPLICATIONS TO DATE: - 100s of billboard campaigns globally for 100s of brands. - Real estate, retail and urban planning: audience, footfall – affinity vs density studies. - Commuter movement patterns: Who, when and how far. - Mass surveys based on observation: Urban studies. - Hotel and tourism analytics: National and international data. PRODUCT: Locomizer’s PLACE PROFILES is an award winning AUDIENCE DISCOVERY PLATFORM that automatically produces anonymised layers of dynamic location intelligence where each specific location at a specific time of day/night is defined by people’s historic behavioural activities, thus enabling dynamic matching of audiences to locations.

RTB-Media is a technology company based in Moscow, Russia, founded in 2014, that specializes in real-time media management. It offers a software-as-a-service platform designed for real-time bidding, enabling advertisers to efficiently manage and optimize their advertising campaigns across various channels. The company's Trading Desk and cross-channel ad reporting platform provide an all-in-one dashboard, allowing users to monitor campaign performance without the need to navigate multiple platforms. By leveraging programmatic ad buying and A/B testing, RTB-Media enhances the effectiveness of campaigns through data-driven insights. Its user-friendly services cater to agencies, start-ups, and brands, facilitating targeted online advertising across social media, search engines, and display networks for both web and mobile.

AppScotch is a Competitive Analysis and Market Intelligence product suite that brings transparency to mobile paid advertising. It is designed for mobile in-app environment, so you can discover, analyze and measure pretty much everything.

eLama is a digital marketing automation platform that streamlines the management of online advertising across various systems, including Yandex Direct and VK. The platform is designed to assist small businesses and agencies by simplifying operational tasks associated with digital marketing, allowing them to effectively reach new customers through channels like Google Ads and Facebook. eLama enables users to create and manage advertising campaigns simultaneously across multiple platforms, facilitating the launching of new campaigns, copying existing ones, and customizing advertisements. Additionally, the platform provides tools for monitoring expenses and viewing statistics, making it easier for clients to connect with advertisers and optimize their marketing efforts without the need for in-house specialists.

RTB-Media is a technology company based in Moscow, Russia, founded in 2014, that specializes in real-time media management. It offers a software-as-a-service platform designed for real-time bidding, enabling advertisers to efficiently manage and optimize their advertising campaigns across various channels. The company's Trading Desk and cross-channel ad reporting platform provide an all-in-one dashboard, allowing users to monitor campaign performance without the need to navigate multiple platforms. By leveraging programmatic ad buying and A/B testing, RTB-Media enhances the effectiveness of campaigns through data-driven insights. Its user-friendly services cater to agencies, start-ups, and brands, facilitating targeted online advertising across social media, search engines, and display networks for both web and mobile.

BotScanner is a company that specializes in traffic quality monitoring, focusing on analyzing visitor quality across various websites to combat advertising fraud. Established in late 2009 by a team of developers and web analysts with over seven years of experience, BotScanner offers an automated service that collects and analyzes data about website visitors. This system helps large advertisers assess the integrity of their traffic, facilitating informed business decisions. By providing insights into visitor quality, BotScanner aims to enhance the effectiveness of online advertising and protect the interests of its clients.

Company is engaged in organization of advertising campaigns in blogosphere; Rotapost platform integrates 30k websites and 20k advertisers.

RotaBan LLC is a media advertising platform and network based in Moscow, Russia, designed specifically for small websites. The company aims to simplify the process of buying and selling advertisements, minimizing the effort required from both advertisers and website owners. By streamlining these transactions, RotaBan helps to reduce complexity in the advertising market for smaller online entities. For inquiries, the company provides contact information on its website.