Impulse VC

Adludio is a pioneering advertising company that specializes in interactive, AI-powered mobile advertising solutions. Founded in London in 2012, the company partners with international publishers and brands to deliver engaging, touch-enabled digital advertisements across various platforms. Adludio's innovative approach combines data science and learning science to create compelling brand experiences.

Buzzoole is an influencer marketing platform that automates the integration of key influencers into brands' digital and social communications. Utilizing advanced technology, Buzzoole analyzes online conversations across registered users' social media channels to categorize discussions and identify topics where users have the most influence. This process enables brands to connect with specific influencers in their niche markets efficiently. Operating on a Cost-Per-Post business model, Buzzoole provides a scalable solution for brands of all sizes, from startups to established companies, allowing them to reduce costs by up to 70% compared to traditional agency collaborations. The platform employs artificial intelligence and data analysis to design and manage campaigns, track influencer posts, and monitor campaign performance in real-time. This transparent approach ensures brands have full visibility into their spending, the influencers involved, and the return on investment of their campaigns.

LoopMe is a technology company that specializes in enhancing brand advertising through artificial intelligence. Founded in 2012 and headquartered in the UK, LoopMe was a pioneer in applying AI to brand advertising, developing its Intelligent Marketplace to address various industry challenges. The company's patented AI technology, PurchaseLoop, measures and optimizes consumer sentiment in real-time, creating a feedback loop that improves advertising effectiveness. LoopMe focuses on making mid-funnel metrics, such as awareness and purchase intent, more measurable and optimizable. The company offers solutions for audience targeting and measurement across mobile, programmatic, and connected TV platforms, enabling clients to leverage insights for better campaign performance. With a commitment to transforming the advertising landscape, LoopMe operates globally, with offices in major cities across North America, Europe, and Asia. Its organic growth has been significant, reflecting a strong market position and an innovative approach to brand advertising.

Appodeal Inc. is a technology company based in San Francisco, California, established in 2015. It specializes in developing a software development kit designed for mobile application developers, facilitating the integration and optimization of advertisements from various third-party advertising networks within mobile applications. Appodeal's offerings aim to empower app developers and publishers of all sizes by providing them with tools that enhance their advertising strategies and overall business performance. The company is committed to transparency and innovation, ensuring that all clients receive unbiased support in their efforts to create and grow successful mobile app businesses. Through its technology, Appodeal seeks to resolve complex challenges in the mobile advertising landscape, fostering a collaborative environment that motivates creativity and personal growth among its team and clients.

Buzzoole is an influencer marketing platform that automates the integration of key influencers into brands' digital and social communications. Utilizing advanced technology, Buzzoole analyzes online conversations across registered users' social media channels to categorize discussions and identify topics where users have the most influence. This process enables brands to connect with specific influencers in their niche markets efficiently. Operating on a Cost-Per-Post business model, Buzzoole provides a scalable solution for brands of all sizes, from startups to established companies, allowing them to reduce costs by up to 70% compared to traditional agency collaborations. The platform employs artificial intelligence and data analysis to design and manage campaigns, track influencer posts, and monitor campaign performance in real-time. This transparent approach ensures brands have full visibility into their spending, the influencers involved, and the return on investment of their campaigns.

Sports.ru is a leading Russian digital sports publisher, operating platforms for dialogue about sport. It offers quality content 24/7, with a monthly audience exceeding 13 million users. The company provides detailed statistical data and hosts fantasy games based on real data.

Buzzoole is an influencer marketing platform that automates the integration of key influencers into brands' digital and social communications. Utilizing advanced technology, Buzzoole analyzes online conversations across registered users' social media channels to categorize discussions and identify topics where users have the most influence. This process enables brands to connect with specific influencers in their niche markets efficiently. Operating on a Cost-Per-Post business model, Buzzoole provides a scalable solution for brands of all sizes, from startups to established companies, allowing them to reduce costs by up to 70% compared to traditional agency collaborations. The platform employs artificial intelligence and data analysis to design and manage campaigns, track influencer posts, and monitor campaign performance in real-time. This transparent approach ensures brands have full visibility into their spending, the influencers involved, and the return on investment of their campaigns.

LoopMe is a technology company that specializes in enhancing brand advertising through artificial intelligence. Founded in 2012 and headquartered in the UK, LoopMe was a pioneer in applying AI to brand advertising, developing its Intelligent Marketplace to address various industry challenges. The company's patented AI technology, PurchaseLoop, measures and optimizes consumer sentiment in real-time, creating a feedback loop that improves advertising effectiveness. LoopMe focuses on making mid-funnel metrics, such as awareness and purchase intent, more measurable and optimizable. The company offers solutions for audience targeting and measurement across mobile, programmatic, and connected TV platforms, enabling clients to leverage insights for better campaign performance. With a commitment to transforming the advertising landscape, LoopMe operates globally, with offices in major cities across North America, Europe, and Asia. Its organic growth has been significant, reflecting a strong market position and an innovative approach to brand advertising.

Locomizer Ltd. is a location analytics company based in Manchester, United Kingdom, specializing in geo-behavioral analytics. Established in 2011, it offers a B2B platform that focuses on audience discovery, segmentation, and recommendation services. The company's technology enables businesses to build user interest profiles, segment customers based on these profiles, and match them with tailored recommendations, advertisements, and offers. Locomizer's patented algorithms provide insights into consumer behavior and location data, helping organizations, including global brands and advertising agencies, make informed decisions about targeting and operational strategies. Its applications span various sectors, including real estate, retail, urban planning, and tourism, allowing clients to effectively reach their target audiences and enhance campaign effectiveness through dynamic location intelligence.

RTB-Media is a Moscow-based company founded in 2014 that specializes in real-time media management systems and software as a service for real-time bidding (RTB). The company offers a comprehensive Trading Desk and cross-channel advertising reporting platform, enabling advertisers to efficiently manage their media advertisements using RTB technology. By providing access to analytics and a wealth of data on target audiences, RTB-Media enhances the effectiveness of advertising campaigns. Its all-in-one dashboard eliminates the need for users to log into multiple platforms for campaign updates, thereby streamlining the management process and reducing time spent on manual tasks. The company employs programmatic ad buying and A/B testing across various ad formats and channels to help agencies, start-ups, and brands implement targeted online advertising strategies across social media, search engines, and display networks.

AppScotch, Inc. is a mobile application marketing and advertisement platform that focuses on enhancing application engagement across various mobile devices. Founded in 2013 and based in California, AppScotch offers a competitive analysis and market intelligence product suite aimed at providing transparency in mobile paid advertising. Its services are tailored to the mobile in-app environment, allowing users to discover, analyze, and measure a wide range of advertising metrics. As of March 2016, AppScotch operates as a subsidiary of App Annie Inc.

ViHub is a Russian company founded in 2014 that specializes in online video advertising services. It develops a comprehensive video advertising platform that facilitates the creation and management of effective advertising campaigns. The platform utilizes algorithmic purchasing to analyze user behavior and preferences, enabling clients to connect with their target audiences more effectively. ViHub also offers a range of IT solutions tailored for the online advertising and big data industries, including Supply-Side Platforms (SSP), Video Demand-Side Platforms (DSP), Data Management Platforms (DMP), Trading Desks, and anti-fraud solutions. All of these services are developed in-house, ensuring independence from foreign software and licensing agreements.

eLama is a digital marketing automation platform designed to simplify online advertising management for businesses and agencies worldwide. The company's platform enables users to create and run advertising campaigns across multiple online platforms simultaneously, including Google Ads and Facebook. By streamlining workflows, eLama helps small businesses find new customers through efficient online marketing channels without the need for in-house marketing specialists. The platform also offers tools for launching new campaigns, copying existing ones, and ordering advertisement creation, customization, and consultancy, allowing clients to monitor expenses and manage advertising directly from their interface or through integrated advertising systems.

RTB-Media is a Moscow-based company founded in 2014 that specializes in real-time media management systems and software as a service for real-time bidding (RTB). The company offers a comprehensive Trading Desk and cross-channel advertising reporting platform, enabling advertisers to efficiently manage their media advertisements using RTB technology. By providing access to analytics and a wealth of data on target audiences, RTB-Media enhances the effectiveness of advertising campaigns. Its all-in-one dashboard eliminates the need for users to log into multiple platforms for campaign updates, thereby streamlining the management process and reducing time spent on manual tasks. The company employs programmatic ad buying and A/B testing across various ad formats and channels to help agencies, start-ups, and brands implement targeted online advertising strategies across social media, search engines, and display networks.

BotScanner is a company specializing in traffic quality monitoring, focused on analyzing visitor quality across various web resources to combat advertising fraud. Established by a team of developers and web analysts in late 2009, BotScanner automates the auditing process of online traffic, providing valuable insights for large advertisers. The platform gathers and processes data regarding site visitors, allowing clients to assess the quality of their traffic efficiently. By delivering actionable conclusions, BotScanner supports businesses in making informed decisions quickly, enhancing the integrity of their advertising efforts.

RotaBan LLC is a media advertising company based in Moscow, Russia, specializing in providing a platform and network for small websites. The company aims to streamline the process of buying and selling advertising by simplifying interactions between advertisers and website owners. RotaBan focuses on creating a more efficient advertising experience, eliminating unnecessary complexities for all parties involved.

Digly is a company based in Russia that provides a web-analytics platform designed to assist businesses in managing their online presence and advertising efforts. The platform enables users to create and manage their own advertisements or connect existing campaigns, offering tools to tune and track performance. By leveraging this system, businesses can optimize their advertising campaigns for better results, ensuring they effectively reach their target audiences. Digly's focus on web analytics empowers users to make informed decisions and enhance their overall marketing strategies.

Between Digital - leading SSP (sell-side platform) in Russia. Enables publishers to manage their advertising impression inventory and maximize revenue from digital media.

RotaPost is a Russian company that operates an online platform designed for organizing advertising campaigns within the blogosphere. The platform integrates approximately 30,000 websites and connects with around 20,000 advertisers, facilitating targeted marketing efforts. By leveraging this extensive network, RotaPost enables businesses to effectively reach their desired audience through various digital channels, enhancing their advertising strategies in the evolving online landscape.

Advaction is a leading cost-per-action (CPA) platform and advertising network based in Russia. The company specializes in providing advertising services that help clients build internal performance monitoring systems and optimize their online advertising efforts. Advaction operates on a pay-per-result model, ensuring that clients only pay for successful outcomes. By advising on the construction of effective monitoring systems, the company enables clients to enhance their revenue and achieve sustainable business growth.