IDEA Fund Partners

Get Spiffy, Inc. is a mobile service company based in Durham, North Carolina, that specializes in on-demand car washing, detailing, nano-ceramic coating, and oil change services. Founded in 2014, the company utilizes a smartphone application that facilitates both communication and payment for its services. Get Spiffy emphasizes environmental responsibility, ensuring that all car washes are eco-friendly. Through its innovative approach, the company aims to provide convenient and efficient automotive care to customers in the Triangle area and beyond.

Biospatial, Inc. is a technology company headquartered in Durham, North Carolina, that focuses on developing an online cloud-based platform for analyzing prehospital data to enhance public health and emergency response efforts. The platform aggregates and processes data from various sources, including electronic Patient Care Reports, utilizing machine learning and artificial intelligence to extract actionable insights. By partnering with state and local Emergency Medical Services (EMS) agencies, Biospatial aims to improve patient outcomes and support public sector and commercial healthcare entities in their missions. The company provides web-based interfaces that allow users to visualize data, generate reports, and manage access, creating a secure and scalable system for informed decision-making in emergency situations. Founded in 2016, Biospatial is committed to building a national network of data partners to enhance population health and safety across the United States.

Finmark is a financial planning software company founded in 2020 in Raleigh, North Carolina, by Greg Lissy, Jeremy Neuberger, and Rami Essaid. The platform is designed to simplify financial management for startups by transforming complex financial concepts and calculations into an intuitive interface. This allows companies, ranging from pre-revenue to pre-IPO, to manage their runway, hiring plans, and key financial metrics with greater ease. By facilitating collaboration and reducing the resources needed for financial planning, Finmark enables startup founders to create, update, and share their financial plans effectively, positioning them for success in a competitive landscape.

Get Spiffy, Inc. is a mobile service company based in Durham, North Carolina, that specializes in on-demand car washing, detailing, nano-ceramic coating, and oil change services. Founded in 2014, the company utilizes a smartphone application that facilitates both communication and payment for its services. Get Spiffy emphasizes environmental responsibility, ensuring that all car washes are eco-friendly. Through its innovative approach, the company aims to provide convenient and efficient automotive care to customers in the Triangle area and beyond.

Pendo is a technology company based in Raleigh, North Carolina, that provides a product experience platform designed to enhance user engagement with software products. The platform integrates analytics, user guidance, communication tools, and feedback mechanisms, allowing product teams to better understand user interactions and optimize trial conversions and onboarding processes. By leveraging actionable insights, Pendo enables businesses to make informed decisions about feature development and product adoption. Its client base includes notable organizations such as Verizon, Morgan Stanley, and Salesforce. Additionally, Pendo supports the global community of product and digital leaders through initiatives like Mind the Product and various sponsored events and podcasts.

Finmark is a financial planning software company founded in 2020 in Raleigh, North Carolina, by Greg Lissy, Jeremy Neuberger, and Rami Essaid. The platform is designed to simplify financial management for startups by transforming complex financial concepts and calculations into an intuitive interface. This allows companies, ranging from pre-revenue to pre-IPO, to manage their runway, hiring plans, and key financial metrics with greater ease. By facilitating collaboration and reducing the resources needed for financial planning, Finmark enables startup founders to create, update, and share their financial plans effectively, positioning them for success in a competitive landscape.

Reveal Mobile, Inc. is a company that specializes in location-based marketing and analytics, catering to agencies, brands, media companies, and app publishers. Founded in 2004 and based in Raleigh, North Carolina, the company operates a platform that includes solutions such as VISIT Local, which offers foot traffic attribution and audience building, and VISIT Match, designed for instant audience scaling. Additionally, Reveal Mobile provides VISIT Data, a customizable location-data solution for enterprise applications. The platform facilitates the creation of targeted audience segments and enables clients to reach these audiences through various digital advertising channels, including social media. With a strong emphasis on privacy compliance, Reveal Mobile is a member of the Network Advertising Initiative and undergoes annual privacy certifications, ensuring that its services adhere to industry standards. The company's user-friendly interface simplifies audience analytics and post-campaign reporting, allowing clients to effectively measure the impact of their marketing efforts on foot traffic.

Second Nature Brands, Inc. is a consumer goods company based in Raleigh, North Carolina, that specializes in subscription-based delivery services for home air filters. Founded in 2012, the company offers a web-based platform for customers to easily order air filters tailored to the specific needs of their heating, ventilation, and air conditioning (HVAC) systems. By providing automatic, recurring shipments of the correct size air filters directly to customers' doorsteps, Second Nature helps improve indoor air quality while also protecting HVAC systems. Additionally, the company offers health, vision, and dental insurance solutions. Formerly known as FilterEasy Inc., it rebranded to Second Nature Brands, Inc. in August 2019.

Silbo Inc. is a software-as-a-service company based in Raleigh, North Carolina, that functions as a marketplace connecting sports games with officials. Founded in 2016, Silbo's application allows youth and adult leagues, clubs, and tournaments to post games online, facilitating easy access for qualified officials to select and work these games. The platform streamlines scheduling, payment, and communication between game providers and officials, enabling a more efficient and organized process for managing sports events.

Get Spiffy, Inc. is a mobile service company based in Durham, North Carolina, that specializes in on-demand car washing, detailing, nano-ceramic coating, and oil change services. Founded in 2014, the company utilizes a smartphone application that facilitates both communication and payment for its services. Get Spiffy emphasizes environmental responsibility, ensuring that all car washes are eco-friendly. Through its innovative approach, the company aims to provide convenient and efficient automotive care to customers in the Triangle area and beyond.

Get Spiffy, Inc. is a mobile service company based in Durham, North Carolina, that specializes in on-demand car washing, detailing, nano-ceramic coating, and oil change services. Founded in 2014, the company utilizes a smartphone application that facilitates both communication and payment for its services. Get Spiffy emphasizes environmental responsibility, ensuring that all car washes are eco-friendly. Through its innovative approach, the company aims to provide convenient and efficient automotive care to customers in the Triangle area and beyond.

Biospatial, Inc. is a technology company headquartered in Durham, North Carolina, that focuses on developing an online cloud-based platform for analyzing prehospital data to enhance public health and emergency response efforts. The platform aggregates and processes data from various sources, including electronic Patient Care Reports, utilizing machine learning and artificial intelligence to extract actionable insights. By partnering with state and local Emergency Medical Services (EMS) agencies, Biospatial aims to improve patient outcomes and support public sector and commercial healthcare entities in their missions. The company provides web-based interfaces that allow users to visualize data, generate reports, and manage access, creating a secure and scalable system for informed decision-making in emergency situations. Founded in 2016, Biospatial is committed to building a national network of data partners to enhance population health and safety across the United States.

Sense Photonics, Inc. is a technology company specializing in the development of light detection and ranging (LiDAR) solutions for various applications, including autonomous vehicles, drones, and industrial automation. Founded in 2016 and based in Durham, North Carolina, Sense Photonics focuses on producing advanced solid-state LiDAR sensors that utilize proprietary laser arrays and 3D depth-sensing technologies. These sensors are designed to create detailed 3D maps of a vehicle's surroundings in diverse environmental conditions, ensuring high performance and reliability without moving parts. The company's innovative approach is supported by a robust portfolio of over 200 patents, positioning it to meet the demands of the automotive sector and drive advancements in autonomous driving and robotics.

Second Nature Brands, Inc. is a consumer goods company based in Raleigh, North Carolina, that specializes in subscription-based delivery services for home air filters. Founded in 2012, the company offers a web-based platform for customers to easily order air filters tailored to the specific needs of their heating, ventilation, and air conditioning (HVAC) systems. By providing automatic, recurring shipments of the correct size air filters directly to customers' doorsteps, Second Nature helps improve indoor air quality while also protecting HVAC systems. Additionally, the company offers health, vision, and dental insurance solutions. Formerly known as FilterEasy Inc., it rebranded to Second Nature Brands, Inc. in August 2019.

Pendo is a technology company based in Raleigh, North Carolina, that provides a product experience platform designed to enhance user engagement with software products. The platform integrates analytics, user guidance, communication tools, and feedback mechanisms, allowing product teams to better understand user interactions and optimize trial conversions and onboarding processes. By leveraging actionable insights, Pendo enables businesses to make informed decisions about feature development and product adoption. Its client base includes notable organizations such as Verizon, Morgan Stanley, and Salesforce. Additionally, Pendo supports the global community of product and digital leaders through initiatives like Mind the Product and various sponsored events and podcasts.

MATI Energy, founded in 2012 and headquartered in Durham, North Carolina, specializes in organic caffeinated energy drinks designed for health-conscious consumers seeking enhanced performance. The company offers a range of no-spike, no-crash beverages that provide a refreshing alternative to traditional energy drinks. These carbonated mixtures focus on delivering a natural boost without compromising on taste or using unhealthy ingredients, catering to individuals who prioritize both vitality and well-being in their daily routines.

Get Spiffy, Inc. is a mobile service company based in Durham, North Carolina, that specializes in on-demand car washing, detailing, nano-ceramic coating, and oil change services. Founded in 2014, the company utilizes a smartphone application that facilitates both communication and payment for its services. Get Spiffy emphasizes environmental responsibility, ensuring that all car washes are eco-friendly. Through its innovative approach, the company aims to provide convenient and efficient automotive care to customers in the Triangle area and beyond.

Pendo is a technology company based in Raleigh, North Carolina, that provides a product experience platform designed to enhance user engagement with software products. The platform integrates analytics, user guidance, communication tools, and feedback mechanisms, allowing product teams to better understand user interactions and optimize trial conversions and onboarding processes. By leveraging actionable insights, Pendo enables businesses to make informed decisions about feature development and product adoption. Its client base includes notable organizations such as Verizon, Morgan Stanley, and Salesforce. Additionally, Pendo supports the global community of product and digital leaders through initiatives like Mind the Product and various sponsored events and podcasts.

Windsor Circle, Inc. is a provider of Software-as-a-Service (SaaS) customer retention software specifically designed for the retail industry. Founded in 2011 and based in Durham, North Carolina, the company delivers an all-in-one Retention Marketing Platform that enables retailers to enhance customer loyalty and retention through data-driven marketing strategies. Windsor Circle's solutions include automated lifecycle marketing, customer segmentation, product recommendations, cart recovery, and browse abandonment initiatives. By integrating eCommerce and email platforms, the software facilitates real-time updates to customer segments based on purchase history, empowering retailers to execute targeted marketing campaigns effectively. The platform also harnesses advanced data technology and predictive analytics to drive customer engagement and maximize lifetime value.

Lucerno Dynamics, LLC is a medical device company based in Cary, North Carolina, focused on developing and manufacturing systems that detect and quantify the uptake of radiolabeled biomarkers in tissue. The company offers various solutions, including its investigational Lucerno LD1 system, which helps clinicians assess tumor response during the early stages of treatment. Additionally, the Lara System monitors nuclear medicine injections, and the company provides quality control and assurance tools for clinical PET/CT scans, as well as research instruments for quantifying PET or SPECT probe uptake in tissues. Lucerno's innovative technology allows for rapid, safe, and cost-effective detection and recording of biomarker presence, with applications in human health such as evaluating the quality of PET injections, non-invasive measurements of arterial input function, and monitoring therapy responses in superficial tumors. Established in 2011, Lucerno Dynamics has also developed related technologies for animal research to facilitate preclinical evaluations of compounds.

Sift Media, Inc., based in Durham, North Carolina, specializes in developing automated bidding software for mobile advertisement opportunities within real-time auction exchanges. Founded in 2015, the company utilizes advanced artificial intelligence and machine learning algorithms to optimize mobile advertising campaigns. Sift Media processes over 50 billion mobile ad requests daily, enabling it to hyper-target app install advertisements effectively. Its platform is designed to enhance campaign performance by optimizing conversion rates and click-to-install times, while also providing features for whitelisting and blacklisting specific app bundles. To date, Sift Media has served over 40 billion mobile ads and facilitated more than 25 million app installs for a diverse range of advertisers.

WedPics is a mobile and web-based photo sharing application designed specifically for weddings, allowing guests to contribute their photos to a single album for the couple. Available on both iOS and Android platforms, the app addresses the common challenge faced by newlyweds in collecting images from their special day. Users can upload photos directly from their smartphones or traditional digital cameras, enhancing the sharing experience with features such as commenting and liking. WedPics also offers five custom filters to help guests enhance their images, transforming them into personal wedding photographers. Developed by Deja mi Inc., a company based in Raleigh, North Carolina, WedPics emerged from a shift in focus from a venue discovery app to a specialized tool for weddings in early 2012. The application modernizes the wedding photography experience, moving away from outdated disposable cameras to a streamlined, interactive platform.

Pendo is a technology company based in Raleigh, North Carolina, that provides a product experience platform designed to enhance user engagement with software products. The platform integrates analytics, user guidance, communication tools, and feedback mechanisms, allowing product teams to better understand user interactions and optimize trial conversions and onboarding processes. By leveraging actionable insights, Pendo enables businesses to make informed decisions about feature development and product adoption. Its client base includes notable organizations such as Verizon, Morgan Stanley, and Salesforce. Additionally, Pendo supports the global community of product and digital leaders through initiatives like Mind the Product and various sponsored events and podcasts.

Canopy Lawn Care, Inc. is a landscaping company headquartered in Cary, North Carolina, that specializes in providing comprehensive lawn maintenance services to homeowners. Founded in 2014, the company employs a technology-driven approach to enhance customer and employee experiences while streamlining operations. Canopy offers a variety of services, including weed control, fertilization, aeration, over seeding, bed maintenance, pruning, and mosquito management, among others. The company emphasizes environmentally responsible practices and science-based methods to improve soil health, ensuring that clients receive lush and healthy lawns.

Reveal Mobile, Inc. is a company that specializes in location-based marketing and analytics, catering to agencies, brands, media companies, and app publishers. Founded in 2004 and based in Raleigh, North Carolina, the company operates a platform that includes solutions such as VISIT Local, which offers foot traffic attribution and audience building, and VISIT Match, designed for instant audience scaling. Additionally, Reveal Mobile provides VISIT Data, a customizable location-data solution for enterprise applications. The platform facilitates the creation of targeted audience segments and enables clients to reach these audiences through various digital advertising channels, including social media. With a strong emphasis on privacy compliance, Reveal Mobile is a member of the Network Advertising Initiative and undergoes annual privacy certifications, ensuring that its services adhere to industry standards. The company's user-friendly interface simplifies audience analytics and post-campaign reporting, allowing clients to effectively measure the impact of their marketing efforts on foot traffic.

WedPics is a mobile and web-based photo sharing application designed specifically for weddings, allowing guests to contribute their photos to a single album for the couple. Available on both iOS and Android platforms, the app addresses the common challenge faced by newlyweds in collecting images from their special day. Users can upload photos directly from their smartphones or traditional digital cameras, enhancing the sharing experience with features such as commenting and liking. WedPics also offers five custom filters to help guests enhance their images, transforming them into personal wedding photographers. Developed by Deja mi Inc., a company based in Raleigh, North Carolina, WedPics emerged from a shift in focus from a venue discovery app to a specialized tool for weddings in early 2012. The application modernizes the wedding photography experience, moving away from outdated disposable cameras to a streamlined, interactive platform.

Windsor Circle, Inc. is a provider of Software-as-a-Service (SaaS) customer retention software specifically designed for the retail industry. Founded in 2011 and based in Durham, North Carolina, the company delivers an all-in-one Retention Marketing Platform that enables retailers to enhance customer loyalty and retention through data-driven marketing strategies. Windsor Circle's solutions include automated lifecycle marketing, customer segmentation, product recommendations, cart recovery, and browse abandonment initiatives. By integrating eCommerce and email platforms, the software facilitates real-time updates to customer segments based on purchase history, empowering retailers to execute targeted marketing campaigns effectively. The platform also harnesses advanced data technology and predictive analytics to drive customer engagement and maximize lifetime value.

Automated Insights Inc. is a Durham, North Carolina-based artificial intelligence company specializing in content automation services. It is best known for its Wordsmith platform, which is a natural language generation tool that transforms raw data into human-readable narratives, articles, summaries, and visualizations such as charts and graphs. This technology allows organizations across various sectors, including finance, real estate, and media, to efficiently produce large volumes of personalized content, enabling them to highlight key trends and insights from their data. With over 200 clients, including notable names like Allstate and The Associated Press, Automated Insights generates more than 1.5 billion pieces of content annually. Founded in 2007, the company originally operated as StatSheet, Inc. before rebranding in 2011.

WedPics is a mobile and web-based photo sharing application designed specifically for weddings, allowing guests to contribute their photos to a single album for the couple. Available on both iOS and Android platforms, the app addresses the common challenge faced by newlyweds in collecting images from their special day. Users can upload photos directly from their smartphones or traditional digital cameras, enhancing the sharing experience with features such as commenting and liking. WedPics also offers five custom filters to help guests enhance their images, transforming them into personal wedding photographers. Developed by Deja mi Inc., a company based in Raleigh, North Carolina, WedPics emerged from a shift in focus from a venue discovery app to a specialized tool for weddings in early 2012. The application modernizes the wedding photography experience, moving away from outdated disposable cameras to a streamlined, interactive platform.

Windsor Circle, Inc. is a provider of Software-as-a-Service (SaaS) customer retention software specifically designed for the retail industry. Founded in 2011 and based in Durham, North Carolina, the company delivers an all-in-one Retention Marketing Platform that enables retailers to enhance customer loyalty and retention through data-driven marketing strategies. Windsor Circle's solutions include automated lifecycle marketing, customer segmentation, product recommendations, cart recovery, and browse abandonment initiatives. By integrating eCommerce and email platforms, the software facilitates real-time updates to customer segments based on purchase history, empowering retailers to execute targeted marketing campaigns effectively. The platform also harnesses advanced data technology and predictive analytics to drive customer engagement and maximize lifetime value.

Windsor Circle, Inc. is a provider of Software-as-a-Service (SaaS) customer retention software specifically designed for the retail industry. Founded in 2011 and based in Durham, North Carolina, the company delivers an all-in-one Retention Marketing Platform that enables retailers to enhance customer loyalty and retention through data-driven marketing strategies. Windsor Circle's solutions include automated lifecycle marketing, customer segmentation, product recommendations, cart recovery, and browse abandonment initiatives. By integrating eCommerce and email platforms, the software facilitates real-time updates to customer segments based on purchase history, empowering retailers to execute targeted marketing campaigns effectively. The platform also harnesses advanced data technology and predictive analytics to drive customer engagement and maximize lifetime value.

Automated Insights Inc. is a Durham, North Carolina-based artificial intelligence company specializing in content automation services. It is best known for its Wordsmith platform, which is a natural language generation tool that transforms raw data into human-readable narratives, articles, summaries, and visualizations such as charts and graphs. This technology allows organizations across various sectors, including finance, real estate, and media, to efficiently produce large volumes of personalized content, enabling them to highlight key trends and insights from their data. With over 200 clients, including notable names like Allstate and The Associated Press, Automated Insights generates more than 1.5 billion pieces of content annually. Founded in 2007, the company originally operated as StatSheet, Inc. before rebranding in 2011.

Axial Exchange is a healthcare technology company that develops a remote patient and population health monitoring and communications platform. The platform delivers real-time insights into patients' health status, data, and behavior to support care teams between encounters, enabling early detection of complications and more engaged patients. Through mobile apps, it facilitates secure sharing of health information with providers and caregivers, with the aim of improving patient outcomes and reducing hospital admissions and overall healthcare costs via early intervention and coordinated care. The company was founded in 2009 and is based in Raleigh, North Carolina.

Automated Insights Inc. is a Durham, North Carolina-based artificial intelligence company specializing in content automation services. It is best known for its Wordsmith platform, which is a natural language generation tool that transforms raw data into human-readable narratives, articles, summaries, and visualizations such as charts and graphs. This technology allows organizations across various sectors, including finance, real estate, and media, to efficiently produce large volumes of personalized content, enabling them to highlight key trends and insights from their data. With over 200 clients, including notable names like Allstate and The Associated Press, Automated Insights generates more than 1.5 billion pieces of content annually. Founded in 2007, the company originally operated as StatSheet, Inc. before rebranding in 2011.

Oncoscope, Inc. is a medical device company based in Durham, North Carolina, founded in 2006. The company specializes in the development of optical imaging systems that focus on epithelial tissues found in various parts of the body, including the oral cavity, esophagus, stomach, colon, lung, cervix, and bladder. These advanced systems deliver in vivo measurements of cell nuclei's diameter and density, offering valuable insights into tissue microstructure for clinical applications.

iContact LLC is a prominent provider of email marketing software and solutions tailored for small and medium-sized businesses worldwide. Founded in 2003 and headquartered in Morrisville, North Carolina, the company offers a variety of products, including iContact, iContact Pro, and iContact for Salesforce, catering to high-volume senders and professional marketers. Its user-friendly technology allows businesses to create, send, and track email newsletters, surveys, and autoresponders seamlessly. As a B Corporation, iContact is committed to social responsibility, dedicating a portion of its resources to community service. The company fosters a vibrant and community-oriented culture, aiming to support both local and global communities through its philanthropic initiatives. Additionally, iContact has expanded its presence internationally with offices in several countries, including Canada, the United Kingdom, and China.

iContact LLC is a prominent provider of email marketing software and solutions tailored for small and medium-sized businesses worldwide. Founded in 2003 and headquartered in Morrisville, North Carolina, the company offers a variety of products, including iContact, iContact Pro, and iContact for Salesforce, catering to high-volume senders and professional marketers. Its user-friendly technology allows businesses to create, send, and track email newsletters, surveys, and autoresponders seamlessly. As a B Corporation, iContact is committed to social responsibility, dedicating a portion of its resources to community service. The company fosters a vibrant and community-oriented culture, aiming to support both local and global communities through its philanthropic initiatives. Additionally, iContact has expanded its presence internationally with offices in several countries, including Canada, the United Kingdom, and China.