HubSpot
HubSpot is a cloud-based growth platform that provides marketing, sales, and customer service software for businesses worldwide. Its offerings include a suite of applications such as customer relationship management, search engine optimization, blogging, website content management, messaging, chatbots, social media, marketing automation, email, predictive lead scoring, sales productivity, ticketing and helpdesk, customer NPS surveys, analytics, and reporting. The platform can be used as standalone modules or as an integrated package, enabling inbound marketing and sales processes that attract visitors, convert leads, and close customers. HubSpot serves mid-market B2B customers and emphasizes helping organizations grow better. Founded in 2006, the company is headquartered in Cambridge, Massachusetts, and serves the Americas, Europe, and the Asia Pacific region, with professional, phone, email, and chat support available.
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Past deals in CRM
Artisan AI
Series A in 2025
Artisan AI specializes in creating digital workers, known as Artisans, to automate sales processes. Their first Artisan, Ava, handles the entire outbound sales process, from initial contact to scheduling meetings. Ava uses a database of over 270 million contacts to craft personalized email sequences and can be easily set up and managed via Slack. By automating repetitive tasks, Artisan AI allows sales teams to focus on high-value prospects and relationships.
Tofu
Series A in 2025
Tofu is a company that specializes in providing a marketing tool designed to create hyper-personalized, multichannel campaigns for B2B marketing teams. The platform enables users to generate on-brand content that can be scaled across various marketing initiatives. Tofu's marketing playbook automatically ingests and updates critical information about a company's brand, messaging, target personas, and industries, facilitating strategic initiatives and enhancing content scalability. This comprehensive approach not only streamlines the campaign creation process but also aims to improve conversion rates for businesses.
Frame AI (acquired by HubSpot)
Acquisition in 2024
Frame Technology, Inc. develops a SaaS solution that enables companies to gain real-time insights from customer interactions across various communication channels. The company's platform, known as Frame, acts as an early warning system by identifying prioritized customer feedback, key themes, and team behaviors that require attention, ultimately enhancing the customer experience and reducing churn. Additionally, Frame facilitates the collection, unification, and analysis of chat and email content, thereby supporting improvements in sales, service, and customer retention. Founded in 2016 and headquartered in New York, Frame Technology also has offices in Singapore, reflecting its commitment to enhancing business communications through structured analytics that inform decision-making and optimize performance in message-based interactions.
Agency AI
Seed Round in 2024
Agency AI helps to manage workflows of B2B Customer Success teams
Artisan AI
Seed Round in 2024
Artisan AI specializes in creating digital workers, known as Artisans, to automate sales processes. Their first Artisan, Ava, handles the entire outbound sales process, from initial contact to scheduling meetings. Ava uses a database of over 270 million contacts to craft personalized email sequences and can be easily set up and managed via Slack. By automating repetitive tasks, Artisan AI allows sales teams to focus on high-value prospects and relationships.
Arrows
Venture Round in 2023
Arrows streamlines customer onboarding by providing personalized plans, automated email reminders, and task assignments. It fosters collaboration among teams and customers, ensuring everyone stays aligned throughout the process.
Aircall
Venture Round in 2022
Founded in 2014, Aircall provides innovative cloud-based call center software for startups and small to medium-sized businesses. Its platform integrates with popular productivity tools, enabling efficient phone support management.
Avoma
Seed Round in 2020
Avoma is an artificial intelligence powered meeting assistant and conversation intelligence platform for sales and customer success teams. The platform captures, transcribes, summarizes, analyzes, and facilitates collaboration across remote meetings, helping teams automate follow-ups and learn from conversations. It integrates with major tools such as Salesforce, HubSpot, Zoom, and Outreach, enabling centralized workflows and reducing the need for multiple administrative tools. Founded in 2017 and headquartered in Palo Alto, California, Avoma serves knowledge professionals by automating repetitive tasks and turning meeting data into actionable insights.
Sigstr
Venture Round in 2018
Sigstr, founded in 2015 and headquartered in Indianapolis, Indiana, develops a cloud-based email signature marketing application. Its platform enables marketers to transform billions of one-to-one emails sent annually into powerful brand engagements by targeting top contacts and accounts with relevant ads within these communications. Sigstr integrates with leading CRMs, MAPs, and marketing technologies, helping companies maximize the potential of their employee email as a branding channel. Notable clients include AT&T, Amazon, SendGrid, Terminus, and Yext. As of December 2019, Sigstr operates as a subsidiary of Terminus Software, LLC.
Sigstr
Series A in 2017
Sigstr, founded in 2015 and headquartered in Indianapolis, Indiana, develops a cloud-based email signature marketing application. Its platform enables marketers to transform billions of one-to-one emails sent annually into powerful brand engagements by targeting top contacts and accounts with relevant ads within these communications. Sigstr integrates with leading CRMs, MAPs, and marketing technologies, helping companies maximize the potential of their employee email as a branding channel. Notable clients include AT&T, Amazon, SendGrid, Terminus, and Yext. As of December 2019, Sigstr operates as a subsidiary of Terminus Software, LLC.
Kemvi
Acquisition in 2017
Kemvi, Inc. is a developer of artificial general intelligence technology, focused on enhancing the B2B transaction ecosystem. Founded by a team from Columbia and MIT in 2012, the company is headquartered in Cambridge, Massachusetts, with an additional office in San Francisco, California. Kemvi's flagship product, DeepGraph, is an analytic engine that learns about individuals, companies, and markets to streamline business interactions. It integrates with popular platforms such as Gmail and Outlook, allowing it to analyze deal histories, generate targeted messaging for potential buyers, and nurture leads until engagement occurs. The company has a strong background in addressing complex data challenges, having advised various government agencies and been recognized in prominent publications. As of 2017, Kemvi operates as a subsidiary of HubSpot, Inc.
Privy
Venture Round in 2016
Privy develops a platform that enables small businesses to build email lists and engage customers through customizable pop-ups, banners, landing pages, and exit intent features. Its tools serve e-commerce stores, local businesses, and publishers, helping them grow their customer base and drive conversions.
Privy
Seed Round in 2014
Privy develops a platform that enables small businesses to build email lists and engage customers through customizable pop-ups, banners, landing pages, and exit intent features. Its tools serve e-commerce stores, local businesses, and publishers, helping them grow their customer base and drive conversions.
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